to serve as a break welcome to
watchmojo.com and today we’re counting
down our picks for the top ten
commercials that will make you cry if
you like this video then you’ll love the
original content over at our sister
channel ms mojo your source for all
things pop culture celebrity and
entertainment for this list we’re
looking at various commercials that have
the power to make you shed a tear or two
it doesn’t matter if these commercials
are happy or sad as long as they’re
emotional they will be considered number
10 stork monster well we weren’t
expecting to begin an existential crisis
from a commercial thanks a lot monster
the concept of this commercial is both
brilliant and thought-provoking if a
little too hard to handle for some we
watch as a stork literally fights off
wolves crossing desert and ocean to
deliver a baby to a happy couple
we then see the disappointed stork sadly
watching the now adult man in his dreary
and boring office job a caption appears
on screen are you reaching your
potential
it’s a remarkable commercial and one
that isn’t afraid to dig deep into the
souls and aspirations of its viewers
even if it leaves them a little
depressed number 9 thank you mom
P&G if there’s one thing commercials can
utilize to give us a case of the feels
its children while that are animals but
we’ll get to more of them later this
Procter & Gamble commercial begins with
sadness as various mothers watch and
console their bullied or disadvantaged
children while a downbeat cover version
of the five Stairsteps Lulu child plays
in the background
[Music]
however the content takes a more upbeat
turn when the music swells and a proud
mother is seen cheering on and
congratulating her Olympic athlete
daughter the love / bias message is
heartwarming and optimistic and the
various images throughout both happy and
sad are sure to make any parent
emotional number eight love them back
Cesar this commercial for Cesar dog food
is certainly an emotional roller coaster
it begins with morose piano while images
of a man and his dog play out on screen
they do cute things together like cross
however the commercial takes a darker
turn when the lonely man visits a grave
it becomes upbeat again when the dog
consoles the man and they return home to
have dinner the commercial plays on the
universally tender notion of dogs being
man’s best friend and the greatest cure
for loneliness dogs can do anything even
make us cry through the television
number 7 giving true move H you don’t
see mobile telecommunication commercials
like this too often it begins with a
child being reprimanded for stealing
medicine for a sick mother before a kind
man gives the angry proprietor money to
pay for it and giving the helpless boy
some soup it then jumps 30 years into
the future when the helpful man lands
himself in the hospital while his
daughter initially struggles with the
heavy bill she’ll have to pay the debt
is soon eliminated by the doctor who’s
revealed to be the boy that the man
saved 30 years earlier it’s a touching
and emotional story about kindness
generosity and reciprocation all wrapped
up in a beautifully cinematic
three-minute commercial number 6
origami Extra gum props to this
marketing department they somehow
managed to find a story about the loss
of childhood the diminishing role of a
parent and the bond between a father and
a daughter in a pack of gum the
commercial starts with a father making
origami out of his pack of gum and
giving it to his young daughter
we then see him give her more origami
throughout the years
including the trying teenage ones before
the commercial ends with him discovering
a college-bound box full of his
creations the ad speaks to the
unbreakable connection between father
and daughter
and reinforces the idea that this bond
can never be broken even in the face of
physical separation number 5 Brotherhood
Budweiser Budweiser sure knows how to
sell beer like the origami commercial
this Budweiser Brotherhood ad explores
the joyful pain of having kids more
horses grow up it tells the story of a
man who raises a prized horse before
reluctantly giving it to Budweiser
he then visits Chicago to see the
Clydesdales parade but it’s disappointed
when his horse doesn’t recognize him
however it then turns around and spots
him and that’s when the waterworks start
the image of the horse barreling down
the empty street is a little theatrical
sure but it’s also painfully sentimental
who hasn’t missed an animal and who
doesn’t immediately tear up upon a
joyful reunion between two lifelong
partners
number four graffiti Pfizer this
commercial for pharmaceutical
corporation Pfizer begins like a
lecturing PSA as a man runs around town
spray-painting various walls he then
returns home to his disappointed mother
and six sister however a little plot
twist then occurs once he opens the
blinds to his sister’s bedroom we see
that a spray painting was for a good
cause
as he’s painted an optimistic message on
the walls visible from his sister’s
window the message is that we need more
than medication to get better
including encouragement and love it’s
not a new concept by any means but it’s
told in a beautiful manner complete with
soaring music good acting and some
spectacular artwork number three be the
answer ASPCA yep you knew this would be
on here while they don’t air as often
anymore these commercials were the bane
of a TV watchers existence they
consisted of sad music while tales of
animal abuse were voiced and forlorn
animals stared into the camera their
eyes pleading for help it even showed
videos of injured animals strongly
implied to be victims of abuse from
their owners while many people likely
changed the channel when these ads came
on they were in fact hugely successful
raising 30 million dollars in just two
years sometimes you got to be blunt if
you want to inspire change and these
commercials were as painfully blunt
about animal welfare as possible
[Applause]
[Music]
number two pictures of you the transport
accident commission Victoria speeding is
one of the most preventable causes of
death and this heartbreaking commercial
make sure you know it the commercial
begins with dirge like piano music
accompanying shots of buildings and
photos it then segues to showing
numerous people most of the middle-aged
or elderly sorrowfully looking at
pictures of their deceased family
members to cement its status as one of
the saddest commercials ever it finishes
on close-ups of these crying individuals
and the names and ages of the deceased
it’s a dispiriting and hopelessly bleak
campaign but it gets the point across
and will definitely make you think twice
about speeding
number one silence of love Thai life
insurance between our number one pick
and they’re painfully sad forget-me-nots
add it it seemed that Thailand has truly
mastered the art of making emotional
commercials our number one tear-jerking
commercial tells the story of a young
girl who resents her father for being a
mute and who is bullied for being his
child she then attempts to commit
suicide and her panicked father donates
blood to save her it’s both a painfully
tragic and uplifting story elegantly
told through spectacular wordless acting
narration and music it also makes a very
strong argument for avoiding Network
television while watching TV in Thailand
unless you’re looking for a good cry
after Mimi partied it is that my paw
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