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[Music]
Hello Marco
here we are, how are you very well two
intense days preceding the
very toasted very good as always
some of cazzeggio even the many in these
rituals does not hurt there is there
in fact it says in short on social networks yes
fuck and you just know what that site
you talk about serious professional matters no
we are insiders must not
necessarily always talk about it in a way
serious if you can not read one
the focus remains more
higher instead after a little tired
talking every time he gets on one
stage with that of the events forms
etc. and so on
that’s the first thing you think about
the last thing you think thinks now is a
stage of the genre
Look, I’ve been doing so for so many years
because I am 44 years old so I really am
in front of nico ac events
the thing that always strikes me and that you
number one is always very nervous before
insert on a stage that one would say
mass now in fact really many
interested different with the jet dazzle
steve ballmer anna marine beyond that
instead you too arrive on a stage
and before you are really expected as if
it was the first time he went on stage
and then you need now a routine where you have
just cemented some habits of
second reasoning is the most thing
important that when before entering
on the stage you always think that the
the protagonist is not you but the public is
a big difference because you are al
service of the public and therefore everything
what you do and try to keep
the public’s attention is useful
to the public have energy republic that
if it is as high as possible
this is why I do a little for this
of shit I make you laugh I do
jump because the need to keep
high attention because if they do
moderator I have to do shoulder to
speaker and so I have to raise the ro pa
speaker who then to revise throne
public for a place more and more
innovative this thing of the videos that you
I talk about it every day we
remember to make a video every day and
then what will happen when everyone does
a video every day looks like it happens
the same thing that happened for the
city ​​thinks at first he used to say it though
I have to have internet site
now maybe some dove companies
phone should return I say the sites
they are dead from here we are already at 2
But if you think about it, the companies have said
ok I need to have my site
Internet
but then all the company is not a site
internet so what is the difference there is
the difference is that the difference does it
the content the video is only the
fact that we use images to communicate
but then if you make a video where you speak
of equal cousin fashion are video
different and within one
topic is different if fan video genius
oliver kahn fire or davide oldani e
so this is in the difference in the
time when everyone uses video la
difference is the content of the form
of gays and therefore fundamentally not
there are more who arrive first from the point of
technological instrumental view but arrives
the content will always be there
who arrives first from the point of view
technological because maybe you have one
new technology that gives you the
possibility of doing something different
let’s make an example I saw for the
green line on facebook for example one
what I personally want to do are
of the interviews remotely a live
on facebook sure that it seems like a thing
but trivial the app of natal
facebook does not let you do it
certainly you can do it from the desktop
installing tino ago mark howard cast e
adding more streams so however it is not
the same thing that is too different if I
I connect count and we go live from
here
then in that case I saw for example
blue jeans social launched on social
and maybe that kind of functionality gives you
a competitive advantage over who
still failed to hook
that kind of function because
maybe it gives you the chance to
interview people remotely and not before
We did it and send live and
a certain end as a valid reason
another example is followed by the neighbor
of live polls that, among other things, you are
It’s never been ours by visitors come from
to say
the predicted perhaps c1 before did not have
having seen the son I owe him a manager
giuliano giuliani what he told me
with this voice , I tried Italy
have tried together and at that point not
doing so, however, you realize that
what could not go on for a long time
because in fact it was borderline and then
facebook is called entered just guys
it can not be done anymore
But maybe all of the children have a moment
in which case I did half
million people people anyway
take advantage of what the activities are
borderline gray ones are that
even if I’m not totally then me
I am absolutely no person from
what I say and you must always test
new tools new technologies e
understand which one can then be adapted
so I’ll give you an example I did a
tea on that only to see touch with
hand and understand being a technician if it is
one thing that works could work
or less after which I could do it
for 15 days in a row doing a lot
news said this thing is not for me
yes, but I’ll give you an example if you
take sky god
ok that a new drone that follows you 3
while it seems with a lot of intelligence
special behind
and clear that that is an advantage
competitive if you integrate with the
technology in your video shooting
because of the images you can not have
in time he did 3 2
now that documenting about nature
crazy has images never seen before
