you say to yourself every day it’s
possible just say that every day to them
it’s possible because what does that do
see it begins to change your belief
system so the way in which we operate
ladies and gentlemen it’s a
manifestation of what we believe what’s
possible for us whatever you’ve done up
to this point all that it really is is a
duplication it’s a reproduction of what
you believe subconsciously that you
deserve and what’s possible for your
life
before in April 1954 the common belief
the universe will believe because it had
been tried again and again and again and
people that fail the belief laws that
man was not physically capable of
breaking the four-minute barrier that he
could not run a mile in less than four
minutes that was to believe on the
planet it had never been done but here’s
what happened ladies and gentlemen Roger
Bannister came along and he broke the
four-minute barrier now here’s what’s
significant about that since that time
up to this day over 20,000 people have
done it including high school kids
what changed 20,000 people what changed
here’s what happened when they got on
the track they knew it had been done and
because they knew it had been done there
was a new belief about this barrier
about this goal that was unreachable and
those 20,000 people got it erased
believing knowing in the heart that
someone had done it that it’s possible
that they could do it and I’m saying
that if you know anybody that had some
goals some dreams something they wanted
to do and they did it denied saying that
you know in your heart that if someone
has done it then you can do it it’s
possible and that if someone can make
that dream become a reality that it’s
it’s possible that you can make your
dream become reality
[Music]
you must fail a hundred times need to
succeed once it’s that’s part of it you
know one succeeds the first time it’s
learning how to not get disappointed
with failure to understand failure
you only learn when you fail you don’t
learn when you succeed
[Music]
when you have a dream and the dream
isn’t something you dream and then it
happens the dream is something you never
knew was going to come into your life
dreams always come from behind you not
not right between your eyes it sneaks up
on you but when you have a dream it
doesn’t often come at you screaming in
your face this is who you are this is
what you must be for the rest of your
life sometimes a dream almost whispers
and I’ve always said to my kids the
hardest thing to listen to your
instincts your human personal intuition
always whispers it never shouts very
hard to hear so you have to every day of
your lives be ready to hear what
whispers in your ear it very rarely
shouts and if you can listen to the
whisper and if it tickles your heart and
it’s something you think you want to do
for the rest of your life then that is
going to be what you do for the rest of
your life and we will benefit from
everything you do
[Music]
you should seek failures see if you’re
playing it safe you’re not gonna win if
you’re playing it safe like that all say
you know you were cutting your little
girl better to be safe than sorry well
that’s a bunch of crap it’s not better
to be safe than sorry it’s by trying
things that you figure out how far you
can go you got to get outside the box
like it’s reported Edison tried 3000
ways before he built the incandescent
light he said he didn’t deal 3,000 times
he said there was 3000 different steps
to building a light bulb well there’s
different steps to get to where you’re
going and I really do treat winning and
losing exactly the same I do not let it
upset me
[Music]
that’s not going to happen as quickly as
you want it to happen a lot of things
going to happen that will catch you off
guard and so therefore you’ve got to
deal with and handle it as it comes and
not only that but that faith and
patience drives you into action you got
to keep moving and keep plugging away
and the Far East they have something
that’s called the Chinese bamboo tree
the Chinese bamboo tree takes five years
to grow and when they go through a
process of growing it they have to water
and fertilize the ground where it is
every day and it doesn’t break through
the ground until the fifth year okay but
once it breaks through the ground within
five weeks
it grows 90 feet tall now the question
is does it grow 90 feet tall in five
weeks or five years the answer is
obvious it grows 90 feet tall in five
years because at any time had that
person stopped watering and nurturing
and fertilizing that dream that bamboo
tree would have died in the ground how
long have you been working on your dream
it’s good and you have nothing to show
this is all you’ve got to show people
don’t do that to you and some people
ladies and gentlemen they stop because
they don’t see instant results it
doesn’t happen quickly
[Music]
go to the experts for advice don’t ask
the first next-door your mother father
brother the guy works beside you because
they don’t necessarily know there’s no
point in asking a person how to earn a
lot of money if they’re only earning ten
thousand a year they don’t know they
knew they’d probably be earning a lot
it’s like I don’t go to a sick doctor if
you want to get healthy okay so you’ll
find someone that you can go to for
advice get a real good book and lock
into that book and start studying
[Music]
[Music]
I’ve said for years that that you have
to celebrate your victories and really
celebrate your mistakes and what I mean
by that is that you have to learn from
the mistakes that you make and you’ve
got to create an environment where
people are not afraid to take a risk and
not afraid to do things that are beyond
what the expectations are at the same
time you got to set up a framework for
how those things are managed and judge
and evaluate
[Music]
the only way to really learn it is to do
it and you have to become expert there
