once upon a time in the forest a small
village of animals deep deep deep in the
forest animals were living happily
together of course you know the lion
lion king zebra
Tullio parts all of them living in peace
together and in that in that village one
day there was a drought no more water
and it all started dying dying one after
the other so the King the king lion
called everybody together in the place
of the village and said my people we
have to do something we otherwise the
Ogura perish there is a village next
door in that village there is an old
magician he has the secret to save us in
between the two villages there is a big
monster
I want the bravest of us to run to the
village and find a solution elephant
goes too bad he can’t make it and he
gets beaten up in the runs runs back to
the village
dunya pad also tries and runs back it
doesn’t work and everybody tries the
lion and and eventually there is the
little rabbit who goes oh can I try the
King goes come on not you everybody goes
not you you stupid please let me try
please let me try eventually say okay go
well I’ll catalog store it I can tell
you that story forever that story is the
story of Kabu Kabu Kabu Kabu cycle is
there a bit little rabbit in soily is
the little not here not here a bit a
little not here I’m it eventually goes
on fights the thing kills the monster
gets the solution and the village gets
going back again this is a story that my
grandfather used to tell us when he used
to go on holiday in lacasa
by the fireplace and whatever I’m
telling us this story so you realize
that I’ve been brought up we’ve story
since I was a kid since I was a baby
stories a big part of my life and much
my my imagination of course later on at
school you know we had the sort of
worsted version Cinderella
little
and everything and it was it was it was
funny he was fantastic at six year old I
discovered comics I discovered data I
read everything that tell picabo’s
everything and I read everything I could
find that got crazy about really I
remember reading the Bible when I was
twelve year old already as a I said no
though television have to be grown as
well I mean not me there’s a lot of
young people here so you won’t know this
is the ballet Andra the ballet Andra is
is a big Papillion Jaa hip fantastic
musical that was showing on with what
watching on TV as kids that was tell you
know relating the story of all the
Congolese kings from Cuba to Lou but
everything until the days of today it
was amazing I promised myself that one
day I have to produce it because I think
it you know the young people deserve to
know it so yes I’ve been sort of sucked
in the stocking stories since I was a
kid but it really really all came
together
what I discovered superheroes oh yes
spider-man is my favorite actually you
know Peter Parker Clark Kent during the
day the just simple no more guys at
night you know that night that’s when
they sort of these guys they run out
there or heal bad people save the world
it was amazing so these things really
sort of have marked my imagination my
story and my life my life forever of
course it’s not a surprise that foot
years later I’m still the kid still
believe in superheroes and it’s not a
surprise as well that eventually I ended
up doing the type of job I do you know I
believe in the power of people stories I
believe in the power of narratives
because I believe that a lot of things
we do you coming over here somehow is a
narrative what are you doing today I’m
going to TEDx and that and this and this
and this preparing this for you was a
narrative a lot of things I mean I tend
to look at life as a series of of
narratives narratives make you see
things differently things can look this
way
narrator the certain way they can become
this way so I ended up doing the job I
do and what people ask me would you do
for a living but answer is I’m a
storyteller
yes that’s what I do I’m doing now mr.
