great scaling blitz book we have
already spoken or written by reid hoffman
that the founder of linkedin had
this because I do not know if I’ve already said it
but I repeat it in the amazon case in 1996
he had 151 employees and was 5 million
of turnover
ok quiet in 99 so after three
these gentlemen were at 7,600
employees and a billion and 6 of
turnover then three years from 5 million
turnover to one billion and 6 then in 2007
177 no turnover at 541 thousand
employees this is not growth but
is that which reid hoffman that the
founder of linkedin on the character
of the paypal mafia as it is used to say
how many are the most influential people in the
tech world in general and says this is
blitz, that is, that growth
incredible assists super fast i
your superpowers
now one can not even give a damn one
deserving city to grow up so in
stratospheric way but maybe to 1
instead it interests to grow in way
normal
sure if it only interests you to have three
no customers but if you want to grow up in
normal healthy way based on yours
speed at that point the old reid has
of interesting concepts seen four
factors I still have to finish the book
however seen four factors that
they affect the growth that
I wanted to sum it up later
[Music]
the number one factor the size of the
I have often done this market
the mistake of focusing on the
size of the existing market I go
attack the hammer market
fantastic and that market cuba them these
dimensions
in reality you have to think about what the
potential market
imagine the market for skills
alexa I make an example today is a
still small market but the market
potential that occupies that segment there
how big it will be in two or three
five years
in any case the market dimension is the
first requirement sometimes one is wrong
because it slips into a market that
the classic example is too small
that of the ping pong players
they are few in Italy professionals though
you want to create a business of size
decent here is the market there the pool
factor number two the distribution
everyone is in my world star capparo
concentrate on making the best product
possible here we try to do the
better quality so then you will speak from
only all balls
because if you do not have the distribution
you do not go anywhere stipend
what does it mean to have a channel for?
acquire new potential users o
Users customers if you do a free stuff or
customers if they have to pay from day zero
how does the distribution or go on
existing network correctly sums up
the old reid and you’re like zynga ai
times with facebook you remember ca
farmville then did some video games on
an existing platform hooked up
that visibility that alone does not
she would never have managed to go to
propose your own video which is a
product in that case or if you are a
apps designed in the app stores at the beginning
what he basically did was go
on the shoulders of the giant who created the
market and you had a visibility that gives
only it was a number 2 technical sailing casino
and go on a more viral distribution
which it is not a famous viral video
viral no and I try to build
within the product a mechanism
of virality and there was an old book that
it was called viral loop inside that it had
this concept comes to mind here in
england there is transfer wise that
from the beginning he built a mechanism
of virality, that is, it gives you incentives
cheap team
wheat saves you money on wire transfers
that you have to do based on how many people
signal the signal the friend etc.
etc. or usual paypal cases
amazon with daughter and shawn dropbox i
usual classic cases, however, have
built a mechanism that makes viral
that stuff there or to work has
need other people slack that’s going
making crazy numbers for
work needs other people
if not no robo there that runs one
collaboration a project we must
doing together if you’re alone is a must
that you do not factor anything between
the most important are very important
margins ie when you stay in your pocket
it should be noted that facebook in 2016
I think he had a percentage a gross
margin of 86 percent that is him
invoiced x86 percent took away costs
to invoice those removed
therefore only people related costs
at the production at that point at about 86
percent because it’s important because you
a lot of pegs remain in your pocket
reinvest in your business and the
factor number four to grow is
all this network effect if we
we take netflix at the beginning when I have
understood they rented the DVD and it is done
of the numbers on a world scale made like this
and casino hell instead put it all
in digital once you protect yours
true pablo streaming infrastructure
reach the world all scaling
bass that I do not know if the fourth time
that I suggest also like mine
you look at dog that chews him
periodically then I will finish it if the
my dog is not there before all the pages
bobby stop eating your book for
beautiful brown
already spoken or written by reid hoffman
that the founder of linkedin had
this because I do not know if I’ve already said it
but I repeat it in the amazon case in 1996
he had 151 employees and was 5 million
of turnover
ok quiet in 99 so after three
these gentlemen were at 7,600
employees and a billion and 6 of
turnover then three years from 5 million
turnover to one billion and 6 then in 2007
177 no turnover at 541 thousand
employees this is not growth but
is that which reid hoffman that the
founder of linkedin on the character
of the paypal mafia as it is used to say
how many are the most influential people in the
tech world in general and says this is
blitz, that is, that growth
incredible assists super fast i
your superpowers
now one can not even give a damn one
deserving city to grow up so in
stratospheric way but maybe to 1
instead it interests to grow in way
normal
sure if it only interests you to have three
no customers but if you want to grow up in
normal healthy way based on yours
speed at that point the old reid has
of interesting concepts seen four
factors I still have to finish the book
however seen four factors that
they affect the growth that
I wanted to sum it up later
[Music]
the number one factor the size of the
I have often done this market
the mistake of focusing on the
size of the existing market I go
attack the hammer market
fantastic and that market cuba them these
dimensions
in reality you have to think about what the
potential market
imagine the market for skills
alexa I make an example today is a
still small market but the market
potential that occupies that segment there
how big it will be in two or three
five years
in any case the market dimension is the
first requirement sometimes one is wrong
because it slips into a market that
the classic example is too small
that of the ping pong players
they are few in Italy professionals though
you want to create a business of size
decent here is the market there the pool
factor number two the distribution
everyone is in my world star capparo
concentrate on making the best product
possible here we try to do the
better quality so then you will speak from
only all balls
because if you do not have the distribution
you do not go anywhere stipend
what does it mean to have a channel for?
acquire new potential users o
Users customers if you do a free stuff or
customers if they have to pay from day zero
how does the distribution or go on
existing network correctly sums up
the old reid and you’re like zynga ai
times with facebook you remember ca
farmville then did some video games on
an existing platform hooked up
that visibility that alone does not
she would never have managed to go to
propose your own video which is a
product in that case or if you are a
apps designed in the app stores at the beginning
what he basically did was go
on the shoulders of the giant who created the
market and you had a visibility that gives
only it was a number 2 technical sailing casino
and go on a more viral distribution
which it is not a famous viral video
viral no and I try to build
within the product a mechanism
of virality and there was an old book that
it was called viral loop inside that it had
this concept comes to mind here in
england there is transfer wise that
from the beginning he built a mechanism
of virality, that is, it gives you incentives
cheap team
wheat saves you money on wire transfers
that you have to do based on how many people
signal the signal the friend etc.
etc. or usual paypal cases
amazon with daughter and shawn dropbox i
usual classic cases, however, have
built a mechanism that makes viral
that stuff there or to work has
need other people slack that’s going
making crazy numbers for
work needs other people
if not no robo there that runs one
collaboration a project we must
doing together if you’re alone is a must
that you do not factor anything between
the most important are very important
margins ie when you stay in your pocket
it should be noted that facebook in 2016
I think he had a percentage a gross
margin of 86 percent that is him
invoiced x86 percent took away costs
to invoice those removed
therefore only people related costs
at the production at that point at about 86
percent because it’s important because you
a lot of pegs remain in your pocket
reinvest in your business and the
factor number four to grow is
all this network effect if we
we take netflix at the beginning when I have
understood they rented the DVD and it is done
of the numbers on a world scale made like this
and casino hell instead put it all
in digital once you protect yours
true pablo streaming infrastructure
reach the world all scaling
bass that I do not know if the fourth time
that I suggest also like mine
you look at dog that chews him
periodically then I will finish it if the
my dog is not there before all the pages
bobby stop eating your book for
beautiful brown
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