welcome to watchmojo.com i’m your host
ash can and in today’s business school
bit we continue our series on company
profiles today we’ll be taking a look at
a very successful company in the video
sharing space now if your office is
anything like ours then you probably
notice that the cigarette break has been
replaced by the video watching free and
one company that’s at the leadership
position in that category is none other
of course than YouTube now youtube com
was actually started by three former
employees of the company paypal the
basically Steve Chen and chat Hurley
were the two main guys one of them was a
design guru the other one was a
programmer and what they realized was
that essentially if you happen to go and
have any kind of video and you want to
share it with your fault with your
colleagues or your friends it was very
hard to basically email it around to one
another what would happen is emails
would get clogged and whatnot so what
they decided to do was basically write
code that would allow anybody to simply
upload a video file onto the web and
whereby they could essentially share it
and view it together now the thing that
was really pioneering about what YouTube
did is that they basically adopted flash
video what’s interesting about flash
video is that it’s a product of
macromedia which is now division of
Adobe and it provides for a very crisp
and quick downloading time making the
overall video sharing experience a lot
of fun and much more user-friendly now
interestingly YouTube really became a
household name when they decided to but
they didn’t actually decide when someone
anonymously uploaded Saturday Night
Live’s
called lazy Sunday which was basically
the story of two guys hanging out on a
Sunday in Manhattan and this pretty much
spread like wildfire and while millions
of people saw the clip NBC got very
upset one thing led to another and
YouTube’s popularity soared now NBC
asked YouTube to remove that clip and
they did but YouTube never stopped
growing over time youtube became so
popular that it overtook I film which
was the largest video sharing site which
was acquired by Viacom and Sequoia the
big heavy hitting venture capital that
had also invested in Google decided Tim
got some money so as it stands right now
YouTube is the leader in the video
sharing space that includes hundreds of
sites they have VC from sequoia over a
million dollars in their coffers and as
the business model is evolving just this
week they announced that they will be
signing a deal with NBC to develop a
personalized channel for the network
this is another example of a company
that basically has realized a great
opportunity in the rise of penetration
of broadband the reduced cost of hosting
video and is now sitting atop a very
lucrative market YouTube has been this
week’s profile on business school bits
on watch mobile com
ash can and in today’s business school
bit we continue our series on company
profiles today we’ll be taking a look at
a very successful company in the video
sharing space now if your office is
anything like ours then you probably
notice that the cigarette break has been
replaced by the video watching free and
one company that’s at the leadership
position in that category is none other
of course than YouTube now youtube com
was actually started by three former
employees of the company paypal the
basically Steve Chen and chat Hurley
were the two main guys one of them was a
design guru the other one was a
programmer and what they realized was
that essentially if you happen to go and
have any kind of video and you want to
share it with your fault with your
colleagues or your friends it was very
hard to basically email it around to one
another what would happen is emails
would get clogged and whatnot so what
they decided to do was basically write
code that would allow anybody to simply
upload a video file onto the web and
whereby they could essentially share it
and view it together now the thing that
was really pioneering about what YouTube
did is that they basically adopted flash
video what’s interesting about flash
video is that it’s a product of
macromedia which is now division of
Adobe and it provides for a very crisp
and quick downloading time making the
overall video sharing experience a lot
of fun and much more user-friendly now
interestingly YouTube really became a
household name when they decided to but
they didn’t actually decide when someone
anonymously uploaded Saturday Night
Live’s
called lazy Sunday which was basically
the story of two guys hanging out on a
Sunday in Manhattan and this pretty much
spread like wildfire and while millions
of people saw the clip NBC got very
upset one thing led to another and
YouTube’s popularity soared now NBC
asked YouTube to remove that clip and
they did but YouTube never stopped
growing over time youtube became so
popular that it overtook I film which
was the largest video sharing site which
was acquired by Viacom and Sequoia the
big heavy hitting venture capital that
had also invested in Google decided Tim
got some money so as it stands right now
YouTube is the leader in the video
sharing space that includes hundreds of
sites they have VC from sequoia over a
million dollars in their coffers and as
the business model is evolving just this
week they announced that they will be
signing a deal with NBC to develop a
personalized channel for the network
this is another example of a company
that basically has realized a great
opportunity in the rise of penetration
of broadband the reduced cost of hosting
video and is now sitting atop a very
lucrative market YouTube has been this
week’s profile on business school bits
on watch mobile com
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