MORNING MOTIVATION – Motivational Video for Success in Life – Tony Robbins Motivation 2018

I was ressentiment I was told I was told
that the biggest problem Tyler you’re
gonna have this afternoon is getting
Tony Robin Robins to come out of his
shell okay so don’t be shy here today
it’s always gonna be good we were
talking backstage and and and you teed
up a question that that I think is is
part of every business owners journey
and that is the art and science of
overcoming the obstacles that you face
they are inevitable yes they are
existential sometimes they are fear
inducing most of the time what do you do
when you hit one of the obstacles well I
think it’s it’s really important first
of all it’s great to be with you all
here you’ve had a full day and I hope to
add some real value to you in this brief
time I think it’s really critical that
you understand that everybody wants to
grow their business and we all go
through different phases right just like
human beings go through phases you know
you you give birth to your business and
your infant and an infant is a run for
survival and cash flow problems are a
natural process in most cases in your
running hopefully you get to a teenager
we’re now cash flows not a problem
you’re growing like crazy and then you
have a new problem you don’t have
systems in place and maybe you get the
young adult where you have to decide
what you’re not gonna do eventually
hopefully get to prime where you’re
growing your business revenues and
you’re growing your profits and you got
a professional organization you’re not
doing it because as long as you’re doing
it really you don’t have a business what
you have is yourself employed there’s
nothing wrong with being self-employed
but there whenever you meet someone
who’s in business is stressed they’re
always a business operator and my focus
has become a business owner how do you
do that you realize that the choke hold
on the growth of your business is always
the leader and it’s your skills and it’s
your psychology and I found it’s 80%
psychology and 20% skills you’ve got to
have the marketing skills you got to be
able to lead you got to be able to
recruit you got to do all those things
but really most importantly you got to
get it through what I call the threshold
of control and this to me is the secret
to really succeed
that’s pretty simplistic how many of you
snowboard or ski anybody out there
somewhere ski to give you sense so if
you’re most people are terminally
intermediate when they get in that sport
you know they they really never get that
good they’re not really able longer
they’re kind of you in the middle and
they never get much better and I think
the reason is they never push themself
beyond what they can handle right here
you’re used to greens or blues and you
find yourself on a double black and what
happens everything inside you freaks out
because you’re past what I call the
threshold of control your comfort zone
and you look down you go
I could die doing this so now you have
two choices either most people slam
themself on the ground hang on for dear
life and try not to skid off the cliff
and at best what you do is survive or a
few people like go of their fear no
matter how scary it is and goes I got to
go down this thing and there’s no other
choice and they focus on where they want
to go instead of what they’re afraid of
and they find a way to carve then once
you carve a few of them that double
black is your bitch right you don’t have
to worry about that anymore and so
that’s what happens in business so for
me I can remember going and starting my
first business in Vancouver British
Columbia Canada I got on a radio show
and this person was a shock jock radio
show and I didn’t know it and they start
attacking me and saying I’m a liar and a
charlatan you can’t do these things and
this therapist called me up and said you
know what I’ve dealt with people forever
you can’t wipe out a phobia in less than
an hour it can take seven years I have a
patient right now I work with for seven
years and everyone will solve this and I
said great bring that patient tonight
I’m doing a free guest event at the
Holiday Inn and I’ll take care of that
should take me 10 or 15 minutes and I
was able to do it I wrap the snake
around this woman she had a snake phobia
phobia is an uncontrollable response so
because of that I had people coming
these guest events like crazy and I
thought I hit the home run right and I
did this big guest event there was like
a thousand people there for me would be
like I don’t know a hundred thousand
people under that right now and after I
was done a bunch of people signed up for
my seminar because I did a free
value-add event and then I
invite them to come spend three days and
thing and this man walks up to me and
he’s from immigration he goes a great
seminar he goes uh I’d like to your work
permit but he said what’s a work permit
it’s you know when you’re in beginning
business you don’t know these things
right he goes well to work in this
country you need work permit and he said
I tell you what I gotta see you tomorrow
at 5:30 as well my spinner starts at
7:00 he goes you’ll be fine just you got
to be there 5:30 said I’m not asking
it’s a requirement so I show up at 5:30
I wait for half an hour now I’m starting
to stress and finally sit down with a
guy and he says you’re taking away
Canadian jobs I said how many Canadian
firewalkers are to come on that’s was
doing and he said no you teach NLP
skills and realistic programming and
these people have classes of 20 people
and you got a class of 500 and so they
say you’re taking jobs so your event is
over – what do you mean your events over
because if you walk on that stage
tonight we will handcuff you and deport
you this is what I call threshold of
control he said you’re gonna have to get
the money back I said I can’t get the
money back I spent all the money and put
on the seminar I wasn’t a good
businessman I just wanted to help
everybody right so I spend all the money
and he goes you have no money well then
you’re gonna have to deal with that so I
walked out of the building I have 40
minutes
people are gonna arrive I can’t go
onstage what do you do I told my three
staff members two of which were
volunteers what happened they’re like
and I said here’s what we’re doing I’m
doing this seminar and they said you’re
gonna go to jail I said I’m not going to
jail said how close is the board true
story
and they said well this a place called
Bellingham Washington it’s about an hour
forty minutes I said rent me six buses
and I’ll meet the people out front
before they go in the hotels is my
problem I met everybody up front he said
this is a traveling seminar it’s a
surprise to America it was a three-day
seminar we had to go and come back each
day and night for three days in a row I
got all but four people to agree to do
it and and then I got the going and
watching at the Holiday Inn there and
was there was like a Bar Mitzvah or
wedding – some stuff mixed or and it was
so loud you couldn’t hear anybody and so
I said just lie on the floor closer I
was gonna hypnotize you into this shit
but so what happened was you learn how
to get through that right and we learned
how to be resourceful when you realize
that your problem is not a lack of
resources it’s not a lack of money or
technology or contacts if not it’s your
psychology because the ultimate resource
is resourcefulness and human emotion
that’s what starts Wars that’s what
makes a business begin that’s how you
have children that’s how we end Wars
it’s all emotion and so what I really
learned to do is how to manage my
emotions so you know what you saw about
when the next one shows up I had
somebody I started franchising Cup
franchisees were really upset with other
people representing on my side said they
didn’t make things clear to them and you
know it’s all bullshit but cost me five
million dollars in four years I thought
the first one was like a fifty thousand
dollar Channel and I got a five million
dollar challenge and I took all the
money I’d saved in my entire career to
pay that off and was starting over again
and then I grew from that and then I
finally got you know – I had a partner
in business and long story short they
had a business that was losing a million
dollars a day and he turned it around
and making 1.8 billion and even though
he offered me his partner and I signed a
document saying we’re all joint in
several there’s 40 million in debt I
figured I had 10 million of the debt to
have a million 8 1.8 billion and an
infrastructure and it turned out my
partner’s two of them were a broke they
weren’t billionaires they had lost their
money and the other one was the son of a
billionaire has dad had given him
nothing at five million dollars to his
name so I was on the hook and shortly
after for 120 million dollars when they
didn’t have under 20 million dollars I
figure how to deal with that by doing
that I eventually took my companies to
