but how do you not get ready with 1,600
employees do not know how many there are 6
cent
1607 I do not know now we are in one
forty and in various realities the various
companies and already 40 towards mum mal di
head
as you do with 1600 really fun
then when you find yourself I go on one
four years ago we were 700
so it was also one
disruptive growth in four years and no
it’s a lot of fun, too, because anyway
they are all people scattered throughout the whole
national territory and I like it a lot
know them all so I move
continuously around Italy
the important are also various levels
intermediate so have managers
however able I point too much too
on the logic of entrepreneurship
therefore spread every working group is
true that is part of var group with
a very large identity, however, must be
feeling also belonging to the gods
work groups a little smaller
specialized super blood c the key
have your own circle of people
trust trust competent and then
they are the ones who keep everything organized
this world as and when I am
many people so if you do not want you can
to distort but because our strength is
that of being born with a company in
family quotes and this
familiarity inside
of the organization I want to keep it
so although we are 1600 the sense of
belonging of the individual to a context
that really makes you feel at home and
important if you do not want to guarantee
that the corporate culture continues and that is
the more it grows the more the company is living
more pious when we go out a lot for
operations of amen and therefore of
acquisitions and it is not so much
the acquisition aside is difficult
the process of integration that I then
i personally care so it is a lot
important that’s why I’m always in
around Italy and I did 20 thousand
kilometers in two months because anyway
I like living it in the first person because
only those who have lived it can
transferring what is culture
now therefore during the integration I speak
very much not only with the entrepreneur who
is also part of the company with
individual people and just for
transferring what I am also not
because anyway this I certainly like the
your partner and also a lot of ways
friendly no so I do not want to
obviously I do not want dellice
I would miss it but oh well I do it too
I often report too often out to drink
to make them happy parties and then over
at work because anyway moment
work is obviously fundamental no
so understand what culture is
business there are also in moments
very working that that work
and then you have your good class rhythm
a bit of water you also have your meeting place
in which there is a quick launch
in the water you have your proposal again
annual that we say puts together a bit
all of them comment
we have several moments of aggregation
because anyway we have a moment a
May where we are all six
come to riccione and then we have gods
more intimate moments in quotes because
riccione also open to the outside the
moment is true and clinical right where
we are just those thousand people then
it is very our in-house tip coffee
so we still organize a two
days where a little work and a little there
so we have fun with the evening
sweets of champagne music because in
effects you say I know you from
manha net since we started to
collaborating is the thing that struck me
that in reality there is a culture if
classic in English of world car remains
play hard you work hard but yes
in fact, the element also pisses off
lasted two days the first day they have
all lights according to the game but that does not
nothing changes the signal being you do not have to
Burn it is so short and the
food also these moments of celebration
no because anyway I remember the first one
kick off and got me like new
CEO
I saw the first line there were the
president
group CEO who
in a while they sell out because when
defined the Trentino are yes I saw
a moment of why when I have from the stage
said boy then for the kick off
the kickoff of the year 2015 was e
I said three goals for this year on
first and most important have fun ho
seen the river said now they are
fired sitting down
then I remember that you do not have fun when
work then it’s our job is everything
so fast and you have to be ready and
reactive
if I call you on Saturday mornings because
I need you to answer me and
so I’ll also do you budget col
fact that there is also a beautiful moment in it
company is also fun
I told you to find it now
I had a little prejudice about it at first
because when they called me
in which there is the event goes blah blah and then
there is the mega supreme head that is a woman
and the daughter of the problem already a daughter of e
I said to me it will be the usual one
recommends one has a previous live in
england now if we reverse that the
vaccine in itself but also in England yes
lives this prejudice on the daughter of
dad is an act is just a culture
Italian is still this then in
England yes I would say there is no act the
female side does not exist in the sense not
he also poses the argument to but it is one
woman know what man woman is gay
irrelevant is just a fact you’re good
they did not seem therefore from that point of
son’s study instead of course
one says see
it is not his merit and so it is there because it is
this according to me there is a bit like when
michael douglas and you have it and I am a
actor and I’m a son of kirk
douglas and then I have to work two
sometimes hard because people nannies
or I was talking to alessandro benetton
even he does not say I’m coming true or the
parachutes but then I understood mine
activities I have done are a
entrepreneur and here you have to win this
resistance, however, at the time I remember to
sonnet times ago I remember me
they anticipated and I had everything I understood
my objective prejudice then when
I met you I saw you in action
my mother the first thing you think I would have
need a person so head of
all my requests
then he thought thanks and commitment too much
dear I thought because now then
billed in a spot to you if I do not know
how much bill we have arrived today
the last suns given at the 30th of April has a
turnover and 290 million and the first
quarter, however, up 20
plenty to dine with so let’s say
my reality still do not know level though
when I get the like hero you
called to remember less by hand but
anyway, hero is on the way and this does not appear
then we succeed then the prejudice
I arrived anyway I did the
my experiences out no because I’m sorry
inserted and then add if maybe one
woman I ‘m not sixty for a check
rituals but if you get to six young you said
we have this who is who who who is
he believes he is no and therefore as you have
I won this then I did anyway
different experiences out no too
abroad among other things studied a
so brighton then but never really
I never knew I did it in my own right
knowing brighton you will understand the part
study was even secondary
compared to irrelevant fun not
I could choose the best city to do
leverage of jokes I did experience
abroad both for study and work and
when I actually arrived, it did not
I had
present of the weight of the surname that me
I carried with me because I had anyway
always lived so disconnected from
what was then the reality
of Italian informatics because I have
done my path then but I’m not
actually arrived it was not then
also aware of the fact that the surname
he really had this weight and I have it
understood then an area has arrived because
however , people team up with us at the al
low begins to say seen her here
because daughter of damage assumed that
you are a certain suffering no because not
I know why
and therefore we must get out anyway the
double no of what a person
normal would give because you have to then I am
very proud, so I did not want to
show who to Francesca and I wanted
arrive regardless of the surname
that I brought with me, but then
let’s say literature with your father too
let’s say you have comparisons wanted
lit path
in fact, at the end there are two fortunes
because however genetics in the sense
that if he did what he did
however, he also sent me not to
level of genes probably something
because we do not actually work
together for four and a half years, however, there
we are found beyond the temper
that we both have so a lot
determined and gritty and we often do
fireworks even in the office
but let’s say that at the level of culture
business setting in the
working methodology listen to the
People understand people ie
companies are people on this we are
found immediately online in
tune in spite of the fact I had done it
anyway a path out then this
surely the second aspect is that it does not
I can hide it if it had not been
moriani I in this position there
I would be road so I want to say though
I think I have also demonstrated the value
of Franciscan so at the end they count
the results