are talks about you know what is an
expert well an expert someone who
dedicates ten thousand hours to their
craft
okay it’s a lot of time not over 20
years but in s compress the period of
time as possible the advantage of going
to these investment banks is in a in a
heady environment that happens you know
100 hour work weeks great and you know
while all your friends who you graduate
college with they’re going out on Friday
night and Saturday your guess what
you’re working and on set you’re working
and on some you are working but that’s
how you build you know that that fabric
and in you know to be an expert at your
craft you cannot do this business well
if you’re not an expert at your craft
[Music]
when we have had failures those have
ultimately resulted in some of the
greatest successes we’ve ever had you
talk about those particularly when
someone comes to see you and they say ya
feel really bad because this didn’t work
out okay well let me tell you about some
other things that didn’t work out that
we learned a lot from and you know let’s
pick ourselves back up and let’s figure
out what what we what we learn from this
and how we go apply that next time you
know when you’re in the zone of doing
things that no one’s ever done before if
you’re only succeeding you’re not taking
enough for exit
one of the things that learn was asked
the impossible and really dreamy big
which we learn about people is if you
paint a very broad vision you attract
people who really want to make it happen
because there are dreamers too so you
can inspire people and with that
inspiration you get the smartest people
and they deal with a lot of stuff
I believe desire and will to win is
everything I don’t know why I’m like I
am but my butt’s always burning there’s
always something say art dadgummit
you’re supposed to go for it
aren’t dadgummit you’re supposed to be
somebody you’re supposed to make a
difference with you lie what does the
$500,000 your person do the $50,000 your
person doesn’t do you look at outside
and study those two individuals
everything seems to be the same they
both are the same sex they both are the
same age have the same training the same
positions the same contract the same
fringe benefits
they both are successful they work hard
they’re good family people make tough
commitments but what’s the difference
what does the $500,000 year person do
the $50,000 year person doesn’t do he
pays the price and a little bit more he
works hard and a little bit more he’s
loyal to the cutting a little bit more
he believes in a little bit more he
makes Maine a little bit more he saves
me a little bit more if you want to win
in these United States you got to be
tough and you can’t quit the last thing
I’ll talk to you about today in building
this winning edge is folks if you want
to win in business you got to be a
leader leadership is everything you show
me anything
these United States that win I’ll show
you a leader at work you show me a
successful church Boy Scout Troop club
football team business I’ll show you
some run by leader sissy I thought at
one time in my life you had to be smart
the wind I used to have these smart
people that dress so pretty and talk so
pretty and use these big words they just
intimidated me I said aren’t you can’t
ever be that good why don’t you just
throw in the towel and go back coach
football for living and I found two
things out about smart people I think
it’s almost impossible for a smart
person to win in Fitness in America
today because I find smart people spend
their whole lifetime figuring things out
they always trying to figure out an
easier way in a quicker way and another
thing I found out about smart people as
they just don’t get around to doing
nothing they see somebody like art
Williams everybody says well he can’t do
it and somebody like that can’t do it
but he does it see folks I want you to
know almost everybody in America almost
does enough to win they almost get there
they almost over the hump
they almost have it going they almost in
everything they do almost is a way of
life to almost everybody in America but
the winners do it what do they do they
do whatever it takes to get the job done
they do it and do it and do it and do it
and do it until the job gets done and
then they talk about how great it is to
be somebody they’re proud of we need
leaders in America who can do it if you
want to become somebody do it if you
want to go and finish for yourself do it
if you want to become financially
independent do it I hear too much talk
in these United States everybody can
talk a good game we need people in
America who can do it I go all over this
country with Al weaves and I have people
say art you you count on me wonderful
just do it
alright I guarantee this is my light
last stop I’m going to win now
SuperDuper just do it alright if I could
just have one good month and get the
ball going I know I could make it big
super just do it
hard if I can just pay off this debt I
could really go great just do it
hard if I could just sell my house do it
but how does a selling do it anyway I’m
not making any money what can I do
do you just do it and do what are you do
it and do it and do it alright I gave
time I win this contest
SuperDuper just do it I’m over the hump
now watch my smoke grades just do it
hard I want to make it so bad I’m
tasting what I do you just do it all
right nobody’s Preston how can I quit
doing it no my heart I don’t know if I
keep on keeping on I really heard what I
do you just do it and do what art you do
it and do it and do it alright all my
life I want to be somebody important
what would do it then alright I’m gonna
save money so I don’t have to go through
this again
great just do it hard I don’t feel like
I’ve had enough training what I do you
just do it alright my manager don’t give
me no help what I do you just do it
alright you don’t understand I was mr.
