[Applause]
how many of you have thought
recently in a career change or
in undertaking something new having hands
some around here
worth thinking about this change in this
transition between mad men and big band ‘
jerry mad men I imagine that uvic ice
is a series that talks about the years of the
advertising whiskey cigarette the
traditional advertising imagine a
jump to big band thierry with sheldon
this journey is the one that I have traveled
in recent years
and through that path I have been able
incorporate some learning and that
after reflecting on it through the
years I realize that they are principles
that have to do with the
entrepreneurship mentality
all of us here are a
startup we are a startup like
individuals as people because because
we have a project we have some plans
we have some ideas and precisely that
Entrepreneurship mentality is what
I come to inspire today with these
principles that I was learning in
this transition I will tell you three
principles the first of them has to
see with the accept and even enjoy the
not knowing
and how difficult because we are trained
to know how to control and when we do not know
and we do not control what we disguise
we are used to that to the
ability to try to control everything
However, this principle has
what to do with the accept
that ability not to know how a
door to discovery in the world of
technology not knowing is a space
for innovation is a space for
creativity can indeed be a
opportunity because it is a space that
can fill is a space that can be
fill with innovation ideas of things
new
then that transition of not knowing
and being able to hug him has been one of the
most important experiences and part of
that has to do with the recovery of
the capacity of amazement
we have lost that ability too
we have been trained to make things
we look normal here we are more
of 1000 people gathered
in an event interested in the same and
we are amazing
it’s amazing but at the same time we’ve
I lost that ability because I was amazed
it seems that it is also like inexperienced
of novices I do not know everything so that I
I will amaze and this recovery of the
capacity for amazement is a principle
fundamental of this mentality of
entrepreneurship has also been part
fundamental to the development of
humanity if you see the inventions and the
great discoveries have been born
amazement and I’ll tell you a story
that happened to me in my first years in
technology was going to san francisco to a
trip and next to me sits a
engineer a developer of those who
I worked on my computer and the plane is
on the runway and take off
normal
and this guy is stirring in his seat and
he tells me is that I can not believe that this
plane take off and clear me in a moment
scared me because I said he knows the
That I do not know
and it was his amazement that the plane
took off and made me think that I give
so many things for granted
the same plate said that the ability
of wonder is what makes a
philosopher is a philosopher and yes and if we come
to our day daniel kahneman that what
you will know Nobel prize of economy says
that this capacity of wonder is part
of the essence of our mental life
then I invite you to think when
it was the last time you have
amazed
how many times you give the things you see
for done by normals when magic
permanently surrounds us
first principle move from accepting the no
know and recover amazement
the second principle has to do
with seeing the data as a friend of the
imagination and it seems in two worlds
opposites data imagination
that was a great learning actually
we fell in love with our ideas the
we embrace them we give them incredible value and
it’s hard for us to let them go and it costs us
also open them to reality and that the
data that are there can improve them
or they can because they did not want to modify
we are at a time when the
technology throws us a lot
information permanently we have the
ability to measure everything and that
information that information is processed
is analyzed and that information we
allows you to identify patterns there is a
huge world of discovery of
fascination of imagination
and part of this learning has to
see with the change of perception before that
world of data
part of what I did to understand this
was interviewing engineers to
developers and see how they think how
they create when they will develop a mobile
an application how they do it and in these
interviews I realized that for them
the relationship with the data is permanent is
harmonica is not investigated first I have
the information after I forgot I think the
idea and launched it not the data is
permanently conversing with them and
they see it as an ally not
only of his work but of his
imagination the data makes them think of
questions that would not have been asked if not
would have seen that information our
dating this does not mean that everything is
absolutely quantifiable
there is a creative part and a part
artistic that needs intuition
who needs that part a little more
even spiritual that we all have already
said Picasso or at least he is attributed
a phrase that says computers
they are useless because that
they give us answers
but note that there are times when there is data
that can surprise us and that in a
determined moment we do not even know
what to do with them recently
investigating I found out that the
millennials are increasingly seeing
videos on how to live in a van in
a truck
what this can mean
they want to live in a good avant is a
data is there I ‘m surprised I’m from
agreement I do not agree it does not matter
that data arrives and I can see what I do
