[Music]
once you see it you can never unsee it
welcome to watchmojo.com and today we’re
counting down our picks for the top 10
hidden messages in famous logos for this
list we’re taking a look at well-known
logos from the worlds of sport
technology and commerce and uncovering
their lesser-known meanings number 10
Tostitos Tostitos are a must-have on
movie night and a campout classic but if
you’re ever unsure of exactly how to eat
them then just take a look at the
packaging the second and third tees are
actually people like you and me or
whoever else you happen to be sharing
with while above the eye there’s a bowl
of red flavoured dip we’re guessing
salsa and the triangle of yellow is a
Tostitos chip itself the only thing this
logo doesn’t tell us is how to snackers
are able to split one chip that’s a
serious friendship test right there you
really know how to throw a party Travis
you got that right number nine
look Tour de France in bicycle Racing’s
flagship event we find one of the
cleverest rebrands in recent history
French designers joelle gained all
created the Tour de France logo for the
2003 race which was also the 100th
anniversary of the Tour a breakaway from
the events once corporate looking crest
it features a dynamic font and a dash of
yellow in line with the famous Jersey
given to the race leader after each
stage of the event but look closely at
the yellow circle and the R that
overlaps it and see a cyclist hunched
over his front wheel it’s subtle but
it’s brilliant
number eight Wendy’s from the sublime to
the subliminal fast-food chain Wendy’s
rethought its logo in 2012 freshening up
its freckle-faced mascot and opting for
a casual font Wendy’s signature smile
remains as does her ruffled collar but
the button has been moved ever so
slightly upwards no big deal you might
say but the new shape appears to spell
out the letters M om as in mom as in our
food is as good as mom’s home cooking
company execs say the hidden link is
unintentional but logo buffs are
positive it was done on purpose either
way it gives a whole new meaning to
parental guidance
make new friends right sure number seven
McDonald’s the famous golden arches
haven’t always been the symbol of choice
for McDonald’s when the fast-food giant
started in the 1940s the brand mascot
was speedy a quick to serve chef with a
smile the arches were an architectural
design initially used for the first
franchise stores in the 50s the M or
golden arches logo came next and is now
one of the most recognizable insignias
on the planet but some believe the M is
more than just a starting letter
according to psychologist Lewis chessmen
the shape works wonders on the
subconscious and reminds customers of a
pair of nourishing breasts those of
mother McDonald’s in particular are you
staring at that you must be thinking the
same thing I am it lunch what do you
suppose Ronald would make of that I mean
I want to squeeze him huh mama number
six the Bronx Zoo
sometimes it’s in the white space of a
logo where the really clever stuff
happens at first glance the sign for the
Bronx Zoo is a silhouette of two
giraffes and three birds in flight but
look closer at the negative space and
you see a city skyline made up of NYC
inspired skyscrapers not only is this
logo a clever use of shape but it also
perfectly sums up what the Bronx Zoo is
all about magnificent animals in the
middle of a metropolis the zoo changed
its branding in 2015 in line with the
Wildlife Conservation Society a
conservation organization that manages
it but the giraffes of the past are
still genius I’m calling in sick
but I found a brown
spot on my shoulder right here see right
there you see number five Apple the
story behind the Apple logo is an ever
changing one some theories say that it
represents knowledge based on the
biblical connection to Adam Eve in the
Garden of Eden as well as an apple being
Isaac Newton’s inspiration the orb which
fell from the heavens inspired Newton’s
life’s work work that incurred the wrath
of the church logo designer Rob Jon off
has previously insisted that the image
was only made with aesthetics in mind
are you Steve Jobs what hold on a second
are you the billionaire owner of Apple
computers no oh okay
other whispers from the tech giant’s
suggests the symbol is a nod to computer
science pioneer Alan Turing who died
eating an apple laced with cyanide
therefore inspiring the bite out of
apples logo thank you
I like apples however jenoff says the
bite is only to give a sense of scale
when asked if the link to touring was
true Steve Jobs famously replied quote
god we wish it were number for
baskin-robbins company initials pink and
blue lettering there’s nothing else to
it right wrong the logo for the world’s
biggest chain of ice cream specialty
shops Baskin Robbins also incorporates
the brand signature claim to 31 flavors
one for every day of the month we don’t
we don’t make that pretzel hot pretzel
like mustard your mustard dip ice cream
that’s the rub if you read only the pink
part then the magic number magically
appears it’s an uncomplicated message
which really is hidden in plain sight
of course since company founders Burton
herbs set out their stall in 1945
hundreds of unique flavor combinations
have been created but at baskin-robbins
