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The Death of Alsijn | Zarah Bruhn | TEDxMünchen


it’s an absolute nightmare I mean those
refugees they just come over take our
money take our jobs take our women and
then they go on with their favorite
activity which is making babies which
again receive money from the state and
so I can tell you I just came from the
German border and it still likes looks
like in a horror movie boo wake up
Germany I mean there’s so many bad
stereotypes in the press about those
refugees and it was March 2016 when I
realized that I don’t know a refugee
myself personally so I wanted to have a
fresh look and see for myself and the
people I met they gave me confidence
because there were people like Talal
like glory like Aliyah or like pengelley
and many more I met and the people they
are just they really made me confident
because they went through horrible
things that nobody should ever get go
through but they still keep such a
positive mindset there are team players
they are motivated they’re enthusiastic
they are warm they’re funny and they’re
not looking for your compassion they are
looking for a job to build a new life
and more than five hundred thousand
refugees in Germany have a hard time to
find exactly that so I asked myself why
is that and I talked to many companies
and realized it’s just too
applicated like too much effort too much
risk in transparency how do you even
find a refugee that fits your job on
LinkedIn and like who are you even
allowed to employ and who’s taking care
of language courses qualifications
trainings and everything like all the
personal needs and also asylum status
and so on so many initiatives existed
already but they only covered parts of
the problem so it still stays a black
box for the companies so I thought how
amazing would it be if the companies
could just fully focus on just the
positive experience of working with
these people what if someone just takes
over all the risk so yeah just to make
it easy and I quickly realized who
should run in such an initiative like it
was time pressure so I decided it had to
be me so I had this idea of personnel
leasing agency as a nonprofit and that
we employ the refugees ourselves and
contract them out to partner companies
and need for a really good talent the
companies would pay us a fee from that
we pay the salary of the refugees but
also one year integration program
consisting of language courses
qualifications pedagogy counseling and
so on after one easy and risk-free year
the companies can take the talents over
into long term positions the whole thing
set up as a social business social
because we don’t care how much money we
make for us it’s important how many
refugees are being taken over after that
year a business because self-financing
models make us independent of politics
of donations of a public perception
which is shifting into the negative
and while public funds are expiring and
volunteers become tired
many organizations get killed but we can
stay and yeah so the nice idea about how
to get started with that so it was March
2016 and my parents got really excited
because I said Oh mom dad I have this
idea I want to open up a company that
will never make any profits and I have
to quit my job I want to quit my studies
right now and please can you borrow me
twenty thousand euros from your pension
funds who now two and a half years later
my parents have calmed down a little bit
maybe because we’re quite successful I
have an amazing co-founder Max and have
an incredible team and together we
and I’m very happy to say that 40 of
them have already been taken over into
permanent positions so that wasn’t easy
and it isn’t today but I can tell you we
had so much fun on the way let me give
you some examples first sometimes we ask
our refugees to bring references to the
interview so there are the references
sometimes they just bring three friends
and to vouch for them recently the FC
Bayern Munich fan shop called us and
said we need a band or for the FC Bayern
Munich fan shop and we said okay no
problem because it just took us a look
into the waiting room and there he was
alley with a big smile and at FC Bayern
journey suit sometimes we’re lucky but
sometimes it’s also very hard our
refugees get letters saying you have to
leave this country within 30 days in the
beginning we’re devastated but now we
just fight back because we need to read
the fine print saying if you do not
raise objection so guess what now we
object so that buys us one or two years
more overtime so I guess we learned a
lot the last year’s and we are still
learning but now we’re already making to
millions of a revenue together and are
about to break a break even our goal is
to bring the model from Munich to
Stuttgart
– the whole of Germany and our dream not
our dream we will in the next five years
so now you might wonder why this talk is
called the death of Adam you know
Muhammad came into our office and filled
out his relationship status in the
application sheet and he wants to note
down four high-rated but he puts down
for half that instead it’s a small tiny
mistake but it’s so tragic actually the
thing is that refugees like the death of
Asian Arjun is not the name of one of
the many many refugees coming over to
Germany to Greece Allen is just the name
for imprisoned and that’s what this talk
is about the small difference between
Muhammad’s feeling in Chains or embraced
to his new home Germany is just our
perception and if we free ourselves from
this prison of perception and see the
refugees as the motivated humans that
they are we all of us you me everyone
can turn were currently to him sadly is
a prison into a loving marriage of
cultures thank you [Applause]
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