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Toyota’s Scion iQ: Microcar for North America


hi I’m Rhonda light stone of
watchmojo.com and today we’re here with
the smallest 4 seater in the world the
Scion iQ sign IQ is a very iconic car
we’re going to be adding to the sign
lineup available in North America very
shortly and it really makes a statement
about the buyer of the car I mean when
you drive this car it’s a special car
and it’s a very unique packaged car to
make that make that successful I rather
this is a smallest four seater in the
world how did you guys manage that
it’s a packaging marvel you know the way
they put the engine transmission all
together in the seating capacity it’s
really well it mean to do that you have
to do a lot of unique technologies one
as one example that is the rear window
curtain airbag because you know it’s
very compressed space there so from a
safety point of view it has 10 airbags
overall but the first in the world to
have a rear curtain everybody who’s
looking to buy the Sinai q what is the
ideal buyer for this vehicle typical
scion H target we is 25 to 40 that’s
kind of where we go after and in this
car is very son’s urban overall but this
car is very urban this is a very urban
centric major metro area buyer someone
who had you know space is at a premium
but still wants to make a statement and
you know the IQ makes a statement and
are there multiple trim levels for the
IQ different horsepower different
engines all of our sign we bring them in
one way what we call mono SPECT offer
the marketplace so one engine one
transmission no options available but
lots of customization accessories
available so we’d like to bring it in
one way make a very easy purchase
decision for our owners coming into the
Scion brand but then they can
personalize a car wheels kits the whole
thing you know interior exterior lots of
stuff available to really make it the
Scion they want we call it a blank
canvas for the individual thank you very
much for speaking with us today
thanks for time hope you enjoy the show
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