with her and that’s a little invitation
and they give ariely that is a teacher like
you know about behavioral theory says
that this world of big data is like the
romance among teenagers no one what
is doing nobody knows how to do it and
everyone thinks that others are
doing then the second principle
it has to do with seeing the data as a
ally of the imagination and the third
it has to do with the error or with the
horror
the error the error as a friend and as
creativity source this
learning has to do with the focus of
this talk of seeing each other
us as a startup because because
if there is something fundamental in the mentality
of entrepreneurship is the value of
to make the wrong mistake
soon with low cost and controlled
this is a basic principle however
many times and during our history
we have been trained to fear the
error and when we make mistakes what
we conceal or hide it we feel
as accidental failures and
uncontrollable those are the mistakes
however within this mentality
of entrepreneurship the error looks like
a learning opportunity and take
as an ally is taken as a way of
learn and therefore it is planned if the
mistakes can be planned I can
establish through the concept of
prototype and the concept of pilot which
is the relationship of my idea with the
reality but not from my idea already once
perfectly elaborated but of my idea
in its minimum viable expression think about
that if you have an idea what is the
minimum viable expression of that idea and
how can you confront it with
reality as you can offer
to the world and that that idea can be nourished
be wrong and therefore learn
this is part of a very paradigm
interesting that has promulgated what has
promulgated eric with the link start-up
where he proposes startups in
instead of spending a whole period of
silent incubation and then do
all in the great launch he proposes
do iteration processes where
builds the idea is measured is learned and
we continue integrating and we continue giving
turns over that idea until the idea
somehow it is perfected and there the
error becomes a friend is not a threat
and says Jonathan features are author of a
very interesting book that is called the
agile samurai if reality does not go with
your plans
change your plan do not change the reality
and the third principle then and last
is
the error as a source of creativity
and now how many do I want to know how many
you feel a little more animated to
Take an idea or try something
again a little more I see a little more of
hands that’s fine
recapitulated the three principles accept and
enjoy not knowing and recover the
astonishment
understand that data is a source of
imagination and also understand that the
error is a source of creativity and
I wish a lot of success with your startup
personal
[Applause]
how many of you have thought
recently in a career change or
in undertaking something new having hands
some around here
worth thinking about this change in this
transition between mad men and big band ‘
jerry mad men I imagine that uvic ice
is a series that talks about the years of the
advertising whiskey cigarette the
traditional advertising imagine a
jump to big band thierry with sheldon
this journey is the one that I have traveled
in recent years
and through that path I have been able
incorporate some learning and that
after reflecting on it through the
years I realize that they are principles
that have to do with the
entrepreneurship mentality
all of us here are a
startup we are a startup like
individuals as people because because
we have a project we have some plans
we have some ideas and precisely that
Entrepreneurship mentality is what
I come to inspire today with these
principles that I was learning in
this transition I will tell you three
principles the first of them has to
see with the accept and even enjoy the
not knowing
and how difficult because we are trained
to know how to control and when we do not know
and we do not control what we disguise
we are used to that to the
ability to try to control everything
However, this principle has
what to do with the accept
that ability not to know how a
door to discovery in the world of
technology not knowing is a space
for innovation is a space for
creativity can indeed be a
opportunity because it is a space that
can fill is a space that can be
fill with innovation ideas of things
new
then that transition of not knowing
and being able to hug him has been one of the
most important experiences and part of
that has to do with the recovery of
the capacity of amazement
we have lost that ability too
we have been trained to make things
we look normal here we are more
of 1000 people gathered
in an event interested in the same and
we are amazing
it’s amazing but at the same time we’ve
I lost that ability because I was amazed
it seems that it is also like inexperienced
of novices I do not know everything so that I
I will amaze and this recovery of the
capacity for amazement is a principle
fundamental of this mentality of
entrepreneurship has also been part
fundamental to the development of
humanity if you see the inventions and the
great discoveries have been born
amazement and I’ll tell you a story
that happened to me in my first years in
technology was going to san francisco to a
trip and next to me sits a
engineer a developer of those who
I worked on my computer and the plane is
on the runway and take off
normal
and this guy is stirring in his seat and
he tells me is that I can not believe that this
plane take off and clear me in a moment
scared me because I said he knows the
That I do not know
and it was his amazement that the plane