this year will surpass 6 billion dollars
and 33 companies because I made it to
the threshold of control so I want you
to know when you see these big numbers
by any entrepreneur they all started
with blocking and tackling and they all
started with how do I get both the skill
and more importantly the psychology you
can get the skill if you can get that
part of you that just doesn’t die the
part of you that finds the way to add
more value than anybody else say you can
keep ground where does the perseverance
pump from for you where does the
indomitable spirit come from here the
title of your book unshakable weird
does the drive come from you did not
grow up in easy circumstances no at all
no college at all all self educated self
educated a household that was not easy
sure is that part of the reason that you
are as perseverant as you are as
optimistic as you are didn’t create my
outfit robbery but maybe it was a way to
complet you too I think in developed
moxie my mother was a really good woman
I didn’t talk about it when she’s alive
and I frankly mmm she passed I didn’t
talk about it till one day I was sitting
in front of a group of thirty kids that
are all or abused by their parents and
and I told them that you know you’re
buying if he’s not your destiny and
you’re not defined but what happened but
I could see in their eyes a big paul
white rich guy you know he doesn’t
understand and so I told him the whole
story
my mom beat him against the wall to my
head bled pouring liquid soap down my
throat so I threw up so I think in order
to protect my younger brother and sister
I had to become a practical psychologist
that drove me and I developed moxie to
be able to deal with stuff so that was
the gift if my mom had been the mother
that I wanted to be I wouldn’t be the
man I’m proud to be I think so that was
the gift in it but I think the the drive
part is falling 11 your customers I love
people I’ve always loved people and I
hate suffering because I’ve suffered and
I love to light people up and not just
light I’m a pump a mop I love to have
another skill happened with tool have a
system you know when I do my boot camps
each year for business mastery programs
I guarantee everybody there and the day
one you’ll have a million dollars of
value in your opinion or will give you
people all the stuff you got will give
your money back no one ever leaves
because I know how to add that value in
the business for those people so I think
the drive is the biggest mistake I think
businesses make as many businesses to
start by people that you built the
product you love and that may still be
true for you like you built this great
jewelry or you built this great software
are you or whatever skill set you have
but the problem is the world change is
so fast now I mean I’m old enough who
remembers the Sony Walkman anybody
ancient a hatchet that that product
lasted 20 years now product like that
Smalley the last me
like the competition is too high so
today if you and I are gonna really
succeed you gotta fall in love with your
ideal customer cuz look I’m sure you
know that right now the economy we have
is looking pretty good but it’s gonna
correct because we’ve done nothing since
2008 should print more money and we need
to print money we put you know ones and
zeroes and computers so there’s gonna be
some Corrections and when those happens
it’s gonna shake people up you need to
fall in love with a client who’s gonna
do well with you even when the economy
goes to hell think about it Starbucks or
our city crossing our children had a
great conversation and said what is he
most proud of me as it used to say
starting Starbucks then he said now it’s
surviving 2008 it’s they closed I think
was thirteen hundred stores of remember
correctly and for $2 coffee so you need
to get your house ready for winter
because it’s coming and if you have got
challenges now but if you do if you do
well in winter you’ll dominate for the
rest of the time and the way you do well
mentor is you fall in love with your
ideal clients and then you come up with
the irresistible offer for them you know
steve jobs created 99-cent songs but he
didn’t create that shit we all know that
were to come from who’s all nothing over
Columbia House where you got like ten
albums for a buck another data for a
corridor and stuff they built a
billion-dollar company TOMS shoes shitty
product I love him great great but he
does but but two-for-one being able to
do something where I get it and I
benefit somebody else brilliant idea
don’t the whole company on that he
didn’t build on the product he built it
on the mission right so you need an
irresistible offer for the client who is
ideal for you and you want to fall in
love with a client don’t fall in love
with your product or service because
those need to change and if you fall in
love your product service somebody’s
gonna beat you there gonna be
anticipating I always told businesses
there’s two businesses you have to run
manage right now you have to run the
business you’re in because if you know
what I’m at your cash flow your
challenges are going to bite you but you
also have to run the business you’re
becoming in both businesses you have to
making progress on if you get all
excited about the future and all the
cool stuff that’s coming and you go work
on that and there’s no cashflow now
you’re dead in the water if you just
work on today you’re going to wake up
and go what the hell happened my
competition beat me it’s those two sides
and my 33 companies I look at what the
company is now and what it has to be
constantly so we’re doing the you
the grunt work if you will the important
day-to-day work while we’re anticipating
the future when you were building your
businesses and you’ve gone through an
evolution as all business owners do I
mean what you were doing 30 years ago
isn’t really what you’re doing today how
and when did you know that you were
doing in life what you were meant to do
because I think that’s part of the quest
of the entrepreneur yes is to achieve
that when did you know it how did you
know it I think I’ve known you I think
you know they’re different stages at
different levels at different times you
know it’s like I can member one that
stands out from you you ask that pops in
my head is President Clinton calling me
I was with Peter Guber my partner in the
eSports business and we both owned the
LA FC and the West franchise soccer
franchise build a stadium here I was at
his home in Aspen and he says the
president’s on the line for you and was
President Clinton and I picked the phone
and and I talked to president for a few
minutes and he told me what’s going on
and I said mr. president I’m completely
honored you want me to come visit with
you and I’d love to but I want you know
I’m not a fan I said you know it was the
time on which you said the economy
stupid and then he turned around into
all these things weren’t really to the
economy and he looked like a very weak
president at that point and I remember
Peter looking until the first United
States should not say holding you tell
you inviting you to come out to Camp
David but it was great I said I just
don’t want to be so Sierra be fool of to
serve you but I’m not I’m not a sick of
fan right yeah and so I went there and
spent time with him and I think the
moment I know that I was doing what I
loved was whether a couple of people
than they’re all trying to get his
attention and he and I went for this
walk you know and this deer went by it
was telling me you know about all these
past presidents and he was honestly at
the time complaining of how unfair
things were and I thought this is the
past United States and he’s effed up and
I’m 31 years old I gotta help this
bastard you know and then that night he
wanted me to stay and it was New Year’s
and I’d left Aspen with my family and
Peter and I promised my family to come
back and I said no I promised my family
mr. president I said I’d be happy to
working in the future and I left
believing the president when everybody
else stayed was a moment I realize I’m
doing what I’m really supposed to do
I’ve kept my party straight my family
still number
on making contribution is number two I’m
able to play on the scale that’s global
and I’m he’ll play on the scale that
matters most was just local and family I
think that would be a moment that sticks
out I don’t want to spend a lot of time
on this but since you brought up the
subject of presidents I have to ask you
about the current president have you
have you have you advised him and if you
haven’t how would you help him brain
transplant know this guy I know the
president quite well I’ve known for many
years I gave his first big speech I
might be to blame he read about in his
book he body was come to speak to 200
people on my seminar with 10,000 people
and he just kind of lost a little bit
and then his number one piece of
feedback on how to succeed was get a
and I know mrs. clack I know mrs.