Rotella I tell stories about my clients
brands I tell stories about clients you
know make them look good or making
people understand who they are or what
they want I tell stories about my
company when I try and sell it and try
to get a new a new business a tester is
about Congo and I try to make people
think that Como is a great place and so
on that’s what I did was it for a living
I tell I’m a storyteller to illustrate
that I made a bet in my in my job for
example you know have a client telecom
industry and in telecom what do they do
well you know you need to call somebody
they sell you a time that’s what they do
they come to me and they say we want
people to buy more eggs I’m gonna put
you to buy more data but among guys are
you selling some more data
I mean imagine for example today we sort
of sort of interesting periods we’re
running towards election big discussions
about democracies people have got
different points of views about a lot of
different things people have got
different opinions say you know what
what you actually doing will will tell
you what you get with what you’re doing
for the people there is different people
with different opinions it’s a time
where there is different cultures there
is different mindsets but it’s a time
where in these times is when people
really need to communicate so let’s help
people talk and as a result we have a
campaign that says let’s make people
talk you know for better for democracy
and so on the client is selling a time
we selling hope it’s a different story
the product is the same the narrative
makes the difference I love this story I
mean Kennedy once was you know sort of
visiting NASA as he’s written as a I’ll
tell a couple of stories just to
illustrate up with telling story so it’s
Kara so visiting the NASA and as NASA he
sees a guy you know the guy’s mopping
the floor he looks very very serious
when it goes to be there and say hey but
what’s your job here the guy says my job
the guys black guy old the guy stands
tall and say I’m helping send somebody
to the moon
proudly I have another one these three
three guys they’re working they’re sort
of bricklayers working on a honey on the
side do you know somebody who passes bad
goes to the first one I say hey what
the guy sees me I make bricks okay it
goes to the second one what do you do
see me I’m building a wall and it goes
to the store about you what do you do
the guy sees me I’m building a cathedral
the first one’s got a job the second one
is got a career the third one is got a
colleague same fact different story the
story makes the difference I have
another one and it’s closer to what I do
for a living there is advertising guy is
going to a meeting he’s late and he’s
running quickly it’s coming in his car
as he parks he finds a blind man you
know sitting by the batter by the corner
the guy’s got his sign the sign says hey
please help me you know I can’t please
help me I’m blind and he’s good of
course he’s got this box where it’s sort
of experimental to put money there is
nothing inside it stops takes a piece of
pen takes the piece of paper write
something on put it back and goes up to
his meeting 12 later is coming out he
stops by and the guys think it’s for WoW
the guy says but what did you write man
said it’s the first day of spring
the skies blue flowers are bright but I
can’t see them the same fact different
story different impacts that’s why I
started standing the power the power of
the story the story that can really
change how you see in who you are the
story can make a difference between
loving you and hating you the story can
make a difference between buying and
rejecting so that’s great
but it’s important to understand what
story is being told I told that
everything we do is about story so we
are do we project ourselves what we do
how we meet people how we talk to them
there is a story that is being told
they’re telling us a story we tell it we
telling them a story we have to ask
ourselves what story is being told about
you when I put that picture what comes
to mind when I when I say Barack Obama
what sort of words come to your mind or
thoughts first black president yeah
greatness you know ambition yeah
fantastic great words so you have
positive so there is a positive story I
mean this is Barack Obama’s stories as
you read it as it is told that’s the
service told about Barack Obama well I
went on because I’m a bit of a nerdy so
I went on I said let me Google that
Google Doc Obama and is the first nerd
comes that that that appears yeah
Michelle Obama just released her book
great story Rock Obama and Thanksgiving
he goes out there and you know she
shares the food with the gas great story
so you read it the story is being told
about him well I started getting hooked
so this morning I went and I said I let
me drive cause then well what try phones
I said okay there’s something about fuel
protests but they’re also talking about
soccer but it took about the to a fail
