[Music]
you can blame poor translation
unfortunate acronyms or a bad sense of
humor for these odd marketing choices
welcome to watchmojo.com and today we’re
counting down our picks for the top ten
unfortunate product names for consumer
goods when cold weather fun leads to
chest cold discomfort just rub on bengay
to bring sore aching muscles quick
soothing radiant action relief for this
list we’re looking at those consumer
products we thought about purchasing but
whose names cause us to giggle we’re
only interested in real products so
nothing from works of fiction
we’re also excluding novelty products
that are designed first and foremost to
make people laugh and finally food
products won’t be considered since
that’s a list for another day
note that the products here are not
necessarily bad we’re only interested in
evaluating their cringe-worthy names now
with the tiddy bear I really enjoy
traveling again number 10 come haircare
things seem to work until I found calm
hair care products doesn’t matter if you
spell it with a K or a C it comes out
sounding the same when you say it out
loud or put it in a shampoo bottle when
you produce a line of creamy haircare
products you have to assume that people
are gonna put it in their hair is that
hair gel yeah
great no no no do you have no I just ran
out the intended use of this product
coupled with its unfortunate name
naturally invites a whole slew of dirty
jokes that are just too cheap and easy
to bother making I want to get the
shampoo she’s using the product line
uses kumquat extract as a key ingredient
which was apparently such a
distinguishing feature of this haircare
line that the need to put K um in the
name trumped all business and marketing
cents comb haircare products really do
work you’ll definitely turn heads when
you have gum in your hair
number nine titty bear does the shoulder
strap in your car cut into your shoulder
when you travel is your shoulder strap
too tight and annoying introducing the
tiddy bear as later commercials for this
product clarified this isn’t a bad
English translation it employs an
intentionally funny name to get your
attention
that’s tid D Y bear the cute little guy
that eliminates all those irritating
shoulder strap problems the teddy bear
is a small plush teddy bear that straps
onto your seat belt sliding up and down
to protect you from the dreaded seat
belt chief it can rest on your shoulder
or as the infomercial seems to heavily
suggest with a whole slew of Michael Bay
style cleavage shots across your chest
so it snuggles comfortably to your needs
in fact the product generally gets good
reviews and was even given out to
audience members by Ellen DeGeneres but
at what point does a silly
attention-seeking name undermine
people’s faith in the product if you’re
in and out of your car all day like I am
you’re really gonna enjoy the comfort of
the tiddy bear
number eight six-six-six cold
preparation this is just one of those
strange ones are the manufacturers of
this seemingly run-of-the-mill cold
medicine intentionally invoking 666 the
number of the beast 666 number the devil
if so there are multiple ways to
interpret this they could be looking to
corner the goth Satanist or even
heavy-metal health care market
[Music]
alternatively this could be an attempt
at marketing this product as the right
choice for a hellishly bad cold
god bless you either way it’s hard to
imagine that the name helped with sales
especially within more religiously
conscious groups not on my watch though
having Satan as a commercial figure
would certainly get people talking
I see turn part of your card wrong
number seven the Ronco Popeil pocket
fisherman it’s the fishing invention of
the century pope eels pocket fisherman
how delightfully creepy and or sexual
what do you think when you hear the term
pocket fisherman it’s gross I can’t
believe it a euphemism used by a pervert
hiding in the bushes to describe his
private parts perhaps I kind of like
hiding in the bushes okay would you like
an alternative interpretation for the
less cynical and jaded among you what if
it were a tool for pickpockets who go
fishing in the pockets of passers-by
pick a pocket Oh
yet another As Seen on TV product this
is actually a collapsible fishing rod
that’s small enough to fit into a glove
compartment
that’s right it’s unlikely to fit in any
pocket short of massive cargo pants Nick
are you wearing cargo pants sounds like
a nice not so little gift to receive if
it weren’t for the name expert or
amateur will love pocket fisherman and
does it catch fish can you think of a
more exciting gift for junior or dad at
just 1995 number six the Wunder boner
okay who wants to clean and Diplo no
I’ll do it
my Gibbs you want to do it just when you
see what I’ve got it’s the Wunder boner
looking to put together a gift basket of
unfortunately named products for a loved
one with a penchant for fishing and dick
jokes you’ve already got the pocket
fisherman so why not add a wonder boner
in all fairness if you’ve ever deboned a
fish you’ll know that it’s no simple