Clinton very well as well so I had a
great difficulty in this last election
because I felt like both parties lied
and I think that’s extremely hard I mean
everybody knows white lies but some were
pretty exaggerated and obvious on both
sides and so I thought it was a more
difficult time I hope people on both
sides of the aisle I don’t talk about
who I help unless they talk about it
publicly
President Clinton shared you know he
called me one day and said you know I
got this overhead speaker the
president’s calling I was in my offices
and the big offices in two floors I went
to pick up this phone and sure enough
the Secretary’s presence waiting and
says Tony they’re gonna teach me in the
morning what should I do
gonna do right so you know I said what
should I do and I said the answer is not
what should I do you’re asking the wrong
question first question I ask is what do
you want do you want parents moms dads
to have their kids look up to you or do
you wanted to stay in office I mean it’s
a different outcome I said if you want
to stay in office I said easy for me I’m
not a lawyer and I’m not in your
position but let’s be honest you’re
never gonna get thrown out of office
there’s too many votes on your side so I
said you’re gonna stay in office we do
nothing but I said if you really want to
be respected I said you can share the
truth you’re a lawyer without putting
yourself at risk and still
get more of the truth out and we have a
great conversation he’s in there that’s
exactly what that’s exactly what I do so
I’ll call you back I’ll call you back in
20 minutes I’m waiting 20 30 45 not an
hour later secretary calls me and says
doesn’t want to know he’s still
resolving things he wants to get back to
you and then another 30 minutes went by
I’m thinking I I’m effecting history
here right and then I saw him standing
with all the Democrats beside him just
said no or D really kind of keep the
same come on it and went through things
so over the years I’ve had a chance to
work with people on all sides and what I
think about the current president is
he’s terrible communicator but I think
he actually have some good ideas and I
also think he’s communicated so poorly
and our world is so divided that now
anything he says is seen through that
filter if I think you are the nicest man
in the world
it totally controls my experience of you
it has nothing to do with you it’s my
belief if you treat me mean one day
we’re best friends
I’ll probably go you’re having a bad day
right if I can’t resolve it with you and
who’s ever had a bad day we hope
somebody else thought that about you
you’re just having a bad day you know so
but if I think you’re a manipulating
bastard and I’m wrong but I believe it
and you don’t treat me mean you treat me
real nice what’s the first question of
mine what does he want
so your questions your belief your
emotion to your experience has nothing
to do with life that’s shaped by what
you believe and most of you believe what
you believe not by your enduring
interacting with these people personally
you’re doing it through the media and
the media is a great component that
everything sound bites and let’s be
honest it’s no longer about informing
you
it’s about startling you informing you
will never get your attention there’s
too much we got oceans you know people
save it we’re living on information
society that’s total bullshit the
information society died a long time ago
right we’re drowning in information
we’re starving for wisdom and what we
get now are sound bytes and now people
don’t you know it’s not news anymore on
both sides of the table people basically
pretend it’s news when it’s all
commentary and so your perception it’s
like I just had lunch recently with
George W Bush I brought him out to speak
to a group of my funding groups and I
bring out people on both sides of the
aisle and this year we’re looking Bhama
so you can get him in but to give you an
idea most people there thought they’re
more liberal and they were like faking
like this guy is evil and after two
hours of conversation
there wasn’t a person that you liked
about that right they really liked him
but like I liked about his decisions and
they got to see why I made the decisions
he did and when you see the why instead
of all the bullshit you hear the
generalizations that he’s an evil guy
you start to go WOW I might have made a
different different I might not have
that information that he had at that
time I asked him about the current
president that it was still during the
election when this is occurring and I I
said obviously I know you wanted your
brother to win and I admired person Bush
for never attacking the Past Present he
never attacked President Obama was a
class act
even when he disagreed so he told me
privately what he felt and then he said
Tony
I remember when Nixon was elected and he
said I thought that was the end of the
American presidency I mean the president
states this he’s easily the wrong thing
and he said he didn’t destroy it he
didn’t and he said so here’s what I
figured out the office is bigger than
the occupant and I really believe that’s
true I think if you want to go home
tonight with a little bit of comfort
inside go back to that truth the office
is bigger than the occupant you see it
when he does things and then there’s a
judicial branch that balances it and I
think we’re in a situation where the
biggest challenge we have as a society
is we demonize the other side on almost
every issue
it used to be that you know congressmen
and Senators would go fight like crazy
on the floor and then they’d go off a
beer together now you’re radioactive
have you talked to somebody and that’s
huge I met mr. Gorbachev and I got a
chance to fly him before and half hours
and I asked him what ended the Cold War
he said the end of demonization he said
it used to be you guys were attacking us
and everything he did was evil we were
the evil empire and we knew you were
evil and he said one day he said I was
sitting there with President Reagan he
was lecturing me and he said I could
feel the angry so I could feel my face
burning red I was so mad and I said to
him you were not my teacher and I am not
your student you will not lecture me and
he said then I lectured him on the evils
of capitalism and they were going back
and forth and he said so that’s what in
the Cold War and I said you know that’s
a really great answer but I’m with you
for four hours and I want to know the
moment what’s the moment I’m a spending
student history with that what changed
the world because most of us forget
that’s probably take away terrorism
terrorism is nothing compared to the
level of nuclear salt that the USSR and
the u.s. had at that stage big has
changed we’ve had and he thought for a
moment and he shared this great moment
with me said
he hit his leg he’s talking through
interpreter but he recognizes understand
flawed English he’s smacking his leg and
giggling like a little pig because I
will tell you the moment he said we were
having this fight back and forth back
and forth lecturing him he’s lecturing
me and y’all said he just stood up like
this and he said this is not working he
turned and walked three steps away and
they turned back and said can we start
fresh my name is rod I’m not a kale and
had that same impact that did on you
this now he said he’s laughing
uncontrollably goes I knew I could do
business with this man you had to love
the man and then he said Reagan also
knew that Gorbachev loves children and
you know there’s no children gonna go to
the USSR right so the Union and Reagan
brought a group of children over and let
them be in the care of Gorbachev and he
said it completely changed the game for
him so it was a moment just a moment of
breaking somebody’s pattern and that
works in an intimate relationship it
works in a business challenge but it
also works at scale of society in
history
I want to go to audience questions and I
hope you all have sent some to the
iconic tour hashtag I’ll go to those in
just a sec but but from politics back to
to entrepreneurialism and
entrepreneurship you’ve built businesses
you’ve faced business challenges you
have talked to people like the people in
this room entrepreneurs what do they ask
you most and what do you tell them time
time seems to be the largest issue how
many of you have time to shoes and run
your business having to have a life and
your time guyssee your hands out there
who feels like that’s there so you can
see it’s about 90 day ago and some
people are just too tired to raise their
hand but the issue of time is not the
real issue the real issue is that
they’re operating as an operator not an
owner yeah and so when I started to you
in the beginning you have to do both
right but what I start to do is show
them how you have to be able to break
off and get other people to do things
but more importantly I teach people I do
have you know a five-day boot camp you
know I call business mastery at a couple
times a year
can we bring in businesses from all over
the world literally and we have people
just starting a business and we have
people with you know businesses that are
doing a billion two billion three and
what you find is that there’s a common
pattern among
all these group of people where they
they find themselves if they’re it’s
just a small business they do everything
because they figure like they’re the
only one can do it oh they tried someone
else and they failed well that happens
in every business you have to begin to
leverage yourself or you’re just going
to be self-employed and you’ll never
have the scalability a business is a
system that adds value even when you’re
not there and you as a leader have to
get good enough to both hire people and
train people so that you’re not a
manager a manager works with people to
make sure they get the job then while
you’re there but if you have to be there
there’s a time around 33 companies on
there every four days I’m gonna plane
train helicopter on stage somewhere on