come in the tree fell go to the shuttle
to the other side it’s not bad I mean
there is sort of a nice story about
sauce and then I went on because I got
hooked and I was like hey let me try the
RC so this is what came out top story
you had peace peace killers or in
flights global conflicts this week Ebola
outbreak in DRC now it may not be I mean
we are here and there is a con and we
had great food in between and me talking
about great things
so it’s DRC’s not just about that but
that’s the story that’s being told
that’s the story you have to take
control of the story now as you take
your sort of journey to take control of
your story you have to ask yourself but
whose was telling your story as African
we have a long history of word-of-mouth
we you know I told you about the story
from my grandfather and so on and on and
on it’s really such a pity that we do
not write we do not write enough we some
friends there was a friend of mine you
alone I think she’s good she was here
yeah she sent us a challenge she says oh
please challenge someone to show 10
books that I’ve read in a 10 day
challenge where every day yourself you
show a book that you’ve read that you
really loved and it’s going on so she
challenged me I challenge people and
it’s great it’s actually amazing
actually I realized a lot of people read
but the problem is of the books varies
only a tiny portion African books very
very very few ok all international
Western Western books so we don’t write
the books we don’t write our story we
don’t tell our version of the story we
don’t put in books okay
we don’t even tell it in movies we don’t
have a cinema cinema sort of industry
decent cinema cinema industry which is a
great opportunity to tell a story
Americans use movies we all know about
America even us who haven’t been there
because we sit in movies every day
well the Nigerians are sort of doing a
great effort it’s a lot of lonely woody
was pretty poor at the back it was
telling their version of a story it
wasn’t a very well packaged it’s
starting to look really really really
good and I think we should really take
on take on the sames the same the same
step Lamia be democratic do Congo have
eternal know that the career and PE
continent I’ll tell you Teatro do many
feet leave consecrate a layer they see
happy fella in the media nepeta super
nice come on indie so suppose I become
humbler Vida layer this is a pretty
fella Limpopo couch Susie patches of
pulling back on Philly’s affair doc be
on TV a bong Korea del mondo punches our
2010 mazda dacovia
this was a hot country to leak on goalie
eddie cheever looka looka looka here
looka moo-moos africa a couple mo not
here 10 model ventures are called Lizzie
likes you Laconia selection Democratic
leaders EMSL keep omnia from party lists
to us some didn’t II know Donna issues
politically performed typical positive
don’t lady CD silly swap the FE no panic
could ask much was a really valid Polly
be negative my belly belly example say
she love house sure market to al-abbas a
Makita classic in Los Cristianos my
Odyssey
Horatio Doublemint rebouças a Lincoln
back to be a chimera Tilikum this is a
real mature being Maxwell a casual more
kawaii
Ashley play bond Congo incorporated a
phosphorus if you play still a mucky
muck a DC upon the PE kombucha
come up come up hood we come a very top
hoody marketing Elavon Vamsi says pay
positive a Macanese confess over the on
the air or ESP negative communities
positive casual more positive
come another call me another convo is it
exactly Messiah tomorrow bill example a
party labelled example of course
parisa would be marketing agreeable
could imagine telling your story most of
the time the media tells your story and
the media we lack the juicy part of the
story you can see that in the in that
discussion I mean she was asking what
would interest her there is bad things
happening in Congo and stuff like that
and we were pushing for the positive
side of the story
you know what in the facts there is some
good things and there is a bad happening
in Congo the choice is what story you
put forward so yeah so it’s all about
taking control of the take off from the
narrative because if you don’t take on
from the narrative well somebody else
will because there are same whatever
happens Esther is taking place if you
don’t tell the story somebody’s gonna
give their version make sure you control
the narrative and you make sure that
your version is the one that is known
but when we talk about narratives I’m in
the women’s I’m talking it may sound
like a the narrative is only about how
you tell about things it’s about the
cover the cover is I’m great the cover
is Congo is doing great the cover is my
business is fantastic and so on but only
the cover the real narrative is actually
the content inside of the story inside
the book we take do you take control of
the cover will take control of the
inside make it happen okay so like I