one says you can say what you want here
there are the results this growth
no, never did this thing now
surpassed I do not come anymore I feel a
he is asked if the father of
francesca this we hope not see
this chat rai happy
happy but of all the sectors that
cover because you spaced say
from cyber security to the whole world
digital in the broader sense visit in
all or digital all internet
you really cover a lot of areas
see at this moment a sector that does
more boom than others or are more
or less all sectors
in these are the supply lines and then
we work on vertical sectors in
industry we cover could because the
our role working on made in italy
so on what is the mid-range
of our fabric excellence
Italian industrial needs a
partner next to accompany him in the
digitization path of
innovation no this has always been
see at 43 and innovation is there
always been today to a booming because
however, actually if he had
an accelerated crazy, however, is always
our role was
and therefore we must however treat everyone
the aspects because otherwise it fails
otherwise he could not accompany him
this booming path and in this
moment is definitely how you did it
only mention that to the whole world
of the security then digital
360 degree sécurité
and certainly a very great theme
very hot news also because
information around everyone
the various disasters of cyber attacks
that we are living is always disruptive
so in 2017 without it
the year in quotes more disastrous no
horribilis year horribilis year and then
all companies of all sizes
they are still appreciating for having
a security strategy that the
allow however to protect yourself from this
so the sector is definitely in the
blooming sector to which we are
having the most growth rates
important and also a sector that you
allows you to get very familiar
however with the client companies why
they have to open their doors is a theme
very delicate
on the other side I like to go a lot
around, however, meet entrepreneurs
to compare no with what is
the Italian entrepreneur who then
represents precisely our sectors of
excellence and in my various turns
unfortunately I have to admit that there are
still many companies that are a lot
back that is that unfortunately in the sense
for us, thank goodness because it is certain to do
so much so this is actually one
some niners are still a lot
the backwardness from the other side, however, to
often there is also often talking with you
come out of companies that are super
interesting crazy things do in the stuff
incredible and you would not believe it
never for and I spoke in a video of
fabio those that make the adhesive tape
and you say but really in Italy do sta
stuff here
or other examples here I do not know which ones
are other examples you see
particularly interesting and then me
I stayed
positively blown when I have
visited a company I can say the name
so much is not called talking about the projects
strange that is fluid tech and I met
the CEO who diego
andreis which by the way is a second one
generation with a father and son
my house and that has a second me to one of
those but I always tell him that he has
truly an entrepreneur vision
lit he went to visit the plant
productive and to the area that then at the end
it’s 100 million so it’s not one
bonfiglioli without diminishing, however, it is not
one of those megagalactic companies with
12 only large companies do this
no, it is a company that represents
just a complaint and they do
production of pumps for all engines
precision motive cars and have
digitized everything then goes into the company
find robots that run in the slowest
productive knotted scientist that dai
sensors on the production chains in
I have visited Italy in Milan
they are crazy crazy and have one
vision a strategy on all
investments to be made in the field
obviously investments are made to
progressive steps no progressive is not
that you can do everything right away
the road map highlights highlights
really an important foresight
and the company results we look into
these days reward them because
however, double-digit growth
very important
other Italian companies that look fo
I do not know what he saw recently
what do you say
here these are not to belittle with i
real customers some
the company sometimes hit you because
he does different things
more intimately there is someone but in
terms say of attention and
and foresight I saw this between
the other to a real testimony ie
a name I can do for without
microgame problems of krueger microgame
which is an area that obviously operates in the
gaming and gaming right now one
to the sectors
perhaps preferred by hackers
because obviously there were quantities of
money of information that they do not have
equal and had the readiness to
invest in security then
they were security operations centers managed
from us therefore to bring forward a
soca exact a soc
managed by us and that allowed him
actually the year implemented in
suitable time to avoid disasters
Epochals actually shielded themselves
numerous attacks therefore also the
readiness as I said before
I see so many companies that still have to
to do this path but there are many
others that the character all these
companies you see you managed to
identify me ask entrepreneurs
I always ask in small ones
what are the common characteristics of
companies that work like they are
common characteristics of entrepreneurs
that in the end they make projects that
all features are true
talking with so many people wanting to
change but not even change why
change maybe bad desire to evolve
He wants to recognize what is happening
He wants to compare himself with others
so successful entrepreneurs is
what is not closed in his
company and keep doing things like
we have always done it because up to
today they were born well but to the desire
despite maybe it ‘s going well of
to make that mister discussed evolve towards
something that today the digital that
allows you to do and there are many
there are so many realities of this kind
entrepreneurs like me precisely them
I define enlightened people who have their own
desire to invest even in their own
people think this is another element
important
the evolution of the figures that
within the company
the world is changing the type of disks
which we need inside
organizations is different than that of
we needed first and you can not
throw away the people you have
return them and then also the
investments that many companies are
doing on their own to reform for
reform them and then give them permission to
continue to operate successfully in
company be effective to be
efficient and this we say is the element
that I see as a common feature
the entrepreneur who then succeed
as I always say the fantasy
creativity that is what I also ask
to my people, look for fantasy
creativity
do not worry about thinking about it
that maybe it may seem stupid of canvas
because right now is what
rewards much more than the competence la
search competence though if you do not play games
fantasy is a mess is a mess and like
face the usual exception that you make
on doing business in Italy where one says
But it is a business in Italy to make a mess
because huge taxation and burdens
they are infinite, that is, there is only one
endless list of stations and we work
it’s not like we can leave
I must say that I have space so I can
change or go into politics do not beat
There are also many beautiful things to just
schools have been there in the past now not
I want to talk about politics I do not want to
Explain what the government is doing
but surely there have been and are there
of facilities for those who have
want to invest in doing new things
that
therefore exist in the past years
however all the various plans of
super amortization incentive e
mortally 4.0 industry have anyway
obviously it also helps in that case
have access to these types of
funding facilities is not
simple and therefore need a person
however, they do it by profession
but I help to do that in the end
one says at the fair they are so you can not
do the game here and play differently
this if you want to play this
I play the rules there are and on the one hand the
fact that there are so many aspects
even bureaucratic or I see respect to
example england to car companies
on the other hand, a competitive advantage
because if you can handle them
manage them all already take you away from them
all those who instead collapse before
but above all for an Italian company
like us who have dimensions
that make us compare with competitors
international therefore the multinational
that arrives in Italy
we have a huge advantage because
we know Italy we know those
which are the Italian rules we live in
this culture and therefore we have
a huge competitive advantage compared
to the multinationals in this area that
instead they arrive in Italy thinking of