first because it has combined great competence
but also great technologies
so this according to me the challenge and it is
a part of your differentiation o
a desk in the videos will suit you
brand 6 contained with the format but also
with the technology you use at the time voice
sky tg24 and we showed the videos had
a videopazzes column ok and we do
see videos of users and people
born the video taken mar phone of one
quality
the hss film easy really struggles to
send them on TV
and clear that when he came out a
cell phone that was an advantage
competitive incredible respect of g
used to making videos normally for
which an eye on new technologies
face if I leave you a second
technic world that absolutely me
it is interesting that it distinguishes you in the
way of communicating
but if it has come by now because
we know the blogosphere I succeeded
in the times when we were working we did not see
adsl product home ter ter ter have
a nice go to parry a world again
technique outcome instead in the last ones
times it has become a now
character that goes beyond who it is
insofar or who is in charge of
social media that thing that amazes you
more in having people following you
we say between gallera Telemia already
maria bless for the thing that amazes you
more
You know it’s really strange as a sensation
because some of us are here in shapes I did
the first keynote in 2007 and it was a
world really insiders
that is , digital was the world of us
insiders
then some bloggers came out
we were a few were few in networks that
they had an opinion that they published gods
contents the massera out I remember
when he came out facebook they were called gods
facebook and at the beginning three first
facebook account e
it was when I do not know at first that he remembers
then they opened it and in Italy
memory really looks like a stuff
absurd for which I opened but there is a
bit embarrassing youtube
I opened the channel in 2005 then
started to make television and I quit
to post on youtube because it was from
unlucky because beyond the face of the zoo
yes because with this and youtube that
then sky told me many but you have in
television you can not make videos on
youtube
that was really the loser then
in my opinion, what has changed today
completely that the mainstream digital
you have anyone who has been attached online and
anyone who sees this here was the
television continue to say it and
paintings were televisions clearly
but how many of the not all then
when we are all connected
clearly it is a total audience
different than you would have never had before
and then we go around with anchorman
andrea which so much in the events la
people who stop me are the most disparate
fired several colombo age of any one
type but a common thread they have it
they are all people interested in or
get in touch with freelance
entrepreneurs entrepreneurs themselves or
still interested in doing something
with the tools of communication
of the digital
this is the common thread a slice of
people instead because I do a
motivator and this at best
the doctor or no bridge mondadori recco e
so super though if a student
motivated by my video about
motivator that you are not interviewed
anthony rother and the thing that has me
amazed that it never precipitated one
event appointments robbins when you
interviews people between jean feels
robbie you’re always let’s be hypnotized by
what they say as chet pesos can
as well 6 from time to time do the interviews only
to know who you are looking at
made sky type 2 3 guests and them to the
week for seven years events I do not know
images 60 event guests so arrive
behind such a quantity of people that
you begin to notice only those that
they really have an extra gear
unfortunately in most cases
you realize that even known characters
without doing anything but entrepreneurs
they are often very disappointing when
Inter vis because it does not really exist
a real uniqueness here or maybe you are
used to seeing on television you
It looks like a lot more than what
then I’m live from another side a
Sometimes people put meetings and come back
one of these that are out of quota
that is, when you talk to us they have an impact
totally different from the competences
totally different already spent on another
but also oliver stone last year
record
he’s a great deep character
thickness with which to talk about being
very prepared because as soon as there is one
comma out of place they notice it and then
this and with an excellent important though
There are so many there are so many
most unfortunately interesting
a little disappointing is not so for me but for
do it is robben or felt mark and with
I think it’s an interview because I am
so many have now become
Sunday interviewers no
we always try to try to steal
to bring home there is something for us
we are personally two categories of
osti for me for what is mine
sector that I repeat the tech world
business
then that’s different if you must
to interest instead that no one
feed expert who is not the
mine is a topic so often says that
you are not a good interviewer I am a
bad this current but because
to apologize things that must be
used because they are in nature
speaker of nature interview if I’m in
interviews of nature are internships
speak and make a speech to do a
keynote have a dialogue with the public
and therefore the interviewer always one
shoulder that is the parameter of the sector
is a little behind the scenes to do