task especially if you’re inexperienced
or don’t have the right tools the Wunder
boner seemingly facilitates removing
bones from a fish and based on the
commercial any immature wordplay was
intentional whoa
the Wunder boner my wife would like that
marketing 101 states that you should
know your target market if the product
gets the job done and your target
demographic is a couple of dudes on a
fishing trip who can blame them for
throwing in a cheap laugh I’d make the
Wunder boners a winner so uh Dave where
did you get the Wunder boner it’s funny
you should ask
order your Wunder boner now number five
the fag detector 3 honestly just talking
about this product feels like we’re
navigating a minefield unfortunately
this particular kind of detector isn’t
designed to help users avoid
metaphorical landmines what does this
product do and what were they thinking
when they named it inclu it’s actually a
portable vibration measuring device used
to check heavy machinery for imbalances
bearing damage and alignment errors
thankfully the fag detector is a niche
product as it’s only really sold to
other businesses in the industrial
sector and in those circles the fag
imprint is well respected that’s good
news
because if it were a widely available
product you can bet some deeply unfunny
homophobic uncle would be buying it for
his nephew who attends an all-boys
private school number 4 nads nads
voted best brand in hair removal by real
people this is one of the biggest
products on our list so it would seem
that unfortunate naming hasn’t held it
back created and founded in 1992 by an
Australian woman to meet her daughter’s
desire to wax her arms with less pain
it’s gone on to become one of the
leading hair removal products in the
world
however nads is a slang term often used
for testicles popularly used in
sentences like oh man that guy just got
hit right in the nads
the success of nads as a business just
goes to show that a great product can
indeed overcome a questionable name two
three and repr oh that’s amazing
look at that number three the trek store
I beat blacks more often than not a
poorly named product doesn’t hurt anyone
but the investors but when a successful
seller of mp3 players trek store
released the newest model of their
popular I beat line and named it blacks
people were understandably shocked and
seriously offended it was clearly a
mistake on the part of the German
company what’s a marketing department
would intentionally commit brand suicide
by invoking racial violence but it’s
still hard to understand how they missed
the obvious phonetic pronunciation of
their newest product all the big words
are spelled phonetically according to an
official apology letter from the vice
president it was named blacks because of
its elegant black piano finish
they changed the name soon after issuing
an apology number to whack off insect
repellent
this heavy-duty insect repellent makes a
number of big claims it promises
tropical strength protection and is used
by the Armed Forces it also advertises
itself as being maxi strength DEET which
wilderness enthusiasts can clarify is
not a real measurement of diethyl tal um
I’d but more akin to answering a lot but
with a real concentration of 346 grams
per kilogram of DEET this is honestly
some seriously potent insect repellent
you think the EPA would ever allow that
much deep the only issue the fact that
whack-off is written three times bigger
than anything else on this tube full of
gel honey if I’m gonna get whacked off
at least deserve to understand why it’s
happening please think you know you’re
very sweet we’re not going hon we’re not
going to get whacked I think we are we
shudder to think of the poor soul who
read that label too quickly late one
night before we unveil our number one
pick here are some honorable mentions
when my husband has a hemorrhoid Clara
you think he was a bear more doctors
recommend and you saw suppositories for
hemorrhoids the question should be what
do you do oh um everything you can but
I’m not called retard ex
[Music]
number one Rexona girl 24-hour intensive
pussy wind Hello Kitty antiperspirant
where to begin with this product
probably with general advice to all
aspiring product marketers out there
that pussy cat is a cute way to refer to
a feline but you can’t take the word cat
away and expect people to still
understand
we can shock this lengthy name up to a
series of bad translations that
serendipitously came together into one
truly awful name 24-hour intensive
wouldn’t be so bad if it weren’t
followed by those next two words we can
only assume that wind was supposed to
mean that it’s an aerosol spray but by
the time you read Hello Kitty and
understand that that’s the pussy they’re
referring to it’s much too late
Rex I know it won’t let you down do you
agree with our list what’s the most
unfortunately named product you’ve ever
encountered for more oddball top 10s
published every day be sure to subscribe
to watchmojo.com
it’s the Wunder boner the Wunder boner
you laughs now
[Music]
you
you can blame poor translation