work in Italy 1 you work in
America or in the Anglo-Saxon countries that
see the made in italy where you are super
active and we are also specialized in
quotes but amerini 3 a strong theme
value which are of the sectors of the made
in italy or what to be made in italy
that I saw more digitalized more ready and
which is what you see less
ready for today
well then surely more digitized
the manufactory manufactory of chains
of production therefore
the companies that they produce are
surely those that have invested
more in the digitization of the
internal processes we are concluding
now we are at the final stages of a
very important project as I said
first ever wanted to evolve with
company that gives up in the field
pharmaceutical pharmaceutical more ago
research and development in the arendi department
let’s say we are doing this project and
and investment is important because
however what we are developing
they are a whole series of aid sensors
so inside the machines that
they are machines and obviously they go to
also cure chemical reactions
important machinery and also of
difficult to manage
so all the sensors inside
of the production machines that
collect the data on the status of
well-being in quotes of the car
itself with an analysis engine then
classic analysis of the data that allows you
to do any reasoning anyway
predictive of what the state of health is
of the car on which the moments are
that statistically are the best for
do maintenance on the machine then
all the sensors are connected
always our platform of
monitoring of the maintenance of
machines that automatically send the
signal to the maintenance technician who
that opportune moment to go and do
that particular job and again
linked to a very very subject
current than that of reality
increased therefore with the support of
reviewers
the technician knows a lot of machines
complex manages to do the surgery with
viewer support much more
fast efficient avoiding because col
face roots to the south as if it were iron
man show to the heard I heard of
yes of all data in territorial
going to look at a little piece of the
the machine becomes the sector instead of me
I think that in Italy, however, often this
however production often in production
Italy
I do not think people know how many
actually they are really advanced one
Italy often we are back there this
is really the issue is the complaining ta
Italian
the distrust we have the distrust and
sector but c is more backward from the
point of view of digitization
which if there is if one can say no sectors
arrears I would say no own arbitration
they are all quite repetitive depends on
company companies is not so much the industry
as the single singular company
highly on the true one manufacturing
great
in short, we need science from this point of
view perhaps absurd what I find
a little back without offense for those
it’s the world of fashion
ok fashion the world of fashion
probably because their core does not
it concerns the machines but it concerns the
clear design therefore underestimate
aspects related to the digitization of
some processes are therefore a little bit
further back on security than for
absurd is a fundamental element for
for them to be a fashion zone
livaja steal the next collection
year short draws in five minutes to
a season and instead are a little bit
underestimate let’s say the impact that
could have a certain
situation
they still struggle to understand how much it is
It is important to properly manage a
process of omni canality and still not
everyone is approaching this theme
so the commerce and commerce the physical
and physical, while today it is an experience
the experience of in victor must be
User only needs to be one that
I say from acquires acquire reach and so
there compulsive purchase
on the internet and I buy only on inter
but it seems like a shop finds what
different I irritate it is certain then to unite
this ok two interesting sectors like
future developments
you think when when one analyzes
the great technological players that are there
on the planet are always those five al
moment 10 let’s put it this way
and one wonders if these gentlemen
they arrive in Italy with a strong offer
they hold no users have in
hand just the fact that I am the point
input for users, then me
I think of the banking theme, for example, if
instagram tomorrow opened a bank o
google took a bank a
insurance has the data of the
users have a relationship with the user
that knocks you here to this sector
indie inevitably and they do it in
any amazon sector
whatever it says to do amazon do
disasters and no for what you see
this challenge compared to these colors
on the one hand you need it and on the other
on the other hand are the main competitors
how you handle it even if you are
let’s say in a different sector, however, to the
end of the accounts arrives here
collaboration ie on one side are
two terms then on one hand to succeed
when we are really competition
however, being able to differentiate us not
as I said before we live in Italy
we are in Italy we have 1,600 people
here therefore also differentiate us neither
human relationship that is still important and
build a custom made coat like
I say
we go betti even if it was
riccione so you know how much I hate him
term customers have me a partner there
we listen to him and we try to understand
really what are the needs because
often the customer does not even know that
there is a problem and then it is you who owe
find the solution and then the
anyway one to one relationship that
obviously these colossi can not
therefore have no value that gives as
a craftsman and then we are not
like a craftsman on the other
collaboration because anyway
obviously with these companies there of
collaborate
We cooperate with Alibaba we cooperate
with amazon
let’s work with google, so let’s try
to be their channel in Italy
obviously for the issues there were
elements to our big sister tv of
business are in Italy you are too
you are about to invade the world can not
say ok, but I can not say mine
dream has always been that of anyway
yes to have a presence even outside
from Italy
also because I studied outside
from Italy so I would like to put some
I would like to use it in the various studies I have
also done for the internet
I have made a specialization in
international management and I would like to
even apply it not then in the real world
and we are working on it so you read
books with readers are so much a reader
but in moments of relaxation, then you are gods
novels I’m about to tell you what’s nice
book of having piacentino di Paolo that
that the gem instead as tools
because I sometimes imagine you with yours
1,600 employees to empoli that location
just right that I imagine you
type with a dashboard forward or on
your cell phone
you that you look say ah, ok, here it is
without your charts you really do this
macché up is a stuff you did
ad hoc
there are the tools of bi to the locals
that are applied to the company
obviously if not for view the control
so it will be what looks at the day
what you watch is your dashboard
what are the main data that you shoot
an eye on
then the main data that I keep
an eye is the number of orders that
they arrived in the day and the
marginality associated with that is wheat
entered very high ok no these are
obviously the data that I look at many
the day the two main parameters
physics the two main parameters that
obviously looks at the ordered and divided into
2,000 jobs that we certainly do order
for each for which we say heel and help
then he has the split for the
single
and then of course I there are a
compulsive user also in this
case of whatsapp so it’s ours
I believe now the main instrument of
the only personality if izs is a mouth
not your actress in fact
of you and also
your friend cat mirko not ours
responsible security be of the
locators for deaf and not always
meeting to make people listen or do it
no, I am a writer who writes so much
fast
and I use it a lot as a tool
communication is for things goes well
various permissions because I repeat alive
very meeting or with partner ta but be
to communicate one to many no many
groups where depending on the themes
where the way a little bit easier is not for
make everyone aware of a thing and
people put a monthly knowledge
arrived the five- pole order we have
closed the negotiation we need
but this is another nice thing that
we have a company is a group closed up
facebook is more for let’s use
more for the cazzeggio however always for
keep those 1,600 people together
I go around Milan and find the
connects them to the sel
wire can look I found
or sure they do something to say if it is
been from this customer find one thing
which allows us from Milan to Sicily
to be connected for those parameters
that you take into consideration you’re from
those that unpack your goal
final example of revenue turnover
