I wonder what are the questions you
asked yourself about life I’m interested
in the solutions that come from
questions like how can we live in a kind
world without compromising ourselves how
can we solve the self-worth deficit how
can we achieve our life’s purpose how
can we as individuals and as businesses
prepare ourselves for the future and how
can business solve some of humanity’s
challenges and indeed help humanity to
blossom to its fullest expression you
see I believe that each of us has potent
value and I believe that life is amazing
not always easy but beautiful and
intelligence inside each and every one
of us is a unique set of purposes
dreams and desires that when expressed
would serve the world for the higher
good we may or may not act upon these
because we may or may not feel worthy
it’s easy to waste our lives in our
unworthiness it’s easy to forget just
how amazing we really are on the other
hand when we feel free on our journey to
fully express our most magnificent
selves then we feel joy and the world
benefits now self-worth is an inside job
for sure no one can compensate for our
self-worth and whilst we must all be
accountable for our lives our outlook
and our well-being we can lift each
other up we can create so many positive
voices believing in us that that becomes
the norm as you know voices are powerful
our lives are made up of them our
parents our peers the media the constant
chatter inside our own heads and as you
know those voices can sometimes take
away from our wholeness they whisper to
us that we’re not good enough that other
people are better than us that we don’t
have what it takes to shine or we’re not
whole without such
such a product it’s as latter one I’d
like us to explore for a moment is how
business and humanity interact together
I’m a brand strategist I prepare brands
for the future I find solutions that
make brands more valuable whilst making
the world a more harmonious place
because that’s what it takes to be a
modern business humanity and business
are not separate we’re all the same
people so why wouldn’t we want to do
good through our work it’s for us our
children our children’s children
we’re not faceless robots behind a
commercial wall we’re people we’re not
just customers with people humanity and
business are not separates we’re all on
this journey of life to overcome our
challenges and experience life’s joys
and to come home to our wholeness a
worthiness or truest selves and to
express our gifts to the world
it’s our shared human experience with a
central character of our own story and
when someone speaks to our plight they
instantly resonate and we want them in
our lives it’s kind of like having an
amazing friend they listen they know you
and what you like they believe in you
and want you to succeed they remind you
how much you matter because you do they
make your life easier because they
support the journey that you’re on what
if we can be that friend to ourselves
others and businesses be that friend to
us to everywhere a friend I bought a
bunch of daffodils when I was writing
this talk they were completely closed up
I took them home cut the stems and put
them into water within just a few hours
they’ve completely opened up we all need
the right conditions to blossom so let’s
create more of those conditions this is
the act of uplifting ourselves others in
the world businesses that can do this I
call uplifter brands well how does the
business become an uplifter brand I call
that a lateral brand stance
simply put it’s when a business aligns
with a lateral topic that resonates with
their customers and the journey that
that audience is on and with the company
and the product but that isn’t the
product the lateral brands stance
filters through everything that business
does including their tone of voice their
social media content in their marketing
campaigns because anything else is just
a waste of airtime uplifter brands add
value to those they serve and become
more valuable themselves they use their
precious airtime to uplift with
aspiration based in reality and passion
without perfectionism in what format
this comes completely depends on the
business and their audience and it takes
an intricate strategy to pull it off so
that it’s meaningful consistent and
genuine but Wow is it worth it you see
as people when we uplift others
something profound happens we uplift
ourselves and the benefit for business
is perhaps even more immense they build
an emotional connection between the
business and their audience they have a
personality that people can connect with
they have better word of mouth and
shareability better employee engagement
they sell more they feel good about
making money the value of their business
goes up they’ve prepared themselves for
the future and thus we are not in a
positive cycle where personal and
societal aspirations inspire businesses
to embody those aspirations and add
value of their own and more people hear
those voices as the norm and they just
keep feeding each other
humanity in business are not separate so
what’s in the hearts and dreams of those
in your life how can you give your life
your work your business a heart how can
you make your airtime heart-based
airtime I believe that when our
self-worth Rises so does our capacity to
care for ourselves others in the world
and I believe in humanity’s capacity to
blossom to magnificent new
and for finding every opportunity we can
in order to uplift ourselves in order
that we may blossom this is evolution we
are literally creating the future so
let’s create the best one possible let’s
change the channel and turn the volume
up I’ll leave you with one question how
were you genuinely uplift those in your
life the power is in your hands and hearts thank you
