hello and hello for the people that
already answer the question what is a
duck and play with me during the break I
have one hello for the people that did
not play yet but it still have a chance
to play it after the talk and I have one
apologize for the people that left some
empty chairs because I asked them what
is a duck and they found that was not a
suitable question for the TEDx event but
there were many people that really were
interested in the question and they
answered the question in a very
different way so if we you have many
different possibilities to answer the
question how is the perception of the
question and how is the mental model
that they construct the one who were
really brave enough to accept the
challenge because you approach the
people say do you know where the duck is
that’s the kind of embarrassing question
because everybody knows or seems to know
where the duck is so I gave them 6
bricks and I asked them the classical
question built the duck in one minute so
they felt the pressure of building
something in one minute and look at what
happened all the tacks are different
they thought they would be the same but
not so the question is when you have so
many different possibilities how do you
know which is the real one so when you
are placing a question who you want to
communicate the project and idea and you
have one idea of what the duck is the
others may have a different mental
representation of what the duck is then
there is a lot of communication problem
because there is a lot of diversity on
us and you have to address this
so what I do is I help those junk
European entrepreneurs to build
physically the idea so they can start to
ask the right questions to fill in the
business model you because any
entrepreneur is about your own business
your business model you you don’t have a
business model canvas also borders style
you have your own business model idea so
I help them to develop their prototypes
of the ideas the problem is that you
need to understand what are the purposes
the needs of the problem that you’re
trying to solve when you understand this
then this is the first step to define
your value proposition you’re curious
sources your key activities your
customer segments and your communication
channels on the social media that we
live today so but the problems that the
youngers are facing today is to know
what kind of bricks which bricks fits
for the project what do they can find
the person’s the people that can help
them to get those bricks there is a lot
of funding because always there is a
money problem in any project that you
start there are some European programs
like erasmus+ or horizont when 220 where
you can get this kind of funding but for
applying for this funding you need to
have three things one it’s a methodology
the second one is a training program the
third one is a platform I build it and I
call it bring me
the youngers can post their ideas the
projects the prototypes and they can
invite their friends they click the
companies to get bricks bricks on the
form of inside networking communications
advice whatever you can think of
they can get it through this so let me
show you two projects that we’re doing
on the social good for reinventing
services there is a new generation of
confirmative to educators to guys that
are redesigning reinventing they are
becoming the new entrepreneurs to
develop a new experience with the
visitors on the museum’s by June this
year 700 workshops five countries six
museum 7,000 people prototyping a new
business model imagine for one second
that you are in front of a Rembrandt
painting and easy to listen an audio guy
ought to read the text you are trained
on the use of the bricks and you are
asked to build a model and the model you
have to put your feeling your emotion
that the painting is impacting on you
then you have a landscape of emotions
and that you can understand how this
particular painting and Night Watch for
example impacting the audience so they
could film it Lou
cannot acquire new skills to understand
the customers another one is about
libraries that they are losing their
clients not the library of them Hilda
before you leave the building you have
to sign for them and is the becoming the
best library in the Netherlands but
across Europe across Europe they are
losing clients what if we can bring
together the final customers and the
librarians to cooperate together to
design new services that do not exist
today we are doing this through the
brick emic methodology so the next time
that someone asks you what is a duck
don’t like those young entrepreneurs in Slovenia just let me build it thank you