said our pasts it’s not toolbars it’s a
pity lest we let other people tell our
past or present
we’re not really doing a great job at
telling our present the future belongs
to us we need to tell the story about
our future
so I say dream big I’ll give you a
little little example a little little
story sort of tell story sort of twin to
to illustrate math my girlfriend sort of
ease up ease up if she wants to go and
do some awesome
some diploma overseas she applied she
applied to the school and whatever and
she really worked at three three very
important for her so he would she
applied he did the exams she sent the
money and and everything and then of
course you know lately to get a visa to
Europe is a bit difficult so when she
applied for a visa was a bit complicated
sticking time so here is a guy who comes
and says hey I’ll help you okay
fantastic so she goes using all the
stuff and then she’s waiting and waiting
and you ready I’m asking us hey what’s
going on you know when is your visa
coming out I don’t know the guys the
guys told me to wait I said what you
mean told you to wait I said what
happened I said well I called the PA and
the PA Sarah she could not get hold of
her bus I’m like but then call the bus
she’s like yeah but you know I tried to
call the bus but his food is always
engaged and he’s not picking up and so
honestly come on you’re not gonna tell
that PA and that guy get on the way to
what you want to achieve to watch you
want so see where’s the office say well
it’s down the road well go to go to
office she went to the office 30 minutes
later she calls me he says you know what
I just took my papers back and my
passport and my money back and so on
these guys have not even applied yet on
my visa she has let other people take
control of a story here let other people
take control of the outcome and control
the narrative and then people do that
too often I mean ah my team knows me
whatever they know they know me they
know that I always complain about I hate
the world the verb wait I said you can’t
be waiting because why are you waiting
other people are busy doing other things
that are more important for you nobody
is waiting to see things that they have
to pay pigma they have to give them the
money now no they’ve got they’ve got
other things to do they have a life they
have other things to care to care about
so I hate the verb waiting just just
because of that don’t let someone else
is said about your outcome so I’m
getting to towards the end
narrative is a reality it’s not a
fiction or or dreams you think it you
tell it but then you make then you make
it happen you know just to illustrate on
a simple day-to-day basis my best days
or when in the morning of the day before
I decide what I want to decide the end
of my day I know exactly what my day is
gonna look like
I used to sort of think it and I used to
be okay at the beginning of the day you
know I didn’t today I decide to do ten
things I do five and then I started
writing it when I start writing it I’ve
actually got better lately actually
record it you know because the phone
helps you so I’m recording in the car
I’ve got to do this because of this and
this and this and it’s incredible the
effect it has on my output on actually
me write in my daily narrative but the
narrative applies to you today applies
to the week applied to the month applies
to a lifetime flashed to that but it
also applies to inter plus to you as an
individual it applies to a family it
applies to a full business
applies to a full country it applies to
Congo it applies to a continent owning
rights in the narratives and making it
happen with an end in mind now just to
finish this is to to to illustrate me
thirty-three-year-old in South Africa
just coming out of a long relationship a
bit sort of bruised not really know what
I want to do coming out of a job sort of
looking forward to what I want to become
and one day I just stopped and I said
hey I have to write my training your
vision so this is what I started writing
the year is 2010 and 43 year old I’m
happy because I’m successful why and I
put a couple of sort of things that were
a project myself as so as success to me
in 2010 and it was amazing in fact and I
put it aside it was amazing in 2010 I
look back and look at what I wrote and
what I was living I had written about
starting up a company I had say that I
wanted to company to be done with
friends and family I said that that that
that company had to have an impact on
the community where I was operating all
these things that I had written and
about more personal stuff and it was
incredible
that what I wrote at least eight of them
it was amazing and then the 2011
continued running doing my stuff
2012-2013 the next three years I did not
write the next chapter in 2013 I look
back and I’m like oh yeah I realized
just spent years where I had achieved
nothing I didn’t know where I was going
I was just going because I had to go of
course I tried to fix it now so now I’ve
