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Restoring Sanctity for 1.25 Billion People | Karan Rastogi | TEDxLBSIM


[Applause]

[Music]

imagine yourself sitting on the banks of

the Ganges River and listening to these

chants

all you can see is a mesmerizing sight

of hundreds of lamps lit up and pundits

offering prayers to the most sacred

River in the Hindu mythology people pray

their hearts out with a belief that ma

Ganga would listen to all the grieves

and sorrows a strong bond of faith

exists much beyond the understanding of

scientific logic and reasoning people

play their hearts out with the belief

and offered loads and loads of flaws

into the Ganga as the sentiments the

2,500 kilometer long river has touched

the lives of innumerable people in

uncountable ways has also been

considered as a theatre which means the

crossing pointed now despite of being

such an indispensable part of our daily

lives

what is disheartening is to see that

people not only discharged the waste but

also polluting the rivers in the name of

religious offerings devotees through

tons of flaws and other illness items

into these rivers now this religious

discharge might sound like a very tiny

speck as compared to the hundreds and

hundreds of tons of industrial waste

that goes into it and I’m sure everyone

sitting here might be thinking the

cushion on your septum

some natural hair but as a matter of

fact it contains certain elements of

pesticides that harm the water body and

causes death to the fish species and

even threatened the humans the religious

discharge might sound like a tiny speck

but according to the study conducted by

the UN it amounts to 80 lakh metric tons

of flour waste that goes into these

rivers annually and this amounts to a

whooping 16% of the total population

caused in the rivers sadly today Ganges

is the second most polluted river in the

world and with the enormous pollution

levels diseases like cholera diarrhea

and hepatitis still continue to be the

leading cause of child mortality death

in India

now I’m sure everyone as Omkar said has

had a zeal to make a change in that

sphere please raise your hands how many

of you have everyone right similarly I

also had that zeal so when I returned

India after completing my master’s I

joined my family business it’s a

tradition in most of the Indian families

where an elderly member visits a place

of worship going to my similarly my

father used to visit a temple situated

on the banks of the Ganges for the last

30 years it was one of the oldest temple

in Kanpur going to his bad health one

fine day I asked him to allow me to

continue that tradition and he did not

deny me when I started visiting the

temple all I could see its innumerable

people offering various forms of poojas

ranging from small to big and the pooja

was so big that the flash that they

offered were worth lakhs and lakhs of

rupees now these flowers go and pile up

has even wandered here this is one of

the site this is just a part of it what

we do but these flowers are piled up

outside the temple and it’s not just the

flowers it’s mixed with plastic bags

glass bottles buttons broken statues of

gods and goddesses and many other things

so upon days of introspection or rather

worry a very pertinent thought struck my

mind how people from offering flowers to

the gods and goddesses see offer Claus

has been a religious ritual in India and

we are doing our best to preserve it and

increasing it day by day people think of

the society and the environment and the

repercussions it causes so I have been

discussing this problem with my friend

come cook co-founder and we came to the

conclusion that we cannot stop it

offering flowers but we can store

or we can on the repercussions to the

society and the way we disposed the

flies this is how the seed of helpers

universe own helpers who established

with us basic idea of making religion

sustainable it is now a self-sustaining

social enterprise that preserves the

grandest from becoming a religious sewer

by flower by flower cycling the waste

from these places of worship and

converting them into lifestyle products

with the help of rural women and manual

scavengers yes manual scavengers now

before moving ahead I would like to show

a very small video depicting the concept

behind helpers green

I wanna focus on a simple summary

[Music]

Yokohama never won cable to a KU

[Music]

[Applause]

[Music]

[Applause]

[Music]

[Applause]

so this is a part of it what we do

second objective the manual scavenger

families now these women these rural

women are now a part of I and enterprise

this community is sort disregarded that

they are not allowed to enter people’s

homes and the children are not allowed

to study in government schools we wanted

to undo this notion and wanted to build

our enterprise with them and uplifting

them in the process as of now we have

128 rural women who work for us for four

hours a day and people and the husbands

now treat them with respect and dignity

which used to beat them earlier even the

children earn by making these products a

major part of it goes into the

elementary and Lukas inning so that they

can undo their life and the lives to

come ahead in the future generations now

coming apart from the social causes it

would be very unfair for me if I did not

talk about my personal motive and

starting this initiative now how many of

you are from a business class family

most of it so very common notion parents

want us to follow their footsteps right

yes similarly was in my my kids when I

left my country for my masters I was

made very clear that family with this

was the only option for me and nothing

else I returned to Kanpur on 18th of

September 2012 and on 19 I was at my

dad’s office trying to learn my

inheritance

this really infuriated me and I’m sure

all the buttons and Marvel’s would agree

that he come but I am very posh

technically and I look and I cannot do

anything else because half of my parents

they push ok Calcutta there they’ll have

just one answer my office that’s all so

I tried to convince my parents a lot but

it is rightly said that if you can

convince your parents you can conquer

similarly when I asked my parents when I

had to start the sake initiative the

first reaction was camping on Lago

bucket is a fall to hand or start up

some Picasso their first reaction and

the best part was my co-founders

mother’s response

optim que su o ki party software okay

apnea men seeking jobs hole okay by the

way he was an automation engineer in

semantic cooperation he left that job

our parents are really hesitant in

telling anyone what we used to do it was

after in august 2015 when we first

pitched this idea in IIT Kanpur and we

won the first prize then our pins

started taking her seriously because IIT

never approve kar di toluca successful

whole ziege and this has and this is a

notion in many of the families since

then our confidence grew we kept

pitching winning and their conference

grew day by day so did ours we broke

past the simple basic business class

notion that small initiatives like these

exists and can prove wonders in the

ecosystem I believe that the young eager

minds sitting here today have

innumerable ideas which can change the

way we look at the world I believe we

can make our ideas possible if we have

the power in our dreams and our selves

it would be very I mean if we can make

the world sing along that ctrl + Z is

definitely the option for us if we have

the hope the conference and the grid to

make it we all remember us a small

nursery rhyme we shall overcome

whoever remembers it but one says he

hires RI we shall overcome right but as

he grew up the societal pressures creep

kept creeping in and we were taught to

imitate other success the best part is

sharmaji Krakatoa thump única Theo

irrespective of what my zeal to do is I

I believe if we have the car if we have

a positive feeling in ourselves we can

make changes and we can create something

new something so unique that would make

people ask how would you make it

possible at this point of time we have

become the Xerox copy of each other

trying to imitate success if success was

so easy then everybody in the world

would have been successful and success

would having a constant phenomenon if

the Wright brothers did think beyond we

won’t have had aeroplanes in the 19th

century be the Wright brothers of your

life create your own wings and in the

process just remember one thing yes you can yes you can thank you

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