everything at my former country you
don’t mean I I have to start off down at
the bottom and do it do you
yep you really got to do it
my heart what’s the primary difference
between winners and losers the winner
the winners do it they do it and do it
and do it and do it until the job gets
done and then they talk about how great
it is to finally have achieved something
unique and how glad they are that they
didn’t quit like everybody else and how
wonderful it is to finally be somebody
they’re proud of and make a difference
with their life when you look at the
accomplishments of accomplished people
and you say boy that must have been
really hard you know when you look at
something that looks hard
that was probably easy and conversely
when you look at something that looks
easy that was probably hard and so
you’re never gonna know which is which
until you actually go and do it so just
go and do it
try learn from it you know you’ll fail
at some things that’s a learning
experience that you need so that you can
take that on to the next experience and
don’t let people who you may respect and
who you believe know what they’re
talking about don’t let them tell you it
can’t be done because often they will
tell you it can’t be done and it’s just
cuz you don’t have the courage to try
[Music]
you want to raise the bar on yourself
most people won’t do that see most
people engage in low life living
low-risk living this God said if you’re
not willing to risk you cannot grow and
if you cannot grow you cannot become
your best and if you cannot become your
best you can’t be happy and if you can’t
be happy then what else is there I like
what Helen Keller said life is short and
unpredictable eat the dessert first and
so you want to begin to take some
chances you want to begin to challenge
yourself and make it okay to fail and
learn from your failures don’t allow
fear of failure and the allure the
attractiveness of playing it safe in
life to draw you in you can’t get out of
life alive you got that dot I leave here
[Music]
work very very very hard to figure out
what the world’s gonna look like in five
years what will people be doing what
will your customers want where we will
costs Pete will be in our case what will
networks look like how important will
phones be what will the apps look like
what services and spend a awful lot of
time on that and then take a look at
your offerings what are the strongest
ones which are the ones are gonna
iterate quickly
you’re probably gonna do fine there you
understand those businesses what about
these others if you think about in the
media business there are business many
businesses that are growing very well
and others that are in great trouble
this is completely predicted five years
ago right so the leaders and the ones
that are in trouble should have right
done a five-year plan and said holy cow
what are we gonna do what are the things
we do or maybe we sell ourselves or we
try something different but almost all
of these strategic shifts are
predictable using my my five year model
you know if at some point in your life
you know you have to work with people
where you feel a bit insecure like
that’s essential because that means
you’re working with people who are
better than you and were pushing you
right and so always encouraged if you if
you actually feel very secure in what
you do you know that means you’re doing
something comfortable and you’re not
pushing yourself and so there are many
many times I’ve felt working with people
in a group am i doing enough
these people seem much better than me
and I think I think that’s a inherent
part of learning
there’s no point in us going into
something unless we can really shake up
an engine see they could make a major
difference unless it’s going to enhance
the Virgin brand if there’s any danger
of damaging the brand in any way even if
it’s going to make us a lot of money
cigarette companies or something like
that we just wouldn’t we wouldn’t do it
and you know because life is short you
know we want to you know we want to
enjoy the experience so and then we’re
not you know I’ve never very rarely I’ve
actually sat down a court you know we
can we make a lot of money by going into
this industry
[Music]
you
[Music]
possible just say that every day to them
it’s possible because what does that do
see it begins to change your belief
system so the way in which we operate
ladies and gentlemen it’s a
manifestation of what we believe what’s
possible for us whatever you’ve done up
to this point all that it really is is a
duplication it’s a reproduction of what
you believe subconsciously that you
deserve and what’s possible for your
life
before in April 1954 the common belief
the universe will believe because it had
been tried again and again and again and
people that fail the belief laws that
man was not physically capable of
breaking the four-minute barrier that he
could not run a mile in less than four
minutes that was to believe on the
planet it had never been done but here’s
what happened ladies and gentlemen Roger
Bannister came along and he broke the
four-minute barrier now here’s what’s
significant about that since that time
up to this day over 20,000 people have
done it including high school kids
what changed 20,000 people what changed
here’s what happened when they got on