written the next chapter and hopefully
it’s gonna be it’s gonna be fantastic so
to conclude I want to say that I believe
you know we have different careers we
have writers or strategists we have
engineers and everything we all have
different careers but in my mind I think
we all have one job one career a career
is that we are writers we are turning
the wrong yeah we all we all writers we
writers I believe that we should be
going into my world and getting crazy
crazy and my imagination I believe that
we should be the writer about story I
think we should go out there and write a
movie be the best writer but write the
best script ever be the director be the
best director ever for that movie and
then when you have to pick an actor pick
a good one pick yourself be the best
lead actor you can find and then be the
producer make sure that that movie is
fantastic and it wins an Oscar cuz if
you don’t well you may stand up your
life you know just reacting to other
people or be a simple extra in somebody
else’s movie that would be a pity thank you
village of animals deep deep deep in the
forest animals were living happily
together of course you know the lion
lion king zebra
Tullio parts all of them living in peace
together and in that in that village one
day there was a drought no more water
and it all started dying dying one after
the other so the King the king lion
called everybody together in the place
of the village and said my people we
have to do something we otherwise the
Ogura perish there is a village next
door in that village there is an old
magician he has the secret to save us in
between the two villages there is a big
monster
I want the bravest of us to run to the
village and find a solution elephant
goes too bad he can’t make it and he
gets beaten up in the runs runs back to
the village
dunya pad also tries and runs back it
doesn’t work and everybody tries the
lion and and eventually there is the
little rabbit who goes oh can I try the
King goes come on not you everybody goes
not you you stupid please let me try
please let me try eventually say okay go
well I’ll catalog store it I can tell
you that story forever that story is the
story of Kabu Kabu Kabu Kabu cycle is
there a bit little rabbit in soily is
the little not here not here a bit a
little not here I’m it eventually goes
on fights the thing kills the monster
gets the solution and the village gets
going back again this is a story that my
grandfather used to tell us when he used
to go on holiday in lacasa
by the fireplace and whatever I’m
telling us this story so you realize
that I’ve been brought up we’ve story
since I was a kid since I was a baby
stories a big part of my life and much
my my imagination of course later on at
school you know we had the sort of
worsted version Cinderella
little
and everything and it was it was it was
funny he was fantastic at six year old I
discovered comics I discovered data I
read everything that tell picabo’s
everything and I read everything I could
find that got crazy about really I
remember reading the Bible when I was
twelve year old already as a I said no
though television have to be grown as
well I mean not me there’s a lot of
young people here so you won’t know this
is the ballet Andra the ballet Andra is
is a big Papillion Jaa hip fantastic
musical that was showing on with what
watching on TV as kids that was tell you
know relating the story of all the
Congolese kings from Cuba to Lou but
everything until the days of today it
was amazing I promised myself that one
day I have to produce it because I think
it you know the young people deserve to
know it so yes I’ve been sort of sucked
in the stocking stories since I was a
kid but it really really all came
together
what I discovered superheroes oh yes
spider-man is my favorite actually you
know Peter Parker Clark Kent during the
day the just simple no more guys at
night you know that night that’s when
they sort of these guys they run out
there or heal bad people save the world
it was amazing so these things really
sort of have marked my imagination my
story and my life my life forever of
course it’s not a surprise that foot
years later I’m still the kid still
believe in superheroes and it’s not a
surprise as well that eventually I ended
up doing the type of job I do you know I
believe in the power of people stories I
believe in the power of narratives
because I believe that a lot of things
we do you coming over here somehow is a
narrative what are you doing today I’m
going to TEDx and that and this and this
and this preparing this for you was a
narrative a lot of things I mean I tend
to look at life as a series of of
narratives narratives make you see
things differently things can look this
way
narrator the certain way they can become
this way so I ended up doing the job I
do and what people ask me would you do
for a living but answer is I’m a
storyteller
yes that’s what I do I’m doing now mr.
