pretty soon I realized it was not just
an ordinary company it was a movement if
it was an ordinary company my job title
would probably be human resource manager
but I didn’t like the tone of it so I’ve
changed it to the good karma officer yes
and by doing things differently I really
like and together with 40 amazing colors
we managed to be awarded by the great
place to work organization to be the
best workplace in Denmark if it was an
ordinary company I probably not would be
here and if it just were an okay place
to be or a good place to be well it
wasn’t good enough we are in fact the
best place and the heart of everything I
do I put in a purpose every company has
a purpose and every employee has a
purpose too and if the purpose of the
company and the purpose of the employee
is not matching then it can’t cost you
some disharmony and maybe it can ruin
your profitability so I tell management
everywhere I go
please do not only focus on the kpi’s do
you know the key performance indicators
yeah yeah I tell take instead a new one
in and just remember this keep purpose
intact
well purpose cannot stand alone it
really needs a strong framework and that
is what I have been building to you
today and that is my secret I want to
share with you so you can go out and
improve
prove your purpose both at your
companies and in your schools at your
community and maybe in your personal
life too so are you ready let’s go to
work the first line I want to percent
for you is the people and culture you
know the culture it’s all about the way
you’re doing things in the organization
but sometimes you don’t see it because
they will just work but they have a
great impact on the organization you can
save the purpose and culture are best
friends pay attention to that now
combine that with people you are you in
an organization try to imagine that you
have in your first day a job and you’re
also excited and you’re dressed up from
home in full color it closed and a big
happy smile on your face and then you’re
going to meet the new workplace and then
you come in and you will meet the
culture all the new colleagues is there
just to wait for you and they are
wearing the gray suits with the blue dot
size and they don’t smile pay attentions
of that because now you’re having a
relationship with the culture and maybe
one day you will come in in the same
workplace and wearing what grey suits
with the blue dot eyes and you don’t
smile at all this is an emergency
so please pay attention to the culture
and the purpose the next line I want to
present for you is the customers where
would you know them all they’re good to
have if isn’t it right they’re good to
have yes and when you are aligned and
your purpose when your purpose mats the
purpose of your company then you will
feel some happy
yes and you can take all this happiness
and throw it at your customers and then
we will throw it back to you it’s a it’s
a kind of a positive feedback loop and
when you have that you do not any longer
run a company now you have a movement
the last line I want to present for you
is the Society you can think in society
in both or two ways you can look
internal in your organization in the
society and you can take a look outside
well outside the society has a great
impact on your purpose too you can go
out not just spending money on champagne
it’s good to but remember to spend money
or do some voluntary work it will
immediately strengthen your purpose now
have a look at the internal of the
organization in the society for example
in tax traumatic we do know the purpose
we do know we have a purpose here and we
do not have any top leaders or top
management it’s gone yeah it is and it’s
good because we have been giving all of
the employee the power to make decision
right here right now and it’s really
strong for the purpose you just have to
know this magic triangle and then you
can do it so today I’m here to encourage
you all to go out and take this triangle
triangle little bit and think about your
purpose what is your purpose why are you
here today well I’m happy that you’re
here I really am but why are you here
think about that when you’re going enter
your work or just in your school or the
society
or maybe at home try to ask yourself
what is my purpose why am I here go out
and just be the movement of the purpose
and triangle it thank you for listening
[Applause] [Music]