a day and says ok I know every one
day on average if we want to get
that result
must enter hicks orders and have
this weekly marginality as how
new ones are then we have more
for the kind of business we do
monthly situations and my goal
monthly ok
obviously I have to follow the
daily there was not a goal
daily
but it is important if it is true that for three
days the turnover and ordered does not go up
we have a clear problem when
I see for example that a start up in a
are for books
I saw I do not know but a week ago
day zero orders and I was going to have
understood but not a heart attack was important
you certainly know immediately to call of
guys what was there was a bug in the boom
in the purchase we can all pay but
not in the moment when noah is
important it is important to have the
daily visibility because it must also
know when to push on what to push
if it goes down in area and true business that
for three days maybe a little more
dead a business line began
anyway to urge me to send the
pipeline to understand if they need mine
intervention because customers so many times
when it comes to application solutions
or services managed for the client
it means taking companies and putting them
hand to us or so they often need
to be reassured to learn
see in fa between things on the mass
destroyed for its own advice
total then send me the bill on
management of people management for one
bad word we say about the relationship
with people imagined that you see one
clear ok problem of a unit unit
cyber security 6 perfect at that point
you know maybe that there is a person who
it follows that project but hierarchically
responds to two other people ie above
two other people
You are one of those that goes direct
on the person or talk to i
responsible for that area which then is not
you want to get over it then you talk like you
move no ok I was coming my direct
main error all live
we go direct because I thought it
but when we were much less than the
I thought it was one of those that is a
advantage for the company not going direct
faster it solves actually mix
in which two problems have been created
so one that when you’re 1,600 people
launched then they feel authorized to
via direct on you right is a mystery
because when you all have someone calling you
directly loses the thread and and two
because anyway in this way the
tasks in quotes that at that point
that there was space but you were me
I often find myself calling
surely now I never move
direct but I go from my report to mine
collaborator that you can do of
that area and comparison if then the case
what to do in a direct call to the
man who directly but I have his
Support support must be must
know this here we do we have a
but no sense I do not bypass it
jump over very well, feel i
main problems you see when
you grow a company on dimensions
important and you’re dealing with companies
then of many different and difficult sectors
because I spoke before bonfiglioli
however there was sonia right to riccione
in short they make complicated projects and
It’s a mess to get it wrong
in short, is not a little problem people
production stuff big platforms
in short, how do you say?
regulate the risk because then everyone
they inevitably fail, it’s not that you can
always be perfect as you do
manage here also the pressure of
projects that you can not understand if you’re wrong
collapse everything here is what your life is
ok in computer and happens to
perfection when you put your hands on the
very complex project does not exist but
it does not exist
our ability leaves us
we always work for this let’s say it
immediately clarifies the customer in the sense
maxi in something where there is someone beautiful
customer knows how we plan
when I move on the client, one comes
always clarified my employees the
I think there is perfection when you put
very important present hands of
invasive within the company
it does not exist because however often you go
also to touch the customer’s user
so anyway people who work
within the company that not always
accept that kind of route then
there are a whole series of steps
steps and factors that can
not to get everything right the
our ability as they always say to
customers is the ability to react
speed
[Music]
and timeliness in the resolution
problems so yes you do not lose the
patience does not begin to point the
finger each other inside the team
so I do not want to hear
my collaborators know this but I have
done everything right it was him not
I accept I never accept you love faroleh
but it resolves I do not care who has it
It caused the problem is solved in fact
anecdote I worked for a company from
shaved and practically in this
company worked so the last that
physically touched a practice ok there was
yet the last files are the last ones
the touch was responsible and therefore
every time if we know something, it’s one
he said no he was the one who touched him not
I never touched him was not there
the interest in understanding which one was
truth and what was the solution but
the only goal was to be right or not
being responsible is the responsa
recipe for the abyss
no no but not but I in fact not when
something happens and I repeat the classic
route accident but ours
work
I do not say that it is daily but little there
it lacks
and I want absolution I do not want
hear but I wrote the apple guy
do not go answer you raise the phone you get up
from the chair you go to look for me I see in the
for many years it has been hard for her
reality that is this if you do
the entrepreneur delegates all that
you want but then the truth is that when there is
the big problem what no one
he succeeds, he arrives, that is, he is not there
another behind you turn and there
wait and pass it on and no, you’ll put it on
there and or you solve it this return does not
you have other possibilities as you manage
this
this aspect that complicates a lot of
pressure on me because sometimes he says
I’m there at night and I’m fucking right now
I have to fix it’s stuff
how do you sleep this night?
no concept is learn
they are the dimensions that grow then
problem of problems precisely from
solve that then they are yours learn to
manage it then do not stress anyway
parkins a person who gets stressed in
general line likes to do everything right
I like to do them all and this is a
problem another kind of problem though
I ‘m not the person who loses lucidity
indeed in the moment of same from the best of
myself
Luke and the night I sleep quietly and
calm any kind of problem there is
in being also because if you lose lucidity
the moment right inside is over
patatrac of the end of the abyss if you
Tomorrow morning I decided to launch one
new company you regardless just for
do a different thing
what would you do 2 would you go that I recommend
you would give someone that your company that
You say it’s enough to give birth from zero
I do something completely new
what would you do in what sector it is
science fiction though I am one
passionate about
of adventure travel and sports and in the
my various trips I’ve made around
For the world I’m always in the fort
more fake journeys that lead you to do
of multi-sport experiences then
horse riding however always with a
run, let’s say we also live it well
not an elegance so maybe sleep in
tent but with the glass of champagne e
these things
my dream is to do something
like I ‘m from Tuscany I did not have it
I understood now that you finally told me
euro I accept that reminds me in the
management sooner or later I do it is that
to accomplish such a thing
in excellence in the beauty of the
Tuscan hills so it is not appreciated a
farm of those, however, one says the
usual farm 6 the imagination but a
something particular appointments maybe
with the starred chef ok the whirlpool
outside the room, however, then that you
I take the excursions on horseback
all day the fine never that all
the day let’s go maybe
cascading canyoning casting a tourism
experiential but glamorous like when there is
what a numerous glamping meeting is
covered but what so but it is obviously
targeting abroad because
however it must be a thing who if them
make the chianti the steak well
I read our oil and then the
I definitely recommend already what I do
all well identify what the
target then
I also thought about this in reality
You already have it in the cellar on a project
understood part of their laws tomorrow
that he was ready to say they had two sons
between target only couples without a child
he must identify being a family only
but one thing or the other to be a lot
selective in your target audience
also because there are so many
uncertain the stop and then of course bring
out through social knowledge a
brand already as a value brand
it just exceeds the launch or only October
does not take to promise to control the
orders
[Music]
employees do not know how many there are 6
