how do we get the soft flowing caramel
into the little milk chocolaty pockets
of the caramel bar well that’s a Cadbury
secret these companies sure know how to
market themselves welcome to
watchmojo.com and today we’re counting
down our picks for the top 10 best
advertising campaigns it’s you tell you
stammer I’m sorry what was that
for this list we’ll be looking at
different advertising campaigns run by
corporations but stood out among the
rest due to their success creativity and
overall impact on the industry he’s a
lover not a fighter
but he’s also a fighter so don’t get any
ideas he is the most interesting man in
the world to be clear we’re not looking
at a company’s entire marketing strategy
but at individual campaigns that were
particularly remarkable hold on we’ve
been waiting for this
number ten Taco Bell Chihuahua Taco Bell
yo quiero Taco Bell the 90s were a time
of ever-escalating burger wars between
the major fast-food chains
how did Taco Bell’s alternative menu
attempt to stand out among the
competition with an adorable talking
Chihuahua of course that’s right this
furry Chihuahua became synonymous with
the tex-mex fast food company in the
late 90s reminding us that all we really
wanted was some savory Mexican goodness
oh I brought the chalupa the Taco Bell
Chihuahua had the perfect mixture of
cuteness and humor to encourage folks to
skip the golden arches and grab a
chalupa the next time they were in the
market for some cheap grub get your
hands on one now for just 99 cents
number 9 khakis swing the gap you better
come inside let me teach you how to
drive and win look
the 90s gave us some great new trends
but also a callback to 1930 swing
dancing known as the swing revival Here
I am
believe it or not gap played a large
part in pushing this movement into the
mainstream a clothing retailer that
focused on casual fashion trends gap
boosted its prevalence with a series of
commercials that featured a hip and
diverse crowd dancing to swing music
while wearing signature gap khakis its
massive success and cultural impact led
to more dance based commercials and a
resurgence in company profits member
eight dove campaign for real beauty dove
I’m starting to already get little
crow’s feet and stuff which like my mom
has so yeah beauty should be a source of
confidence not anxiety dove came to this
realization in 2004 and generated a
campaign that challenged the status quo
of marketing for feminine care products
doves beauty philosophy is that beauty
comes in all shapes colors sizes and
ages and that real beauty can be
genuinely stunning at a time when
competitors relied upon unrealistically
thin supermodels to market their
products dove decided to showcase the
natural beauty of everyday women it’s
quite triumphant feeling it’s like
telling the world I think I’m beautiful
we were reminded that beautiful isn’t a
one size fits all standard and that
there is an inner splendor within all
women whether measured through profits
made or it’s positive cultural impact
the campaign was a massive success and
its results were truly unforgettable I
wanted to go through the average store
but my mom just whoever gets booed or
number seven the most interesting man in
the world Dos Equis hears only regret
is not knowing what regret feels like he
is the most interesting man in the world
the most interesting man in the world is
a series of advertisements featuring a
ruggedly handsome older man relating
Hoover masculine stories from his youth
after Wow ngey with his outlandish feats
he reminds us in his signature way what
his beer of choice is I don’t always
drink beer but when I do I prefer Dos
Equis stay thirsty my friends the genius
of this campaign is its ability to make
us laugh while also making us envious of
the characters lavish lifestyle if he
were to punch you in the face he would
have to fight off the strong urge to
thank him in a world dominated by
anheuser-busch products Dos Equis
reminded beer drinkers that there’s an
alternative lager out there for those
who are looking to class things up every
now and then he once had an awkward
moment
just to see how it feels number six the
man your man could smell like also known
as smell like a man man Old Spice hello
ladies
look at your man now back to me now back
at your man now back to me
speaking of uber masculine this next guy
may just take the cake for manliest TV
commercial character swan dive into the
best night of your life so ladies should
your man smell like an Old Spice man you
tell me in this campaign each commercial
took us on a short ride through the
Surreal all while being guided by Isaiah
Mustafa’s soothing yet powerful voice I
hope you like water because we’re
