we’re all puppets in a material world
and these are how they pull our strings
delish
pretty simple welcome to watchmojo.com
and today we’re counting down our picks
for the top ten ways you’re secretly
being tricked by companies for this list
before we begin we publish new videos
every day
so be sure to subscribe for more great
content we’re looking at the techniques
strategies and tactics employed by
businesses and marketing agencies that
get us to buy more even when it’s not in
our best interest boys these axes are
only $4.99 at number 10 manufactured
trustworthiness while most of us have
given up on the idea of only working
with companies we personally know trust
still plays a factor enter the marketing
department large companies can’t
realistically send their most endearing
employee to meet you but they can put
their best face forward to inspire
confidence in their brand through
advertising from hiring well-respected
spokespeople to casting actors with
trustworthy facial features companies
know how to inspire faith in their brand
regardless of the actual quality of the
products or services they offer number 9
the illusion of bulk value thanks to a
shipping error I am now currently
overstocked on wacky waving inflatable
arm-flailing tube-man and i am passing
the savings on to you to a certain
extent the more products a company can
move the lower their cost per unit so
naturally they encourage customers to
buy in bulk but does both purchasing
actually benefit the consumer of
advertising suggests in reality the
savings are marginal and you may end up
taking home more of a product than you
actually need if it’s something with a
short shelf life then you’ll likely
waste what you don’t use hurting the
overall value of what you bought worse
yet sometimes bulk bargains aren’t even
a deal but rather deceptive wording
being excited about buying four items at
ten bucks just means you’re spending 250
a unit
if you’re just buying one number eight
the supermarket layout when attempting
to navigate your local mega supermarket
do you ever feel like a rat in a maze
desperately searching for the handful of
items you want Pro Suri stores aren’t
thrown together haphazardly they are
strategically designed to keep you
distracted and tempted to buy at every
opportunity the essential view most
likely need have been spread out to
maximize the ground you have to cover to
find each one the end result is more
impulse purchases and unintended
spending number seven buy one get one
half price is I don’t know I
when perceived savings are dangled in
front of you it can be hard to say no
but when purchasing one item gets you
another at 50% off you need to stop and
look at the big picture the first item
you purchase is usually at full retail
price five one something did one free
hey yeah it’s a pretty good deal if your
ad for example a shoe store that you
visit regularly you need to ask yourself
are P shoes almost always being
advertised at twenty-five to forty
percent off anyway by buying one pair at
full price and a second at half price
you’re pretty much just buying two pairs
of shoes at the price they usually
charge when you probably only need one
pair Wow Dean you know one vehicle is
enough for one person I can’t I know
that it might happen I can’t shake this
fear of losing even one small part of
what Honda have to offer number six
deceptive labeling hundred and twenty
calories and 48 calories from fat what
percent is that this one really hurts
and not just the pocketbook either
ingredient lists and nutritional
information is supposed to be listed to
help us make informed decisions but the
reality is that many processed food
companies are doing everything in their
power to keep us in the dark they hide
ingredients in blanket terms and use
intentionally dense terminology to avoid
telling you exactly what’s in the
product you’re eating of course there’s
also the use of buzzwords
all-natural cocoa beans from the upper
slopes of mountain occur agua no
artificial sweeteners so he’s talking
about all-natural has no legal
definition as it applies to food and can
essentially be slapped on anything while
fat-free and sugar-free don’t
automatically translate into healthy
either just give me something without
any sugar in it okay so that’s shit
number five dropping the dollar sign
you’ll most often see this gimmick on
restaurant menus when the prices are
listed there will be numbers but without
the dollar sign beside them though the
monetary connotation is obviously
implied you likely don’t think about the
omission of this symbol on a
subconscious level that missing dollar
sign actually has a significant effect
on you one that’s estimated to cost you
an 8 percent increase on spending and
restaurants Bank on this it seems that
our psychological association with the
almighty dollar is so strong that just
by hiding it we become less financially
conservative menu design its craftier
than you think number four the illusion
of scarcity I don’t always make great
decisions under pressure while supplies
last three seemingly innocuous words
that when strung together caused our
consumer hearts to fill with anxiety
although you may not be committed to
getting a particular product knowing
that you could miss out on the
opportunity to purchase it particularly
at a reduced price can serve as a strong
motivator to make the sale people hate
missing out
but scarcity works as a long-term
marketing strategy to buy Marketing
diamonds are bold is inherently rare or
offering limited edition products
companies make us believe that these
goods are worth the inflated price tag