Rotella I tell stories about my clients
brands I tell stories about clients you
know make them look good or making
people understand who they are or what
they want I tell stories about my
company when I try and sell it and try
to get a new a new business a tester is
about Congo and I try to make people
think that Como is a great place and so
on that’s what I did was it for a living
I tell I’m a storyteller to illustrate
that I made a bet in my in my job for
example you know have a client telecom
industry and in telecom what do they do
well you know you need to call somebody
they sell you a time that’s what they do
they come to me and they say we want
people to buy more eggs I’m gonna put
you to buy more data but among guys are
you selling some more data
I mean imagine for example today we sort
of sort of interesting periods we’re
running towards election big discussions
about democracies people have got
different points of views about a lot of
different things people have got
different opinions say you know what
what you actually doing will will tell
you what you get with what you’re doing
for the people there is different people
with different opinions it’s a time
where there is different cultures there
is different mindsets but it’s a time
where in these times is when people
really need to communicate so let’s help
people talk and as a result we have a
campaign that says let’s make people
talk you know for better for democracy
and so on the client is selling a time
we selling hope it’s a different story
the product is the same the narrative
makes the difference I love this story I
mean Kennedy once was you know sort of
visiting NASA as he’s written as a I’ll
tell a couple of stories just to
illustrate up with telling story so it’s
Kara so visiting the NASA and as NASA he
sees a guy you know the guy’s mopping
the floor he looks very very serious
when it goes to be there and say hey but
what’s your job here the guy says my job
the guys black guy old the guy stands
tall and say I’m helping send somebody
to the moon
proudly I have another one these three
three guys they’re working they’re sort
of bricklayers working on a honey on the
side do you know somebody who passes bad
goes to the first one I say hey what
the guy sees me I make bricks okay it
goes to the second one what do you do
see me I’m building a wall and it goes
to the store about you what do you do
the guy sees me I’m building a cathedral
the first one’s got a job the second one
is got a career the third one is got a
colleague same fact different story the
story makes the difference I have
another one and it’s closer to what I do
for a living there is advertising guy is
going to a meeting he’s late and he’s
running quickly it’s coming in his car
as he parks he finds a blind man you
know sitting by the batter by the corner
the guy’s got his sign the sign says hey
please help me you know I can’t please
help me I’m blind and he’s good of
course he’s got this box where it’s sort
of experimental to put money there is
nothing inside it stops takes a piece of
pen takes the piece of paper write
something on put it back and goes up to
his meeting 12 later is coming out he
stops by and the guys think it’s for WoW
the guy says but what did you write man
said it’s the first day of spring
the skies blue flowers are bright but I
can’t see them the same fact different
story different impacts that’s why I
started standing the power the power of
the story the story that can really
change how you see in who you are the
story can make a difference between
loving you and hating you the story can
make a difference between buying and
rejecting so that’s great
but it’s important to understand what
story is being told I told that
everything we do is about story so we
are do we project ourselves what we do
how we meet people how we talk to them
there is a story that is being told
they’re telling us a story we tell it we
telling them a story we have to ask
ourselves what story is being told about
you when I put that picture what comes
to mind when I when I say Barack Obama
what sort of words come to your mind or
thoughts first black president yeah
greatness you know ambition yeah
fantastic great words so you have
positive so there is a positive story I
mean this is Barack Obama’s stories as
you read it as it is told that’s the
service told about Barack Obama well I
went on because I’m a bit of a nerdy so
I went on I said let me Google that
Google Doc Obama and is the first nerd
comes that that that appears yeah
Michelle Obama just released her book
great story Rock Obama and Thanksgiving
he goes out there and you know she
shares the food with the gas great story
so you read it the story is being told
about him well I started getting hooked
so this morning I went and I said I let
me drive cause then well what try phones
I said okay there’s something about fuel
protests but they’re also talking about
soccer but it took about the to a fail
come in the tree fell go to the shuttle
to the other side it’s not bad I mean
there is sort of a nice story about
sauce and then I went on because I got
hooked and I was like hey let me try the
RC so this is what came out top story
you had peace peace killers or in
flights global conflicts this week Ebola
outbreak in DRC now it may not be I mean