neck-deep in the sweet waters of
friendship and trust the commercials
sharp scripts made the campaign of viral
sensation and numerous parodies
continued its legacy as for Mustafa
ladies want to be with him and men want
to be him men take your body to nature
with Old Spice timber
it’s what the angel faced woman in your
life deserves sound good fantastic good
by purchasing Old Spice may not achieve
this objective but it’s worth a shot I’m
on a horse number five just do it
Nike good luck with that
nope it wasn’t shia labeouf who first
uttered this classic catchphrase do it
just do it well before Shia was on even
Stephens Nike trademarked this slogan
and more than doubled their market share
while Reebok focused their efforts
during this time on the aerobics boom
Nike decided to expand its focus and to
target all Americans if you thought you
were too old too tired or too out of
shape to get out there and work it Nike
had three words of wisdom to change your
mind this campaign was also elevated by
the star power of various professional
athletes and remains alive and well
today are you doing shorter guys number
four silhouette style iPod
just three years before Apple persuaded
us to get a Mac this time it’s gonna be
different trust me they released a
series of commercials for a certain
music playing device that revolutionized
the music industry while many campaigns
feature a famous or charismatic
spokesperson relating their company’s
message Apple did the opposite with
their signature voiceless yet spirited
silhouettes 3:10 Mahan – come with me
because you look so fine that I really
wanna make you mine instead of embodying
a particular individual they represented
a free-spirited and fun lifestyle that
could be associated with apples music
products the iPod helped Apple make
enormous strides towards becoming the
giant it is today and this campaign
undoubtedly aided the products massive
success number three priceless
MasterCard getting everyone together for
dinner sorry God are in a pickle
priceless if you haven’t heard this one
we have just one question for you where
have you been the last two decades
each ads format is simple item then item
cost followed by a sentimental thing or
activity associated with the item that’s
priceless making it all better
priceless nearly twenty years later with
commercials airing in 98 countries
there’s still no sign of for everything
else there’s MasterCard slowing down
there are some things money can’t buy
for everything else there’s MasterCard
if you’re still not convinced of the
campaign’s ripple effect take a look at
the countless webpages and TV shows
parroting the masterful campaign there
are some people who don’t like change
for everyone else there’s WikiLeaks
commercial and newsprint placement may
be costly but this campaign success is
indeed priceless watching her play with
a cardboard box instead priceless number
two a diamond is forever the De Beers
group of companies how else could two
months sell
last forever it’s one thing to
revolutionize an industry it’s a whole
other thing to actually create one De
Beers did just that throughout the 1900s
with the diamond engagement ring the
campaign reached a climactic moment in
1947 when the slogan a diamond is
forever was introduced this earned it
the title of number one slogan of the
20th century and led to the social norm
of acquiring a diamond ring for your
lover upon engagement
it’s a promise Allison it’s promised
that one day I will I will fill this box
with a ring that you deserve a beautiful
ring and I can’t afford it yet I picked
it out already though and it’s at two
beers and it’s really nice the origin
story behind De Beers engagement rings
may not be the most romantic but there’s
no denying that it’s the gold or in this
case diamond standard for effective
marketing there are two things in the
world that last longer than time love is
one of them before we unveil our number
one pick here are some honorable
mentions keeps all of your stuff tucked
in you’re talking about my jeans aren’t
you yes who’s the artist
Old Navy oh I love his work no no it’s a
store explain it’s the new mid-rise rock
star if you try on any pair of jeans
right now you get five dollars off hmm
it’s so easy to use geico.com a caveman
could do it what I’m not cool I did not
know you were there only eat a Snickers
why cuz you live at whiny when you’re
hungry better better my back
now my friend hurts you’re not you when
you’re hungry
yo hello hello what’s up be watching the
game having a bud number one Santa Claus
the coca-cola company
coca-cola prides itself in its ability
to bring people together as boys shown
in their catchy 1970s jingle that almost
made our list but the beverage company