what the hell is that
and I’ll pack I got the last one number
three free trials today when employing
this tactic companies take advantage of
two problematic human behaviors first
they prey on our inability to pass up
something at no cost with the offer of a
free trial really home with a coupon and
then you just get all we know
know whether it’s an online streaming
service or a gym membership that
one-month free trial might make a
convert out of you but more importantly
it gets you to sign up and sign off on
automatic monthly billing that’s where
the second human behavior comes in so
why don’t you quit you don’t think I’ve
tried you think I like having $50.00
taken out of my bank account every month
companies know that consumers have the
tendency to willfully ignore their
finances and as a result are likely to
forget or ignore these memberships even
if they don’t use the service so you
didn’t leave the Bakke no and somehow we
ended up with a joint checking account
number to decoy pricing the theory may
be simple but based on the results it’s
genius in practice when a consumer is
given two options they’ll naturally lean
towards the least expensive of the two
in the name of savings using the
principles of the decoy effect however
companies introduced a third mid-range
option to their list of offerings if you
think about it this way it’s an
incentive you’re not going to walk into
the ticket if you go hello can I have
three school class tickets priced
between Model A and model B but leaning
towards the more expensive of the two in
terms of pricing features or thighs this
decoy ultimately leads you to throw down
more money on something that’s perceived
as the better value even if it isn’t
different from number one smaller
packaging to make you consume more why
the food at this place is really
terrible the other one says yeah I know
and such small portions there’s
something about those small serving
sizes and so-called reasonable portions
that makes you feel good about yourself
mini pizzas co-come surprise any food at
all over make you feel like a giant so
good in fact that you don’t feel guilty
when you reach for a second or even
third helping everywhere I tried
kinda like single-serving sugar
single-serving crane from snack sized
packs of cookies and crackers to those
little mini soft drink cans small
formats have really taken off in the end
however consumers ultimately wind up
buying and consuming more from the
perspective of both manufacturers and
retailers the end result of the small
portion trend means a lower price point
but a greater number of total sales and
tallied up that means greater profits I
get it it’s very clever do you agree
with our picks check out these other
great clips from WatchMojo and subscribe
for new videos every day
and these are how they pull our strings
delish
pretty simple welcome to watchmojo.com
and today we’re counting down our picks
for the top ten ways you’re secretly
being tricked by companies for this list
before we begin we publish new videos
every day
so be sure to subscribe for more great
content we’re looking at the techniques
strategies and tactics employed by
businesses and marketing agencies that
get us to buy more even when it’s not in
our best interest boys these axes are
only $4.99 at number 10 manufactured
trustworthiness while most of us have
given up on the idea of only working
with companies we personally know trust
still plays a factor enter the marketing
department large companies can’t
realistically send their most endearing
employee to meet you but they can put
their best face forward to inspire
confidence in their brand through
advertising from hiring well-respected
spokespeople to casting actors with
trustworthy facial features companies
know how to inspire faith in their brand
regardless of the actual quality of the
products or services they offer number 9
the illusion of bulk value thanks to a
shipping error I am now currently
overstocked on wacky waving inflatable
arm-flailing tube-man and i am passing
the savings on to you to a certain
extent the more products a company can
move the lower their cost per unit so
naturally they encourage customers to
buy in bulk but does both purchasing
actually benefit the consumer of
advertising suggests in reality the
savings are marginal and you may end up
taking home more of a product than you
actually need if it’s something with a
short shelf life then you’ll likely
waste what you don’t use hurting the
overall value of what you bought worse
yet sometimes bulk bargains aren’t even
a deal but rather deceptive wording
being excited about buying four items at
ten bucks just means you’re spending 250
a unit
if you’re just buying one number eight
the supermarket layout when attempting
to navigate your local mega supermarket
do you ever feel like a rat in a maze
desperately searching for the handful of
items you want Pro Suri stores aren’t
thrown together haphazardly they are
strategically designed to keep you
distracted and tempted to buy at every
opportunity the essential view most
likely need have been spread out to
maximize the ground you have to cover to
find each one the end result is more
impulse purchases and unintended
spending number seven buy one get one
half price is I don’t know I
when perceived savings are dangled in
front of you it can be hard to say no
but when purchasing one item gets you
another at 50% off you need to stop and
look at the big picture the first item
you purchase is usually at full retail
price five one something did one free
hey yeah it’s a pretty good deal if your