stand out the person
rightly ask from his
visibility for which for me it is always a
hard bit always been a little more
difficult though when you’re in that role
that is your task, in fact, textiles
interviewers are those looking for
to emerge them but instead you are not the
the protagonist is the protagonist
it is often rather you have to play a little bit from
part of those unprepared or gifted gifts
be the public that says it makes of
stupid questions because maybe the most
part of the public
it will not be a thing and therefore it must always
keep a tone a little more
crushed compared to your guest not
you are the protagonist you must not do
see that if a phenomenon and therefore is one
delicate management of this though
equally me this then yes we must
interview a character in the world
normal tech I do not tell you that I do not prepare
but the interview is something so much
human human is automatic and we talk about
times I live them every day and therefore not
I need to prepare for the fact that it is
so bmw raised a 500 million fund
because there is in my son I know I have to
know for which from that point of view from
those are for you to make them easy
interviews in ten difficult are with
characters like it can be oliver stone
I prepared three months on the ground and in that
In case you have to study all that
this gentleman did in the case of over
I’m watched
56 of sefi I have reviewed ecology with
views but I have watched documentary
of exterminated states that is very heavy
because the documentary with 12 hours is
the drop of oliver used doing
break away is not easy to enter it and
then I went to see all of them again
interviews done on youtube by oliver
stone
in recent years just to understand the
person in front of you
what are his and his values
what are the things that they share
shares and the goal is to
create questions that are not
always to the usual questions you imagine
that oliver stone has made billions
interviews and can not take more than a
answer some questions or some things
that bother him a lot and then
It is important to know him from that point
view then prepare everything puts together
and on each question try to find one
hookup on what can be a
anecdote a given an avoidance experience
a question that is cold neutral that
everyone can do and then this
I think what makes the difference
it is not easy in fact as much as or letterman
great interviewers have this
ability to return inside to do
to emerge things that had never come out
before
hard work that often can not be seen
because then it must seem spontaneous yes
this is the difficulty
feel sports tennis table tennis
anything with a racket
explain to me why it’s that ancient one
he says about sports and in another I am
been diverted because as a child to 9 years
I went to the beach at the end of Liguria and played
the ping pong beach tournament is
the son of the ice-cream maker and his name is
I want to serve generic waste from
cut which was called marco tobanelli
there is therefore marco tabanelli called yours
bampi was a good tennis player and
he was like 14 years old at this point
and of the sample the error of the beach e
so I went to play and in front of mine
put him a better no with me
everyone who laughed at this moment well
nine years then finished those
experiences reminds me of mine
parents
I want to come back here next year
to win
and clear therefore own revenge rebounds
social at this point back to Milan
and here behind the vigorelli will choose the
table tennis training center
it was a hideous cellar with rats and the
volcano drive the cover played i
beatles you arrived I arrived
I arrived there and I did a year on
ping pong course and the lake later are
came back to play my goal was
only that we state to do a lot
from there the keeper training that
we want to rightly repeat that
we also see ourselves every day
you mention spaghetti books and I do not know when
cabbage that if all these inside each
day
the djokovic case is the case if any
great sportsman has a capacity of
training higher than the south competition
so it was like that for you
in poland here considered that they are not
he was the world champion and therefore
this we say a theme always a
consider I was a mediocre
international player ok then maybe
in Italy it was said that Montemagno was
number 35 of Italy and then there are people
that he remembers in itself however in mine
head I was not the number one at the
world and then comedia I consider myself one
discreet player will have made one
discrete career has served you in the world
working absolutely too much from the
point of view sider training in little
at sport where you play one on one
There are no excuses the six win doctor your if
you lose more and you do not have anyone from
say here is the goalkeeper you are alone
But it’s you who play and then what
you need that as a sport based on
a moment and on the detail
at this point the pressure when you
arrive and win only 10 points
the hand 39 therefore all avg really a
concentrate on me this summer
served so much imagine in
television on sky
miley seven years and the law to the microphone
it tells you 10 98 and you have to go life
if you are sad if you are happy if it is
someone died if I lost ethics that is me
neither success nor a time of peter is it
raised a vegetable garden five ways according to i
first off the episode was just on
he and you have to click
when the red light goes to the temples