we are here and there is a con and we
had great food in between and me talking
about great things
so it’s DRC’s not just about that but
that’s the story that’s being told
that’s the story you have to take
control of the story now as you take
your sort of journey to take control of
your story you have to ask yourself but
whose was telling your story as African
we have a long history of word-of-mouth
we you know I told you about the story
from my grandfather and so on and on and
on it’s really such a pity that we do
not write we do not write enough we some
friends there was a friend of mine you
alone I think she’s good she was here
yeah she sent us a challenge she says oh
please challenge someone to show 10
books that I’ve read in a 10 day
challenge where every day yourself you
show a book that you’ve read that you
really loved and it’s going on so she
challenged me I challenge people and
it’s great it’s actually amazing
actually I realized a lot of people read
but the problem is of the books varies
only a tiny portion African books very
very very few ok all international
Western Western books so we don’t write
the books we don’t write our story we
don’t tell our version of the story we
don’t put in books okay
we don’t even tell it in movies we don’t
have a cinema cinema sort of industry
decent cinema cinema industry which is a
great opportunity to tell a story
Americans use movies we all know about
America even us who haven’t been there
because we sit in movies every day
well the Nigerians are sort of doing a
great effort it’s a lot of lonely woody
was pretty poor at the back it was
telling their version of a story it
wasn’t a very well packaged it’s
starting to look really really really
good and I think we should really take
on take on the sames the same the same
step Lamia be democratic do Congo have
eternal know that the career and PE
continent I’ll tell you Teatro do many
feet leave consecrate a layer they see
happy fella in the media nepeta super
nice come on indie so suppose I become
humbler Vida layer this is a pretty
fella Limpopo couch Susie patches of
pulling back on Philly’s affair doc be
on TV a bong Korea del mondo punches our
2010 mazda dacovia
this was a hot country to leak on goalie
eddie cheever looka looka looka here
looka moo-moos africa a couple mo not
here 10 model ventures are called Lizzie
likes you Laconia selection Democratic
leaders EMSL keep omnia from party lists
to us some didn’t II know Donna issues
politically performed typical positive
don’t lady CD silly swap the FE no panic
could ask much was a really valid Polly
be negative my belly belly example say
she love house sure market to al-abbas a
Makita classic in Los Cristianos my
Odyssey
Horatio Doublemint rebouças a Lincoln
back to be a chimera Tilikum this is a
real mature being Maxwell a casual more
kawaii
Ashley play bond Congo incorporated a
phosphorus if you play still a mucky
muck a DC upon the PE kombucha
come up come up hood we come a very top
hoody marketing Elavon Vamsi says pay
positive a Macanese confess over the on
the air or ESP negative communities
positive casual more positive
come another call me another convo is it
exactly Messiah tomorrow bill example a
party labelled example of course
parisa would be marketing agreeable
could imagine telling your story most of
the time the media tells your story and
the media we lack the juicy part of the
story you can see that in the in that
discussion I mean she was asking what
would interest her there is bad things
happening in Congo and stuff like that
and we were pushing for the positive
side of the story
you know what in the facts there is some
good things and there is a bad happening
in Congo the choice is what story you
put forward so yeah so it’s all about
taking control of the take off from the
narrative because if you don’t take on
from the narrative well somebody else
will because there are same whatever
happens Esther is taking place if you
don’t tell the story somebody’s gonna
give their version make sure you control
the narrative and you make sure that
your version is the one that is known
but when we talk about narratives I’m in
the women’s I’m talking it may sound
like a the narrative is only about how
you tell about things it’s about the
cover the cover is I’m great the cover
is Congo is doing great the cover is my
business is fantastic and so on but only
the cover the real narrative is actually
the content inside of the story inside
the book we take do you take control of
the cover will take control of the
inside make it happen okay so like I
said our pasts it’s not toolbars it’s a
pity lest we let other people tell our
past or present
we’re not really doing a great job at
telling our present the future belongs
to us we need to tell the story about
our future
so I say dream big I’ll give you a
little little example a little little
story sort of tell story sort of twin to
to illustrate math my girlfriend sort of
ease up ease up if she wants to go and
do some awesome
some diploma overseas she applied she
applied to the school and whatever and
she really worked at three three very
important for her so he would she
applied he did the exams she sent the
money and and everything and then of
course you know lately to get a visa to
Europe is a bit difficult so when she
