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How to rethink your relationship with ‘stuff’ | Cat Fletcher | TEDxBrighton


so every week I intercept around five

tons of stuff in the city and I

redistribute it to people and projects

and I know you’re probably thinking like

why would a middle-aged mom and three

kind of be even able to do that and why

would she do it so I’m kind of going to

attempt to explain all the reasoning

behind that and the first thing to

understand is that the word waste really

has bad reputation so we think of waste

as being moldy or smelly or broken or

unusable and in fact it’s just something

that we get rid of that we don’t want

anymore ourselves and so you know the

other reason why I’m able to intercept

so much waste is that basically I’m

afraid world tosses you know we’re part

of a throwaway society whether we like

it or not and you know and I’m a toaster

as much as you’re a tosser but there

there are really dramatic implications

to our planet and our quality of life

and our health through our ability to

throw so much away so being Australian I

kind of feel obliged to state the

bleeding obvious so to start with I’m

just kind of going to explain where all

this stuff comes from and the whole

process involved in it because I think

if we understand where things come from

then we value them and we have more

respect for them which would be really

good if we could do that so every single

year year on year year after year we

harvest and extract around 50 billion

tons of raw materials now a lot of those

raw materials are finite once once we’ve

used them they don’t come back the

planet replenishing a lot of the

especially a lot of the valuable

minerals that we’re digging up out of

the earth and in that process of

extracting the raw materials what we’re

doing is making the things for seven

billion people that are all wandering

around this little tiny planet but

actually as it turns out it’s only the

Western world around fifteen percent of

the world’s population get most of that

stuff where it’s disproportionate

things aren’t distributed fairly at all

so I’m addressing us being in rich west

country that we have a lot of

responsibility about the things that we

use and consume every day a lot of

pollution is created to make all this

stuff indeed this tee shirt I’m wearing

now required the same amount of water

that I’m going to drink in the next

three years just to make one single

t-shirt so next time you go to buy a

really really cheap p shirt you might

want to consider that something or

somebody has been exploited along the

way to enable you to be able to buy

something so cheaply the true value and

the true cost of making that item is not

reflected in the slashed prices that we

can buy things that in the Western world

and I’m it’s just incredibly sad that

also the impact of making all this stuff

affects the livelihood of people in

far-off countries so we’re not exposed

to it we don’t see it every day but the

only reason that we can consume so much

and have it so cheap is that they’re

living in really poor conditions and

working in poor conditions and I’m very

conscious that we’re responsible for so

much equality across the world just

through the stuff that we endlessly by

and then of course we’ve got to get it

from China or Brazil or India or

wherever it’s made and then we’ve all

got to dash to the shops and there are

trucks and Korea vans zooming around

endlessly just moving all this stuff

around so that we can buy it and have it

and then there’s the unintended

consequences that happen a long way

those sort of breaches of what we meant

to happen and there’s litter and it’s

getting into our natural ecosystems and

it’s polluting the rivers and the oceans

and right now in the oceans around the

world there’s over six trillion pieces

of plastic in the ocean and that’s

obviously not particularly good for the

water cycle it’s a pollutant plastic is

made from petroleum it’s a fossil fuel

product

and it never ever ever goes away it

never breaks down it remains in some

form for eternity and indeed fish

swallow microscopic chips of plastic so

in fact we now have plastic in our food

chain which is kind of not ideal it’s

not very good for people and the slide

that you see on the screen at the moment

is from midway island in the middle of

the Pacific Ocean in a thing called the

Pacific Garbage Patch where there are

thousands of square kilometers of ocean

that have absorbed the last sort of 40

years of plastic that has escaped being

recycled and most pertinent what I do is

that every single day around the world

we create 5 million tons of waste and so

what do we do with that waste well there

is actually a system and this is used

all around the world on how we should

deal with stuff that we discard and the

ridiculous thing is is that we all agree

it would be a great idea to minimize it

and prevent it and to reuse what we’ve

already got and they’re at the top of

the pyramid you see behind me but

actually what we’ve done for 50 or 60

years if we is we’ve invested at the

bottom of the waste hierarchy so we have

amazing factories and processing plants

that would destroy objects to get them

back down to their base materials so

that those materials can be recycled raw

materials and we’ve built what are

called energy recovery facilities which

is a nice euphemism for an incinerator

we burn stuff now if you order your

average black bin bag in the UK up to

seventy percent of the content is

compostable reusable or recyclable but

we kind of didn’t separate it yeah we

left it in the bag and disposal on the

diagram is landfill and as you know

we’re all obsessed with keeping stuff

out of landfill but I’m kind of um I’m

conflicted because I’m not sure it’s so

much better to burn it although we make

a tiny bit of electricity out of burning

it so the doom and gloom that I’ve just

presented to you actually means that

there are lots of opportunities for

fantastic

things to happen and so I’m going to

tell you about some of the things that

I’ve done in the city over the last

couple of years to facilitate reuse and

i think that the saddest thing about

recycling is that we’re just not very

good at it and we’ve got bins and

awareness campaigns and facilities and

tips and all sorts of systems so that we

recycle in everyone’s obsessed with

recycling but we’re not even very good

at it only forty-five percent of plastic

bottles get recycled in the UK and then

of course lots of people are lazy or

disrespectful or don’t know any better

or have other issues which means that

they do not get their discarded staff to

the right place and so in 2014 there

were nine hundred thousand fly-tipping

incidences around the UK just in London

alone it caused some 25 million pounds

every year just to mop up fly-tipping

and this is why it’s been a fabulous

thing for me over the last seven years

to be able to build up a really

flourishing reuse network on the

internet and I did that with hundreds

and hundreds of other volunteers all

around the UK and basically we just want

it to be easier for people to not throw

things in the bin and to not fly tip