cent
1607 I do not know now we are in one
forty and in various realities the various
companies and already 40 towards mum mal di
head
as you do with 1600 really fun
then when you find yourself I go on one
four years ago we were 700
so it was also one
disruptive growth in four years and no
it’s a lot of fun, too, because anyway
they are all people scattered throughout the whole
national territory and I like it a lot
know them all so I move
continuously around Italy
the important are also various levels
intermediate so have managers
however able I point too much too
on the logic of entrepreneurship
therefore spread every working group is
true that is part of var group with
a very large identity, however, must be
feeling also belonging to the gods
work groups a little smaller
specialized super blood c the key
have your own circle of people
trust trust competent and then
they are the ones who keep everything organized
this world as and when I am
many people so if you do not want you can
to distort but because our strength is
that of being born with a company in
family quotes and this
familiarity inside
of the organization I want to keep it
so although we are 1600 the sense of
belonging of the individual to a context
that really makes you feel at home and
important if you do not want to guarantee
that the corporate culture continues and that is
the more it grows the more the company is living
more pious when we go out a lot for
operations of amen and therefore of
acquisitions and it is not so much
the acquisition aside is difficult
the process of integration that I then
i personally care so it is a lot
important that’s why I’m always in
around Italy and I did 20 thousand
kilometers in two months because anyway
I like living it in the first person because
only those who have lived it can
transferring what is culture
now therefore during the integration I speak
very much not only with the entrepreneur who
is also part of the company with
individual people and just for
transferring what I am also not
because anyway this I certainly like the
your partner and also a lot of ways
friendly no so I do not want to
obviously I do not want dellice
I would miss it but oh well I do it too
I often report too often out to drink
to make them happy parties and then over
at work because anyway moment
work is obviously fundamental no
so understand what culture is
business there are also in moments
very working that that work
and then you have your good class rhythm
a bit of water you also have your meeting place
in which there is a quick launch
in the water you have your proposal again
annual that we say puts together a bit
all of them comment
we have several moments of aggregation
because anyway we have a moment a
May where we are all six
come to riccione and then we have gods
more intimate moments in quotes because
riccione also open to the outside the
moment is true and clinical right where
we are just those thousand people then
it is very our in-house tip coffee
so we still organize a two
days where a little work and a little there
so we have fun with the evening
sweets of champagne music because in
effects you say I know you from
manha net since we started to
collaborating is the thing that struck me
that in reality there is a culture if
classic in English of world car remains
play hard you work hard but yes
in fact, the element also pisses off
lasted two days the first day they have
all lights according to the game but that does not
nothing changes the signal being you do not have to
Burn it is so short and the
food also these moments of celebration
no because anyway I remember the first one
kick off and got me like new
CEO
I saw the first line there were the
president
group CEO who
in a while they sell out because when
defined the Trentino are yes I saw
a moment of why when I have from the stage
said boy then for the kick off
the kickoff of the year 2015 was e
I said three goals for this year on
first and most important have fun ho
seen the river said now they are
fired sitting down
then I remember that you do not have fun when
work then it’s our job is everything
so fast and you have to be ready and
reactive
if I call you on Saturday mornings because
I need you to answer me and
so I’ll also do you budget col
fact that there is also a beautiful moment in it
company is also fun
I told you to find it now
I had a little prejudice about it at first
because when they called me
in which there is the event goes blah blah and then
there is the mega supreme head that is a woman
and the daughter of the problem already a daughter of e
I said to me it will be the usual one
recommends one has a previous live in
england now if we reverse that the
vaccine in itself but also in England yes
lives this prejudice on the daughter of
dad is an act is just a culture
Italian is still this then in
England yes I would say there is no act the
female side does not exist in the sense not
he also poses the argument to but it is one
woman know what man woman is gay
irrelevant is just a fact you’re good
they did not seem therefore from that point of
son’s study instead of course
one says see
it is not his merit and so it is there because it is
this according to me there is a bit like when
michael douglas and you have it and I am a
actor and I’m a son of kirk
douglas and then I have to work two
sometimes hard because people nannies
or I was talking to alessandro benetton
even he does not say I’m coming true or the
parachutes but then I understood mine
activities I have done are a
entrepreneur and here you have to win this
resistance, however, at the time I remember to
sonnet times ago I remember me
they anticipated and I had everything I understood
my objective prejudice then when
I met you I saw you in action
my mother the first thing you think I would have
need a person so head of
all my requests
then he thought thanks and commitment too much
dear I thought because now then
billed in a spot to you if I do not know
how much bill we have arrived today
the last suns given at the 30th of April has a
turnover and 290 million and the first
quarter, however, up 20
plenty to dine with so let’s say
my reality still do not know level though
when I get the like hero you
called to remember less by hand but
anyway, hero is on the way and this does not appear
then we succeed then the prejudice
I arrived anyway I did the
my experiences out no because I’m sorry
inserted and then add if maybe one
woman I ‘m not sixty for a check
rituals but if you get to six young you said
we have this who is who who who is
he believes he is no and therefore as you have
I won this then I did anyway
different experiences out no too
abroad among other things studied a
so brighton then but never really
I never knew I did it in my own right
knowing brighton you will understand the part
study was even secondary
compared to irrelevant fun not
I could choose the best city to do
leverage of jokes I did experience
abroad both for study and work and
when I actually arrived, it did not
I had
present of the weight of the surname that me
I carried with me because I had anyway
always lived so disconnected from
what was then the reality
of Italian informatics because I have
done my path then but I’m not
actually arrived it was not then
also aware of the fact that the surname
he really had this weight and I have it
understood then an area has arrived because
however , people team up with us at the al
low begins to say seen her here
because daughter of damage assumed that
you are a certain suffering no because not
I know why
and therefore we must get out anyway the
double no of what a person
normal would give because you have to then I am
very proud, so I did not want to
show who to Francesca and I wanted
arrive regardless of the surname
that I brought with me, but then
let’s say literature with your father too
let’s say you have comparisons wanted
lit path
in fact, at the end there are two fortunes
because however genetics in the sense
that if he did what he did
however, he also sent me not to
level of genes probably something
because we do not actually work
together for four and a half years, however, there
we are found beyond the temper
that we both have so a lot
determined and gritty and we often do
fireworks even in the office
but let’s say that at the level of culture
business setting in the
working methodology listen to the
People understand people ie
companies are people on this we are
found immediately online in
tune in spite of the fact I had done it
anyway a path out then this
surely the second aspect is that it does not
I can hide it if it had not been
moriani I in this position there
I would be road so I want to say though
I think I have also demonstrated the value
of Franciscan so at the end they count
the results
one says you can say what you want here
there are the results this growth