applied for a visa was a bit complicated
sticking time so here is a guy who comes
and says hey I’ll help you okay
fantastic so she goes using all the
stuff and then she’s waiting and waiting
and you ready I’m asking us hey what’s
going on you know when is your visa
coming out I don’t know the guys the
guys told me to wait I said what you
mean told you to wait I said what
happened I said well I called the PA and
the PA Sarah she could not get hold of
her bus I’m like but then call the bus
she’s like yeah but you know I tried to
call the bus but his food is always
engaged and he’s not picking up and so
honestly come on you’re not gonna tell
that PA and that guy get on the way to
what you want to achieve to watch you
want so see where’s the office say well
it’s down the road well go to go to
office she went to the office 30 minutes
later she calls me he says you know what
I just took my papers back and my
passport and my money back and so on
these guys have not even applied yet on
my visa she has let other people take
control of a story here let other people
take control of the outcome and control
the narrative and then people do that
too often I mean ah my team knows me
whatever they know they know me they
know that I always complain about I hate
the world the verb wait I said you can’t
be waiting because why are you waiting
other people are busy doing other things
that are more important for you nobody
is waiting to see things that they have
to pay pigma they have to give them the
money now no they’ve got they’ve got
other things to do they have a life they
have other things to care to care about
so I hate the verb waiting just just
because of that don’t let someone else
is said about your outcome so I’m
getting to towards the end
narrative is a reality it’s not a
fiction or or dreams you think it you
tell it but then you make then you make
it happen you know just to illustrate on
a simple day-to-day basis my best days
or when in the morning of the day before
I decide what I want to decide the end
of my day I know exactly what my day is
gonna look like
I used to sort of think it and I used to
be okay at the beginning of the day you
know I didn’t today I decide to do ten
things I do five and then I started
writing it when I start writing it I’ve
actually got better lately actually
record it you know because the phone
helps you so I’m recording in the car
I’ve got to do this because of this and
this and this and it’s incredible the
effect it has on my output on actually
me write in my daily narrative but the
narrative applies to you today applies
to the week applied to the month applies
to a lifetime flashed to that but it
also applies to inter plus to you as an
individual it applies to a family it
applies to a full business
applies to a full country it applies to
Congo it applies to a continent owning
rights in the narratives and making it
happen with an end in mind now just to
finish this is to to to illustrate me
thirty-three-year-old in South Africa
just coming out of a long relationship a
bit sort of bruised not really know what
I want to do coming out of a job sort of
looking forward to what I want to become
and one day I just stopped and I said
hey I have to write my training your
vision so this is what I started writing
the year is 2010 and 43 year old I’m
happy because I’m successful why and I
put a couple of sort of things that were
a project myself as so as success to me
in 2010 and it was amazing in fact and I
put it aside it was amazing in 2010 I
look back and look at what I wrote and
what I was living I had written about
starting up a company I had say that I
wanted to company to be done with
friends and family I said that that that
that company had to have an impact on
the community where I was operating all
these things that I had written and
about more personal stuff and it was
incredible
that what I wrote at least eight of them
it was amazing and then the 2011
continued running doing my stuff
2012-2013 the next three years I did not
write the next chapter in 2013 I look
back and I’m like oh yeah I realized
just spent years where I had achieved
nothing I didn’t know where I was going
I was just going because I had to go of
course I tried to fix it now so now I’ve
written the next chapter and hopefully
it’s gonna be it’s gonna be fantastic so
to conclude I want to say that I believe
you know we have different careers we
have writers or strategists we have
engineers and everything we all have
different careers but in my mind I think
we all have one job one career a career
is that we are writers we are turning
the wrong yeah we all we all writers we
writers I believe that we should be
going into my world and getting crazy
crazy and my imagination I believe that
we should be the writer about story I
think we should go out there and write a
movie be the best writer but write the
best script ever be the director be the
best director ever for that movie and
then when you have to pick an actor pick
a good one pick yourself be the best
lead actor you can find and then be the
producer make sure that that movie is
fantastic and it wins an Oscar cuz if
you don’t well you may stand up your
life you know just reacting to other
people or be a simple extra in somebody
else’s movie that would be a pity thank you
Please follow and like us: