they seem like good ideas at the time
welcome to watchmojo.com and today we’ll
be counting down the top 10 marketing
mishaps in history number 10 McDonald’s
and the 1984 Olympics McDonald’s when
the u.s. wins you win contest mint free
food based on the United States medal
count at the 84 Olympics gold got you a
Big Mac silver mint fries and bronze won
you a coke the problem
the Soviets boycotted that year and the
u.s. took home 174 medals including 83
golds because when the US bottom line
don’t run a campaign where you can’t
control how much free stuff you’re
giving away number 9 Facebook beacon in
2007 Mark Zuckerberg and Facebook
launched beacon which allowed users
activity around the web to be shared
with advertisers controversy erupted
immediately and the initiative was
eventually shelved but not before
Facebook’s reputation with privacy
watchdogs was significantly damaged
number 8 Burger King creepy monarch
that’s right the double croissan’wich
we go king someone will need to explain
how waking up next to this guy could
ever be a good thing BK tried to
resurrect this mascot with the wakeup
with the king campaign the character was
so creepy it crossed over into funny I
guess and went viral however the
campaign did not perk up sluggish sales
so the Kings reign ended in 2011 number
7 Snickers mister T add a pity the fool
that came up with this commercial watch
mr. t as he hunts down his prey a
slightly effeminate speed Walker mr. T
evidently does not think men should
speed walk so he shoots Snickers at him
until he runs you a disgrace to the man
race it’s time to run like a real man
gay rights groups did not see thee as
humor and accuse the company of
approving of discrimination it was
quickly pulled number 6
skittles touch the rainbow campaign hey
Tim show Joel how everything you touch
turns into skittles this skittles
campaign start a man who could turn
anything into skittles by touching it
sounds cute right awesome is it awesome
well you can’t hold your newborn baby
boy in your arms until you realize the
guy actually killed every person he ever
came into contact with I met a man on
the bus today I shook his hand he’ll
never see his family again don’t worry
these marketers redeemed themselves by
using the same touch the rainbow theme
in a series of interactive online videos
you really can’t lose with cats on the
Internet number five aids diet candy but
they died ate less so the weight came
off
well this one’s obvious aids diet candy
was a popular appetite suppressant in
the 1970s that quickly dropped off once
the AIDS virus started to spread it
really could not have been more
unfortunate that a candy that was
supposed to help people lose weight had
a name similar to a disease that among
other things caused intense weight loss
why not try aids they work number for
Honda Asha mo doesn’t want a robot Honda
tried to appeal to the sci-fi lover in
us all with Asha mo which was designed
to help people with low mobility it was
actually a great idea if only they could
execute here’s a tip Honda you should
probably make sure your machine can walk
upstairs before demoing it for the world
fail number three Netflix is Qwikster
rebranding in 2011 Netflix was the go-to
service for video rental and was riding
high at a market value of sixteen
billion dollars Hugh the dumb decision
the company decided to embrace digital
downloads which meant shunning their
core dvd-by-mail business and
splintering it off into Qwikster
customers dropped the service and droves
and by year’s end netflix boasted a
market cap of less than four billion
number two Ford Edsel Ford built so much
hype leading to their 1957 release of
the Edsel it worked against them they
could not deliver the goods actually
tons of things made the Etzel an
unmitigated failure the name sucked the
car was but ugly and Edsel was competing
with another division of Ford Mercury
quality issues were the final nail in
the coffin and Ford was out four hundred
million dollars by the end number one
New Coke introducing the new taste of
coca-cola the best coca-cola ever that’s
all I’m going to say in fact that’s all
I have to say no more words taking the
top spot on our list is a case of if it
ain’t broke don’t fix it
it was 1985 coca-cola was winning the
cola wars but for whatever reason they
decided to pour time and money into
developing a better
tasting beverage new coke one blind
taste tests against Pepsi and even
classic coke but when it was launched on
April 23rd the public responded with a
resounding no it was yanked from stores
by July while most considered new coke a
huge disaster it did manage to get
people caring about coca-cola classic
again so that’s something really I’m
sorry there have been lots more
marketing disasters which were the ones
that made you scratch your head and
wonder what were they thinking