no, never did this thing now
surpassed I do not come anymore I feel a
he is asked if the father of
francesca this we hope not see
this chat rai happy
happy but of all the sectors that
cover because you spaced say
from cyber security to the whole world
digital in the broader sense visit in
all or digital all internet
you really cover a lot of areas
see at this moment a sector that does
more boom than others or are more
or less all sectors
in these are the supply lines and then
we work on vertical sectors in
industry we cover could because the
our role working on made in italy
so on what is the mid-range
of our fabric excellence
Italian industrial needs a
partner next to accompany him in the
digitization path of
innovation no this has always been
see at 43 and innovation is there
always been today to a booming because
however, actually if he had
an accelerated crazy, however, is always
our role was
and therefore we must however treat everyone
the aspects because otherwise it fails
otherwise he could not accompany him
this booming path and in this
moment is definitely how you did it
only mention that to the whole world
of the security then digital
360 degree sécurité
and certainly a very great theme
very hot news also because
information around everyone
the various disasters of cyber attacks
that we are living is always disruptive
so in 2017 without it
the year in quotes more disastrous no
horribilis year horribilis year and then
all companies of all sizes
they are still appreciating for having
a security strategy that the
allow however to protect yourself from this
so the sector is definitely in the
blooming sector to which we are
having the most growth rates
important and also a sector that you
allows you to get very familiar
however with the client companies why
they have to open their doors is a theme
very delicate
on the other side I like to go a lot
around, however, meet entrepreneurs
to compare no with what is
the Italian entrepreneur who then
represents precisely our sectors of
excellence and in my various turns
unfortunately I have to admit that there are
still many companies that are a lot
back that is that unfortunately in the sense
for us, thank goodness because it is certain to do
so much so this is actually one
some niners are still a lot
the backwardness from the other side, however, to
often there is also often talking with you
come out of companies that are super
interesting crazy things do in the stuff
incredible and you would not believe it
never for and I spoke in a video of
fabio those that make the adhesive tape
and you say but really in Italy do sta
stuff here
or other examples here I do not know which ones
are other examples you see
particularly interesting and then me
I stayed
positively blown when I have
visited a company I can say the name
so much is not called talking about the projects
strange that is fluid tech and I met
the CEO who diego
andreis which by the way is a second one
generation with a father and son
my house and that has a second me to one of
those but I always tell him that he has
truly an entrepreneur vision
lit he went to visit the plant
productive and to the area that then at the end
it’s 100 million so it’s not one
bonfiglioli without diminishing, however, it is not
one of those megagalactic companies with
12 only large companies do this
no, it is a company that represents
just a complaint and they do
production of pumps for all engines
precision motive cars and have
digitized everything then goes into the company
find robots that run in the slowest
productive knotted scientist that dai
sensors on the production chains in
I have visited Italy in Milan
they are crazy crazy and have one
vision a strategy on all
investments to be made in the field
obviously investments are made to
progressive steps no progressive is not
that you can do everything right away
the road map highlights highlights
really an important foresight
and the company results we look into
these days reward them because
however, double-digit growth
very important
other Italian companies that look fo
I do not know what he saw recently
what do you say
here these are not to belittle with i
real customers some
the company sometimes hit you because
he does different things
more intimately there is someone but in
terms say of attention and
and foresight I saw this between
the other to a real testimony ie
a name I can do for without
microgame problems of krueger microgame
which is an area that obviously operates in the
gaming and gaming right now one
to the sectors
perhaps preferred by hackers
because obviously there were quantities of
money of information that they do not have
equal and had the readiness to
invest in security then
they were security operations centers managed
from us therefore to bring forward a
soca exact a soc
managed by us and that allowed him
actually the year implemented in
suitable time to avoid disasters
Epochals actually shielded themselves
numerous attacks therefore also the
readiness as I said before
I see so many companies that still have to
to do this path but there are many
others that the character all these
companies you see you managed to
identify me ask entrepreneurs
I always ask in small ones
what are the common characteristics of
companies that work like they are
common characteristics of entrepreneurs
that in the end they make projects that
all features are true
talking with so many people wanting to
change but not even change why
change maybe bad desire to evolve
He wants to recognize what is happening
He wants to compare himself with others
so successful entrepreneurs is
what is not closed in his
company and keep doing things like
we have always done it because up to
today they were born well but to the desire
despite maybe it ‘s going well of
to make that mister discussed evolve towards
something that today the digital that
allows you to do and there are many
there are so many realities of this kind
entrepreneurs like me precisely them
I define enlightened people who have their own
desire to invest even in their own
people think this is another element
important
the evolution of the figures that
within the company
the world is changing the type of disks
which we need inside
organizations is different than that of
we needed first and you can not
throw away the people you have
return them and then also the
investments that many companies are
doing on their own to reform for
reform them and then give them permission to
continue to operate successfully in
company be effective to be
efficient and this we say is the element
that I see as a common feature
the entrepreneur who then succeed
as I always say the fantasy
creativity that is what I also ask
to my people, look for fantasy
creativity
do not worry about thinking about it
that maybe it may seem stupid of canvas
because right now is what
rewards much more than the competence la
search competence though if you do not play games
fantasy is a mess is a mess and like
face the usual exception that you make
on doing business in Italy where one says
But it is a business in Italy to make a mess
because huge taxation and burdens
they are infinite, that is, there is only one
endless list of stations and we work
it’s not like we can leave
I must say that I have space so I can
change or go into politics do not beat
There are also many beautiful things to just
schools have been there in the past now not
I want to talk about politics I do not want to
Explain what the government is doing
but surely there have been and are there
of facilities for those who have
want to invest in doing new things
that
therefore exist in the past years
however all the various plans of
super amortization incentive e
mortally 4.0 industry have anyway
obviously it also helps in that case
have access to these types of
funding facilities is not
simple and therefore need a person
however, they do it by profession
but I help to do that in the end
one says at the fair they are so you can not
do the game here and play differently
this if you want to play this
I play the rules there are and on the one hand the
fact that there are so many aspects
even bureaucratic or I see respect to
example england to car companies
on the other hand, a competitive advantage
because if you can handle them
manage them all already take you away from them
all those who instead collapse before
but above all for an Italian company
like us who have dimensions
that make us compare with competitors
international therefore the multinational
that arrives in Italy
we have a huge advantage because
we know Italy we know those
which are the Italian rules we live in
this culture and therefore we have
a huge competitive advantage compared
to the multinationals in this area that
instead they arrive in Italy thinking of
work in Italy 1 you work in
America or in the Anglo-Saxon countries that