showed its true genius decades earlier
when it boldly proclaimed coke as the
drink of choice for everybody’s favorite
North Pole dweller coca-cola wasn’t the
first company to use mr. Claus in
advertisements but they are
unquestionably the most prominent so it
in their ads became integral in creating
the image of the modern-day Santa Claus
while also cementing the company’s role
in American culture for years to come
I think now when people envision Santa
Claus they envisioned a coca-cola Santa
Claus do you agree with our list
after 30 years could you keep a secret
this long which advertising campaigns
top your list you have the famous yes
girl you have the Y growth thirsty girl
you have the coca-cola Santa Claus for
more market worthy top 10s published
every day be sure to subscribe to
watchmojo.com give it to the hip hip
hoppy you don’t stop the rocket to the
phone babe baby said up top the boogie
to the rhythm
you
into the little milk chocolaty pockets
of the caramel bar well that’s a Cadbury
secret these companies sure know how to
market themselves welcome to
watchmojo.com and today we’re counting
down our picks for the top 10 best
advertising campaigns it’s you tell you
stammer I’m sorry what was that
for this list we’ll be looking at
different advertising campaigns run by
corporations but stood out among the
rest due to their success creativity and
overall impact on the industry he’s a
lover not a fighter
but he’s also a fighter so don’t get any
ideas he is the most interesting man in
the world to be clear we’re not looking
at a company’s entire marketing strategy
but at individual campaigns that were
particularly remarkable hold on we’ve
been waiting for this
number ten Taco Bell Chihuahua Taco Bell
yo quiero Taco Bell the 90s were a time
of ever-escalating burger wars between
the major fast-food chains
how did Taco Bell’s alternative menu
attempt to stand out among the
competition with an adorable talking
Chihuahua of course that’s right this
furry Chihuahua became synonymous with
the tex-mex fast food company in the
late 90s reminding us that all we really
wanted was some savory Mexican goodness
oh I brought the chalupa the Taco Bell
Chihuahua had the perfect mixture of
cuteness and humor to encourage folks to
skip the golden arches and grab a
chalupa the next time they were in the
market for some cheap grub get your
hands on one now for just 99 cents
number 9 khakis swing the gap you better
come inside let me teach you how to
drive and win look
the 90s gave us some great new trends
but also a callback to 1930 swing
dancing known as the swing revival Here
I am
believe it or not gap played a large
part in pushing this movement into the
mainstream a clothing retailer that
focused on casual fashion trends gap
boosted its prevalence with a series of
commercials that featured a hip and
diverse crowd dancing to swing music
while wearing signature gap khakis its
massive success and cultural impact led
to more dance based commercials and a
resurgence in company profits member
eight dove campaign for real beauty dove
I’m starting to already get little
crow’s feet and stuff which like my mom
has so yeah beauty should be a source of
confidence not anxiety dove came to this
realization in 2004 and generated a
campaign that challenged the status quo
of marketing for feminine care products
doves beauty philosophy is that beauty
comes in all shapes colors sizes and
ages and that real beauty can be
genuinely stunning at a time when
competitors relied upon unrealistically
thin supermodels to market their
products dove decided to showcase the
natural beauty of everyday women it’s
quite triumphant feeling it’s like
telling the world I think I’m beautiful
we were reminded that beautiful isn’t a
one size fits all standard and that
there is an inner splendor within all
women whether measured through profits
made or it’s positive cultural impact
the campaign was a massive success and
its results were truly unforgettable I
wanted to go through the average store
but my mom just whoever gets booed or
number seven the most interesting man in
the world Dos Equis hears only regret
is not knowing what regret feels like he
is the most interesting man in the world
the most interesting man in the world is
a series of advertisements featuring a
ruggedly handsome older man relating
Hoover masculine stories from his youth
after Wow ngey with his outlandish feats
he reminds us in his signature way what
his beer of choice is I don’t always
drink beer but when I do I prefer Dos
Equis stay thirsty my friends the genius
of this campaign is its ability to make
us laugh while also making us envious of
the characters lavish lifestyle if he