the track they knew it had been done and
because they knew it had been done there
was a new belief about this barrier
about this goal that was unreachable and
those 20,000 people got it erased
believing knowing in the heart that
someone had done it that it’s possible
that they could do it and I’m saying
that if you know anybody that had some
goals some dreams something they wanted
to do and they did it denied saying that
you know in your heart that if someone
has done it then you can do it it’s
possible and that if someone can make
that dream become a reality that it’s
it’s possible that you can make your
dream become reality
[Music]
you must fail a hundred times need to
succeed once it’s that’s part of it you
know one succeeds the first time it’s
learning how to not get disappointed
with failure to understand failure
you only learn when you fail you don’t
learn when you succeed
[Music]
when you have a dream and the dream
isn’t something you dream and then it
happens the dream is something you never
knew was going to come into your life
dreams always come from behind you not
not right between your eyes it sneaks up
on you but when you have a dream it
doesn’t often come at you screaming in
your face this is who you are this is
what you must be for the rest of your
life sometimes a dream almost whispers
and I’ve always said to my kids the
hardest thing to listen to your
instincts your human personal intuition
always whispers it never shouts very
hard to hear so you have to every day of
your lives be ready to hear what
whispers in your ear it very rarely
shouts and if you can listen to the
whisper and if it tickles your heart and
it’s something you think you want to do
for the rest of your life then that is
going to be what you do for the rest of
your life and we will benefit from
everything you do
[Music]
you should seek failures see if you’re
playing it safe you’re not gonna win if
you’re playing it safe like that all say
you know you were cutting your little
girl better to be safe than sorry well
that’s a bunch of crap it’s not better
to be safe than sorry it’s by trying
things that you figure out how far you
can go you got to get outside the box
like it’s reported Edison tried 3000
ways before he built the incandescent
light he said he didn’t deal 3,000 times
he said there was 3000 different steps
to building a light bulb well there’s
different steps to get to where you’re
going and I really do treat winning and
losing exactly the same I do not let it
upset me
[Music]
that’s not going to happen as quickly as
you want it to happen a lot of things
going to happen that will catch you off
guard and so therefore you’ve got to
deal with and handle it as it comes and
not only that but that faith and
patience drives you into action you got
to keep moving and keep plugging away
and the Far East they have something
that’s called the Chinese bamboo tree
the Chinese bamboo tree takes five years
to grow and when they go through a
process of growing it they have to water
and fertilize the ground where it is
every day and it doesn’t break through
the ground until the fifth year okay but
once it breaks through the ground within
five weeks
it grows 90 feet tall now the question
is does it grow 90 feet tall in five
weeks or five years the answer is
obvious it grows 90 feet tall in five
years because at any time had that
person stopped watering and nurturing
and fertilizing that dream that bamboo
tree would have died in the ground how
long have you been working on your dream
it’s good and you have nothing to show
this is all you’ve got to show people
don’t do that to you and some people
ladies and gentlemen they stop because
they don’t see instant results it
doesn’t happen quickly
[Music]
go to the experts for advice don’t ask
the first next-door your mother father
brother the guy works beside you because
they don’t necessarily know there’s no
point in asking a person how to earn a
lot of money if they’re only earning ten
thousand a year they don’t know they
knew they’d probably be earning a lot
it’s like I don’t go to a sick doctor if
you want to get healthy okay so you’ll
find someone that you can go to for
advice get a real good book and lock
into that book and start studying
[Music]
[Music]
I’ve said for years that that you have
to celebrate your victories and really
celebrate your mistakes and what I mean
by that is that you have to learn from
the mistakes that you make and you’ve
got to create an environment where
people are not afraid to take a risk and
not afraid to do things that are beyond
what the expectations are at the same
time you got to set up a framework for
how those things are managed and judge
and evaluate
[Music]
the only way to really learn it is to do
it and you have to become expert there
are talks about you know what is an
expert well an expert someone who
dedicates ten thousand hours to their
craft
okay it’s a lot of time not over 20
years but in s compress the period of
time as possible the advantage of going
to these investment banks is in a in a
heady environment that happens you know
100 hour work weeks great and you know
while all your friends who you graduate
college with they’re going out on Friday
night and Saturday your guess what
you’re working and on set you’re working
and on some you are working but that’s
how you build you know that that fabric
