I was in the center of Brighton yesterday and one
certain point pass to ferrari and all
all no, all turn and start
comment on that look in the elbows
know revised part of the idea of
lust the dream no the fact that the
ferrari sell a dream does not sell a
see product
but the reaction of the obvious people and
when you see these reactions, the first one
thing you ask yourself as a young marmot
passionate about communication is but like
makes a brand like that to keep alive
so the impact on keeping that alive
lipid noic sensation that produces the
people also because going to see
various statistics as far as one can
do not believe in the ratings, however, the brands
ferrari is still super top if it is not al
number 1 and number 2 but it is always there between
the car brands that are more
pussies recognized in the world or the
more expensive cars that are sold
every year now maybe the most expensive car
of the story is a ferrari non ti
amazes is a strong brand so then
as they do they do it using the formula
weighs obviously there is no one
the formula weighs the abbreviation, however
I’m always a stuff is the formula
magic story weigh but he invented it
cosepi as a product
I imagine that enzo ferrari I do not have it
never talked but a man so seen read
he did not leave thinking about wanting to create
a great marketing brand has started
thinking I want to create a big one
machine and often this aspect there
forget
shoot marketing you forget that if
it’s a great product behind bad
it does not and stands for exclusivity that is a
great classic of the acs dei brands
high brand brands only for a few ad
example when ferrari in this has me
hit sells a limited series ne
they sell 200 copies at the cost of one
milioncino 2 milioncini one sells them
all already before having announced the
product
the thing even more crazy is that who
he buys them he has not even seen the
car because it trusts well what it is
formula weighs pss stands for scarcity
that face in a fast way because the
classic phrase by enzo ferrari
it is necessary to produce one less ferrari
compared to what the market asks for
simple but it works because here
clearly we remember there are only
6 thousand machines seven thousand
machines 9 thousand machines based on
how many decide to produce lan and then
stop
and then another component of marketing
ferrari which is membership this
ferrari family of which you can take part
and you benefit the moment you do
the family that is there is part of it
difference compared to other communities
not vvf and that animal in the street
of extinction and the ferrari which then goes
protected and those who seek to protect it
simply much more grain than the rest
of the whole picture planet belongs to the
family if at 3 4 5 6 ferrari when
comes out the new model ta advantage e
so I put you on top of respect
at the waiting list maybe of people who
to wait for the model I am in
bottom four classic components but
excellent performance during the 70 years
ferrari established you as a brand
historical bla bla bla what is the limit
that I see right now is a
online communication limit
ferrari online communication when I
I see a YouTube channel and 300 350 thousand
fan and has little interaction or the same
so a facebook page that has maybe
million of fans but there is no in game e
that is, uncle monti makes more views in one
average video there is a problem there
clearly, that is, there is a huge one
potential but a communication yet
anchored in the past and as if it were there
a bit of confusion on the part of the brand
on this front that maybe has some
excellent digital strategists but see that
the company is not committing today
communication has moved ie
paradoxically, it works a tie
lopez that says I never race lamborghini
to promote a brand like lamborghini
that a communication so plastered
institutional confusion and that
communicate in a less intricate way can
affect the value of the brand that is not
so because from here to twenty years for which
problem is not today but there were in the
next decades the generation of
shaved that there is today will be affected
from what these social networks see
it will be influenced by what it is
success 30 years 50 years 70 years ago the
true challenge of ferrari communications from
here in the coming decades between that of
preserve the historian on one side
value of the scarcity brand
the exclusivity the piro piro
but formalizing the dream they sell
because ferrari we know in a dream
dream of many that then a reality
very few
in a social media mode
also work because they have the
problem that if one morning as the Hon
mask wake up says
hands throw the tesla ri is a mess
because he super big credibility
connection on social networks because any
what people say follows him and then the
brand can have huge problems of
other competitors who exploit this
mode more astutely in
conclusion we do not know what will be
future long-term ferrari between 30
years
they will still be a brand
so strong loved yes no they had been
swept away by the tesla and turn
they notice they were bought by tim cook that in
bathroom while brushing his teeth with his
$ 300 billion of cash in one
day with preferred we do not know
this what we can
reasonably to expect that if ferrari
continue to apply the enzo philosophy
ferrari can theoretically be
quite optimistic because enzo
ferrari said you want to know what is the
best ferrari is what it must
still being built
