every day if we open our feed
facebook instagram youtube we find a
video of someone trying to sell us
something we can be ourselves
I have to sell something promised there is
a sales video and some
interesting is that a sales video
today is the standard for selling any
which is a camera
a car or a skyscraper or short
whatever it is an interesting thing
for me from the point of view of the
communication and try to understand how
these videos are structured that is
content that precise ladder but it comes
used to make a video like that
we have already talked on other occasions and
today, however, I wanted to summarize a technique
used by frank berna is a well-known internet
very controversial marketer if I have to
be sincere and differently young in
listen if they will remember it
technique is used by him in the videos he is
doing on facebook right now and
is copied by many around for
the world can be useful if it is used
ethically if used to test product
which obviously valid or even as
self-defense to understand on which levers
it leverage to sell us something
first of all a video presentation
based on six main concepts that
they must be kept in mind and searched
to integrate them then in the video in the words
that one is going to utter the first concept
it is what is the product that then at the end
of the accounts go to sell the second is who
it’s your potential customer is obvious
this is also the third concept and what it is
the main benefit that you want
potential customer number 4 what is the
main frustration number 5 is
what are the emotions?
associate the benefit or frustration
at number 6 what should I show you
to make you want to do business
with ok so this is a bit of the
general sales video framework
we see a fictitious practical example
images I know how I know superman
wants to sell a gaga cloak though
let’s imagine what superman should do on the
video on instagram is at this point must
make a PC what he says administers
summary our friend superman follows
if he makes a video of the blue genre
would set this number 1 10
seconds of so-called seeding could
work more or less so beautiful all
guys have been superman for 250 years
I capture the bad guys second pass is
an introduction to the problem of all
opportunities in the case of superman
he could say something like that in the past
two years policemen from all over the world
continue to contact me why to take
the bad guys is more and more a mess
pass the number three of emotion
associated with this of frustration questions
police all over the world are always
more pissed off because they are embarrassed
public opinion says here you see
as well as more bad news
and this creates problems that we understand
ok ok so level of empathy
frasettina from time placed
strategically to create empathy with
the staff listens to you on passing number
4 time to drop the ace and to bring
what is the concept you want to do
pass the case of our superman friend
would say what I saw today
work really well in the middle of the
my experience is the capture mantle
bad followed immediately by point number 5
that is to create a story connected to yours
superman main concept tells us ho
discovered the strength of the mantle captures
bad once he was trying to
chase a thief and I stumbled over
mantle has turned from a pool to joel ha
caught the thief left with everything
rapped of the scaffold mine that point
I could not believe it incredible how
I discovered the strength of the hammer
caught passage number 6 the good
seller presenter at that point you
gives something that then used at home for
give you a result in advance and create
credibility between you and the seller
superman would tell us look at the next one
time if you are a policeman brought
behind a beautiful cloak and when you see
throwing the hammer and see how it works
orchestras of the speakers that never works
but the concept
it would be nice last point of this
wonderful resale with which I exceed
he will put all the cops on cloaks
the world is the closure and two types i
sellers there is the aggressive seller
which closes with the dry call to action
then saying if you also want that
approved the bad guys with beautiful cloaks
world go to the site I know at the mantle
dot org or whatever it is and buy him
20 percent discount a second one
category instead of those who make presentations
to sell you something is more passive anymore
relaxed and just tell you something
bar type if you liked this
shared videos
I personally do not know you I find myself
a lot in this second category
if I have to make a video or one
presentation where I want to see you
something really annoying me
tell you go buy buys with anna
which I like a lot but there are two
different categories this was in summary
a daring ladder let me know that me
like it and share the stuff there can
be objectively useful again if
used ethically if used as
antidote respect one who wants to sell us
something maybe we do not understand why
center state like but in general can
be an additional ladder option
the next time you have to submit
something someone’s presentation is
fundamental as it says nessi duarte note
author and coach of presentations one
really valid presentation puts the
wings to intelligent ideas
facebook instagram youtube we find a
video of someone trying to sell us
something we can be ourselves
I have to sell something promised there is
a sales video and some
interesting is that a sales video
today is the standard for selling any
which is a camera
a car or a skyscraper or short
whatever it is an interesting thing
for me from the point of view of the
communication and try to understand how
these videos are structured that is
content that precise ladder but it comes
used to make a video like that
we have already talked on other occasions and
today, however, I wanted to summarize a technique
used by frank berna is a well-known internet
very controversial marketer if I have to
be sincere and differently young in
listen if they will remember it
technique is used by him in the videos he is
doing on facebook right now and
is copied by many around for
the world can be useful if it is used
ethically if used to test product
which obviously valid or even as
self-defense to understand on which levers
it leverage to sell us something
first of all a video presentation
based on six main concepts that
they must be kept in mind and searched
to integrate them then in the video in the words
that one is going to utter the first concept
it is what is the product that then at the end
of the accounts go to sell the second is who
it’s your potential customer is obvious
this is also the third concept and what it is
the main benefit that you want
potential customer number 4 what is the
main frustration number 5 is
what are the emotions?