and in you know to be an expert at your
craft you cannot do this business well
if you’re not an expert at your craft
[Music]
when we have had failures those have
ultimately resulted in some of the
greatest successes we’ve ever had you
talk about those particularly when
someone comes to see you and they say ya
feel really bad because this didn’t work
out okay well let me tell you about some
other things that didn’t work out that
we learned a lot from and you know let’s
pick ourselves back up and let’s figure
out what what we what we learn from this
and how we go apply that next time you
know when you’re in the zone of doing
things that no one’s ever done before if
you’re only succeeding you’re not taking
enough for exit
one of the things that learn was asked
the impossible and really dreamy big
which we learn about people is if you
paint a very broad vision you attract
people who really want to make it happen
because there are dreamers too so you
can inspire people and with that
inspiration you get the smartest people
and they deal with a lot of stuff
I believe desire and will to win is
everything I don’t know why I’m like I
am but my butt’s always burning there’s
always something say art dadgummit
you’re supposed to go for it
aren’t dadgummit you’re supposed to be
somebody you’re supposed to make a
difference with you lie what does the
$500,000 your person do the $50,000 your
person doesn’t do you look at outside
and study those two individuals
everything seems to be the same they
both are the same sex they both are the
same age have the same training the same
positions the same contract the same
fringe benefits
they both are successful they work hard
they’re good family people make tough
commitments but what’s the difference
what does the $500,000 year person do
the $50,000 year person doesn’t do he
pays the price and a little bit more he
works hard and a little bit more he’s
loyal to the cutting a little bit more
he believes in a little bit more he
makes Maine a little bit more he saves
me a little bit more if you want to win
in these United States you got to be
tough and you can’t quit the last thing
I’ll talk to you about today in building
this winning edge is folks if you want
to win in business you got to be a
leader leadership is everything you show
me anything
these United States that win I’ll show
you a leader at work you show me a
successful church Boy Scout Troop club
football team business I’ll show you
some run by leader sissy I thought at
one time in my life you had to be smart
the wind I used to have these smart
people that dress so pretty and talk so
pretty and use these big words they just
intimidated me I said aren’t you can’t
ever be that good why don’t you just
throw in the towel and go back coach
football for living and I found two
things out about smart people I think
it’s almost impossible for a smart
person to win in Fitness in America
today because I find smart people spend
their whole lifetime figuring things out
they always trying to figure out an
easier way in a quicker way and another
thing I found out about smart people as
they just don’t get around to doing
nothing they see somebody like art
Williams everybody says well he can’t do
it and somebody like that can’t do it
but he does it see folks I want you to
know almost everybody in America almost
does enough to win they almost get there
they almost over the hump
they almost have it going they almost in
everything they do almost is a way of
life to almost everybody in America but
the winners do it what do they do they
do whatever it takes to get the job done
they do it and do it and do it and do it
and do it until the job gets done and
then they talk about how great it is to
be somebody they’re proud of we need
leaders in America who can do it if you
want to become somebody do it if you
want to go and finish for yourself do it
if you want to become financially
independent do it I hear too much talk
in these United States everybody can
talk a good game we need people in
America who can do it I go all over this
country with Al weaves and I have people
say art you you count on me wonderful
just do it
alright I guarantee this is my light
last stop I’m going to win now
SuperDuper just do it alright if I could
just have one good month and get the
ball going I know I could make it big
super just do it
hard if I can just pay off this debt I
could really go great just do it
hard if I could just sell my house do it
but how does a selling do it anyway I’m
not making any money what can I do
do you just do it and do what are you do
it and do it and do it alright I gave
time I win this contest
SuperDuper just do it I’m over the hump
now watch my smoke grades just do it
hard I want to make it so bad I’m
tasting what I do you just do it all
right nobody’s Preston how can I quit
doing it no my heart I don’t know if I
keep on keeping on I really heard what I
do you just do it and do what art you do
it and do it and do it alright all my
life I want to be somebody important
what would do it then alright I’m gonna
save money so I don’t have to go through
this again
great just do it hard I don’t feel like
I’ve had enough training what I do you
just do it alright my manager don’t give
me no help what I do you just do it
alright you don’t understand I was mr.
