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Top 10 Misleading Marketing Tactics


like many man I was intrigued by the
idea of male enhancement but I wasn’t
going to take just any peel these ads
might sound convincing but they’re just
too good to be true
welcome to watchmojo.com and today we’re
counting down our picks for the top ten
misleading marketing tactics I know this
company I love this company we stand
behind our products for this list we’ve
picked those common advertising themes
lines or techniques that are less than
truthful when it comes to the products
benefits and we couldn’t say it on TV
if it wasn’t true we’ve narrowed it down
not to specific advertisements but to
marketing tactics that repeat themselves
in ads from many different companies I
was skeptical about anything that was on
an Internet number 10 our website will
help you find love there are thousands
of dating sites only a harmony com is
the relationship site what I think of
you harmony I think of my wife ads for
dating websites make you think you can
easily find your soulmate with the click
of a mouse right join today and find
God’s match for you well not necessarily
although ads for these sites suggest a
rapid love connection it tends to be
more hit or miss with an emphasis on the
latter most big sites make big promises
about the scientific process behind
their matchmaking method at eHarmony we
use a scientific system to help you find
someone who’s looking for someone like
you but few actually reveal that method
to the public
worse yet some sites even create ghost
profiles to entrap newbie members so
daters beware now one of Britain’s
biggest internet dating companies has
admitted paying its employees to set up
hundreds of fake profiles to fool people
into handing over their money number 9
our food tastes as good as it looks
with fast food ads looks can be
deceiving while any food photography
employs a food stylist some companies
are less honest when it comes to what
they show versus what they serve for
example many real-life fast food
hamburgers are not nearly as appealing
as they look in commercials here you can
definitely see that there’s a size
difference but burgers aren’t the only
culprit for Subway $5 footlongs fell
short of their 12-inch promise and got
the company into hot water the suit
filed under the New Jersey Consumer
Fraud Act alleges it’s a deceptive
practice for Subway to advertise its
large sandwich as a footlong for Taco
Bell their seasoned beef prompted a
lawsuit because the seasoning was oats
and the beef was not 100% beef makes you
wonder why number 8 our cars perform
well on the road presenting the 385
horsepower 25 mile per gallon Hyundai
Genesis welcome to reality seeing ads
with sky-high production value for cars
that claim to have tons of horsepower
and are great on gas can make people
want to race out to buy the newest model
where there is a 420 horsepower v8
engine resistance is near impossible
however as appealing as all that sounds
it’s not always truthful just ask owners
of Hyundai’s and Kias from 2011 to 2013
over nine hundred thousand cars between
the two companies were advertised with
exaggerated gas mileage with some off by
as much as six miles this was an
expensive fit as Hyundai and Kia were
forced to reimburse customers for their
extra gas with prepaid debit cards
payment will be based on fuel price and
miles driven and the cards will include
a 15% bonus to make up for inconvenience
number 7 our miracle bracelet will heal
you perhaps the most talked about
wellness product of our time worn by
over 1 million people who want to feel
better and live a more active life when
this bit of modern snake oil first made
its way onto infomercials across North
America in the early
Eleni –im q42 Spain as soon as they put
on the bracelet once they put the Q ray
on within a matter of days things
changed dramatically except there was
one little catch it didn’t in fact in
2008 the company behind the bracelet was
told they must pay up to 87 million
dollars back to the consumers they
swindled burning it up after the US
Federal Trade Commission filed a suit
since there were no scientific studies
to back up the bracelets claims the cure
a bracelet works to balance your own
negative and positive energy forces
optimizing your bio energy to provide an
overall sense of well-being the refund
checks came a few years later can a
simple bracelet actually turn your life
around
yes we’re positive number 6 our system
will get you rich quick people from all
over the country and all walks of life
have already started doing this and now
we have people who have made themselves
a fortune doing this just part-time
recessions are the perfect time for scam
artists out to make a quick buck off
naive and desperate people these
innocent citizens may have seen ads on
Google or on TV and they sound pretty
appealing after all who wouldn’t want to
work at home and make a ton of cash or
go through their jewelry box and make a
mint I could get cash for this gold
medallion Oh me where to go down but
there’s one big problem
there’s scams the minute somebody’s
offering to sell you a job opportunity
you probably want to run the other way
for example legitimate work from home
jobs won’t ask you for money and real
gold buyers would pay much more for your
treasure when we showed our expert what
cash for gold said our jewelry was worth
this was his reaction with these you’ll
get poorer sooner than you’ll get richer
and in just a few minutes we can have
you completely setup and ready to go
don’t let another day pass you by
number 5 our product looks as good as
the ad how fast is the new Isuzu impulse
turbo
nine hundred and fifty miles per hour
sound if you’re truly gonna make a
customer happy about buying your product
size does matter at least in terms of
what it looks like on the box or in your
ad if you show a picture of your hotel