average in a year and I got 33 companies
there’s 12 I managed directly but I
couldn’t do that by management I do it
by leadership I build leaders who can
make their own decisions I hire people
that are the best of the best
now in the beginning that’s hard could
you have no money right so you hire the
best that’s called you and you pay them
nothing and then now you try to hire
other people and what do you do you hire
your friends which you know is a
disaster because they’re not as skilled
and you love them and it’s hard to
manage them and then I hire people that
were really talented but they were mean
you know they didn’t share my values and
so eventually you get to that place
where you can find the right people but
I think the most important secret for
the growth of any business so the
question I guess on how to go over the
time and the answer is you got to take
two hours many minutes a week with your
team of one two three two thousand and
you got to meet where you work on the
business and I teach people a format
called 7 7 where there are seven areas
of a business that you cannot miss
marketing sales optimization the
financials culture and I’ll make sure
that each week you and your team focus
on that not the day-to-day business but
how do we strengthen our marketing not
just for this run but overall how we
build the brand what do we do to change
our sales process how do we optimize the
business how do we spend no money and
grow the business 30% in the next three
to six months and when you take small
markers in the business that are
critical and you improve them 5 10 15
percent but you do 12 of them you’ll
grow your business 120 hundred 30
percent under 40% because there’s a
compounding impact you don’t just get
the improvement you’ve made so I try to
help businesses to make those changes so
that so you have time to think and be
strategic because if you’re just red how
many of you are stressed
honest I’ll be honest if Hewlett today
being here not being at your business
how many feels some stress in your
business being away even for a day
okay write down I’m a business operator
F that I’m gonna business owner you’ve
gotta be yeah let’s go to a question
from the audience
what would the thirty year old version
of yourself say to you today with
conviction and be flat wrong about let’s
see 30 year old Robin say today well
first of all he’s dead so he’s gonna say
shit today I married him a long time ago
was I’m 57 I would say I would say the
30 year old would say this is what we’re
gonna do this year and it would be these
huge numbers and I developed a principle
around the time I was thirty which is
most of us overestimate what we’re gonna
do in a year and we underestimate we’re
gonna do in a decade and a decade
happens that fast you’ll blink your eyes
that might be here at cell rate point I
really truly everything I do is long
term I think it’s the biggest challenge
we have in your corporate America
everybody looking vexed quarter instead
of the you know the best business people
the Marc Benioff the Steve Wynn’s the
Peter Gruber’s and people that I hang
with they all are decade-long people
when I was fourteen I said this is how
my life’s gonna I decided I said in my
20s I’m gonna help I don’t have the
skill the help anyone change their life
if I’m kidding in and they’re committed
it’s gonna be done I have the ability so
I got a build to that which I did and I
said in my 30s at 14 I said I’ll do that
with groups of people stead of
one-on-one and then in my 40s I’ll deal
with big groups and my 50s I’ll deal
with companies and my 60s I’ll either do
it in government as a servant there or
in a religious context because I’m a
spiritual person but I don’t tell people
what to believe religiously but at that
point I’ve lived long enough maybe I
will
well you ever run for office I do I
would have said yes now the answer is no
I’ve served in both sides of the aisle
and it’s not really about the office
it’s about fundraising right now so much
of the time and I would not do that
unless I ran with my own money and you
know maybe a small number of friends but
at this stage I think it would disrupt
my wife slide so much I’m a very public
person and she’s not and I feel bad
first I don’t think that would be the
right girl let’s go to Jeff the Conlon’s
question if mindset is the
or a key how do you shift your mindset I
was going to ask a question that’s
related to that and that is your now
when you say top of the world but you’re
a confident guy what do you do what do
you do when you have self-doubt and I
sort of how do you think if your mindset
I thought how do you deal with
self-doubt I would I don’t have a lot of
I think self-doubt is you know instead
of self-doubt I would say questioning I
think it’s critical to question but it’s
certain stages if you’re pressing all
the time
you have nothing but fear and doubt
right you only believe something cuz you
don’t question it right some tells me
also and so talk buying your back this
if you go no they’re my friend they’d
never do that your belief you’re certain
they’re not going to do it so you don’t
even entertain it but if two or three
people tell you that they go WOW could
John really be doing this by my back and
you start crushing you ever done that
you’ve been upset with somebody you
confront them and then you find out it’s
all bullshit they didn’t do anything
wrong and you feel like an idiot so so
for me I think there’s a time to
question and so I organize that when I’m
beginning something I do that and my
investments is a perfect example you
know if you look at somebody you know
you know like Richard Branson for
example Richard is this giant risk taker
right but he questions he’s got one
question he questions within himself and
everyone else how are we gonna protect
the downside it’s his number one
question he never believed it cuz I got
risked his life when it comes with
investments in business either the risk
anything when he was he told me was
building virgin he’s taking on British
air lads and it’s a giant out lighted
capital he this could literally bankrupt
him and everybody said it would so he
said ok how to protect the downside and
he negotiated with Boeing for a year and
a half and convinced them that if he
went out of business if he was wrong and
lost his business in the first two years
he could get back all the Jets and have
no liability whatsoever so his whole
focus is asymmetrical risk/reward how do
I take the least risk with the most
upside if I was going to say anything
entrepreneurs in this room the
that you’ve been taught is that great
entrepreneurs tech giant risks it’s a
total bullshit there are some exceptions
that have and they gotten lucky but if
you look at the ones that consistently
succeed they know the upside will take
care of itself they focus on how to
protect the downside and they take risk
where they know I’m taking a limited
risk for an unlimited upside so if I’m
wrong and still okay you know I worked
with Paul Tudor Jones one of the top ten
traders in the history of the world and
Paul I’ve worked with him I’ve coached
enough for 24 years he hasn’t lost money
in those 24 years on his own personal
training and during that time I’ve
learned so much from him and the biggest
thing I learned from him was this
asymmetrical risk reward that when he
risks a dollar he wants to be certain
he’s gonna make five where he doesn’t
risk the doubt he must be the risk $1 to
make 10 percent or 20 percent you won’t
do that if you do that you’re gonna go
broke
cuz here’s what happens you risk a
dollar to try to make five and you’re
wrong risk another dollar and if you win
you still win big you could be wrong
four out of five times and still
breakeven that’s how the best in the
world do it they don’t do it by taking
these gigantic risks where everything’s
on the line if it doesn’t go perfectly
you’re out of business that’s why most
businesses go out you want to think of a
symmetrical reward Tudor Jones curiously
as an aside was a classmate of mine at
the University of Virginia he would
never remember me but what a fascinating
guy another aside because you mentioned
he’s a hedge fund manager in in
Connecticut you did a brilliant
interview with Ray Dalio for I believe
was Facebook yes not long ago and his
book is really terrific called
principles it’s it’s I recommend you all
go get it very very good it’s one of the
greatest business books ever I read
because you don’t know array is most of
you know Warren Buffett that’s because
Warren Buffett is sweet and shares and
there’s a public nature but Ray is
actually a most successful investor vus
type in the history of the world he’s
returned more money to investors than
the hedge fund perspective anybody in
history when I met ray not ten years ago
you had of a five billion dollar network
for him to talk to you
it couldn’t be a billionaire that’s too
weak and you got to give him a hundred
million to start now he won’t take your
money no matter who you are when I would
to go interview him the first time the
prime minister of China was talk to him
the phone he was coaching China on what
to do with their money that’s how
brilliant is yeah hedge fund people if
you’re familiar with
people give their money hedge funds a
big one might be let’s say 20 billion
he’s a hundred and sixty billion but go
get his book he flew down a book in my
home and it’s called principles he said
I want you to be the first person
interview me and do it on Facebook live
so I did but I love this man and he will
show you how he built from nothing he
literally started with nothing he worked
as a caddy he started when he was 26
years old in a two-bedroom apartment and
now he’s got 1,800 employees 160 billion
and he’s 100 richest men in the world
I’m on the top ten and that you’ll meet
but his insights about how to run a
business how to run your life
we all need principles to guide our
decision-making if you really think
about it success as the result of good
