Press "Enter" to skip to content

Come Amazon sta conquistando il mondo


toc toc open the door and who is is a
carrefour esselunga dude of the
coop of those concerns them and told you
one thing is ten years that we register
everything you do
in our supermarkets and what you
we wanted to signal, for example, yesterday and that
you bought this type of e mail
that’s not good for you because you give it
always buy books on organic
the staff and buy the type of apples
organic scholes we have seen that
you bought that grandmother’s cake
unlucky but sorry but buy tiramisu
it costs even less and we know that
you secretly like me more tell me
what would you do after two minutes I tell you
what would you do number one and companies
listen not to pull your fucking him
you want to make number two call the caramba
to make it stop
but how do you allow this company to
enter my story
But in my data, let’s stop for a moment
if we think of amazon this speech
jump amazon knocks on our door
every day since forever and we are
happy I am an amazon customer for years
and if you think about it I will not know 15 years that
amazon records everything I do
on his site
every time for advice and but if you like it
This sweater you could buy too
this other mountain this book does not
for you go on this that is better
thank you thanks and jazz
you understand that when a company arrives
this level so you’re fine with that
do all your facts all the way
day because that works better and
expedition so that you can find prisoners
better because it works better this way
for you as a consumer at that point is
a company that becomes the enemy
public number one for anyone who sells
any type of product in almost
any sector, however, do not trust
uncle monti we look at the data i
numbers then amazon is a company that
many think that if only still the site
ecommerce instead a company that is worth
$ 475 billion today June 2017
for the four largest companies at
world and every two minutes bouncer one
new initiative that invades a whole
market last example acquisition of
hall footwear $ 13.7 billion
in cash jeff bezos the founder is
He arrived there told what it costs here in
the shack I buy it to throw down
I make a food garage for 37 people
khamis registers then is left at home
big wallet 13.6 is fine me
lend a hundred we think that the food
they are 460
shops and one says but why amazon is
an e-commerce site goes to buy some
physical stores for a thousand reasons first
because at 460 physical places where the
people enter continuously
consider that feeding one
high frequency we think about the fact
that almost every day we go to buy
a little bit to nibble true then
because with physical presence
they could build what he did
apple with apple store can have
higher margins than
low margins on which he always works
amazon
the other reason is that amazon is
trying to become more wall mart
fast than wall mart is
trying to become amazon uses
all his digital knowledge online i
data to take the whole market not
only e commerce the whole commerce
listen when I speak jeff bezos when
they asked him you’re happy to have
won a golden globe
yes because every time we win one
golden globe we sell more shoes one
ton of shops means having one
ton of people entering one
ton of data all this goes
inside the amazon system oils that
they are developing increasingly effective systems
efficient for example to sell to
all those people there the subscription to
first since we are talking about raw ones
75 percent is interesting
estimate of the people living in the
united states and earn more than 100,000
dollars is on first and this
acquisition as much as it is
the most important acquisition ever made
since May but it is actually one of the
a thousand activities that they do have a lot
of business activity
the logistics business
production of content for TV for i
movies the part of video streaming have
all a part amazonbasics where
they sell products with their brand for
give you a third battery online idea
of the online batteries are those
sold by amazon or baby white if
you have the tissues for i
amazon online children sells practically
more than all it is behind only the two
leader pampers and agis and continue to
expand these gentlemen last year
read that for example they have lent a
billion dollars
to the merchants who wanted to sell on
amazon a billionaire so silent
but understand that when you’re amazon you can
sell anything to sell them
insurance you can become a bank
then sell the trips you can sell the
mother of gold what you think of a
you and everything that has been interrupted for years
another initiative of the other day sorry
the world
you have seen you go online choose the
shirt that you want the dress you want
the package arrives if you like them buy
if you do not send back so much that i
rub but on the logistics are already
phenomenal move packs more or in
less is the least of their problems
whenever they launch an initiative in
a new market that market
discomfort all announced that
they sell the nike shoes directly on the
site hosting retailer actions
of shoes were born immediately down
the other thing that is underestimated and the
business of her by bliss in Italian
we would say avs that all the infrastructure
technological that amazon puts to
provision of cloud companies for
do all the projects exposed all the way
your infrastructures and they give you billions
of services connected also
aggressive in the last six years have
lowered the price of and from blue es
48 times because because they are made
so they always have a long view
period but because they know well that the
for example, a cloud is a business
opportunity from a trilldoon of
that interest that those who sell today
according to me not yet understood with those who have
to do david johnson who is a
economist defined jeff bezos un
innovative innovator is an innovator
Experimental pesos is one that proves
head do not leave with ideas
preconceived experience the business from
face them they discover on the street and
then in this context if you are today
one that sells a product in any one
place of the world and in almost any
sector
the question you have to ask yourself and it will be more
fast amazon to bite your market
or you’ll be faster to move
look, I do not say compete to move
why compete frontally with one
that mike tyson with einstein’s brain
it’s not a good idea
and what is the best way to take off
from the average or stay under their radar or
stay on with a product that has a
brand has so much more unique cooler
most irreplaceable most loved than a
that point even if amazon arrives with a
more competitive price of asero
to quit but if it is average today
against amazon is like putting your head
in the freezer and keep your feet on the stove
hot and think your temperature
in the end it is not so bad
Please follow and like us: