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The Art of Networking | Sabyasachi Sengupta | TEDxManipalUniversity


good morning everybody let me start by

asking you one question do you know the

well I’m going to tell you my story of

how I feel felt rejected as a child but

to do that let me take you back 25 years

back to my hometown Kolkata I was five

years old and my father tried to get me

to the top schools of Kolkata and guess

what I was rejected for the first years

they were into abuse but after that I

couldn’t even make it to the interviews

my father tried to contact every contact

that he had to get me to a good school

and guess what the result was negative I

would cry

I would weep but I did not know what to

do so I went to my father and I asked

him why is it so hard to get into a

school and he applied to me to get to a

good school you need connections

connections what we call today network

or networking I heard this term for

three years and after that one fine day

I went to my father and I asked him dad

when will we finally have connections he

didn’t have an answer for me and I knew

I have to find my own answers my life

took major turns and for the last six

years I’m living in this city any idea

where this is Saddam now I to Amsterdam

in 2009-2010 and the peak of financial

crisis where there were hardly jobs

available where the financial market was

crashing I saw all my peers trying to

network and the best available resource

for them was adding everybody on social

medias like LinkedIn add them and the

moment they accepted send a message dear

sir will you help me find a job do you

think they got any response

almost no and the other thing I saw all

my peers do where attend networking

events now I’m not against networking

events but can you imagine you are in a

room with 50 people and you want to talk

to all of them and you have only two

hours would you be able to give any form

of individual attention to anybody or

would anything anybody be able to give

you any individual attention I refused

to be part of this aggressive and

impersonal methods of networking however

I often got this compliment that I am

good at networking and I did not know

what am I doing that I’m good at

networking so I sat down and wrote down

in piece of paper what could be the

things that I’m doing that are good at

there are good qualities of a networker

and today I’m here to tell you those

stories what are the secrets and art of

networking that will give you the edge

when you try to network with your

networks now the first thing for

networking you may have to remember is

you have to know your self-worth

now you have to remember nobody will

network with you because you’re a nice

person they will want to network with

you because these they see of value add

in you you might be wondering I’m a

student and what a value add can I do to

the CEO of a company well trust me

friends you can networking is like a

forum handshake between two equals when

you network with anybody you need to

feel confident proud and passionate but

not arrogant your ambition your 24-karat

ambition your fire in Europe in your

belly will make you stand out and people

will see the added value of having you

in their network if you still don’t know

what is the value add that you have that

makes you stand out from your peers

then you can never be a good networker

the first step to everything starts with

understanding your own self-worth once

you have understood and identified your

self-worth and you are ready to take on

the world let me tell you there are

three golden rules on how you can

approach a person when you meet them and

make them your network the first one

make an impression when you meet people

outside your work outside your college

do you think when they go home they will

remember you have you done anything that

will make them remember you after seven

days even if you have then you have

created that impression that your neck

that you should do to your network now

let me take tell you about one of my

favorite movie the movie name is love by

chance have you all seen it now there is

a particular scene in that movie where

this aspiring actor for an actor meets

the yesteryear actress dimple kapadia

now when you meet an act such a

beautiful actress you tend to say that

splishy eight that how beautiful you are

I’m a big fan instead he goes and says

I’m in this world because of you she is

puzzled what do you mean and he further

continues my parents on their first date

saw your movie and it was so romantic

that they fell in love they got married

and had me now the story unfolds in way

that after months and weeks

this particular actress is responsible

for shortlisting actors for a particular

movie and she sees this photograph of

this guy she doesn’t remember this guy

she doesn’t remember this conversation

but there was something about this guy

that makes her shortlist this guy he

made that impression even if it was 5

seconds he made that impression now in

real life it up to a CEO of a company

and tell her that I’m in this world

because of you might not be the most

effective way however I recommend you to

talk about your passion about your

ambition

your aspiration these are your true

feelings that will make you stand out

that will make you unique

all we see making impression as imagine

yourself in a big McDonald’s queue where

everybody is ordering the same hamburger

everybody is ordering the same hamburger

they get a receipt and five minutes

later the burger is ready when your

burger is ready you have lost the

receipt when the lady at the counter

still remember you did you make an

impression when you bought the hamburger

you had 30 seconds could you have said

something to the her something funny

something catchy that she remembered you

after in the in this big queue and she