judgment right if you make great
decisions you’re gonna succeed but where
does good judgment come from you know
good judgment also often comes from
experience and experience often comes
from bad judgment okay so what I found
is the way to speed it up way to have
less of that bad judgment is think about
that for a minute that’s good yeah so I
found the way to speed it up is not
learn through my own experience but
learn by modeling others compressed
decades in the day so if you can get a
raise had an a raise been a very private
man for very decade around but he’s 68
years old he’s a good friend and he’s
entering the stage where he now wants to
go public for a short time give
everybody knows and then disappear
because he feels an obligation to give
back to the society and human beings
that have helped him this again so go
pick it up it’ll be fantastic it we had
him at another event and he talks about
this idea of radical transparency and
yes how he runs his business it’s a very
different matter will work for every
business but it’s a it certainly worked
for him let’s go to a Satori’s question
with so many people wanting your help
what are the factors for you to select
who you privately train or mentor this
is a you’re a busy guy you’ve got a time
management thing I’m sure a lot of
people would like a piece of Tony
Robbins mind how do you decide who whom
you were going to help well first of all
I try to to do things online you know
like I said zillion things on YouTube so
no one has to spend any money anybody
who wants to be inspired to do that the
only I don’t like about that is it’s
random I’m a system guy like I know how
to take you from here to there so I have
products that can do that
the woman I have events and the events
have gotten bigger and bigger now we did
10 14 thousand people in a weekend and
so anybody can go who I coach or people
that I know by touching them I can touch
millions more so when I work with a Marc
Benioff at Salesforce you know in the
early days Marc sat in front row came to
three of my same seminars in a row and
it’s like are you are you new are you
little slow as T’s anivia he marches big
as I am he stands up I’m looking this
guy eye-to-eye and he goes you know my
name is Marc Benioff and because of you
you finally push me over the edge I’m I
start my own business I’m leaving work
I’m gonna start this company called
salesforce.com and he said and you mark
my words we’re gonna change business
around the world we’re gonna do a
hundred million dollars in business well
this year he’s gonna do ten billion
right so he’s grown a little bit but
when you’re around people like that you
get to see what the distinctions are
that separate people you get to see what
what makes them stand out and by
coaching him I’m able to affect
everybody not only all of him and his
employees because he’s that kind of
owner right he’s a leader but also he’s
the leader in the social communal social
community he’s very conscious about that
and everybody from Facebook to Apple to
GE their back end is Salesforce so
impacting him impacts many other people
and they might just pick people who I
feel the need is I’m somebody stops me
on the street you know my wife will tell
you I can’t not help and I gotta help
someone I may have limited time so then
I’ll invite him to a seminar or send him
a book or a package or something so I
can give them a guide to go the next
level so I don’t ever say no but I can’t
coach everybody one-on-one so I try to
do it a groups work it was a wonderful
anecdote I read since she brought up
Marc Benioff that I guess he was a guest
at one of your home or Resort in Fiji in
the middle of the night you get he and
all of the other guests it is goes to
the question of how do you overcome your
fears tell that story about Benny HOF
jumping into the river River and what
you didn’t tell him about the river well
I have a home in Fiji I’ve been going
there since I was 23 24 years old so my
favorite places in the world and the
people there are extraordinary you’re
carried as a child everyday for six
months by someone 24/7 so they talk
about raising him you know being raised
by a village it’s true there and there
they say in four-part harmony when
they’re four years old so when I went
there I was touched by it and I wouldn’t
explore this island and I was with this
chief and they have this river
goes both ways because it’s this river
where the ocean comes in and it looks
like out of Africa or something you’d
see down in South America and eventually
goes in this scary-lookin area into a
giant lake but if the the tide is so
fast it would just take you and then you
know eight hours later it reverses and
goes back out so I was with him this one
day and I said are there any you know
fish in there and the rot – which is the
main chief points that was what about
that and we look back and it’s a giant
manta ray so we going under the bridge
so I said f it I’m doing this I just
jumped in and then the thing took me and
it took me for a wild ass ride for about
20 minutes I end up this lake and then
dumb ask me I didn’t think about how the
hell am I gonna get back he was so
strong I couldn’t swim again so I spent
eight hours on this little island there
before God so then I came back one time
with a friend it was nighttime and I was
like you know they were talking about
devil rock and shark alley and all the
shit I was like let’s do it at night but
I had a boat waiting for us hahaha wait
to bring you back jump in and it was
scary telling all that you know all the
phosphorescence is gonna look like pixie
dust it’s it’s a wild experience flying
fish scare the shit out of here they
come by and so when when Mark came he
flew over and we could be there I took
him and woke him up he F they do win the
Titus it was like 2:00 in the morning I
welcome all up and said I got surprise
for you like what it’s just trust me
drag them all on put you know wet gear
on him you know gave him life life
preservers and then threw him off and
Mark was freaking out I grabbed his hand
and we’ll go on three one and we went on
one if I can feel it he’s the biggest I
am I try to jump you might be hanging me
out there this whole done so mark talks
about that story a lot but overcoming
fear because you know whatever you’re
afraid of it’s never as much as you’re
afraid of right you know how many things
you’ve been afraid of that never
happened right and then the things you
do are afraid of Abby did happen you
just deal with them it’s that old phrase
you know coward dies a thousand deaths a
great just family once I discipline
myself not perfectly but for the most
part I don’t worry about shit till
happens you know I I anticipate it but I
don’t worry about if state is everything
I listen I mean state of mind how do you
stay in a great state of mind 24/7
should that even be your goal I think
it’s worthwhile to have as a goal I
don’t think it’s realistic 24/7 whatever
blurps because we all have a
two-million-year-old brain every in this
room has that I do too and it’s not
designed to make you happy it’s designed
to make you survive so if I said to all
of you right now like what does that
brain look for it looks for what can
hurt you and it exaggerated sit and
since there’s no saber-toothed tiger now
it says what are people thinking of me
well my business make it do I have
enough money and these are all easy
things to solve but our reactions in our
gut when we let the fear part of our
mind take over that basically if the
survival software if it runs you you’re
in trouble so a few years ago I actually
worked on this now I say you know you
need to skills to have the quality of
life you want if you want extraordinary
life life on your terms whatever your
terms are you need to master the skill
of the science of achievement you got to
figure out how do I take what I dream
about make it real and it’s a science
and you can model other people and you
can learn you can speed up I’ve spent my
lifetime doing that but the second skill
and the one that most people don’t give
enough value to culturally is more
important and that is you need to all
stir if you want to extraordinary life
how many people you know that have
achieved it how many have done this
who’s achieved the goal there was a big
goal you worked your ass off and you
achieved it and then your brain went is
this all there is who’s having one of
these moments yeah almost everybody and
that’s worse than failing because we’re
all the cheaters in the shrine room
right so if you fail what do you do you
get back up
he’s trying other approach you could
eventually succeed you know it and your
God if you’re really driven but if you
succeed and you’re miserable now you’re
what I call technically screwed because
if you’re not happy with what you got I
mean feeling you get up and do something
new but succeeding where do you go so I
really believe you look at somebody like
like somebody like say Robin Williams I
think the loss of him was one the
greatest losses we had he’s loved
worldwide I ask people all over the
world last year in China ask them in
Japan and Sydney Australia throughout
the us how many ask me how many of you
loved
don’t let Jam if you liked it how many
of you love dropping wins i’m karis keep
the hands I’m looking around the room
like 98% only 2% assholes that didn’t
but when I say this I didn’t say like I
said love and so here’s a guy was he an
overachiever he came to Hollywood
everybody comes Bollywood he said in my
own show
yeah sure you are buddy how was old
enough to remember the show who was it
called Mork and Mindy Morgan met two old
people in this room clearly he does more
community but he also makes it the
number-one show then he says I’m gonna
have a beautiful family does that then
he says I’m gonna make more money than a
kitchen and he does that then he says I
want to make movies he does nothing he
says I want to win an Academy Award for
not being funny his number one skill and
he did it and then he hung himself in