asked yourself about life I’m interested
in the solutions that come from
questions like how can we live in a kind
world without compromising ourselves how
can we solve the self-worth deficit how
can we achieve our life’s purpose how
can we as individuals and as businesses
prepare ourselves for the future and how
can business solve some of humanity’s
challenges and indeed help humanity to
blossom to its fullest expression you
see I believe that each of us has potent
value and I believe that life is amazing
not always easy but beautiful and
intelligence inside each and every one
of us is a unique set of purposes
dreams and desires that when expressed
would serve the world for the higher
good we may or may not act upon these
because we may or may not feel worthy
it’s easy to waste our lives in our
unworthiness it’s easy to forget just
how amazing we really are on the other
hand when we feel free on our journey to
fully express our most magnificent
selves then we feel joy and the world
benefits now self-worth is an inside job
for sure no one can compensate for our
self-worth and whilst we must all be
accountable for our lives our outlook
and our well-being we can lift each
other up we can create so many positive
voices believing in us that that becomes
the norm as you know voices are powerful
our lives are made up of them our
parents our peers the media the constant
chatter inside our own heads and as you
know those voices can sometimes take
away from our wholeness they whisper to
us that we’re not good enough that other
people are better than us that we don’t
have what it takes to shine or we’re not
whole without such
such a product it’s as latter one I’d
like us to explore for a moment is how
business and humanity interact together
I’m a brand strategist I prepare brands
for the future I find solutions that
make brands more valuable whilst making
the world a more harmonious place
because that’s what it takes to be a
modern business humanity and business
are not separate we’re all the same
people so why wouldn’t we want to do
good through our work it’s for us our
children our children’s children
we’re not faceless robots behind a
commercial wall we’re people we’re not
just customers with people humanity and
business are not separates we’re all on
this journey of life to overcome our
challenges and experience life’s joys
and to come home to our wholeness a
worthiness or truest selves and to
express our gifts to the world
it’s our shared human experience with a
central character of our own story and
when someone speaks to our plight they
instantly resonate and we want them in
our lives it’s kind of like having an
amazing friend they listen they know you
and what you like they believe in you
and want you to succeed they remind you
how much you matter because you do they
make your life easier because they
support the journey that you’re on what
if we can be that friend to ourselves
others and businesses be that friend to
us to everywhere a friend I bought a
bunch of daffodils when I was writing
this talk they were completely closed up
I took them home cut the stems and put
them into water within just a few hours
they’ve completely opened up we all need
the right conditions to blossom so let’s
create more of those conditions this is
the act of uplifting ourselves others in
the world businesses that can do this I
call uplifter brands well how does the
business become an uplifter brand I call
that a lateral brand stance
simply put it’s when a business aligns
with a lateral topic that resonates with
their customers and the journey that
that audience is on and with the company
and the product but that isn’t the
product the lateral brands stance
filters through everything that business
does including their tone of voice their
social media content in their marketing
campaigns because anything else is just
a waste of airtime uplifter brands add
value to those they serve and become
more valuable themselves they use their
precious airtime to uplift with
aspiration based in reality and passion
without perfectionism in what format
this comes completely depends on the
business and their audience and it takes
an intricate strategy to pull it off so
that it’s meaningful consistent and
genuine but Wow is it worth it you see
as people when we uplift others
something profound happens we uplift
ourselves and the benefit for business
is perhaps even more immense they build
an emotional connection between the
business and their audience they have a
personality that people can connect with
they have better word of mouth and
shareability better employee engagement
they sell more they feel good about
making money the value of their business
goes up they’ve prepared themselves for
the future and thus we are not in a
positive cycle where personal and
societal aspirations inspire businesses
to embody those aspirations and add
value of their own and more people hear
those voices as the norm and they just
keep feeding each other
humanity in business are not separate so
what’s in the hearts and dreams of those
in your life how can you give your life
your work your business a heart how can
you make your airtime heart-based
airtime I believe that when our
self-worth Rises so does our capacity to
care for ourselves others in the world
and I believe in humanity’s capacity to
blossom to magnificent new
and for finding every opportunity we can
in order to uplift ourselves in order
that we may blossom this is evolution we
are literally creating the future so
let’s create the best one possible let’s
change the channel and turn the volume
up I’ll leave you with one question how
were you genuinely uplift those in your
life the power is in your hands and hearts thank you
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