it was out there is already now I have more
you are in home and you must be ready to a
perform entertaining
bad to improvise and then this will you
it helps because you have a mentality we say
of the disciplinary on these things
prepare for the worst 3par poses himself
absolutely felt beyond yours
work beyond your family clearly
which is justly a going activity
first certain is that it is never actual that
this all the file the whole day
look I’m a curious person and
so I try to study the most
possible any theme that I can
therefore always seem to be always linked
at work it is not but it is not said to be
connected to work can be
arguments also that are not are not
connected for now here it is interesting
so here I am in luck
this moment of being able to make a living
where I have time to study for etcetera
work absolutely absorbs a part
important especially at this time
there are a thousand things and then there is a family
even a cat is a cat, yes
that was bought me now
found the day at home as a child
yesterday already big hello you did that I am
more than other dog gavio above all
cats feeling that others though I have seen
This new spot john lewis force del
priest jumps on the traps it ‘s okay to hear
more questions then we leave you is still
thanks for playing with us over time
nutrition
I know that for you it is an important theme that
definitely a phone later for everyone
because we are what we eat
as you did during the last ones
years now calls time more maybe
first maybe more busy and then
hackers in Italy from manure to put
together the way the world feeds
of work we often say ninth time
so eat bad
sure then premised that they are not
nutrition expert and so it is
only a personal opinion I do not have
free feet annotations the baines
hereditary traitor as it is equal to
what I voted and that clearly
do not pass 45 st with the sister of the
fall 40 and start making gods
more reasoning if done that maybe
it is not an infinite energy with merelli
first and then begins to lend more
watch out for the Italy race you want
this excellent book by djokovic that is
they called twin where game wagons and there is
went on a gluten free diet
extreme now there is also the
spiritual saint and he lived it by the coach
actually, I’m not going maybe not
it remains what in the medita enough not it
I know and in fact he is now gone
about twenty with the ss plate
eat only palio so raw
beckham are ignoring extremisms
what we can do a person to
me personally what works
well a last dose of common sense
a good dose of moderation that there
he wants a genius to understand that semantics
amount of food there is something that
promises it does not go and then in my case
eat well which means fruit fish
vegetable
water a lot of water and then it means ho
seen wi move that the holder of the
World record of endurance of the
ice is one that they eat for example
times a day
ok some are theoretical day teeth in the
My case is a moderation room for what
that works and a lot of physical training
to stay fit and moretti here
you take this help with good sense
if I felt the last question you are
outside Italy
now as you can see even after he has provided it
extraordinary event also given
this year to the great mistake of the
future of our country and latest
help help the guys who want today
start doing start ups in Italy in
europa which are the three councils from aran
I see the future very well in reality
I think it’s a great time on
best moment ever I think if
at the time with my former partners we had
launched blogosfere
today we would have had a thousand opportunities in
more at the time there was no smartphone
there was no facebook youtube it was just
party
the staircase was not there was so much
connected people there is no culture
there were investors here you went into
bank to apply for a loan and if it was a
casino and then just the culture was missing
completely for which you could not go
on you tube look
the video of trouble with binetto rock
startup school with marc andreessen that
gives you advice on how to do it
fundraising this according to me is
important for which my advice today
absolutely do something online
because it’s an unprecedented advantage
the very low cost
it always says the cost of bankruptcy is
very low launches initiative not
it works encloses another in the launches
Next day you did not lose anything
so a low cost compared to
past is a lot of money then
collect if you want to raise money
not an istist there is a statistic already of
a year ago of about 400 million
euro available in Italy among the various
funds become and at that point test
testing being found matters a lot more
making an initiative that is actually the
sun philosophizing for who knows how much
time because it is very possible
and the last aspect may be that it does not
you necessarily need to do
an initiative that initially reaches
millions of people can be one
super happy person finding a thousand fans
kevin kelly thousandths theory
fans to the thousand real fans and everyone gives you
100 euros per year
you have 100k because maybe you’re an artist
or because maybe you’re a baker a
some face of any kind
make a life of your terms for what
that counts and you are satisfied and therefore from
that point the opportunity stands
therefore positive absolutely dyed
very positive thanks marco for his
work is very pleasant that you like
thanks, however, already
[Music]
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