Ubisoft – Marketing and PR Strategy

hello again this is chris with
watchmojo.com here in the Ubisoft
development house now speaking to Cedric
we had a discussion about some of the PR
moves the Ubisoft has made recently the
first thing that comes to mind for me is
the frag dolls it’s a Ubisoft sponsored
team but it’s it’s a real game it’s a
clan that goes a lot on Xbox Live that
go plays on different tournaments so
it’s really a marketing tool when I look
at the Assassin’s Creed development you
know you have the development team but
Jade Raymond seems to keep popping up as
as the figurehead for for this Jade
remin is a she’s a montreal born
producer she has an engineering degree
so and she has a very very good fit
agree in the gaming industry she used to
work with will write that Maxis used to
work at IBM she used to work at Sony
Online I mean she’s a tremendous
communicator well I’m the producer which
means I get to participate in all parts
of the game development which is really
we started off a little while ago with
the core team and I helped that team
build up this brand new franchise from
the ground for every game we need
spokeperson you know the media is in it
especially for a game like Assassin’s
where there’s a lot of media requests
there’s a lot of attention on that game
so you need to have spoke person and
Jade really does it very well and a lot
of the media is in the gaming industry
are male and it’s not often that you you
have female sports per person so
credible one exactly