fresh-baked bread chocolate chip cookies
and freshly mown grass for sure at least
one of these things reminds you of a
pleasant memory and more importantly a
pleasant smell hi I’m Rebecca Brayton
and welcome to watchmojo.com and today
I’ll be looking at the connection
between scent and spending what effect
this scent have on humans so if you ask
the average person you know how do you
think scent impacts you in a store and a
shopping mall they think oh I must
change your mood but actually most of
the research suggests it doesn’t change
your mood but it can make you spend more
money it can make you linger longer and
it can impact how positively you
evaluate the products or the story right
how important is one sense of smell to
our everyday life most people
underestimate the importance of scent
people who lose their sense of smell
actually going to depression and they
you know describe the world as being
kind of dull and lifeless they lose much
of their sense of taste because much of
what we taste is actually a function of
what we’re smelling so a lot of things
that we take for granted in terms of our
sense of smell if it’s taken away from
us then we suddenly notice it and and it
makes life a lot less pleasurable can we
talk about scent and memory the scent is
very capable of enhancing our memory for
associated things after a time-delay
what kind of questions does the study of
scent bring out sometimes there’s this
concern that marketers are like out
there manipulating us by pumping in
scent and
and there is the potential for that
because in a lot of my studies what I
find is the vast majority of the
participants in my studies never
remember having been exposed to ascend
so and yet I find effects there’s a
concern from like a consumer protection
point of view can you explain to us the
idea of Santa marketing more and more
retailers are trying the use of ambient
scent which means pumping in an odor
that’s not attached to one particular
thing it’s just in the atmosphere I
think it’s becoming a more popular
marketing tactic or a way to enhance
people’s experience you know in the
space and where might we be seeing it
eventually it’s probably in more spaces
than you know now in fact I would
encourage consumers to like be conscious
of their environments and try to notice
whether they think something is being
introduced into the atmosphere to make
them more relaxed what should we expect
in the future from some marketing going
forward we need to be conscious of
people who don’t like scent they might
have a physical reaction to it and so we
need to be really sensitive to the
possibility of you know doing no harm
thank you very much welcome
and freshly mown grass for sure at least
one of these things reminds you of a
pleasant memory and more importantly a
pleasant smell hi I’m Rebecca Brayton
and welcome to watchmojo.com and today
I’ll be looking at the connection
between scent and spending what effect
this scent have on humans so if you ask
the average person you know how do you
think scent impacts you in a store and a
shopping mall they think oh I must
change your mood but actually most of
the research suggests it doesn’t change
your mood but it can make you spend more
money it can make you linger longer and
it can impact how positively you
evaluate the products or the story right
how important is one sense of smell to
our everyday life most people
underestimate the importance of scent
people who lose their sense of smell
actually going to depression and they
you know describe the world as being
kind of dull and lifeless they lose much
of their sense of taste because much of
what we taste is actually a function of
what we’re smelling so a lot of things
that we take for granted in terms of our
sense of smell if it’s taken away from
us then we suddenly notice it and and it
makes life a lot less pleasurable can we
talk about scent and memory the scent is
very capable of enhancing our memory for
associated things after a time-delay
what kind of questions does the study of
scent bring out sometimes there’s this
concern that marketers are like out
there manipulating us by pumping in
scent and
and there is the potential for that
because in a lot of my studies what I
find is the vast majority of the
participants in my studies never
remember having been exposed to ascend
so and yet I find effects there’s a
concern from like a consumer protection
point of view can you explain to us the
idea of Santa marketing more and more
retailers are trying the use of ambient
scent which means pumping in an odor
that’s not attached to one particular
thing it’s just in the atmosphere I
think it’s becoming a more popular
marketing tactic or a way to enhance
people’s experience you know in the
space and where might we be seeing it
eventually it’s probably in more spaces
than you know now in fact I would
encourage consumers to like be conscious
of their environments and try to notice
whether they think something is being
introduced into the atmosphere to make
them more relaxed what should we expect
in the future from some marketing going
forward we need to be conscious of
people who don’t like scent they might
have a physical reaction to it and so we
need to be really sensitive to the
possibility of you know doing no harm
thank you very much welcome
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