see the made in italy where you are super
active and we are also specialized in
quotes but amerini 3 a strong theme
value which are of the sectors of the made
in italy or what to be made in italy
that I saw more digitalized more ready and
which is what you see less
ready for today
well then surely more digitized
the manufactory manufactory of chains
of production therefore
the companies that they produce are
surely those that have invested
more in the digitization of the
internal processes we are concluding
now we are at the final stages of a
very important project as I said
first ever wanted to evolve with
company that gives up in the field
pharmaceutical pharmaceutical more ago
research and development in the arendi department
let’s say we are doing this project and
and investment is important because
however what we are developing
they are a whole series of aid sensors
so inside the machines that
they are machines and obviously they go to
also cure chemical reactions
important machinery and also of
difficult to manage
so all the sensors inside
of the production machines that
collect the data on the status of
well-being in quotes of the car
itself with an analysis engine then
classic analysis of the data that allows you
to do any reasoning anyway
predictive of what the state of health is
of the car on which the moments are
that statistically are the best for
do maintenance on the machine then
all the sensors are connected
always our platform of
monitoring of the maintenance of
machines that automatically send the
signal to the maintenance technician who
that opportune moment to go and do
that particular job and again
linked to a very very subject
current than that of reality
increased therefore with the support of
reviewers
the technician knows a lot of machines
complex manages to do the surgery with
viewer support much more
fast efficient avoiding because col
face roots to the south as if it were iron
man show to the heard I heard of
yes of all data in territorial
going to look at a little piece of the
the machine becomes the sector instead of me
I think that in Italy, however, often this
however production often in production
Italy
I do not think people know how many
actually they are really advanced one
Italy often we are back there this
is really the issue is the complaining ta
Italian
the distrust we have the distrust and
sector but c is more backward from the
point of view of digitization
which if there is if one can say no sectors
arrears I would say no own arbitration
they are all quite repetitive depends on
company companies is not so much the industry
as the single singular company
highly on the true one manufacturing
great
in short, we need science from this point of
view perhaps absurd what I find
a little back without offense for those
it’s the world of fashion
ok fashion the world of fashion
probably because their core does not
it concerns the machines but it concerns the
clear design therefore underestimate
aspects related to the digitization of
some processes are therefore a little bit
further back on security than for
absurd is a fundamental element for
for them to be a fashion zone
livaja steal the next collection
year short draws in five minutes to
a season and instead are a little bit
underestimate let’s say the impact that
could have a certain
situation
they still struggle to understand how much it is
It is important to properly manage a
process of omni canality and still not
everyone is approaching this theme
so the commerce and commerce the physical
and physical, while today it is an experience
the experience of in victor must be
User only needs to be one that
I say from acquires acquire reach and so
there compulsive purchase
on the internet and I buy only on inter
but it seems like a shop finds what
different I irritate it is certain then to unite
this ok two interesting sectors like
future developments
you think when when one analyzes
the great technological players that are there
on the planet are always those five al
moment 10 let’s put it this way
and one wonders if these gentlemen
they arrive in Italy with a strong offer
they hold no users have in
hand just the fact that I am the point
input for users, then me
I think of the banking theme, for example, if
instagram tomorrow opened a bank o
google took a bank a
insurance has the data of the
users have a relationship with the user
that knocks you here to this sector
indie inevitably and they do it in
any amazon sector
whatever it says to do amazon do
disasters and no for what you see
this challenge compared to these colors
on the one hand you need it and on the other
on the other hand are the main competitors
how you handle it even if you are
let’s say in a different sector, however, to the
end of the accounts arrives here
collaboration ie on one side are
two terms then on one hand to succeed
when we are really competition
however, being able to differentiate us not
as I said before we live in Italy
we are in Italy we have 1,600 people
here therefore also differentiate us neither
human relationship that is still important and
build a custom made coat like
I say
we go betti even if it was
riccione so you know how much I hate him
term customers have me a partner there
we listen to him and we try to understand
really what are the needs because
often the customer does not even know that
there is a problem and then it is you who owe
find the solution and then the
anyway one to one relationship that
obviously these colossi can not
therefore have no value that gives as
a craftsman and then we are not
like a craftsman on the other
collaboration because anyway
obviously with these companies there of
collaborate
We cooperate with Alibaba we cooperate
with amazon
let’s work with google, so let’s try
to be their channel in Italy
obviously for the issues there were
elements to our big sister tv of
business are in Italy you are too
you are about to invade the world can not
say ok, but I can not say mine
dream has always been that of anyway
yes to have a presence even outside
from Italy
also because I studied outside
from Italy so I would like to put some
I would like to use it in the various studies I have
also done for the internet
I have made a specialization in
international management and I would like to
even apply it not then in the real world
and we are working on it so you read
books with readers are so much a reader
but in moments of relaxation, then you are gods
novels I’m about to tell you what’s nice
book of having piacentino di Paolo that
that the gem instead as tools
because I sometimes imagine you with yours
1,600 employees to empoli that location
just right that I imagine you
type with a dashboard forward or on
your cell phone
you that you look say ah, ok, here it is
without your charts you really do this
macché up is a stuff you did
ad hoc
there are the tools of bi to the locals
that are applied to the company
obviously if not for view the control
so it will be what looks at the day
what you watch is your dashboard
what are the main data that you shoot
an eye on
then the main data that I keep
an eye is the number of orders that
they arrived in the day and the
marginality associated with that is wheat
entered very high ok no these are
obviously the data that I look at many
the day the two main parameters
physics the two main parameters that
obviously looks at the ordered and divided into
2,000 jobs that we certainly do order
for each for which we say heel and help
then he has the split for the
single
and then of course I there are a
compulsive user also in this
case of whatsapp so it’s ours
I believe now the main instrument of
the only personality if izs is a mouth
not your actress in fact
of you and also
your friend cat mirko not ours
responsible security be of the
locators for deaf and not always
meeting to make people listen or do it
no, I am a writer who writes so much
fast
and I use it a lot as a tool
communication is for things goes well
various permissions because I repeat alive
very meeting or with partner ta but be
to communicate one to many no many
groups where depending on the themes
where the way a little bit easier is not for
make everyone aware of a thing and
people put a monthly knowledge
arrived the five- pole order we have
closed the negotiation we need
but this is another nice thing that
we have a company is a group closed up
facebook is more for let’s use
more for the cazzeggio however always for
keep those 1,600 people together
I go around Milan and find the
connects them to the sel
wire can look I found
or sure they do something to say if it is
been from this customer find one thing
which allows us from Milan to Sicily
to be connected for those parameters
that you take into consideration you’re from
those that unpack your goal
final example of revenue turnover
a day and says ok I know every one
day on average if we want to get