ad for example a shoe store that you
visit regularly you need to ask yourself
are P shoes almost always being
advertised at twenty-five to forty
percent off anyway by buying one pair at
full price and a second at half price
you’re pretty much just buying two pairs
of shoes at the price they usually
charge when you probably only need one
pair Wow Dean you know one vehicle is
enough for one person I can’t I know
that it might happen I can’t shake this
fear of losing even one small part of
what Honda have to offer number six
deceptive labeling hundred and twenty
calories and 48 calories from fat what
percent is that this one really hurts
and not just the pocketbook either
ingredient lists and nutritional
information is supposed to be listed to
help us make informed decisions but the
reality is that many processed food
companies are doing everything in their
power to keep us in the dark they hide
ingredients in blanket terms and use
intentionally dense terminology to avoid
telling you exactly what’s in the
product you’re eating of course there’s
also the use of buzzwords
all-natural cocoa beans from the upper
slopes of mountain occur agua no
artificial sweeteners so he’s talking
about all-natural has no legal
definition as it applies to food and can
essentially be slapped on anything while
fat-free and sugar-free don’t
automatically translate into healthy
either just give me something without
any sugar in it okay so that’s shit
number five dropping the dollar sign
you’ll most often see this gimmick on
restaurant menus when the prices are
listed there will be numbers but without
the dollar sign beside them though the
monetary connotation is obviously
implied you likely don’t think about the
omission of this symbol on a
subconscious level that missing dollar
sign actually has a significant effect
on you one that’s estimated to cost you
an 8 percent increase on spending and
restaurants Bank on this it seems that
our psychological association with the
almighty dollar is so strong that just
by hiding it we become less financially
conservative menu design its craftier
than you think number four the illusion
of scarcity I don’t always make great
decisions under pressure while supplies
last three seemingly innocuous words
that when strung together caused our
consumer hearts to fill with anxiety
although you may not be committed to
getting a particular product knowing
that you could miss out on the
opportunity to purchase it particularly
at a reduced price can serve as a strong
motivator to make the sale people hate
missing out
but scarcity works as a long-term
marketing strategy to buy Marketing
diamonds are bold is inherently rare or
offering limited edition products
companies make us believe that these
goods are worth the inflated price tag
what the hell is that
and I’ll pack I got the last one number
three free trials today when employing
this tactic companies take advantage of
two problematic human behaviors first
they prey on our inability to pass up
something at no cost with the offer of a
free trial really home with a coupon and
then you just get all we know
know whether it’s an online streaming
service or a gym membership that
one-month free trial might make a
convert out of you but more importantly
it gets you to sign up and sign off on
automatic monthly billing that’s where
the second human behavior comes in so
why don’t you quit you don’t think I’ve
tried you think I like having $50.00
taken out of my bank account every month
companies know that consumers have the
tendency to willfully ignore their
finances and as a result are likely to
forget or ignore these memberships even
if they don’t use the service so you
didn’t leave the Bakke no and somehow we
ended up with a joint checking account
number to decoy pricing the theory may
be simple but based on the results it’s
genius in practice when a consumer is
given two options they’ll naturally lean
towards the least expensive of the two
in the name of savings using the
principles of the decoy effect however
companies introduced a third mid-range
option to their list of offerings if you
think about it this way it’s an
incentive you’re not going to walk into
the ticket if you go hello can I have
three school class tickets priced
between Model A and model B but leaning
towards the more expensive of the two in
terms of pricing features or thighs this
decoy ultimately leads you to throw down
more money on something that’s perceived
as the better value even if it isn’t
different from number one smaller
packaging to make you consume more why
the food at this place is really
terrible the other one says yeah I know
and such small portions there’s
something about those small serving
sizes and so-called reasonable portions
that makes you feel good about yourself
mini pizzas co-come surprise any food at
all over make you feel like a giant so
good in fact that you don’t feel guilty
when you reach for a second or even
third helping everywhere I tried
kinda like single-serving sugar
single-serving crane from snack sized
packs of cookies and crackers to those
little mini soft drink cans small
formats have really taken off in the end
however consumers ultimately wind up
buying and consuming more from the
perspective of both manufacturers and
retailers the end result of the small
portion trend means a lower price point
but a greater number of total sales and
tallied up that means greater profits I
get it it’s very clever do you agree
with our picks check out these other
great clips from WatchMojo and subscribe
for new videos every day
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