unfortunate acronyms or a bad sense of
humor for these odd marketing choices
welcome to watchmojo.com and today we’re
counting down our picks for the top ten
unfortunate product names for consumer
goods when cold weather fun leads to
chest cold discomfort just rub on bengay
to bring sore aching muscles quick
soothing radiant action relief for this
list we’re looking at those consumer
products we thought about purchasing but
whose names cause us to giggle we’re
only interested in real products so
nothing from works of fiction
we’re also excluding novelty products
that are designed first and foremost to
make people laugh and finally food
products won’t be considered since
that’s a list for another day
note that the products here are not
necessarily bad we’re only interested in
evaluating their cringe-worthy names now
with the tiddy bear I really enjoy
traveling again number 10 come haircare
things seem to work until I found calm
hair care products doesn’t matter if you
spell it with a K or a C it comes out
sounding the same when you say it out
loud or put it in a shampoo bottle when
you produce a line of creamy haircare
products you have to assume that people
are gonna put it in their hair is that
hair gel yeah
great no no no do you have no I just ran
out the intended use of this product
coupled with its unfortunate name
naturally invites a whole slew of dirty
jokes that are just too cheap and easy
to bother making I want to get the
shampoo she’s using the product line
uses kumquat extract as a key ingredient
which was apparently such a
distinguishing feature of this haircare
line that the need to put K um in the
name trumped all business and marketing
cents comb haircare products really do
work you’ll definitely turn heads when
you have gum in your hair
number nine titty bear does the shoulder
strap in your car cut into your shoulder
when you travel is your shoulder strap
too tight and annoying introducing the
tiddy bear as later commercials for this
product clarified this isn’t a bad
English translation it employs an
intentionally funny name to get your
attention
that’s tid D Y bear the cute little guy
that eliminates all those irritating
shoulder strap problems the teddy bear
is a small plush teddy bear that straps
onto your seat belt sliding up and down
to protect you from the dreaded seat
belt chief it can rest on your shoulder
or as the infomercial seems to heavily
suggest with a whole slew of Michael Bay
style cleavage shots across your chest
so it snuggles comfortably to your needs
in fact the product generally gets good
reviews and was even given out to
audience members by Ellen DeGeneres but
at what point does a silly
attention-seeking name undermine
people’s faith in the product if you’re
in and out of your car all day like I am
you’re really gonna enjoy the comfort of
the tiddy bear
number eight six-six-six cold
preparation this is just one of those
strange ones are the manufacturers of
this seemingly run-of-the-mill cold
medicine intentionally invoking 666 the
number of the beast 666 number the devil
if so there are multiple ways to
interpret this they could be looking to
corner the goth Satanist or even
heavy-metal health care market
[Music]
alternatively this could be an attempt
at marketing this product as the right
choice for a hellishly bad cold
god bless you either way it’s hard to
imagine that the name helped with sales
especially within more religiously
conscious groups not on my watch though
having Satan as a commercial figure
would certainly get people talking
I see turn part of your card wrong
number seven the Ronco Popeil pocket
fisherman it’s the fishing invention of
the century pope eels pocket fisherman
how delightfully creepy and or sexual
what do you think when you hear the term
pocket fisherman it’s gross I can’t
believe it a euphemism used by a pervert
hiding in the bushes to describe his
private parts perhaps I kind of like
hiding in the bushes okay would you like
an alternative interpretation for the
less cynical and jaded among you what if
it were a tool for pickpockets who go
fishing in the pockets of passers-by
pick a pocket Oh
yet another As Seen on TV product this
is actually a collapsible fishing rod
that’s small enough to fit into a glove
compartment
that’s right it’s unlikely to fit in any
pocket short of massive cargo pants Nick
are you wearing cargo pants sounds like
a nice not so little gift to receive if
it weren’t for the name expert or
amateur will love pocket fisherman and
does it catch fish can you think of a
more exciting gift for junior or dad at
just 1995 number six the Wunder boner
okay who wants to clean and Diplo no
I’ll do it
my Gibbs you want to do it just when you
see what I’ve got it’s the Wunder boner
looking to put together a gift basket of
unfortunately named products for a loved
one with a penchant for fishing and dick
jokes you’ve already got the pocket
fisherman so why not add a wonder boner
in all fairness if you’ve ever deboned a
fish you’ll know that it’s no simple
task especially if you’re inexperienced