that result
must enter hicks orders and have
this weekly marginality as how
new ones are then we have more
for the kind of business we do
monthly situations and my goal
monthly ok
obviously I have to follow the
daily there was not a goal
daily
but it is important if it is true that for three
days the turnover and ordered does not go up
we have a clear problem when
I see for example that a start up in a
are for books
I saw I do not know but a week ago
day zero orders and I was going to have
understood but not a heart attack was important
you certainly know immediately to call of
guys what was there was a bug in the boom
in the purchase we can all pay but
not in the moment when noah is
important it is important to have the
daily visibility because it must also
know when to push on what to push
if it goes down in area and true business that
for three days maybe a little more
dead a business line began
anyway to urge me to send the
pipeline to understand if they need mine
intervention because customers so many times
when it comes to application solutions
or services managed for the client
it means taking companies and putting them
hand to us or so they often need
to be reassured to learn
see in fa between things on the mass
destroyed for its own advice
total then send me the bill on
management of people management for one
bad word we say about the relationship
with people imagined that you see one
clear ok problem of a unit unit
cyber security 6 perfect at that point
you know maybe that there is a person who
it follows that project but hierarchically
responds to two other people ie above
two other people
You are one of those that goes direct
on the person or talk to i
responsible for that area which then is not
you want to get over it then you talk like you
move no ok I was coming my direct
main error all live
we go direct because I thought it
but when we were much less than the
I thought it was one of those that is a
advantage for the company not going direct
faster it solves actually mix
in which two problems have been created
so one that when you’re 1,600 people
launched then they feel authorized to
via direct on you right is a mystery
because when you all have someone calling you
directly loses the thread and and two
because anyway in this way the
tasks in quotes that at that point
that there was space but you were me
I often find myself calling
surely now I never move
direct but I go from my report to mine
collaborator that you can do of
that area and comparison if then the case
what to do in a direct call to the
man who directly but I have his
Support support must be must
know this here we do we have a
but no sense I do not bypass it
jump over very well, feel i
main problems you see when
you grow a company on dimensions
important and you’re dealing with companies
then of many different and difficult sectors
because I spoke before bonfiglioli
however there was sonia right to riccione
in short they make complicated projects and
It’s a mess to get it wrong
in short, is not a little problem people
production stuff big platforms
in short, how do you say?
regulate the risk because then everyone
they inevitably fail, it’s not that you can
always be perfect as you do
manage here also the pressure of
projects that you can not understand if you’re wrong
collapse everything here is what your life is
ok in computer and happens to
perfection when you put your hands on the
very complex project does not exist but
it does not exist
our ability leaves us
we always work for this let’s say it
immediately clarifies the customer in the sense
maxi in something where there is someone beautiful
customer knows how we plan
when I move on the client, one comes
always clarified my employees the
I think there is perfection when you put
very important present hands of
invasive within the company
it does not exist because however often you go
also to touch the customer’s user
so anyway people who work
within the company that not always
accept that kind of route then
there are a whole series of steps
steps and factors that can
not to get everything right the
our ability as they always say to
customers is the ability to react
speed
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and timeliness in the resolution
problems so yes you do not lose the
patience does not begin to point the
finger each other inside the team
so I do not want to hear
my collaborators know this but I have
done everything right it was him not
I accept I never accept you love faroleh
but it resolves I do not care who has it
It caused the problem is solved in fact
anecdote I worked for a company from
shaved and practically in this
company worked so the last that
physically touched a practice ok there was
yet the last files are the last ones
the touch was responsible and therefore
every time if we know something, it’s one
he said no he was the one who touched him not
I never touched him was not there
the interest in understanding which one was
truth and what was the solution but
the only goal was to be right or not
being responsible is the responsa
recipe for the abyss
no no but not but I in fact not when
something happens and I repeat the classic
route accident but ours
work
I do not say that it is daily but little there
it lacks
and I want absolution I do not want
hear but I wrote the apple guy
do not go answer you raise the phone you get up
from the chair you go to look for me I see in the
for many years it has been hard for her
reality that is this if you do
the entrepreneur delegates all that
you want but then the truth is that when there is
the big problem what no one
he succeeds, he arrives, that is, he is not there
another behind you turn and there
wait and pass it on and no, you’ll put it on
there and or you solve it this return does not
you have other possibilities as you manage
this
this aspect that complicates a lot of
pressure on me because sometimes he says
I’m there at night and I’m fucking right now
I have to fix it’s stuff
how do you sleep this night?
no concept is learn
they are the dimensions that grow then
problem of problems precisely from
solve that then they are yours learn to
manage it then do not stress anyway
parkins a person who gets stressed in
general line likes to do everything right
I like to do them all and this is a
problem another kind of problem though
I ‘m not the person who loses lucidity
indeed in the moment of same from the best of
myself
Luke and the night I sleep quietly and
calm any kind of problem there is
in being also because if you lose lucidity
the moment right inside is over
patatrac of the end of the abyss if you
Tomorrow morning I decided to launch one
new company you regardless just for
do a different thing
what would you do 2 would you go that I recommend
you would give someone that your company that
You say it’s enough to give birth from zero
I do something completely new
what would you do in what sector it is
science fiction though I am one
passionate about
of adventure travel and sports and in the
my various trips I’ve made around
For the world I’m always in the fort
more fake journeys that lead you to do
of multi-sport experiences then
horse riding however always with a
run, let’s say we also live it well
not an elegance so maybe sleep in
tent but with the glass of champagne e
these things
my dream is to do something
like I ‘m from Tuscany I did not have it
I understood now that you finally told me
euro I accept that reminds me in the
management sooner or later I do it is that
to accomplish such a thing
in excellence in the beauty of the
Tuscan hills so it is not appreciated a
farm of those, however, one says the
usual farm 6 the imagination but a
something particular appointments maybe
with the starred chef ok the whirlpool
outside the room, however, then that you
I take the excursions on horseback
all day the fine never that all
the day let’s go maybe
cascading canyoning casting a tourism
experiential but glamorous like when there is
what a numerous glamping meeting is
covered but what so but it is obviously
targeting abroad because
however it must be a thing who if them
make the chianti the steak well
I read our oil and then the
I definitely recommend already what I do
all well identify what the
target then
I also thought about this in reality
You already have it in the cellar on a project
understood part of their laws tomorrow
that he was ready to say they had two sons
between target only couples without a child
he must identify being a family only
but one thing or the other to be a lot
selective in your target audience
also because there are so many
uncertain the stop and then of course bring
out through social knowledge a
brand already as a value brand
it just exceeds the launch or only October
does not take to promise to control the
orders
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