certain point pass to ferrari and all
all no, all turn and start
comment on that look in the elbows
know revised part of the idea of
lust the dream no the fact that the
ferrari sell a dream does not sell a
see product
but the reaction of the obvious people and
when you see these reactions, the first one
thing you ask yourself as a young marmot
passionate about communication is but like
makes a brand like that to keep alive
so the impact on keeping that alive
lipid noic sensation that produces the
people also because going to see
various statistics as far as one can
do not believe in the ratings, however, the brands
ferrari is still super top if it is not al
number 1 and number 2 but it is always there between
the car brands that are more
pussies recognized in the world or the
more expensive cars that are sold
every year now maybe the most expensive car
of the story is a ferrari non ti
amazes is a strong brand so then
as they do they do it using the formula
weighs obviously there is no one
the formula weighs the abbreviation, however
I’m always a stuff is the formula
magic story weigh but he invented it
cosepi as a product
I imagine that enzo ferrari I do not have it
never talked but a man so seen read
he did not leave thinking about wanting to create
a great marketing brand has started
thinking I want to create a big one
machine and often this aspect there
forget
shoot marketing you forget that if
it’s a great product behind bad
it does not and stands for exclusivity that is a
great classic of the acs dei brands
high brand brands only for a few ad
example when ferrari in this has me
hit sells a limited series ne
they sell 200 copies at the cost of one
milioncino 2 milioncini one sells them
all already before having announced the
product
the thing even more crazy is that who
he buys them he has not even seen the
car because it trusts well what it is
formula weighs pss stands for scarcity
that face in a fast way because the
classic phrase by enzo ferrari
it is necessary to produce one less ferrari
compared to what the market asks for
simple but it works because here
clearly we remember there are only
6 thousand machines seven thousand
machines 9 thousand machines based on
how many decide to produce lan and then
stop
and then another component of marketing
ferrari which is membership this
ferrari family of which you can take part
and you benefit the moment you do
the family that is there is part of it
difference compared to other communities
not vvf and that animal in the street
of extinction and the ferrari which then goes
protected and those who seek to protect it
simply much more grain than the rest
of the whole picture planet belongs to the
family if at 3 4 5 6 ferrari when
comes out the new model ta advantage e
so I put you on top of respect
at the waiting list maybe of people who
to wait for the model I am in
bottom four classic components but
excellent performance during the 70 years
ferrari established you as a brand
historical bla bla bla what is the limit
that I see right now is a
online communication limit
ferrari online communication when I
I see a YouTube channel and 300 350 thousand
fan and has little interaction or the same
so a facebook page that has maybe
million of fans but there is no in game e
that is, uncle monti makes more views in one
average video there is a problem there
clearly, that is, there is a huge one
potential but a communication yet
anchored in the past and as if it were there
a bit of confusion on the part of the brand
on this front that maybe has some
excellent digital strategists but see that
the company is not committing today
communication has moved ie
paradoxically, it works a tie
lopez that says I never race lamborghini
to promote a brand like lamborghini
that a communication so plastered
institutional confusion and that
communicate in a less intricate way can
affect the value of the brand that is not
so because from here to twenty years for which
problem is not today but there were in the
next decades the generation of
shaved that there is today will be affected
from what these social networks see
it will be influenced by what it is
success 30 years 50 years 70 years ago the
true challenge of ferrari communications from
here in the coming decades between that of
preserve the historian on one side
value of the scarcity brand
the exclusivity the piro piro
but formalizing the dream they sell
because ferrari we know in a dream
dream of many that then a reality
very few
in a social media mode
also work because they have the
problem that if one morning as the Hon
mask wake up says
hands throw the tesla ri is a mess
because he super big credibility
connection on social networks because any
what people say follows him and then the
brand can have huge problems of
other competitors who exploit this
mode more astutely in
conclusion we do not know what will be
future long-term ferrari between 30
years
they will still be a brand
so strong loved yes no they had been
swept away by the tesla and turn
they notice they were bought by tim cook that in
bathroom while brushing his teeth with his
$ 300 billion of cash in one
day with preferred we do not know
this what we can
reasonably to expect that if ferrari
continue to apply the enzo philosophy
ferrari can theoretically be
quite optimistic because enzo
ferrari said you want to know what is the
best ferrari is what it must
still being built
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