ice cream Ecore the original number
still holds up
don’t walk to your nearest
baskin-robbins ice cream store where the
flavor of the month is in unbend ice
cream number-three Toblerone born out of
barren in switzerland
Toblerone remembers its roots with its
logo which features the city’s
Matterhorn mountain but Baron is also
the city of bears which is why you can
find the animal hidden in the white
space on the mountainside it takes a
little while to adjust your eyes but
there’s definitely a bear there rearing
up on its hind legs oh you made it bad
it means you we’re just glad that the
real-life bears aren’t almost as big as
real-life mountains what a world that
would be nevertheless this logo could
justifiably double up as a local coat of
arms number two FedEx our runner up is
another awesome use of negative space
made all the better because the FedEx
logo seems so straightforward as a
global shipping company FedEx is a
courier service carrying items from A to
B whatever closet because we live or we
die by the clock we never turn that back
on if you were to sum up the company
using just one symbol that symbol would
be an arrow and if you ignore the
letters and just look at the white space
that’s exactly what you see between the
E and the X it’s so subtle it looks as
though it could have been an accident
but designers worldwide laud the FedEx
logo Lindon leader is to thank for the
world-famous word mark which has been a
graphic designers go-to ever since its
creation in 1994 teacup with the flower
on it broken nice move FedEx before we
unveil our number one pick here are some
honorable mentions
[Music]
number one amazon.com Wallis amazon.ca
what’s the website for that amazon.ca as
Earth’s most customer centric company
the Amazon logo is instantly
recognizable this makes it even more
impressive that it actually offers three
layers of hidden meaning first and most
obvious of all there’s a curved arrow to
symbolize the shipping of goods second
that same arrow doubles up as a smile
telling us that this brand of online
shopping is an enjoyable experience
finally and here’s where things get real
clever the arrow stretches from the a to
the Z of the brand name showing us that
there’s nothing which can’t be bought on
Amazon from an abacus to a zip line an
anvil to a zipper it’s all here and it’s
all covered by one clever logo do you
agree with our list
I can’t boy which logo with a hidden
message do you find fascinating form or
well hidden top 10s published every day
be sure to subscribe to watchmojo.com
Darby could you just take care of this
idiot thanks
[Music]
you
once you see it you can never unsee it
welcome to watchmojo.com and today we’re
counting down our picks for the top 10
hidden messages in famous logos for this
list we’re taking a look at well-known
logos from the worlds of sport
technology and commerce and uncovering
their lesser-known meanings number 10
Tostitos Tostitos are a must-have on
movie night and a campout classic but if
you’re ever unsure of exactly how to eat
them then just take a look at the
packaging the second and third tees are
actually people like you and me or
whoever else you happen to be sharing
with while above the eye there’s a bowl
of red flavoured dip we’re guessing
salsa and the triangle of yellow is a
Tostitos chip itself the only thing this
logo doesn’t tell us is how to snackers
are able to split one chip that’s a
serious friendship test right there you
really know how to throw a party Travis
you got that right number nine
look Tour de France in bicycle Racing’s
flagship event we find one of the
cleverest rebrands in recent history
French designers joelle gained all
created the Tour de France logo for the
2003 race which was also the 100th
anniversary of the Tour a breakaway from
the events once corporate looking crest
it features a dynamic font and a dash of
yellow in line with the famous Jersey
given to the race leader after each
stage of the event but look closely at
the yellow circle and the R that
overlaps it and see a cyclist hunched
over his front wheel it’s subtle but
it’s brilliant
number eight Wendy’s from the sublime to
the subliminal fast-food chain Wendy’s
rethought its logo in 2012 freshening up
its freckle-faced mascot and opting for
a casual font Wendy’s signature smile
remains as does her ruffled collar but
the button has been moved ever so
slightly upwards no big deal you might
say but the new shape appears to spell
out the letters M om as in mom as in our
food is as good as mom’s home cooking
company execs say the hidden link is
unintentional but logo buffs are
positive it was done on purpose either
way it gives a whole new meaning to
parental guidance
make new friends right sure number seven
McDonald’s the famous golden arches
haven’t always been the symbol of choice
for McDonald’s when the fast-food giant
started in the 1940s the brand mascot
was speedy a quick to serve chef with a
smile the arches were an architectural
design initially used for the first
franchise stores in the 50s the M or
golden arches logo came next and is now
one of the most recognizable insignias
on the planet but some believe the M is
more than just a starting letter
according to psychologist Lewis chessmen
the shape works wonders on the
