this video is brought to you by pond5 as
WatchMojo inches closer to its tenth
birthday we thought we’d finally shed
some light onto what it takes to make
our videos welcome to watchmojo.com and
today you guessed it we’re counting down
ten ways to create great web videos
number 10 recognize your passion and
interests as the saying goes if you
don’t enjoy doing it
it’ll probably suck there’s something
like that everyone from traditional
media organizations to basement based
upstarts buys for online video supremacy
to succeed you need to recognize what
you’re interested in and focus solely on
that otherwise you won’t enjoy what you
do and it will affect your product that
also comes with the responsibility of
recognizing the kind of people you will
need to successfully create your videos
for example Smosh needs people to write
scripts let’s play videos don’t
necessarily require more than a one-man
setup our videos require researchers
voice-over specialists and video editors
to come to fruition number nine
choose the right filming equipment
lighting and accessories news flash the
Internet is a big place so if your
videos don’t look good there is less of
a chance they’ll put up the numbers
you’re hoping for your needs will vary
depending on the kind of videos you’ll
be producing but here are the basics an
HD camera a way to record high quality
audio and some lighting natural or
otherwise so your viewers can actually
see you while some accessories may be
unnecessary or overkill basic lighting
kits can save you some major headaches
in the color correcting aspect of
post-production over the years we’ve
created our own recording studio to
increase the quality of our audio
recordings but you’d be amazed to hear
what you can achieve with stuff that’s
just lying around your house
Mundek on Fateh number 8 choose the
right video editing software so you’ve
got some great footage and some
crystal-clear audio recorded time to
Frankenstein this sucker but you need
software to pull it off Mac or PC either
operating system will do WatchMojo has
used Apple’s Final Cut software over the
years but product like avid media
composer and Adobe’s Premiere Pro are
also great options in our case as we
blend multiple types of media codecs and
audio Final Cut has been a good fit for
our needs but for those who are new to
editing video simplified programs such
as iMovie or Windows Movie Maker are a
great starting point and that’s not even
touching on mobile video editing number
7 research and practice techniques to
avoid having to spend more time than
needed on set or in post-production it’s
best to plan properly if you’re
producing scripted entertainment
storyboarding the video is a must
hello and welcome to top X we count down
the very best of YouTube if you’re doing
talking-head content practice your
delivery your mouth is basically an
instrument in this case and believe it
or not speaking takes practice to pull
it off naturally on camera kind of like
what we saw today only with more puking
in our case we spend hours upon hours
researching our topics picks and
rankings to ensure that we don’t have to
make changes once the video has been
completed welcome to watchmojo.com and
today we’ll be counting down our picks
for the top ten shocking moments in
comics multiple staff members also fact
check and proofread the videos for
quality control purposes and if you
don’t have employees at your disposal
bouncing your research or script off a
friend or a family member helps to
nonetheless mistakes will happen
unfortunately and in our experience the
viewers are quick to highlight those
number six it’s more than just the
content as many of the entries on our
lists require a decent explanation we
can’t afford to cut corners for the sake
of the video length but as Internet
viewers have relatively short attention
spans we can’t create excessively long
clips either our length has increased
from a couple of minutes to about ten to
five
Dean minutes which we feel is the right
length to give each entry enough
consideration if you’re creating a fake
news segment ask it a drama or producing
let’s play videos it’s important to
think about the right style format and
length of your videos for us we found
the appropriate length for top 10 lists
others like epic Rap Battles or the fine
brothers react series found their own
structure the key is to find a format
that you love get close to perfecting
your craft and duplicate duplicate
duplicate even if some say you’re
running out of ideas
number 5 add some stock media to get a
professional edge the million dollar
question WatchMojo where does all that
background music you use come from
welcome to watchmojo.com welcome to
watchmojo.com welcome to watchmojo.com
depending on the nature of your clips
you may need to produce or license media
whether it’s sound effects video or
music shooting everything yourself may
be ideal but is oftentimes impossible as
such stock media sources like pond5
provide millions of royalty-free HD and
4k clips as well as music sound effects
illustrations photos and motion graphics
templates all of which you can license
for use across multiple media without
having to subscribe basically you pay
for what you need as opposed to a
subscription WatchMojo relies on pond5
and other sources for a lot of its stock
media needs number four pick the right
platform producing your videos is half
the battle but it’s just as important to
think about publishing distributing and
marketing your clips when it comes to
publishing and distribution back in the
day producers had to worry about content
management systems and content delivery
networks over time online video
platforms like Brightcove woo yalla or
the JW player which you can see in