associate the benefit or frustration
at number 6 what should I show you
to make you want to do business
with ok so this is a bit of the
general sales video framework
we see a fictitious practical example
images I know how I know superman
wants to sell a gaga cloak though
let’s imagine what superman should do on the
video on instagram is at this point must
make a PC what he says administers
summary our friend superman follows
if he makes a video of the blue genre
would set this number 1 10
seconds of so-called seeding could
work more or less so beautiful all
guys have been superman for 250 years
I capture the bad guys second pass is
an introduction to the problem of all
opportunities in the case of superman
he could say something like that in the past
two years policemen from all over the world
continue to contact me why to take
the bad guys is more and more a mess
pass the number three of emotion
associated with this of frustration questions
police all over the world are always
more pissed off because they are embarrassed
public opinion says here you see
as well as more bad news
and this creates problems that we understand
ok ok so level of empathy
frasettina from time placed
strategically to create empathy with
the staff listens to you on passing number
4 time to drop the ace and to bring
what is the concept you want to do
pass the case of our superman friend
would say what I saw today
work really well in the middle of the
my experience is the capture mantle
bad followed immediately by point number 5
that is to create a story connected to yours
superman main concept tells us ho
discovered the strength of the mantle captures
bad once he was trying to
chase a thief and I stumbled over
mantle has turned from a pool to joel ha
caught the thief left with everything
rapped of the scaffold mine that point
I could not believe it incredible how
I discovered the strength of the hammer
caught passage number 6 the good
seller presenter at that point you
gives something that then used at home for
give you a result in advance and create
credibility between you and the seller
superman would tell us look at the next one
time if you are a policeman brought
behind a beautiful cloak and when you see
throwing the hammer and see how it works
orchestras of the speakers that never works
but the concept
it would be nice last point of this
wonderful resale with which I exceed
he will put all the cops on cloaks
the world is the closure and two types i
sellers there is the aggressive seller
which closes with the dry call to action
then saying if you also want that
approved the bad guys with beautiful cloaks
world go to the site I know at the mantle
dot org or whatever it is and buy him
20 percent discount a second one
category instead of those who make presentations
to sell you something is more passive anymore
relaxed and just tell you something
bar type if you liked this
shared videos
I personally do not know you I find myself
a lot in this second category
if I have to make a video or one
presentation where I want to see you
something really annoying me
tell you go buy buys with anna
which I like a lot but there are two
different categories this was in summary
a daring ladder let me know that me
like it and share the stuff there can
be objectively useful again if
used ethically if used as
antidote respect one who wants to sell us
something maybe we do not understand why
center state like but in general can
be an additional ladder option
the next time you have to submit
something someone’s presentation is
fundamental as it says nessi duarte note
author and coach of presentations one
really valid presentation puts the
wings to intelligent ideas
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