or don’t have the right tools the Wunder
boner seemingly facilitates removing
bones from a fish and based on the
commercial any immature wordplay was
intentional whoa
the Wunder boner my wife would like that
marketing 101 states that you should
know your target market if the product
gets the job done and your target
demographic is a couple of dudes on a
fishing trip who can blame them for
throwing in a cheap laugh I’d make the
Wunder boners a winner so uh Dave where
did you get the Wunder boner it’s funny
you should ask
order your Wunder boner now number five
the fag detector 3 honestly just talking
about this product feels like we’re
navigating a minefield unfortunately
this particular kind of detector isn’t
designed to help users avoid
metaphorical landmines what does this
product do and what were they thinking
when they named it inclu it’s actually a
portable vibration measuring device used
to check heavy machinery for imbalances
bearing damage and alignment errors
thankfully the fag detector is a niche
product as it’s only really sold to
other businesses in the industrial
sector and in those circles the fag
imprint is well respected that’s good
news
because if it were a widely available
product you can bet some deeply unfunny
homophobic uncle would be buying it for
his nephew who attends an all-boys
private school number 4 nads nads
voted best brand in hair removal by real
people this is one of the biggest
products on our list so it would seem
that unfortunate naming hasn’t held it
back created and founded in 1992 by an
Australian woman to meet her daughter’s
desire to wax her arms with less pain
it’s gone on to become one of the
leading hair removal products in the
world
however nads is a slang term often used
for testicles popularly used in
sentences like oh man that guy just got
hit right in the nads
the success of nads as a business just
goes to show that a great product can
indeed overcome a questionable name two
three and repr oh that’s amazing
look at that number three the trek store
I beat blacks more often than not a
poorly named product doesn’t hurt anyone
but the investors but when a successful
seller of mp3 players trek store
released the newest model of their
popular I beat line and named it blacks
people were understandably shocked and
seriously offended it was clearly a
mistake on the part of the German
company what’s a marketing department
would intentionally commit brand suicide
by invoking racial violence but it’s
still hard to understand how they missed
the obvious phonetic pronunciation of
their newest product all the big words
are spelled phonetically according to an
official apology letter from the vice
president it was named blacks because of
its elegant black piano finish
they changed the name soon after issuing
an apology number to whack off insect
repellent
this heavy-duty insect repellent makes a
number of big claims it promises
tropical strength protection and is used
by the Armed Forces it also advertises
itself as being maxi strength DEET which
wilderness enthusiasts can clarify is
not a real measurement of diethyl tal um
I’d but more akin to answering a lot but
with a real concentration of 346 grams
per kilogram of DEET this is honestly
some seriously potent insect repellent
you think the EPA would ever allow that
much deep the only issue the fact that
whack-off is written three times bigger
than anything else on this tube full of
gel honey if I’m gonna get whacked off
at least deserve to understand why it’s
happening please think you know you’re
very sweet we’re not going hon we’re not
going to get whacked I think we are we
shudder to think of the poor soul who
read that label too quickly late one
night before we unveil our number one
pick here are some honorable mentions
when my husband has a hemorrhoid Clara
you think he was a bear more doctors
recommend and you saw suppositories for
hemorrhoids the question should be what
do you do oh um everything you can but
I’m not called retard ex
[Music]
number one Rexona girl 24-hour intensive
pussy wind Hello Kitty antiperspirant
where to begin with this product
probably with general advice to all
aspiring product marketers out there
that pussy cat is a cute way to refer to
a feline but you can’t take the word cat
away and expect people to still
understand
we can shock this lengthy name up to a
series of bad translations that
serendipitously came together into one
truly awful name 24-hour intensive
wouldn’t be so bad if it weren’t
followed by those next two words we can
only assume that wind was supposed to
mean that it’s an aerosol spray but by
the time you read Hello Kitty and
understand that that’s the pussy they’re
referring to it’s much too late
Rex I know it won’t let you down do you
agree with our list what’s the most
unfortunately named product you’ve ever
encountered for more oddball top 10s
published every day be sure to subscribe
to watchmojo.com
it’s the Wunder boner the Wunder boner
you laughs now
[Music]
you
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