subconscious and reminds customers of a
pair of nourishing breasts those of
mother McDonald’s in particular are you
staring at that you must be thinking the
same thing I am it lunch what do you
suppose Ronald would make of that I mean
I want to squeeze him huh mama number
six the Bronx Zoo
sometimes it’s in the white space of a
logo where the really clever stuff
happens at first glance the sign for the
Bronx Zoo is a silhouette of two
giraffes and three birds in flight but
look closer at the negative space and
you see a city skyline made up of NYC
inspired skyscrapers not only is this
logo a clever use of shape but it also
perfectly sums up what the Bronx Zoo is
all about magnificent animals in the
middle of a metropolis the zoo changed
its branding in 2015 in line with the
Wildlife Conservation Society a
conservation organization that manages
it but the giraffes of the past are
still genius I’m calling in sick
but I found a brown
spot on my shoulder right here see right
there you see number five Apple the
story behind the Apple logo is an ever
changing one some theories say that it
represents knowledge based on the
biblical connection to Adam Eve in the
Garden of Eden as well as an apple being
Isaac Newton’s inspiration the orb which
fell from the heavens inspired Newton’s
life’s work work that incurred the wrath
of the church logo designer Rob Jon off
has previously insisted that the image
was only made with aesthetics in mind
are you Steve Jobs what hold on a second
are you the billionaire owner of Apple
computers no oh okay
other whispers from the tech giant’s
suggests the symbol is a nod to computer
science pioneer Alan Turing who died
eating an apple laced with cyanide
therefore inspiring the bite out of
apples logo thank you
I like apples however jenoff says the
bite is only to give a sense of scale
when asked if the link to touring was
true Steve Jobs famously replied quote
god we wish it were number for
baskin-robbins company initials pink and
blue lettering there’s nothing else to
it right wrong the logo for the world’s
biggest chain of ice cream specialty
shops Baskin Robbins also incorporates
the brand signature claim to 31 flavors
one for every day of the month we don’t
we don’t make that pretzel hot pretzel
like mustard your mustard dip ice cream
that’s the rub if you read only the pink
part then the magic number magically
appears it’s an uncomplicated message
which really is hidden in plain sight
of course since company founders Burton
herbs set out their stall in 1945
hundreds of unique flavor combinations
have been created but at baskin-robbins
ice cream Ecore the original number
still holds up
don’t walk to your nearest
baskin-robbins ice cream store where the
flavor of the month is in unbend ice
cream number-three Toblerone born out of
barren in switzerland
Toblerone remembers its roots with its
logo which features the city’s
Matterhorn mountain but Baron is also
the city of bears which is why you can
find the animal hidden in the white
space on the mountainside it takes a
little while to adjust your eyes but
there’s definitely a bear there rearing
up on its hind legs oh you made it bad
it means you we’re just glad that the
real-life bears aren’t almost as big as
real-life mountains what a world that
would be nevertheless this logo could
justifiably double up as a local coat of
arms number two FedEx our runner up is
another awesome use of negative space
made all the better because the FedEx
logo seems so straightforward as a
global shipping company FedEx is a
courier service carrying items from A to
B whatever closet because we live or we
die by the clock we never turn that back
on if you were to sum up the company
using just one symbol that symbol would
be an arrow and if you ignore the
letters and just look at the white space
that’s exactly what you see between the
E and the X it’s so subtle it looks as
though it could have been an accident
but designers worldwide laud the FedEx
logo Lindon leader is to thank for the
world-famous word mark which has been a
graphic designers go-to ever since its
creation in 1994 teacup with the flower
on it broken nice move FedEx before we
unveil our number one pick here are some
honorable mentions
[Music]
number one amazon.com Wallis amazon.ca
what’s the website for that amazon.ca as
Earth’s most customer centric company
the Amazon logo is instantly
recognizable this makes it even more
impressive that it actually offers three
layers of hidden meaning first and most
obvious of all there’s a curved arrow to
symbolize the shipping of goods second
that same arrow doubles up as a smile
telling us that this brand of online
shopping is an enjoyable experience
finally and here’s where things get real
clever the arrow stretches from the a to
the Z of the brand name showing us that
there’s nothing which can’t be bought on
Amazon from an abacus to a zip line an
anvil to a zipper it’s all here and it’s
all covered by one clever logo do you
agree with our list
I can’t boy which logo with a hidden
message do you find fascinating form or
well hidden top 10s published every day
be sure to subscribe to watchmojo.com
Darby could you just take care of this
idiot thanks
[Music]
you
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