his own home leaving his wife and
children to find his lifeless body how
to explain that I say the answer he made
everybody happy but whom and his wife
said he had Lewy bodies and upset since
brain that’s all true but he used drugs
and alcohol his entire life he suffered
his entire life made everybody happy but
himself and so I love the guy I’m like
one of my birthday’s I was at Ted and I
did this talk was very popular and he
came to my birthday party a bunch of
guys took me out to do that night and
jumped on top of the table and sang
happy birthday as a Russian woman and
then as a Chinese man and you know I’ve
never lost the suicide knock on wood out
of thousands we’ve made films and
followed up but I had no idea that’s
where he was but I look at a man like
that I say he’s a warning as much as we
all loved him even more so because we
loved him I know none of you’re gonna
kill yourself I’m not worried about that
but a lot of people live a long time but
they don’t really live you know because
they let they let their stress and the
frustration you know I always say
achievers don’t get fearful we’re all
achievers I don’t get fearful we just
get stressed
hey stress is the achiever word for
field so I say to you what do you
stressed about I got to do this like I
make this thing happen what if you don’t
well I got to well one feel a little
fall apart what if it falls apart then
it’ll fail what if the valence that I’m
a failure what if you’re a failure and
now if I follow the trail of your stress
it’ll take me to your deepest fear and
the only way to have your life work is
to face that fear and push through it
what is courage courage does not mean
you’re not afraid I mean you’re afraid
and you do it anyway you’re scared
shitless but you do it anyway and I
think if you’re gonna succeed at the
highest level you gotta face
bleats right to the next question based
on your experience what are the top 3
characteristics to have in order to be
successful for these type of people what
does success look like what does it feel
like what are the characteristics that
can get you there what success looks
like sand feels like it’s different for
everyone cuz you all defined success in
a different way so I let leave that to
them but what does it take to succeed
that I can tell you this I could be an
idiot at this point but when you’ve been
with you know 50 million people 4
million in live seminars for days and
nights and days and nights I know that
whatever we do is the result of our
patterns it’s not us there are certain
patterns that’ll make you angry they’ll
make you frustrated they’ll make you
pissed off and there’s certain patterns
of thinking and feeling and using your
body that’ll make you playful and fun
and grateful and excited and passionate
and if you think it’s you cuz you’ve
done a pattern so long it’s hard to
change yourself but it’s easy to change
a path where did the patterns come from
we learn them through our conditioning
when you first born you can do anything
in your lab you can you know scream yell
go to the bathroom your pants try that
when you’re thirty see if it works right
you know but you learn very quickly as
time goes by your love for nothing as a
baby right your love no matter what you
do cuz your mother’s you know got
oxytocin she’s drugged natural drug in
her body men get it too but let me get
ten times as much that’s why a healthy
woman cannot leave her child a healthy
man can but a woman can I choose
biochemically healthy and so you look at
this and you say you know what are the
three things neither I can tell you what
they are the number one I love
intelligence I love wickedly intelligent
people I try to hire as many of them as
possible learn from them but what’s more
valuable than intelligence is hunger do
you find if you look at what’s the
common down under between Richard
Branson and Marc Benioff you give me
your list of whoever it is I guarantee
if you dig underneath their hunger has
never gone away some people get hungry
because they got a goal to you know
cheap something or get in a swimsuit
like a certain date or some stuff but
that’s what a definite lead entity
change right these are people that are
like myself I’m hungry today at 57 more
than I was at 26 you know I can I
feeling me and when I say hungry I’m
hungry to contribute to learn to grow to
make a difference I’ll never sell less
when I can be or do or share or give or
create and everyone I know that
successful that’s the driving force
because with that hunger you can get the
skill with that hunger you can figure it
out without there are a lot of very
smart people who can’t fight their way
out of a paper bag in a pragmatic way
and they got you know great great
transcripts and shit like that I went to
Harvard one time and I spoken right
before I spoke they had voted at Harvard
Business School to not release anyone’s
transcripts to the recruiters of the
businesses coming in to block it and the
argument was your education is more than
just your grades and I went beserk I got
up there first of all they said you know
Tony they first you know that I expect
to become you know thousand people
they’re a couple thousand people there
and they said no no Bill Gates is here
we have 300 people it’s gonna be much
smaller but we end up with about 1,200
people standing room only and they gave
me 30 minutes and of course I went three
hours
I didn’t no one left and but when the
first things I did I said what is this
bullshit I’m reading this is the paper
that day I said listen entre be
disrespectful that you’ve been
disrespectful to each other I said you
know if you’re not willing to show your
transcripts hopefully I agree with you
your career who you are is more than
just your your degree here but you chose
Harvard for a reason and there are
people here that worked around the clock
and gotten you know 4.0 and you got
yourself a two point six and you’re
gonna block them because there’s more of
you than the 4.0 it’s not gonna work
that way when you get them business when
you get a business you guys who are
doing this right now you’re gonna be
judged on one thing results and your
grades are the results in this context
and if you think your grades are not if
and convinced me as the interviewer that
the grades are a part of it but there’s
so much more you’ve done if you can’t do
that you’re never gonna make it I said
you guys you nerd anybody voted for that
just count on a future that is full of
pain and the room is like you know it
was pretty intense I guess I thought it
was pretty soft personally
and then all the some people stood up
and ate it a standing ovation and people
said this is bullshit because this is
what happens sometimes in a democracy
sometimes in a democracy the lowest
level standard is what becomes natural
we’re seeing it right now in the
political side we’re seeing people that
you know in Berkeley the home of free
speech people throwing things burning
things destroying things who are
supposed to be liberals who should be
open for open speech and then you see
conservatives they’re just as dumb
saying things that in flaming people
it’s it’s not one side of the other it’s
just as a society we’ve got a shift that
we got to go from demonization to saying
let’s say it’s a fight over guns very
emotional fight what’s the problem we
demonize excite nobody in this room
whether you’re Pro gun or a dense gun
whether you want gun regulation or not
there’s nobody in this room that doesn’t
want their children or their friends or
their family safe and protected we just
disagreed people disagree on how and if
we can start with what we agree on we
can actually make progress but today
there’s no progress because we now also
augment this with social media and we
augment it with the regular media and
think about it the media is not here to
inform you they’re here to startle you
we all know if we say something and
flaming you’re gonna talk about it share
it on social media and they got a
multiplied effect it’s all about
advertising so you have to really
discern yourself today you have to
understand it’s the Wild West not only
on the internet but on television as
well and you have to decide if you’re an
independent thinker what is really right
and maybe be part of the solution
instead of another person that attacks
the right or the left Donald Trump or
whoever it is that you’d be attacking
there’s a lots of people that are easy
to attack but attacking doesn’t change
it or prove anything so in my opinion we
we gave you 45 minutes would anybody
here mind if we went a little longer
would you mind if we went a little longer so let my research more arms yeah
longer so let my research more arms yeah five six four I will bring the bar
five six four I will bring the bar inside is what we’ll do so so but no I
inside is what we’ll do so so but no I want to finish what I said just for once
want to finish what I said just for once again please don’t answer this person’s
again please don’t answer this person’s question it was three for three but yeah
question it was three for three but yeah we got through one hung her okay let’s
we got through one hung her okay let’s do it fast filling three hunger is the
do it fast filling three hunger is the number one I think the number two is
number one I think the number two is having a mission larger than yourself
having a mission larger than yourself because it’s kind of like having a child
because it’s kind of like having a child right you know having a child is a very
right you know having a child is a very exciting thing and then you have your
exciting thing and then you have your child and you go what did I do
child and you go what did I do sometimes really same thing with a
sometimes really same thing with a business right you know you’ve got to
business right you know you’ve got to really be able to have something you’re
really be able to have something you’re doing it for that’s more than you cuz in