everything at my former country you
don’t mean I I have to start off down at
the bottom and do it do you
yep you really got to do it
my heart what’s the primary difference
between winners and losers the winner
the winners do it they do it and do it
and do it and do it until the job gets
done and then they talk about how great
it is to finally have achieved something
unique and how glad they are that they
didn’t quit like everybody else and how
wonderful it is to finally be somebody
they’re proud of and make a difference
with their life when you look at the
accomplishments of accomplished people
and you say boy that must have been
really hard you know when you look at
something that looks hard
that was probably easy and conversely
when you look at something that looks
easy that was probably hard and so
you’re never gonna know which is which
until you actually go and do it so just
go and do it
try learn from it you know you’ll fail
at some things that’s a learning
experience that you need so that you can
take that on to the next experience and
don’t let people who you may respect and
who you believe know what they’re
talking about don’t let them tell you it
can’t be done because often they will
tell you it can’t be done and it’s just
cuz you don’t have the courage to try
[Music]
you want to raise the bar on yourself
most people won’t do that see most
people engage in low life living
low-risk living this God said if you’re
not willing to risk you cannot grow and
if you cannot grow you cannot become
your best and if you cannot become your
best you can’t be happy and if you can’t
be happy then what else is there I like
what Helen Keller said life is short and
unpredictable eat the dessert first and
so you want to begin to take some
chances you want to begin to challenge
yourself and make it okay to fail and
learn from your failures don’t allow
fear of failure and the allure the
attractiveness of playing it safe in
life to draw you in you can’t get out of
life alive you got that dot I leave here
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work very very very hard to figure out
what the world’s gonna look like in five
years what will people be doing what
will your customers want where we will
costs Pete will be in our case what will
networks look like how important will
phones be what will the apps look like
what services and spend a awful lot of
time on that and then take a look at
your offerings what are the strongest
ones which are the ones are gonna
iterate quickly
you’re probably gonna do fine there you
understand those businesses what about
these others if you think about in the
media business there are business many
businesses that are growing very well
and others that are in great trouble
this is completely predicted five years
ago right so the leaders and the ones
that are in trouble should have right
done a five-year plan and said holy cow
what are we gonna do what are the things
we do or maybe we sell ourselves or we
try something different but almost all
of these strategic shifts are
predictable using my my five year model
you know if at some point in your life
you know you have to work with people
where you feel a bit insecure like
that’s essential because that means
you’re working with people who are
better than you and were pushing you
right and so always encouraged if you if
you actually feel very secure in what
you do you know that means you’re doing
something comfortable and you’re not
pushing yourself and so there are many
many times I’ve felt working with people
in a group am i doing enough
these people seem much better than me
and I think I think that’s a inherent
part of learning
there’s no point in us going into
something unless we can really shake up
an engine see they could make a major
difference unless it’s going to enhance
the Virgin brand if there’s any danger
of damaging the brand in any way even if
it’s going to make us a lot of money
cigarette companies or something like
that we just wouldn’t we wouldn’t do it
and you know because life is short you
know we want to you know we want to
enjoy the experience so and then we’re
not you know I’ve never very rarely I’ve
actually sat down a court you know we
can we make a lot of money by going into
this industry
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you
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