and it’s within steps of an important
landmark it better not be blocks away if
you’re microwavable dinner looks like a
feast it had better not look like a
carefully portioned pile of mush when on
a plate a case in point Swanson’s turkey
dinner unfortunately these are not even
close to the only culprits almost
nothing is as great as it looks in the
end and we couldn’t say it on TV if it
wasn’t true a Kivar is coming number
four our product will enhance your
manhood sex talk so what are we gonna
talk about in tonight’s show are you
ready I am so ready Frank we’re gonna
talk about a revolutionary new pill
called extends that can increase the
size of that certain part of the male
body and actually increase the man’s
pleasure as well when you buy a body
enhancement product you’re gonna want it
to enhance a certain body part really a
pill that can actually make a man larger
and increase his pleasure
that’s right what you’re not gonna want
is to end up involved in a potentially
embarrassing six million dollar cash
settlement
unfortunately for users of the male
herbal supplement extends that’s exactly
what happened Wow
just how much enhancing does extends do
that’s male enhancement all right
despite ads with NASCAR drivers NFL
coaches and porn star ron jeremy
promoting the pills they didn’t give
buyers as much bang for their buck as
they would have liked the size really
matter I can already tell you the answer
to that question frame number three our
food is all-natural with a balanced
breakfast
milk a piece of fruit and two pieces of
toast with Nutella it’s amazing what
they can do if you’ve seen a food ad
before chances are you’ve seen one that
boasts certain health benefits that come
with it and chances are those claims are
mostly unsubstantiated seven whole
grains nothing artificial the way nature
intended it or at least they’re
stretching the definition of terms like
natural Kellogg’s Kashi frosted
mini-wheats
and rice krispies cereals don’t boost
your immunity or attentiveness clinical
study showed kids who had a filling
breakfast of frosted mini-wheats cereal
improve their attentiveness by nearly
twenty percent twenty percent okay
even I’m impressed by me nor are their
ingredients totally natural and that
left Kellogg’s in trouble customers who
bought this cereal between January 28th
2009 and October 1st 2009 if you can
even remember that far back you’re
eligible for a refund plus things like
diamond of California brand walnuts palm
wonderful juice activia yogurt and
Splenda aren’t miracle foods either
ending with many companies involved in
class-action lawsuits CSPI complains
vitamin waters advertising deceptively
promotes the product as healthy by
claiming that certain types of the drink
can among other things quote reduce risk
for eye disease or promote healthy
joints number two our beauty product
will turn back time is it it’s my face
with regards to ads for makeup products
thinking critically is one of the best
things you could possibly do especially
since there’s a possibility of digital
retouching in the ads we took the ads to
color works in New York City makeup and
eyelashes were done everything was
smooth out skin was totally smooth out
there are no lines crow’s feet no laugh
lines at all and if you need proof of
that just look at the ads for Olay
Definity eye cream with former British
model Twiggy or the Lancome ads with
Julia Roberts which were both called out
by British authorities for adding to the
public’s body image problems and for
misrepresenting the products add proven
formula you always hear about is usually
just the opposite today this advert for
an anti-aging cream
has been banned by the Advertising
Standards Authority for being misleading
because Twiggy had her wrinkles removed
by a computer before we reveal our top
pick here are a few honorable mentions
we asked over 3,000 doctors to review
5-hour energy and what they said is
amazing over 73 percent who reviewed
5-hour energy said they would recommend
a low-calorie energy supplement to their
healthy patients who use energy
supplements Betty Crocker fruit flavored
snacks less than 100 calories and made
with real fruit so what I tell them only
splash has 100% of both vitamins A and C
that it’s good for him because it’s from
v8 number one our product will help you
lose weight fast we’re kicking it off
with what I believe is one of the most
important discoveries we’ve made to help
you burn fat faster green coffee bean
extract whether it’s diet pills that are
supposed to help you drop pounds with no
other lifestyle changes creams that
apparently slim you down body confidence
in a tube or shoes that are marketed to
help you lose weight and tone up there
are few advertising tactics more
misleading than this now you can get in
shape without setting foot in a gym
workout while you walk new from Skechers
in the case of Skechers they’re
deceptive ad campaign for their shape up
shoes resulted in a 40 million dollar
settlement in the US while Reebok was
forced to pay 25 million to disappointed
customers of their similar easy tone
shoes
Reebok easy tone with balance ball
inspired technology better legs and a
better butt with every step just goes to
show there’s nothing quite like eating
well and exercising regularly
Skechers advertised that the shoes were
special that they would make the wear
fit and toned simply by wearing them
when in fact that wasn’t true do you
agree with our list what do you think is
the most misleading marketing tactic of
all time give me another bottle no
really
anyone can take this even this guy over
here hey you can take this with new top
10s published every day be sure to
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Club my goals name
have a baby dad my gold you’re at my
gold P my gold hip replacement we
mountain galbi
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