world has made its fair share of
mistakes welcome to watchmojo.com and
today we’ll be counting down our picks
for the top 10 failed Coke products
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this list we’re only looking at products
made by coca-cola which were unpopular
unremarkable or discontinued quickly
number 10 okay soda in the 1990s Gen
Xers were embracing anti-establishment
ideas and coca-cola decided they wanted
in so in 1993 they launched okay soda
with a haunting advertising campaign
featuring the slogan everything is going
to be okay with artwork by noted
alternative cartoonists Daniel Clowes
and Charles burns it’s not surprising to
hear that a giant corporation trying to
make an anti-corporate soft drink
completely failed and okay soda was well
canned buy coke a mere seven months
after its launch number nine vault by
2005 coca-cola grew tired of not having
a main competitor for Pepsi’s
long-established favorite soda Mountain
Dew
so that summer they released the vault a
bright green citrus flavored drink
eventually the original vault was joined
by other variants including vault 0 and
the charmingly titled vault red blitz
they lasted until the end of 2011
oddly enough fault wasn’t particularly
unpopular and there are many online
campaigns to try and persuade Coke to
bring it back into production number 8
green tea coke when food and beverage
companies wanted launch experimental
flavors they often do so in Japan
coca-cola is no exception in 2009 it was
announced that a brand new flavor was
going to be released exclusively in that
country soon competing with the limited
run Pepsi shiso who was marketed mostly
towards health-conscious young women
boasting antioxidants and the refreshing
aftertaste of yes green tea but things
didn’t go to plan and amid taste
complaints GTC was shelved for good and
never made it to the global marketplace
number 7 sprite remix this drink was
Coca Cola’s way of trying to break into
the hip hop and DJ subcultures in the
2000s hence the name remix this had all
the ingredients of regular sprite and
then some coming in three distinct
varieties tropical very clear in
something called Aruba jam by 2005 less
than two years since its introduction
the product line was discontinued but a
decade later it seems to
gotten a second chance in some capacity
as people started noticing sprite
tropical remix now called sprite
tropical mix showing up in some stores
number six coca-cola c2 today a healthy
eating and drinking is more important
than it’s ever been
but in 2004 coca-cola tried to get ahead
of the trend by launching this new
product with half the sugar and thus the
calories and carbs of coke classic it
was launched with a very aggressive
advertising campaign with people being
bombarded by posters banners and TV
commercials featuring the Queen song I
want to break free however only a year
after the launch of coca-cola c2 Coke
Zero was released and c2 suffered after
just three years it was retired for good
number five tab clear in the 1960s
coca-cola launched the diet soda tab
which became incredibly popular so
popular in fact that in 1992 they
released a new variety called tap clear
which promised the exact same flavor
with one crucial difference it was
completely transparent this step was
intended to challenge Crystal Pepsi
another transparent soft drink but it
didn’t go to plan and was discontinued
in 1994 the weirdest fact about tap
clear was that in the US it was only
sold in cans you’d think they’d have
wanted to use a plastic bottle to show
off how clear it was but apparently not
number four
Diet Coke Plus here’s the healthy trend
again this formulation contained
everything people already liked about
regular Diet Coke but with the addition
of various vitamins and antioxidants
this led it to be marketed as wait for
it Diet Coke with vitamins and minerals
but in 2008 the Food and Drug
Administration took issue and ruled that
the drink didn’t contain nearly enough
nutrients to justify calling itself Plus
Coke argued back that the word Plus
didn’t mean it was supposed to be
healthier but it was ultimately removed
from shelves in the US and 2011 although
you can still find it in Japan
number three vo when people drink milk
the one thing they think about is how
much they wish their milk tasted more
like soda right well that’s what
coca-cola thought when they launched
their fruit flavored carbonated milk
drink in 2009 vo came in four flavors
citrus burst peach mango Very Berry and
tropical colada and was described by a
coke copywriter as being like quote a
birthday party for a polar bear it was
such a huge failure that was never fully
introduced to markets and is now only
produced in very limited
quantities for sale in India it was even
dubbed one of the worst beverage ideas
in history by Time magazine number two
coca-cola black while trying to tap into
the luxury coffee market cope created
one of their weirdest products to date
with an unusually stylized name first of
all I don’t know if it’s actually
pronounced black because there’s like a
little weird route over the yeah
coca-cola black was a soda designed to
taste like expensive coffee coke also
tried to make it seem more appealing by
making it seem scarce err selling it in
announced bottles and only allowing
people to buy either one or four of
these bottles at a time and by most
accounts the taste was not great
interesting factoid when it was sold in
France it came in an aluminum bottle not
a can la number-one New Coke in 1985
coca-cola took drastic action to outdo
their competitors by launching new coke
which was essentially coke tweeked
tastes more like Pepsi this move is now
regarded as one of the biggest marketing
disasters in history it was only after a
huge public backlash and protests that
Coke reintroduced the original recipe
under the name coca-cola classic after a
mere three months they’re both yours the
new taste of coke and coca-cola classic
the company found out the hard way that
the people who preferred Pepsi wanted to
drink Pepsi and the people who prefer to
coke wanted to drink yeah you guessed it
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