them and to be able to pass them on

locally so that other people can use

them and so there’s a Freegal is how 2.6

million people do that around the UK

it’s an incredibly rewarding thing to be

part of and it’s not just about

preventing waste because reuse is

actually a social activity so you get to

meet people and you can help people who

may not have enough money to buy the

things that they need so what gets free

galled just really ordinary stuff

toasters sofas clothes food anything

that’s legal and you’ll see on the chart

there that ten percent of what gets free

gordas DIY but actually in the real

world about around thirty three percent

of all waste is from the construction

industry and so in 2012

I was absolutely thrilled to become part

of a project at the University of

Brighton I was invited by local

architect Duncan Baker Brown who wanted

to involve lots of people in the city to

construct a sustainable building to try

and avoid some of these big impacts that

the construction industry has and so

Duncan and I came up with the idea of

building this house he designed out of

waste and we’re going to look at in a

minute and there it is and it’s actually

five hundred meters from where we’re all

we are right now it’s cladding carpet

tiles that have been flipped onto their

back 400,000 tons of carpet goes to

landfill every single year in the UK it

is actually recyclable most carpet by

the way is made out of plastic but we

don’t have collection points for it to

be recycled so we were highlighting

issues like that in the waste house and

we use normal construction materials and

we also use lots of ubiquitous things

that everybody has in their house which

actually you can’t recycle and they kind

of we have them in volume in lofts and

garages everywhere things like video

we also use normal construction

materials like concrete blocks and

timber and I it was my job to sourcing

materials for the project and we

actually got 25 tons more stuff than we

actually needed because stuff just came

out of the woodwork excuse the pun and

in fact we got brand-new plywood from

Brazil which was going to go straight to

be recycled when it arrived here because

it was slightly damaged and what the

waste house done really is just exposed

all sorts of ways that you can’t imagine

even goes on so why would why would we

use toothbrushes well we created really

deep interior walls that we could fill

with stuff and test them to see if

they’d be good insulation and the thing

about toothbrushes is their kind of

usually made from four different types

of plastic and so they’re just

unrecyclable and guess how many we make

every year this will shock you who wants

to have a guess how many manufacturer

and the world every year anyone 35

billion yeah so as it turns out why

would we need to make that many

toothbrushes when you know over five

billion people don’t even have enough

money to buy a toothbrush and so they’re

all mainly coming to the west well

actually we just make them disposable

for single-use and we give them out on

aeroplanes willy-nilly and in all sorts

of places and so on your left is what

20,000 toothbrushes look like and they

came from gatwick airport and a little

company collected them for us in a

couple of days easy-peasy and they paid

for them to be bought to astound here in

Brighton because that was cheaper than

what they paid for them to be disposed

of normally and we also use some a

couple of ton of denim jean legs and

like he knew that when you buy buy a

pair of shorts that they probably

started life as a pair of jeans but

there is a factory up in Yorkshire that

imports 20 tons of denim jeans every

single year and just drops the legs off

and refashioned them into shorts I mean

we are bonkers right we’re just totally

bonkers and I I kind of helped them to

when landfill tax increased and they

didn’t want to send it to landfill

anymore oh my help them redistribute it

and as a thank-you they sent me two tons

of denim jean legs so that’s why they’re

in there but anyway it doesn’t look like

you know ATP or a hippie tea tree house

you know it’s a beautifully finished

property that passes all building

regulations has won several Royal

Institute of British Architects Awards

so it is a beacon of sustainability

we’ve created no waste when we built it

I could have speed up because my timings

way out here when when I was working on

the waist house I used to load meetings

at the council I was absolutely

horrified because there would be skips

outside all the buildings full of

reusable stuff so I suggested to them

that they could be a lot more

resourceful and not call waste

management sir

but get me in to redistribute the stuff

that they have that they no longer need

why they have so much stuff they no

longer need is because they’re going

paperless so they get rid of hundreds of

filing cabinets and all the gizmos and

gadgets that go with paper and they’re

modernizing their space and it’s not

glamorous it’s very messy it’s really

dull boring stuff and I I had one of the

fun parts of the job is working with the

staff and dealing with human behavior

and there’s an awful lot of decluttering

that goes on and you know I’m faced with

this every minute of every day at the

moment because right now I’m clearing

this building down on hope seafront and

today is the last is the day that the

last staff member moves out of this

building and I’m not there and there’s

just going to be all sorts of chaos but

if there’s one thing I know there’s a

whole pile of stuff that we really don’t

need to manufacture anymore and one of

them would be ring binders so I’ve got

6,000 of them if anybody needs one I can

supply we the whole of the UK for the

next 10 years we don’t need to make coat

hangers anymore either or paper clips

but where we can’t get things reused I

try to work with local artists and

designers and clever people to repurpose

stuff into upcycled it and we fitted out

the whole interior of silo a zero-waste

restaurant a few blocks away and then

stuff like this plastic accessory

students have made prototype new

materials and beautiful designer chairs

but the best thing about reuse is I just

get to meet lots of lovely people in the

city and not just the hipsters I get to

meet lovely old people like this and the

great thing about the council being so

innovative in letting me redistribute

their unwanted stuff is that it creates

so much goodwill with the people in the

city and then I get too many people like

Felix who think it’s completely normal

and reasonable to pick up a to draw

metal filing cabinet on a BMX bike god

bless him and he texted me when he got

home and it was all uphill

and my favorite charity shop in Shoreham

who naturally collects all the furniture

in a purple hearse but hey it’s it is a

rare olive laughs it’s a lot of hard

work but it’s incredibly rewarding so

I’m just going to appeal to all of you

to find your inner resource god s to not

treasure planet and to rethink your

relationship with stuff because it

really does matter we’ve only got one

planet and we can’t recycle it so please

don’t trash it thank you [Applause]

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