action on watchmojo.com website bundled
many of these components to simplify
things what further streamlined this
youtube as it became the de facto
platform for publishing video WatchMojo
gets over 200 million views each month
on YouTube
while only getting
1/100 of that on our own site well it
doesn’t hurt to have your own video
living on a side of your own having a
presence on YouTube is extremely
important number 3 use accurate video
descriptors if a video gets published
online with no metadata does it actually
get published metadata includes
descriptors like the title description
and keywords to explain your material so
that search engines can properly
identify describe and find your clip on
YouTube thumbnails are also increasingly
important together the right metadata
and thumbnail will be the difference
between your video becoming popular or
getting the tumbleweed treatment however
thankfully YouTube discourages false and
misleading descriptions so it’s best to
stay on point and avoid trying to gain
the audience it takes years to win over
an audience but just a few misfires to
lose it number two distribute via social
networks in the late 1990s and early
2000s people found videos via search
engines or video curating websites like
evens world etc eventually people found
their content through social media
websites and today people discover and
recover content when it’s shared if
people like your content they want to be
the first to show it to their friends
and family as such it’s important to
focus on YouTube first and foremost but
not to overlook the importance of
twitter and facebook to build a
community around your content hey by the
way have you followed us on Twitter like
us on Facebook
get to it number one be realistic and
patient you can hope for a viral video
but don’t depend on it to grow your
community
you can’t just publish and market your
videos and expect them to become popular
relying on analytics to understand
what’s popular why people watch and who
those people are is critical when
WatchMojo launched in January 2006 our
videos touched on many different topics
and as such reached many different
audiences over time we focused on topics
and formats we were interested in
including top 10 lists on comics video
games
and more what did he call it they call
it Royale which this resulted in a shift
from an extremely diverse audience to a
predominantly male audience today with
nearly 10 million subscribers we again
have a very diverse audience
hence the varied nature of the lists we
publish but perhaps the most important
keys to success are patience and
persistence it took us eight years to
reach 1 million subscribers but in the
past two years we’ve added 9 million
more do you agree with our list what
else do you think makes for a great web
video for more informative top 10s
published every day be sure to subscribe
to watchmojo.com
WatchMojo inches closer to its tenth
birthday we thought we’d finally shed
some light onto what it takes to make
our videos welcome to watchmojo.com and
today you guessed it we’re counting down
ten ways to create great web videos
number 10 recognize your passion and
interests as the saying goes if you
don’t enjoy doing it
it’ll probably suck there’s something
like that everyone from traditional
media organizations to basement based
upstarts buys for online video supremacy
to succeed you need to recognize what
you’re interested in and focus solely on
that otherwise you won’t enjoy what you
do and it will affect your product that
also comes with the responsibility of
recognizing the kind of people you will
need to successfully create your videos
for example Smosh needs people to write
scripts let’s play videos don’t
necessarily require more than a one-man
setup our videos require researchers
voice-over specialists and video editors
to come to fruition number nine
choose the right filming equipment
lighting and accessories news flash the
Internet is a big place so if your
videos don’t look good there is less of
a chance they’ll put up the numbers
you’re hoping for your needs will vary
depending on the kind of videos you’ll
be producing but here are the basics an
HD camera a way to record high quality
audio and some lighting natural or
otherwise so your viewers can actually
see you while some accessories may be
unnecessary or overkill basic lighting
kits can save you some major headaches
in the color correcting aspect of
post-production over the years we’ve
created our own recording studio to
increase the quality of our audio
recordings but you’d be amazed to hear
what you can achieve with stuff that’s
just lying around your house
Mundek on Fateh number 8 choose the
right video editing software so you’ve
got some great footage and some
crystal-clear audio recorded time to
Frankenstein this sucker but you need
software to pull it off Mac or PC either
operating system will do WatchMojo has
used Apple’s Final Cut software over the
years but product like avid media
composer and Adobe’s Premiere Pro are
also great options in our case as we
blend multiple types of media codecs and
audio Final Cut has been a good fit for
our needs but for those who are new to
editing video simplified programs such
as iMovie or Windows Movie Maker are a
great starting point and that’s not even
touching on mobile video editing number
7 research and practice techniques to
avoid having to spend more time than
needed on set or in post-production it’s
best to plan properly if you’re
producing scripted entertainment
storyboarding the video is a must
hello and welcome to top X we count down
the very best of YouTube if you’re doing
talking-head content practice your
delivery your mouth is basically an
instrument in this case and believe it
or not speaking takes practice to pull