would remember that you are the guy who

ordered the hamburger and hand it over

to you without even looking at the

receipt if you can do that yes you know

how to make that first impression or

make that impression

the second golden rule of networking is

it’s okay to make mistakes now I think

we all come across people who pretend

that they have never made any mistakes

in their lives right now do you like

those people then why pretend to be one

nobody likes people who claim that they

have never ever made mistakes in their

lives when you admit your mistakes when

you show your vulnerability you are

actually creating you’re creating trust

it shows few things about you that this

man or this woman is human enough to

make a mistake it’s firm enough to admit

it

and it’s confident that he or she will

not repeat it that’s what’s presenting

it to us in speaking we have a golden

rule which says tragedy plus time is

equal to comedy so if something bad has

happened to you or you made a mistake

and you can present it to the or to the

person in front of you you can actually

make a joke out of that and trust me

that will make your impression even

stronger the power of vulnerability is

people connect with each other’s

struggle and failures much more than any

thing else people find it easier to

trust somebody who makes mistakes admits

it and is willing to correct it so when

you are at a networking event don’t just

talk about all the highs in your life

but believe me we feel confident to

bring your underbelly’s show your

vulnerability to the person in front of

you imagine the same McDonald’s queue if

you went when you ordered the hamburger

and you tell the lady I’m looking

forward to it because last time I

ordered the burger I dropped it on the

floor and couldn’t eat it now she laughs

at it you’ll have a giggling moment and

she’ll probably remember you because you

are the guy who dropped the hamburger

yesterday the third thing is listening

now you may be the world’s best

storyteller you may be an excellent

verbose person however if you’re a poor

listener you are not a good networker

networking is a two-way street it’s it’s

a platform where two people give their

exchange ideas and thoughts but if you

are only talking and not listening to

the other person you are not making a

good impression listening has many as

good aspects first thing you are

building trust with the person when

you’re hearing his story and the second

thing is you can get new ideas new

inspiration when you hear somebody

else’s story how do you prove to your

network that you have been listening to

the story very attentively and not just

hearing it one simple rule when you

listen to somebody’s story ask them two

good questions from the story and answer

one good answer what it shows is you are

interested enough to ask the question

and when you answer it it shows you are

able to connect and identify with that

person’s story but when you have

established these golden rules I am sure

you will be great at networking you will

be able to invite and Vuh your networks

to collaborate with

however there’s one last thing that I

want to tell you about networking and

that is the desired outcome networking

is like planting a tree you have to

throw the seed you have to water it you

have to take care of it

and when it’s big enough it will bear

its fruits but you need to have patience

for that in the meantime you need to

invest trust you need to invest honesty

if you don’t do that your tree will

never grow if you want quick fruits from

that tree

will you be able to get it know if an

only look that you are still juvenile or

you’re greedy

another thing you need to remember is

not every tree will give you a mango

right different trees have different

purposes but you need them all a lot of

people say networking is not a good

thing because I’m not able to find a job

networking in my opinion is not just

stipulated to finding a job there will

be 2 to 5% people in your network who

have the potential or the capability to

help you find a new job or career

opportunity however there are other

people in your network who will inspire

you who will give you new ideas new

dimensions that you didn’t even know I

always keep 30% people people in my

network outside my immediate horizon I

have been working for a bank for 8 years

and I did not know that there is a life

that exists outside banking industry

only when I had networks outside that

when I networked with people who do

things like speaking they know it that

can be a profession I was able to

identify my passion and rekindle this

hobby into passion when you have people

outside your immediate horizon you

broaden your horizon and you paint in

today’s times when two different walls

are coming together to form a new idea

you never know this might be the most

valuable network that you have today

my request do not use networking just

for a job change or immediate business

requirement it’s much broader than that

so friends to sum it up networking is

being the right guy at the right place

at the right time and do the right thing

the first step starts with identifying

your own self-worth what makes you stand

out when you’re ready for that you ready

to take on the world by showing your

vulnerability showing your listening

skills and most importantly making that

cracker of an impression that makes you

remembered by everybody that you touch

the last thing you remember is the

outcome have patience you look beyond

narrow perspective look beyond immediate

requirement of your job or career change

networking is more than that and friends

whether it’s networking whether it’s

your life remember one thing it’s your

attitude not your aptitude that define

your altitude

thank you [Applause]

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