Whats the deal with the Zune?

hi welcome to watchmojo.com i’m your
host Lalah sune is microsoft’s music and
entertainment brand and spokesperson
Phillip Brielle tells us about zooms
innovation in the digital entertainment
space the great part about soon is the
ability to help people discover music
it’s sort of at the nucleus of the
entire product which is the social
networking aspect can you tell us about
zune marketplace and zune social zune
social is actually the hub of all
Sooners out there it’s really it’s your
online identity you have a zune card
that follows you as you listen to new
music as you discover new artists as
people recommend songs to you sort of a
twist on social music networking the
zune marketplace essentially is a great
subscription-based service and so you
pay monthly fee to be able to download
media files you launched in the US last
year how has the zoom fared relative to
internal forecasts and targets we’re
thrilled with your response today win
this for the long term we’re not looking
at sales numbers over three months or
six months or nine months so we do our
homework we make sure we come with the
right product with the right offer once
people actually discover this device
you’ll see the benefits they’ll see the
great you know the wireless sharing the
possibility to exchange files from one
zone to another I mean those are things
that are new in the market so so we feel
that that this is a really strong
offering apples iPod seems to gain more
traction what does Microsoft plan to do
to counter apples momentum we don’t feel
that countering is the word we think
we’re coming in with an offer that has
different benefits different features
you know we have a product for instance
that have an FM tuner we have Wi-Fi
sharing capabilities which are things
that you know not offered elsewhere the
main main attraction is really that the
social network so we think we’re coming
in with a really great offer and great
features great product benefit so we’ll
let the market speak