took off and made me think that I give
so many things for granted
the same plate said that the ability
of wonder is what makes a
philosopher is a philosopher and yes and if we come
to our day daniel kahneman that what
you will know Nobel prize of economy says
that this capacity of wonder is part
of the essence of our mental life
then I invite you to think when
it was the last time you have
amazed
how many times you give the things you see
for done by normals when magic
permanently surrounds us
first principle move from accepting the no
know and recover amazement
the second principle has to do
with seeing the data as a friend of the
imagination and it seems in two worlds
opposites data imagination
that was a great learning actually
we fell in love with our ideas the
we embrace them we give them incredible value and
it’s hard for us to let them go and it costs us
also open them to reality and that the
data that are there can improve them
or they can because they did not want to modify
we are at a time when the
technology throws us a lot
information permanently we have the
ability to measure everything and that
information that information is processed
is analyzed and that information we
allows you to identify patterns there is a
huge world of discovery of
fascination of imagination
and part of this learning has to
see with the change of perception before that
world of data
part of what I did to understand this
was interviewing engineers to
developers and see how they think how
they create when they will develop a mobile
an application how they do it and in these
interviews I realized that for them
the relationship with the data is permanent is
harmonica is not investigated first I have
the information after I forgot I think the
idea and launched it not the data is
permanently conversing with them and
they see it as an ally not
only of his work but of his
imagination the data makes them think of
questions that would not have been asked if not
would have seen that information our
dating this does not mean that everything is
absolutely quantifiable
there is a creative part and a part
artistic that needs intuition
who needs that part a little more
even spiritual that we all have already
said Picasso or at least he is attributed
a phrase that says computers
they are useless because that
they give us answers
but note that there are times when there is data
that can surprise us and that in a
determined moment we do not even know
what to do with them recently
investigating I found out that the
millennials are increasingly seeing
videos on how to live in a van in
a truck
what this can mean
they want to live in a good avant is a
data is there I ‘m surprised I’m from
agreement I do not agree it does not matter
that data arrives and I can see what I do
with her and that’s a little invitation
and they give ariely that is a teacher like
you know about behavioral theory says
that this world of big data is like the
romance among teenagers no one what
is doing nobody knows how to do it and
everyone thinks that others are
doing then the second principle
it has to do with seeing the data as a
ally of the imagination and the third
it has to do with the error or with the
horror
the error the error as a friend and as
creativity source this
learning has to do with the focus of
this talk of seeing each other
us as a startup because because
if there is something fundamental in the mentality
of entrepreneurship is the value of
to make the wrong mistake
soon with low cost and controlled
this is a basic principle however
many times and during our history
we have been trained to fear the
error and when we make mistakes what
we conceal or hide it we feel
as accidental failures and
uncontrollable those are the mistakes
however within this mentality
of entrepreneurship the error looks like
a learning opportunity and take
as an ally is taken as a way of
learn and therefore it is planned if the
mistakes can be planned I can
establish through the concept of
prototype and the concept of pilot which
is the relationship of my idea with the
reality but not from my idea already once
perfectly elaborated but of my idea
in its minimum viable expression think about
that if you have an idea what is the
minimum viable expression of that idea and
how can you confront it with
reality as you can offer
to the world and that that idea can be nourished
be wrong and therefore learn
this is part of a very paradigm
interesting that has promulgated what has
promulgated eric with the link start-up
where he proposes startups in
instead of spending a whole period of
silent incubation and then do
all in the great launch he proposes
do iteration processes where
builds the idea is measured is learned and
we continue integrating and we continue giving
turns over that idea until the idea
somehow it is perfected and there the
error becomes a friend is not a threat
and says Jonathan features are author of a
very interesting book that is called the
agile samurai if reality does not go with
your plans
change your plan do not change the reality
and the third principle then and last
is
the error as a source of creativity
and now how many do I want to know how many
you feel a little more animated to
Take an idea or try something
again a little more I see a little more of
hands that’s fine
recapitulated the three principles accept and
enjoy not knowing and recover the
astonishment
understand that data is a source of
imagination and also understand that the
error is a source of creativity and
I wish a lot of success with your startup
personal
[Applause]
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