doing it for that’s more than you cuz in the early days the business it doesn’t
the early days the business it doesn’t really make you any money and you work
really make you any money and you work your tail off so you need pride of
your tail off so you need pride of ownership you need joy you need a
ownership you need joy you need a mission and I really believe until you
mission and I really believe until you find something that you care about more
find something that you care about more than yourself you’ll never discover what
than yourself you’ll never discover what you’re capable of because we’re all do
you’re capable of because we’re all do more for others that we love or respect
more for others that we love or respect than we’ll ever do for ourselves that’s
than we’ll ever do for ourselves that’s part of the beauty of being a human most
part of the beauty of being a human most of us do do more for our kids for
of us do do more for our kids for example than other people and then I
example than other people and then I think the third thing is you need got
think the third thing is you need got mission and hunger is you really have to
mission and hunger is you really have to become obsessed with strategies because
become obsessed with strategies because strategies can save you so much time the
strategies can save you so much time the wrong strategy and you know I get stupid
wrong strategy and you know I get stupid metaphor if you said your number one
metaphor if you said your number one goal is to see a sunset and then you
goal is to see a sunset and then you start winning east as fast as you can
start winning east as fast as you can I don’t give a shit how positive you are
I don’t give a shit how positive you are I don’t care how hard you work I don’t
I don’t care how hard you work I don’t care how long you’ve been putting into
care how long you’ve been putting into you got the wrong strategy but the right
you got the wrong strategy but the right strategy in business and in life can
strategy in business and in life can save you a decade and someone else may
save you a decade and someone else may have spent again a decade figuring it
have spent again a decade figuring it out to trial and error and then they
out to trial and error and then they figured it out you might be learn it in
figured it out you might be learn it in six weeks or six months or six days or
six weeks or six months or six days or six hours so I think that would be my
six hours so I think that would be my third element so let me ask you a
third element so let me ask you a question that may be a little off point
question that may be a little off point but but I hope helpful a lot of people
but but I hope helpful a lot of people in this room and a lot of people in the
in this room and a lot of people in the world want to follow their passion okay
world want to follow their passion okay but they’ve also got to put food on the
but they’ve also got to put food on the table and pay the rent and pay the bills
table and pay the rent and pay the bills how do you do both at the same time how
how do you do both at the same time how do you build follow to have your mission
do you build follow to have your mission have your passion and do that when you
have your passion and do that when you know the world is a tough place hard to
know the world is a tough place hard to make a living hard to pay the bills
make a living hard to pay the bills places expensive how do you do that how
places expensive how do you do that how do you thread that needle well it
do you thread that needle well it depends are you dealing with right
depends are you dealing with right if the person is entrepreneurial and
if the person is entrepreneurial and they ask me this question I always tell
they ask me this question I always tell them you know you’ve got to take care of
them you know you’ve got to take care of your kids you got to pay the bills and I
your kids you got to pay the bills and I said but you know tell me when you work
said but you know tell me when you work and they tell me well you know I work
and they tell me well you know I work you know 9:00 to 5:00 or 8:00 to 5:00
you know 9:00 to 5:00 or 8:00 to 5:00 and I’m exhausted and they also say well
and I’m exhausted and they also say well what are you doing with the other eight
what are you doing with the other eight hours because that’s what I did I worked
hours because that’s what I did I worked as a janitor all night long no than
as a janitor all night long no than anything else I could compress time
anything else I could compress time there because it was based on results
there because it was based on results not time so if I could do a great job in
not time so if I could do a great job in short time I had that time but then you
short time I had that time but then you know what I start doing between you know
know what I start doing between you know seven o’clock at night and 2:00 in the
seven o’clock at night and 2:00 in the morning which is pretty much the time I
morning which is pretty much the time I work that’s when I was developing myself
work that’s when I was developing myself getting the skills learning educating
getting the skills learning educating starting the business so I I think
starting the business so I I think people just have to realize it’s gut
people just have to realize it’s gut wrenching process it’s not when
wrenching process it’s not when entrepreneurship is not for everybody
entrepreneurship is not for everybody most people fail in entrepreneurship
most people fail in entrepreneurship the vast majority fail you know ninety
the vast majority fail you know ninety six percent of ten years but what
six percent of ten years but what happens after ten years all clear
happens after ten years all clear sailing after that and anybody remember
sailing after that and anybody remember Lehman Brothers they around a century
Lehman Brothers they around a century that gross revenues over a century of
that gross revenues over a century of more than a trillion with a T dollars
more than a trillion with a T dollars that’s ones went through their bank
that’s ones went through their bank accounts over that century and they’re
accounts over that century and they’re gone so I don’t think it’s right for
gone so I don’t think it’s right for every but I think you have to really be
every but I think you have to really be clear on is your personality the right
clear on is your personality the right personality if you’re going to begin in
personality if you’re going to begin in this
this and then if you’re gonna work for
and then if you’re gonna work for somebody else you can still become
somebody else you can still become financially free but that means you got
financially free but that means you got to stop being a consumer and become an
to stop being a consumer and become an owner of our under entrepreneurs you
owner of our under entrepreneurs you want to own businesses right get out of
want to own businesses right get out of just the you know don’t just own an
just the you know don’t just own an iPhone own the company but not just
iPhone own the company but not just Apple obviously but how do you keep your
Apple obviously but how do you keep your energy up and your enthusiasm up I you
energy up and your enthusiasm up I you know how do you do it I’m wired for it
know how do you do it I’m wired for it you know it’s my nature to some extent
you know it’s my nature to some extent but also the other part is I get to see
but also the other part is I get to see results I mean who here have been
results I mean who here have been touched by my work before I’m curious
touched by my work before I’m curious anybody in this room so look around the
anybody in this room so look around the room and I just found so hard to be
room and I just found so hard to be inspired when I’m in a room in a third
inspired when I’m in a room in a third or 40% of 50 percent and used my work
or 40% of 50 percent and used my work and so people come up to me every day
and so people come up to me every day dozens of people a day if I’m traveling
dozens of people a day if I’m traveling and they tell me the most amazing
and they tell me the most amazing stories outside my children and my wife
stories outside my children and my wife that’s probably the greatest gift of my
that’s probably the greatest gift of my life I never get tired of hearing it and
life I never get tired of hearing it and it just makes me want to deliver more
it just makes me want to deliver more give more have more impact you get the
give more have more impact you get the last word tell them what you want to
last word tell them what you want to know well if you’re entrepreneurs out
know well if you’re entrepreneurs out there here’s what I’d say to you I’d say
there here’s what I’d say to you I’d say don’t be so damn hard on yourself I know
don’t be so damn hard on yourself I know that sounds counter to being an achiever
that sounds counter to being an achiever but when you’re beating yourself up
but when you’re beating yourself up you’re sucking out the energy you need
you’re sucking out the energy you need to move forward it’s kind of like I
to move forward it’s kind of like I always tell people there’s so much
always tell people there’s so much energy and I built mind I do a lot of
energy and I built mind I do a lot of things to build my energy be incredibly
things to build my energy be incredibly strong have really strong endurance
strong have really strong endurance because to me energy is life if you
because to me energy is life if you don’t strong energy I can do anything
don’t strong energy I can do anything but even after we look at that energy it
but even after we look at that energy it only goes so many places so if your
only goes so many places so if your energy is being caught up if you take
energy is being caught up if you take energy in a business and you pour it
