a single moment can change everything
welcome to watchmojo.com and today we’re
counting down our picks for the top 10
moments in the music industry we got
something to help you keep MTV at your
fingertips it’s the MTV dial position
sticker stick it on your stereo dial and
it marks the exact spot where our sound
comes in for this list we’re not taking
a look at musical performances or
infamous moments those deserve lists of
their own instead we’ve sought out the
moments that most significantly impacted
the music industry itself these moments
are the game changers put on a Walkman
and see the world in a whole new light
number 10 Kelly Clarkson is the first
American Idol the winner of American
Idol 2002 is Kelly Jackson picture a
time when there were no TV music
competitions yes such a time really did
exist in 2002 American Idol took America
by storm first finding a balancing act
between tragically funny and genuinely
impressive auditions and then blowing
America away with amazing performances
week after week by seemingly everyday
average people
it just takes too
the first artist stealer hearts was 20
year old Kelly Clarkson voted to victory
by fans
Clarkson became the first American Idol
finishing off a season that launched a
phenomenon Kelly take a second and just
tell us how you feel what’s on your mind
right now as you are the American Idol
while it may be off the air now this
monumental moment gave hopeful singers
somewhat of a shortcut to stardom and
change the way the International
superstars were crafted
number nine you to zoo TV tour
seeking a new identity at musical
direction u2 reinvented themselves for
this two year worldwide tour what they
didn’t know was that in changing
themselves they were also changing the
way touring was done on his
the band wanted to abandon their
straight-edged image so they got rid of
their strict stage designs and opted for
an elaborate setup designed for sensory
overload
representing the despair television
often seen in dystopian films the stage
was filled with large screens projecting
sharp cutting close-ups of the band and
pre-recorded film footage live broadcast
and electronic headlines
it wasn’t just a concert it was a
multimedia event the effects of which
are still present in live shows today
number eight Paola scandal ah Paola
sweet sweet record company mula for
spinning a few Tunes nothing wrong with
that except it’s illegal when the payola
scandal broke in the late 1950s it shook
the music world and the US Congress held
an in-depth investigation that accused
the biggest names of the day including
DJ Alan Freed and TV host Dick Clark
television radio came along Paola came
up this jockeys would play records for
pay was well known bigger still was how
Paola influenced the music scene with
Paola in the background during the early
careers of rock and roll’s recognized
pioneers it’s impossible to determine
just how much of pop culture was shaped
by bribes slipped inside a record sleeve
number seven the introduction of VEVO
this music video streaming service
seemingly popped out of nowhere one day
the internet was full of grainy low-res
music videos the next they were all
there in glossy glorious high-res some
coming
duh
offering content from Universal Sony
Music and a collection of smaller labels
VEVO improved the music experience for
all involved while fans were unhappy
with the service at first they finally
had easy access to high quality videos
meanwhile labels decrease the amount of
unlicensed content on the web
ciao
vevo also attracted high-end advertisers
so more money rolled into the one-stop
shop helped artists and labels while
managing not to alienate fans a very
rare feat in the digital age
number six billboard changes charts to
actual sales prior to the mid-1990s the
Billboard charts weren’t necessarily
reflective of popular opinion among fans
it had some sort of semblance of the
right idea but changes needed to be made
at the time new singles could chart
based solely on radio airplay in
September of 1995 billboard chainstitch
charts to reflect both a singles radio
airplay and sales a combo that better
reflected the songs popularity combining
these factors reduced label influence
and placed more power in the hands of
fans a few years later billboard again
restructured its formula to allow songs
that weren’t commercially released
singles again hoping little-known songs
get a foothold number 5 the release of
Napster the real Shawn Parker may or may
not have had the good looks and suave
charm of Justin Timberlake I found it
Napster but what we do know is that in
1999 at the age of 19 he and co-founder
Shaun and John Fanning shook the
foundations of the music industry with
Napster the first groundbreaking audio
peer-to-peer file-sharing service
Napster let users share their mp3 files
with others for free
it just seemed from every and every way
it seemed like a better system all of a
sudden the music game was online whether
the industry wanted it or not
Parker the face that launched a thousand
lawsuits had to defend Napster against
Recording Industry Association of
America every major label and of course
Metallica
war was waged but Napster’s damage was
already done music was now online there
wasn’t a whole lot I can do about it
it’s sort of it sort of was what it was
the company needed to make a clean break
from its past and trying to move forward
um and so I sort of realized that that
was the N number for Apple introduces
iTunes you agree that Apple may charge
your credit card or PayPal account for
any products purchased in the iTunes
Store can somebody please explain to me
what is going on for every action there
is an equal and opposite reaction for
Sean Parker’s Napster there was Apple’s
iTunes rooted in 1998 Sound Jam MP Apple
purchased the service in 2000 modified
its coding and released it to the public
a year later iTunes met music fans
online moving purchasing power to the
internet it was the internet’s
counteractive measure against
peer-to-peer sites like Napster
servicing listeners who had moved on
