It is very important to know mine
I work to understand this intervention and
let’s see what is the work of the nose
the nose is a person who has a
a huge disposition to the fact
case with natural and sometimes natural materials
sometimes of synthesis that mixture of vault
in turn to create fragrances
inspired by some event but one
person or to a specific brief
given by the client and see how
memory works in fact
va is the strongest we have
resides in the oldest part of the
our brain and home exactly
as
hunger sleep , thirst, sex is one
instinct for which it is not mediated by
the olfactory brain and each of us
extremely free to experience emotions
when he smells one for the first time
fragrance the smell is part of the
our existence from the first day
at the last we will see two images that there
they will hit the child very much
develops the first relationship with the mother
just through the sense of smell it is not the
view is not the taste but it is right
the smell of the mother who reassures him and
that makes him feel good when he hears it and
the last message we leave
in our olfactory existence e
the smell of degeneration of ours
cell
so from the first to the last day
smell is part of our life e
we have to open the nostrils of ours
nose every day and find out which ones
it’s the extraordinary emotions that everything
what surrounds us can give us and
we see the great olfactory memory
what we all know and is the
madeleine of proust
So we are really tonight
lots of martina helps us in this one
this thing I have prepared some
T-shirts are so many fragrances that
we will hear tonight I ask you to
share a little with yours
neighbors
this is just the smell of the
madeleine of proust
we read together the taste was that
of the piece of mad men
when he went to tell her good-bye to her aunt
lions in his bedroom the
adhesions offered to me after having dipped it
in his info
tell the lime tree so there’s this madlen
this typically French biscuit
combined with the infusion you tell your son and us
we hear these two combined notes
together in this perfume that’s right there
they make out what this was
fragrance that has done so much
talk about madlen of memories from the king
church of proust and now I would need
of the second perfume that that of the
madame bovary from the memo book of
flaubert that says was when charles
she went out often to take
in the closet between hare folds of the
linen where he had hidden the
green silk cigar case was looking at him
apriva came to smell the lining
smelling of verbena and tobacco a
who belonged to the viscount then here
flaubert
meanwhile he understood that in the perfumery
there are notes and chords and has
used a single verbena e agreement
tobacco to remember a person for
what reason the viscount was like that
particular to be remembered
also for its perfume just because
it was a unique agreement that he created
flaubert of verbena and tobacco if you
rereading this page you will be able to
re smell this fragrance there
you will realize the importance
fundamental of this description that
it is not just visual is a description
olfactory and precisely for this reason
we have seen much more incisive much
deeper
here’s thanks and this is another one
very strong emotion that we do not
we know but they know them very well
people who have had the experience
of the Second World War in London a
London
all the people took refuge
in the subway tunnel and beyond
there are so many people often
the bodies of the gods were also piled up
dead and then to disinfect e
eliminate this very strong smell of the
war was the typical smell of war
the English vaporized the lavender
just because it was a familiar smell
so reassuring for them but
above all it was a disinfectant then
for us the lavender which is a smell of
clean cleaning for them instead is
the smell of war and see a note
extraordinary good I want to talk
because this is the tai taif rose is
a small country of Saudi Arabia
where in the day there are more than 50 degrees
at night less than 20
and this rose that you will hear very much
more intense is cultivated and extracted
exclusively with water and fire for
distillation if they get 16 kilos
per year and costs more than 55 thousand euros per year
kilo the king of Saudi arabia
divides into small vials from a
gram that are called tola and gives it
to the dignitaries who have done something
very important for him therefore to find himself
in front of a man who at this smell
means in Saudi Arabia to be of
facing someone who really has
great importance with the king
so this scent the perfume of the
memory of great prestige
keep in mind that the Saudis are i
largest consumers in the world of
perfume therefore the scent really
it takes on a great feature
prestige in this case and see a
extraordinary work that I have for myself but al
which I am very attached that the scent
of the caravaggio framework for the
lute player for the ermitage museum
of St. Petersburg we can give the
perfume this perfume was
commissioned by giustiniani for
represent the five senses
Caravaggio realized it just like
let’s see with this carafe of flowers that
they represent the fact the fruits for the
taste
the touch because the player plays the
lute the sight because the player
look at all those who admire it and
hearing because the replicable madrigal
so I with a work of extraction
philological of the elements of the framework o
first extracted all the flowers then
fruits and then for example the scent of
wax that you can feel that
that was on the table on the table
table as you can see was made of imitation marble
marble painted then above this
processing was protected
processing was protected with del
wax that we feel this work
so it was exhibited at the mytouch museum
right in front of the painting to admire
this painting and smell its odors
Caravaggio himself felt because we
caravaggio we know that he painted from
type and then selected himself
every single element this is then
the scent of a memory
great picture and finally we are here a
feel a scent that all of us
we know and that visconti Luke wanted
in the extraordinary scene of the dance of the
gattopardo all told him luchino never
nobody will feel this fragrance seeing
the images but he said no
absolutely the cardinal must be
true the real angelica and then have the
perfume that really felt in
all the houses of Sicily in
that time
let’s start with the images and hear
this extraordinary fragrance that speaks
of our land that speaks of a
an extraordinary cinematographic work e
reminds us that Italy is a country
extraordinary of great creativity
and of great and perfumes thanks again
[Music]
base even I had agreed
with the over strategy it is not so much like
rebounds or maybe yes, do everything but
I certainly do not beg your pardon
[Music]
they are all kind to me and I am
happy and cash tancredi and right in
love and also a love smak less
bad that tancredi does not hear what
I tell you really I know I owe everything but
even so much in the I must because if you
he certainly did not want to be shy
kept that dan credit would have married her
itself reduced to a malevolent and true head
joy
[Music]
[Applause]