energy in a business and you pour it into external marketing going out and
into external marketing going out and reaching people and adding value that
reaching people and adding value that business is going to grow but if there
business is going to grow but if there are inner conflicts in that business
are inner conflicts in that business between people then the Energy’s being
between people then the Energy’s being sucked in here and less energy is going
sucked in here and less energy is going out there the business is gonna have
out there the business is gonna have problems that’s also true of you if you
problems that’s also true of you if you allow your disappointments to create
allow your disappointments to create these inner conflicts and fears and you
these inner conflicts and fears and you let them run wild within you they’re
let them run wild within you they’re gonna suck the energy out you need to go
gonna suck the energy out you need to go to the next level in your business you
to the next level in your business you have to discipline your disappointment
have to discipline your disappointment now you know mine is the 90 second rule
now you know mine is the 90 second rule so watch this try something real fast
so watch this try something real fast look around this room I’m going to give
look around this room I’m going to give you a test look around this room and see
you a test look around this room and see everything it’s brown I’m gonna test you
everything it’s brown I’m gonna test you in a moment look behind you look around
in a moment look behind you look around you look clothing with the people if
you look clothing with the people if anything that’s brown brown brown brown
anything that’s brown brown brown brown brown rectal cord in your mind
brown rectal cord in your mind close your eyes now with your eyes
close your eyes now with your eyes closed tell me everything you saw just
closed tell me everything you saw just now that was red
now that was red if you see more Brown than red say aye
if you see more Brown than red say aye open your eyes look through red now
open your eyes look through red now really look for red look for it anywhere
really look for red look for it anywhere you can find look around you look beside
you can find look around you look beside you look up front back
you look up front back how many found more red this time reach
how many found more red this time reach and you did say aye why did you find
and you did say aye why did you find more red this time that you told me to
more red this time that you told me to seek and ye shall find but here’s what’s
seek and ye shall find but here’s what’s amazing seek and you shall find even if
amazing seek and you shall find even if it’s not there I’ll prove it to you how
it’s not there I’ll prove it to you how many saw beige it called it brown just
many saw beige it called it brown just to feel successful how many saw burgundy
to feel successful how many saw burgundy called it red just see caliber pieces so
called it red just see caliber pieces so if you think you’re a jerk or someone
if you think you’re a jerk or someone else’s a jerk you’re gonna color it
else’s a jerk you’re gonna color it you’re gonna change you’re gonna find
you’re gonna change you’re gonna find the jerkiness in them you’re gonna find
the jerkiness in them you’re gonna find the jerk in you it’s really important
the jerk in you it’s really important that you manage your mental emotional
that you manage your mental emotional state because you are the business if
state because you are the business if you’re the leader your responsibility
you’re the leader your responsibility your job your opportunity your privilege
your job your opportunity your privilege is to be able to truly lead and you
is to be able to truly lead and you cannot lead if you’re living in fear you
cannot lead if you’re living in fear you cannot lead in a place of constant
cannot lead in a place of constant uncertainty we all have uncertainty at
uncertainty we all have uncertainty at times but if you watched an athlete go
times but if you watched an athlete go out to shoot a free throw or a kicker
out to shoot a free throw or a kicker and the NFL to go kick the ball how many
and the NFL to go kick the ball how many ever seen that person they’re about to
ever seen that person they’re about to kick it they’re about to shoot it you go
kick it they’re about to shoot it you go they’re gonna miss it and you know
they’re gonna miss it and you know they’re gonna miss it who’s experienced
they’re gonna miss it who’s experienced this before how did you know you could
this before how did you know you could see in their body that they’re missing
see in their body that they’re missing the core ingredient absolute certainty
the core ingredient absolute certainty you get the great skills in the world
you get the great skills in the world but when you lose that certainty the
but when you lose that certainty the athlete goes down that’s usually when I
athlete goes down that’s usually when I got the call I got to rewire them and
got the call I got to rewire them and get them back where they can execute at
get them back where they can execute at that level so be kind to yourself as
that level so be kind to yourself as corny as that sounds not to be kind to
corny as that sounds not to be kind to yourself but so there’s more energy
yourself but so there’s more energy available to solve the problems and to
available to solve the problems and to build the business and to meet your
build the business and to meet your mission because the time you’re beating
mission because the time you’re beating yourself up you’re trying to prove to
yourself up you’re trying to prove to yourself you really care but meanwhile
yourself you really care but meanwhile what you’re doing is sucking the energy
what you’re doing is sucking the energy out of your growth I had somebody who
out of your growth I had somebody who embezzled some money when I was a tiny
embezzled some money when I was a tiny company I want to cover his three
company I want to cover his three million dollars the guy embezzled
million dollars the guy embezzled quarter-million dollars and I was seven
quarter-million dollars and I was seven fifty eight thousand dollars in debt I
fifty eight thousand dollars in debt I thought I was in profit and in those
thought I was in profit and in those days nobody told me I have to go
days nobody told me I have to go bankrupt and I remember I was just like
bankrupt and I remember I was just like so angry there’s so much anger because
so angry there’s so much anger because my business was like my child this guy
my business was like my child this guy tried to kill my child you know so I was
tried to kill my child you know so I was chasing him into Mexico so I could beat
chasing him into Mexico so I could beat the hell out of him put him in prison
the hell out of him put him in prison and and then I realize in the middle of
and and then I realize in the middle of the stuff I gotta let go of this because
the stuff I gotta let go of this because well I’m busy being angry and pissed off
well I’m busy being angry and pissed off the business is gonna go under I’m
the business is gonna go under I’m chasing birds when we do when it gets
chasing birds when we do when it gets the bird I got a focus on how to add the
the bird I got a focus on how to add the value and so take your energy that’s all
value and so take your energy that’s all you have in this life and invest it in
you have in this life and invest it in the things you love and those you love
the things you love and those you love and the mission of your business and in
and the mission of your business and in your clients if you fall in love with
your clients if you fall in love with what you do who you do it with and who
what you do who you do it with and who you do it for
you do it for there’ll be no limit to your impact but
there’ll be no limit to your impact but you got to be willing to do it for
you got to be willing to do it for decades because it’s all bullshit maybe
decades because it’s all bullshit maybe you’ll hit the lucky thing and it’ll
you’ll hit the lucky thing and it’ll happen in 12 months but even if you
happen in 12 months but even if you don’t even if you did you know I got a
don’t even if you did you know I got a friend who’s one of my partners in the
friend who’s one of my partners in the LA FC and so forth you know Chad who
LA FC and so forth you know Chad who started YouTube for example and one
started YouTube for example and one point six billion dollars and what 18
point six billion dollars and what 18 months 24 months that type of thing it’s
months 24 months that type of thing it’s not always the best thing because
not always the best thing because ultimately in life whenever you meet
ultimately in life whenever you meet people have succeeded almost always we
people have succeeded almost always we talked about the toughest times it’ll
talked about the toughest times it’ll half and remember because in order to
half and remember because in order to have a foreground you need a background
have a foreground you need a background and to appreciate the foreground you
and to appreciate the foreground you need a background so I’ve found that the
need a background so I’ve found that the most difficult times have been the best
most difficult times have been the best times because they’ve made me appreciate
times because they’ve made me appreciate what my life is like today and I hope
what my life is like today and I hope you’ll just take care of yourselves and
you’ll just take care of yourselves and I hope today this whole day all the
I hope today this whole day all the speakers and hopefully a little of our
speakers and hopefully a little of our conversations been helpful too and I
conversations been helpful too and I thank you for letting me address it
thank you for letting me address it thank you so much