from CDs to mp3 players with an online
presence the industry cut down on
illegal downloads and also offered new
options like the ability to purchase
individual songs that were not singles
and soon the purchasing of music videos
pitted against illegal downloads iTunes
helped save the industry from collapse
number three the Walkman the Sony
Walkman the wound hasn’t been the same
since the story goes like this
a co-founder of a major consumers
electronics company let’s call it Sony
and let’s call him
Masaru Ibuka wanted a way to listen to
operas on long trans-pacific flights he
talks about it with one of his audio
engineers nobatoshi Kihara and one year
later in 1979 the world has its first
Walkman a brand name turned generic
trademark the Walkman was originally a
portable audio cassette tape player
marketed to the public accurately as a
new way to listen to music on the go
portable and easy to store it changed
music as it let listeners enjoy their
favorite songs anywhere they went never
has so much genius
been coached in his so little space
number two the launch of mtv video
killed the radio star the Buggles hit
was the first music video shown when MTV
launched on August 1st 1981 but was it
true while MTV did derail the careers of
some and rocketed more visually friendly
artists into superstardom the idea of a
music video wasn’t new
but around-the-clock coverage was MTV
works like a radio station providing 24
hours of music and personality through
its VJs or video jockeys suddenly MTV
not the radio became the new hub for
everything music and almost immediately
sales reflected MTV’s playlists will be
doing for TV
what fm did for radio now visuals were
just as important as the music itself
just take a look at MJ’s 1.5 million
dollar bestseller thriller we can all
thank MTV for that
before we reveal our number one pick
here are a few honorable mentions
celebrating 10 years of the compact disc
from the people who invented Sony
somewhere there’s music
Cuffy the tune somewhere there’s ever
haha number one the phonograph is
invented can you imagine a world where
if you wanted to listen to music the
only way was to catch it live no iPods
no Spotify no radios no CD or cassette
players no boom boxes no nothing just
your neighbors singing in the shower
that world existed but not after Thomas
Edison you know the lightbulb guy
invented the phonograph in 1877 the
phonograph wasn’t the first device to
record audio it was the first effective
one and the only one that could
reproduce recorded audio it gave artists
the ability to record thanks the ability
to listen and most importantly it gave
music accessibility in every way the
phonograph redefined music and
essentially started the industry
so do you agree with our list what
moment do you think most impacted the
music industry we’ll be right back to
introduce the other VJs and the other
folks who are going to be with us on MTV
for more fascinating top tens published
daily be sure to subscribe to
watchmojo.com there are certainly no
losers tonight
welcome to watchmojo.com and today we’re
counting down our picks for the top 10
moments in the music industry we got
something to help you keep MTV at your
fingertips it’s the MTV dial position
sticker stick it on your stereo dial and
it marks the exact spot where our sound
comes in for this list we’re not taking
a look at musical performances or
infamous moments those deserve lists of
their own instead we’ve sought out the
moments that most significantly impacted
the music industry itself these moments
are the game changers put on a Walkman
and see the world in a whole new light
number 10 Kelly Clarkson is the first
American Idol the winner of American
Idol 2002 is Kelly Jackson picture a
time when there were no TV music
competitions yes such a time really did
exist in 2002 American Idol took America
by storm first finding a balancing act
between tragically funny and genuinely
impressive auditions and then blowing
America away with amazing performances
week after week by seemingly everyday
average people
it just takes too
the first artist stealer hearts was 20
year old Kelly Clarkson voted to victory
by fans
Clarkson became the first American Idol
finishing off a season that launched a
phenomenon Kelly take a second and just
tell us how you feel what’s on your mind
right now as you are the American Idol
while it may be off the air now this
monumental moment gave hopeful singers
somewhat of a shortcut to stardom and
change the way the International
superstars were crafted
number nine you to zoo TV tour
seeking a new identity at musical
direction u2 reinvented themselves for
this two year worldwide tour what they
didn’t know was that in changing
themselves they were also changing the
way touring was done on his
the band wanted to abandon their
straight-edged image so they got rid of
their strict stage designs and opted for
an elaborate setup designed for sensory
overload
representing the despair television
often seen in dystopian films the stage
was filled with large screens projecting
sharp cutting close-ups of the band and
pre-recorded film footage live broadcast
and electronic headlines
it wasn’t just a concert it was a
multimedia event the effects of which
are still present in live shows today
number eight Paola scandal ah Paola
sweet sweet record company mula for
spinning a few Tunes nothing wrong with
that except it’s illegal when the payola
scandal broke in the late 1950s it shook
the music world and the US Congress held
an in-depth investigation that accused
the biggest names of the day including
DJ Alan Freed and TV host Dick Clark
television radio came along Paola came
up this jockeys would play records for
pay was well known bigger still was how
Paola influenced the music scene with
Paola in the background during the early
careers of rock and roll’s recognized
pioneers it’s impossible to determine
just how much of pop culture was shaped
by bribes slipped inside a record sleeve
number seven the introduction of VEVO
this music video streaming service
seemingly popped out of nowhere one day