I work to understand this intervention and
let’s see what is the work of the nose
the nose is a person who has a
a huge disposition to the fact
case with natural and sometimes natural materials
sometimes of synthesis that mixture of vault
in turn to create fragrances
inspired by some event but one
person or to a specific brief
given by the client and see how
memory works in fact
va is the strongest we have
resides in the oldest part of the
our brain and home exactly
as
hunger sleep , thirst, sex is one
instinct for which it is not mediated by
the olfactory brain and each of us
extremely free to experience emotions
when he smells one for the first time
fragrance the smell is part of the
our existence from the first day
at the last we will see two images that there
they will hit the child very much
develops the first relationship with the mother
just through the sense of smell it is not the
view is not the taste but it is right
the smell of the mother who reassures him and
that makes him feel good when he hears it and
the last message we leave
in our olfactory existence e
the smell of degeneration of ours
cell
so from the first to the last day
smell is part of our life e
we have to open the nostrils of ours
nose every day and find out which ones
it’s the extraordinary emotions that everything
what surrounds us can give us and
we see the great olfactory memory
what we all know and is the
madeleine of proust
So we are really tonight
lots of martina helps us in this one
this thing I have prepared some
T-shirts are so many fragrances that
we will hear tonight I ask you to
share a little with yours
neighbors
this is just the smell of the
madeleine of proust
we read together the taste was that
of the piece of mad men
when he went to tell her good-bye to her aunt
lions in his bedroom the
adhesions offered to me after having dipped it
in his info
tell the lime tree so there’s this madlen
this typically French biscuit
combined with the infusion you tell your son and us
we hear these two combined notes
together in this perfume that’s right there
they make out what this was
fragrance that has done so much
talk about madlen of memories from the king
church of proust and now I would need
of the second perfume that that of the
madame bovary from the memo book of
flaubert that says was when charles
she went out often to take
in the closet between hare folds of the
linen where he had hidden the
green silk cigar case was looking at him
apriva came to smell the lining
smelling of verbena and tobacco a
who belonged to the viscount then here
flaubert
meanwhile he understood that in the perfumery
there are notes and chords and has
used a single verbena e agreement
tobacco to remember a person for
what reason the viscount was like that
particular to be remembered
also for its perfume just because
it was a unique agreement that he created
flaubert of verbena and tobacco if you
rereading this page you will be able to
re smell this fragrance there
you will realize the importance
fundamental of this description that
it is not just visual is a description
olfactory and precisely for this reason
we have seen much more incisive much
deeper
here’s thanks and this is another one
very strong emotion that we do not
we know but they know them very well
people who have had the experience
of the Second World War in London a
London
all the people took refuge
in the subway tunnel and beyond
there are so many people often
the bodies of the gods were also piled up
dead and then to disinfect e
eliminate this very strong smell of the
war was the typical smell of war
the English vaporized the lavender
just because it was a familiar smell
so reassuring for them but
above all it was a disinfectant then
for us the lavender which is a smell of
clean cleaning for them instead is
the smell of war and see a note
extraordinary good I want to talk
because this is the tai taif rose is
a small country of Saudi Arabia
where in the day there are more than 50 degrees
at night less than 20
and this rose that you will hear very much
more intense is cultivated and extracted
exclusively with water and fire for
distillation if they get 16 kilos
per year and costs more than 55 thousand euros per year
kilo the king of Saudi arabia
divides into small vials from a
gram that are called tola and gives it
to the dignitaries who have done something
very important for him therefore to find himself
in front of a man who at this smell
means in Saudi Arabia to be of
facing someone who really has
great importance with the king
so this scent the perfume of the
memory of great prestige
keep in mind that the Saudis are i
largest consumers in the world of
perfume therefore the scent really
it takes on a great feature
prestige in this case and see a
extraordinary work that I have for myself but al
which I am very attached that the scent
of the caravaggio framework for the
lute player for the ermitage museum
of St. Petersburg we can give the
perfume this perfume was
commissioned by giustiniani for
represent the five senses
Caravaggio realized it just like
let’s see with this carafe of flowers that
they represent the fact the fruits for the
taste
the touch because the player plays the
lute the sight because the player
look at all those who admire it and
hearing because the replicable madrigal
so I with a work of extraction
philological of the elements of the framework o
first extracted all the flowers then
fruits and then for example the scent of
wax that you can feel that
that was on the table on the table
table as you can see was made of imitation marble
marble painted then above this
processing was protected
processing was protected with del
wax that we feel this work
so it was exhibited at the mytouch museum
right in front of the painting to admire
this painting and smell its odors
Caravaggio himself felt because we
caravaggio we know that he painted from
type and then selected himself
every single element this is then
the scent of a memory
great picture and finally we are here a
feel a scent that all of us
we know and that visconti Luke wanted
in the extraordinary scene of the dance of the
gattopardo all told him luchino never
nobody will feel this fragrance seeing
the images but he said no
absolutely the cardinal must be
true the real angelica and then have the
perfume that really felt in
all the houses of Sicily in
that time
let’s start with the images and hear
this extraordinary fragrance that speaks
of our land that speaks of a
an extraordinary cinematographic work e
reminds us that Italy is a country
extraordinary of great creativity
and of great and perfumes thanks again
[Music]
base even I had agreed
with the over strategy it is not so much like
rebounds or maybe yes, do everything but
I certainly do not beg your pardon
[Music]
they are all kind to me and I am
happy and cash tancredi and right in
love and also a love smak less
bad that tancredi does not hear what
I tell you really I know I owe everything but
even so much in the I must because if you
he certainly did not want to be shy
kept that dan credit would have married her
itself reduced to a malevolent and true head
joy
[Music]
[Applause]
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