welcome to watchmojo.com and today we’ll
be counting down the top 10 marketing
mishaps in history number 10 McDonald’s
and the 1984 Olympics McDonald’s when
the u.s. wins you win contest mint free
food based on the United States medal
count at the 84 Olympics gold got you a
Big Mac silver mint fries and bronze won
you a coke the problem
the Soviets boycotted that year and the
u.s. took home 174 medals including 83
golds because when the US bottom line
don’t run a campaign where you can’t
control how much free stuff you’re
giving away number 9 Facebook beacon in
2007 Mark Zuckerberg and Facebook
launched beacon which allowed users
activity around the web to be shared
with advertisers controversy erupted
immediately and the initiative was
eventually shelved but not before
Facebook’s reputation with privacy
watchdogs was significantly damaged
number 8 Burger King creepy monarch
that’s right the double croissan’wich
we go king someone will need to explain
how waking up next to this guy could
ever be a good thing BK tried to
resurrect this mascot with the wakeup
with the king campaign the character was
so creepy it crossed over into funny I
guess and went viral however the
campaign did not perk up sluggish sales
so the Kings reign ended in 2011 number
7 Snickers mister T add a pity the fool
that came up with this commercial watch
mr. t as he hunts down his prey a
slightly effeminate speed Walker mr. T
evidently does not think men should
speed walk so he shoots Snickers at him
until he runs you a disgrace to the man
race it’s time to run like a real man
gay rights groups did not see thee as
humor and accuse the company of
approving of discrimination it was
quickly pulled number 6
skittles touch the rainbow campaign hey
Tim show Joel how everything you touch
turns into skittles this skittles
campaign start a man who could turn
anything into skittles by touching it
sounds cute right awesome is it awesome
well you can’t hold your newborn baby
boy in your arms until you realize the
guy actually killed every person he ever
came into contact with I met a man on
the bus today I shook his hand he’ll
never see his family again don’t worry
these marketers redeemed themselves by
using the same touch the rainbow theme
in a series of interactive online videos
you really can’t lose with cats on the
Internet number five aids diet candy but
they died ate less so the weight came
off
well this one’s obvious aids diet candy
was a popular appetite suppressant in
the 1970s that quickly dropped off once
the AIDS virus started to spread it
really could not have been more
unfortunate that a candy that was
supposed to help people lose weight had
a name similar to a disease that among
other things caused intense weight loss
why not try aids they work number for
Honda Asha mo doesn’t want a robot Honda
tried to appeal to the sci-fi lover in
us all with Asha mo which was designed
to help people with low mobility it was
actually a great idea if only they could
execute here’s a tip Honda you should
probably make sure your machine can walk
upstairs before demoing it for the world
fail number three Netflix is Qwikster
rebranding in 2011 Netflix was the go-to
service for video rental and was riding
high at a market value of sixteen
billion dollars Hugh the dumb decision
the company decided to embrace digital
downloads which meant shunning their
core dvd-by-mail business and
splintering it off into Qwikster
customers dropped the service and droves
and by year’s end netflix boasted a
market cap of less than four billion
number two Ford Edsel Ford built so much
hype leading to their 1957 release of
the Edsel it worked against them they
could not deliver the goods actually
tons of things made the Etzel an
unmitigated failure the name sucked the
car was but ugly and Edsel was competing
with another division of Ford Mercury
quality issues were the final nail in
the coffin and Ford was out four hundred
million dollars by the end number one
New Coke introducing the new taste of
coca-cola the best coca-cola ever that’s
all I’m going to say in fact that’s all
I have to say no more words taking the
top spot on our list is a case of if it
ain’t broke don’t fix it
it was 1985 coca-cola was winning the
cola wars but for whatever reason they
decided to pour time and money into
developing a better
tasting beverage new coke one blind
taste tests against Pepsi and even
classic coke but when it was launched on
April 23rd the public responded with a
resounding no it was yanked from stores
by July while most considered new coke a
huge disaster it did manage to get
people caring about coca-cola classic
again so that’s something really I’m
sorry there have been lots more
marketing disasters which were the ones
that made you scratch your head and
wonder what were they thinking
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