the internet was full of grainy low-res
music videos the next they were all
there in glossy glorious high-res some
coming
duh
offering content from Universal Sony
Music and a collection of smaller labels
VEVO improved the music experience for
all involved while fans were unhappy
with the service at first they finally
had easy access to high quality videos
meanwhile labels decrease the amount of
unlicensed content on the web
ciao
vevo also attracted high-end advertisers
so more money rolled into the one-stop
shop helped artists and labels while
managing not to alienate fans a very
rare feat in the digital age
number six billboard changes charts to
actual sales prior to the mid-1990s the
Billboard charts weren’t necessarily
reflective of popular opinion among fans
it had some sort of semblance of the
right idea but changes needed to be made
at the time new singles could chart
based solely on radio airplay in
September of 1995 billboard chainstitch
charts to reflect both a singles radio
airplay and sales a combo that better
reflected the songs popularity combining
these factors reduced label influence
and placed more power in the hands of
fans a few years later billboard again
restructured its formula to allow songs
that weren’t commercially released
singles again hoping little-known songs
get a foothold number 5 the release of
Napster the real Shawn Parker may or may
not have had the good looks and suave
charm of Justin Timberlake I found it
Napster but what we do know is that in
1999 at the age of 19 he and co-founder
Shaun and John Fanning shook the
foundations of the music industry with
Napster the first groundbreaking audio
peer-to-peer file-sharing service
Napster let users share their mp3 files
with others for free
it just seemed from every and every way
it seemed like a better system all of a
sudden the music game was online whether
the industry wanted it or not
Parker the face that launched a thousand
lawsuits had to defend Napster against
Recording Industry Association of
America every major label and of course
Metallica
war was waged but Napster’s damage was
already done music was now online there
wasn’t a whole lot I can do about it
it’s sort of it sort of was what it was
the company needed to make a clean break
from its past and trying to move forward
um and so I sort of realized that that
was the N number for Apple introduces
iTunes you agree that Apple may charge
your credit card or PayPal account for
any products purchased in the iTunes
Store can somebody please explain to me
what is going on for every action there
is an equal and opposite reaction for
Sean Parker’s Napster there was Apple’s
iTunes rooted in 1998 Sound Jam MP Apple
purchased the service in 2000 modified
its coding and released it to the public
a year later iTunes met music fans
online moving purchasing power to the
internet it was the internet’s
counteractive measure against
peer-to-peer sites like Napster
servicing listeners who had moved on
from CDs to mp3 players with an online
presence the industry cut down on
illegal downloads and also offered new
options like the ability to purchase
individual songs that were not singles
and soon the purchasing of music videos
pitted against illegal downloads iTunes
helped save the industry from collapse
number three the Walkman the Sony
Walkman the wound hasn’t been the same
since the story goes like this
a co-founder of a major consumers
electronics company let’s call it Sony
and let’s call him
Masaru Ibuka wanted a way to listen to
operas on long trans-pacific flights he
talks about it with one of his audio
engineers nobatoshi Kihara and one year
later in 1979 the world has its first
Walkman a brand name turned generic
trademark the Walkman was originally a
portable audio cassette tape player
marketed to the public accurately as a
new way to listen to music on the go
portable and easy to store it changed
music as it let listeners enjoy their
favorite songs anywhere they went never
has so much genius
been coached in his so little space
number two the launch of mtv video
killed the radio star the Buggles hit
was the first music video shown when MTV
launched on August 1st 1981 but was it
true while MTV did derail the careers of
some and rocketed more visually friendly
artists into superstardom the idea of a
music video wasn’t new
but around-the-clock coverage was MTV
works like a radio station providing 24
hours of music and personality through
its VJs or video jockeys suddenly MTV
not the radio became the new hub for
everything music and almost immediately
sales reflected MTV’s playlists will be
doing for TV
what fm did for radio now visuals were
just as important as the music itself
just take a look at MJ’s 1.5 million
dollar bestseller thriller we can all
thank MTV for that
before we reveal our number one pick
here are a few honorable mentions
celebrating 10 years of the compact disc
from the people who invented Sony
somewhere there’s music
Cuffy the tune somewhere there’s ever
haha number one the phonograph is
invented can you imagine a world where
if you wanted to listen to music the
only way was to catch it live no iPods
no Spotify no radios no CD or cassette
players no boom boxes no nothing just
your neighbors singing in the shower
that world existed but not after Thomas
Edison you know the lightbulb guy
invented the phonograph in 1877 the
phonograph wasn’t the first device to
record audio it was the first effective
one and the only one that could
reproduce recorded audio it gave artists
the ability to record thanks the ability
to listen and most importantly it gave
music accessibility in every way the
phonograph redefined music and
essentially started the industry
so do you agree with our list what
moment do you think most impacted the
music industry we’ll be right back to
introduce the other VJs and the other
folks who are going to be with us on MTV
for more fascinating top tens published
daily be sure to subscribe to
watchmojo.com there are certainly no
losers tonight
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