it off naturally on camera kind of like
what we saw today only with more puking
in our case we spend hours upon hours
researching our topics picks and
rankings to ensure that we don’t have to
make changes once the video has been
completed welcome to watchmojo.com and
today we’ll be counting down our picks
for the top ten shocking moments in
comics multiple staff members also fact
check and proofread the videos for
quality control purposes and if you
don’t have employees at your disposal
bouncing your research or script off a
friend or a family member helps to
nonetheless mistakes will happen
unfortunately and in our experience the
viewers are quick to highlight those
number six it’s more than just the
content as many of the entries on our
lists require a decent explanation we
can’t afford to cut corners for the sake
of the video length but as Internet
viewers have relatively short attention
spans we can’t create excessively long
clips either our length has increased
from a couple of minutes to about ten to
five
Dean minutes which we feel is the right
length to give each entry enough
consideration if you’re creating a fake
news segment ask it a drama or producing
let’s play videos it’s important to
think about the right style format and
length of your videos for us we found
the appropriate length for top 10 lists
others like epic Rap Battles or the fine
brothers react series found their own
structure the key is to find a format
that you love get close to perfecting
your craft and duplicate duplicate
duplicate even if some say you’re
running out of ideas
number 5 add some stock media to get a
professional edge the million dollar
question WatchMojo where does all that
background music you use come from
welcome to watchmojo.com welcome to
watchmojo.com welcome to watchmojo.com
depending on the nature of your clips
you may need to produce or license media
whether it’s sound effects video or
music shooting everything yourself may
be ideal but is oftentimes impossible as
such stock media sources like pond5
provide millions of royalty-free HD and
4k clips as well as music sound effects
illustrations photos and motion graphics
templates all of which you can license
for use across multiple media without
having to subscribe basically you pay
for what you need as opposed to a
subscription WatchMojo relies on pond5
and other sources for a lot of its stock
media needs number four pick the right
platform producing your videos is half
the battle but it’s just as important to
think about publishing distributing and
marketing your clips when it comes to
publishing and distribution back in the
day producers had to worry about content
management systems and content delivery
networks over time online video
platforms like Brightcove woo yalla or
the JW player which you can see in
action on watchmojo.com website bundled
many of these components to simplify
things what further streamlined this
youtube as it became the de facto
platform for publishing video WatchMojo
gets over 200 million views each month
on YouTube
while only getting
1/100 of that on our own site well it
doesn’t hurt to have your own video
living on a side of your own having a
presence on YouTube is extremely
important number 3 use accurate video
descriptors if a video gets published
online with no metadata does it actually
get published metadata includes
descriptors like the title description
and keywords to explain your material so
that search engines can properly
identify describe and find your clip on
YouTube thumbnails are also increasingly
important together the right metadata
and thumbnail will be the difference
between your video becoming popular or
getting the tumbleweed treatment however
thankfully YouTube discourages false and
misleading descriptions so it’s best to
stay on point and avoid trying to gain
the audience it takes years to win over
an audience but just a few misfires to
lose it number two distribute via social
networks in the late 1990s and early
2000s people found videos via search
engines or video curating websites like
evens world etc eventually people found
their content through social media
websites and today people discover and
recover content when it’s shared if
people like your content they want to be
the first to show it to their friends
and family as such it’s important to
focus on YouTube first and foremost but
not to overlook the importance of
twitter and facebook to build a
community around your content hey by the
way have you followed us on Twitter like
us on Facebook
get to it number one be realistic and
patient you can hope for a viral video
but don’t depend on it to grow your
community
you can’t just publish and market your
videos and expect them to become popular
relying on analytics to understand
what’s popular why people watch and who
those people are is critical when
WatchMojo launched in January 2006 our
videos touched on many different topics
and as such reached many different
audiences over time we focused on topics
and formats we were interested in
including top 10 lists on comics video
games
and more what did he call it they call
it Royale which this resulted in a shift
from an extremely diverse audience to a
predominantly male audience today with
nearly 10 million subscribers we again
have a very diverse audience
hence the varied nature of the lists we
publish but perhaps the most important
keys to success are patience and
persistence it took us eight years to
reach 1 million subscribers but in the
past two years we’ve added 9 million
more do you agree with our list what
else do you think makes for a great web
video for more informative top 10s
published every day be sure to subscribe
to watchmojo.com
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