were to punch you in the face he would
have to fight off the strong urge to
thank him in a world dominated by
anheuser-busch products Dos Equis
reminded beer drinkers that there’s an
alternative lager out there for those
who are looking to class things up every
now and then he once had an awkward
moment
just to see how it feels number six the
man your man could smell like also known
as smell like a man man Old Spice hello
ladies
look at your man now back to me now back
at your man now back to me
speaking of uber masculine this next guy
may just take the cake for manliest TV
commercial character swan dive into the
best night of your life so ladies should
your man smell like an Old Spice man you
tell me in this campaign each commercial
took us on a short ride through the
Surreal all while being guided by Isaiah
Mustafa’s soothing yet powerful voice I
hope you like water because we’re
neck-deep in the sweet waters of
friendship and trust the commercials
sharp scripts made the campaign of viral
sensation and numerous parodies
continued its legacy as for Mustafa
ladies want to be with him and men want
to be him men take your body to nature
with Old Spice timber
it’s what the angel faced woman in your
life deserves sound good fantastic good
by purchasing Old Spice may not achieve
this objective but it’s worth a shot I’m
on a horse number five just do it
Nike good luck with that
nope it wasn’t shia labeouf who first
uttered this classic catchphrase do it
just do it well before Shia was on even
Stephens Nike trademarked this slogan
and more than doubled their market share
while Reebok focused their efforts
during this time on the aerobics boom
Nike decided to expand its focus and to
target all Americans if you thought you
were too old too tired or too out of
shape to get out there and work it Nike
had three words of wisdom to change your
mind this campaign was also elevated by
the star power of various professional
athletes and remains alive and well
today are you doing shorter guys number
four silhouette style iPod
just three years before Apple persuaded
us to get a Mac this time it’s gonna be
different trust me they released a
series of commercials for a certain
music playing device that revolutionized
the music industry while many campaigns
feature a famous or charismatic
spokesperson relating their company’s
message Apple did the opposite with
their signature voiceless yet spirited
silhouettes 3:10 Mahan – come with me
because you look so fine that I really
wanna make you mine instead of embodying
a particular individual they represented
a free-spirited and fun lifestyle that
could be associated with apples music
products the iPod helped Apple make
enormous strides towards becoming the
giant it is today and this campaign
undoubtedly aided the products massive
success number three priceless
MasterCard getting everyone together for
dinner sorry God are in a pickle
priceless if you haven’t heard this one
we have just one question for you where
have you been the last two decades
each ads format is simple item then item
cost followed by a sentimental thing or
activity associated with the item that’s
priceless making it all better
priceless nearly twenty years later with
commercials airing in 98 countries
there’s still no sign of for everything
else there’s MasterCard slowing down
there are some things money can’t buy
for everything else there’s MasterCard
if you’re still not convinced of the
campaign’s ripple effect take a look at
the countless webpages and TV shows
parroting the masterful campaign there
are some people who don’t like change
for everyone else there’s WikiLeaks
commercial and newsprint placement may
be costly but this campaign success is
indeed priceless watching her play with
a cardboard box instead priceless number
two a diamond is forever the De Beers
group of companies how else could two
months sell
last forever it’s one thing to
revolutionize an industry it’s a whole
other thing to actually create one De
Beers did just that throughout the 1900s
with the diamond engagement ring the
campaign reached a climactic moment in
1947 when the slogan a diamond is
forever was introduced this earned it
the title of number one slogan of the
20th century and led to the social norm
of acquiring a diamond ring for your
lover upon engagement
it’s a promise Allison it’s promised
that one day I will I will fill this box
with a ring that you deserve a beautiful
ring and I can’t afford it yet I picked
it out already though and it’s at two
beers and it’s really nice the origin
story behind De Beers engagement rings
may not be the most romantic but there’s
no denying that it’s the gold or in this
case diamond standard for effective
marketing there are two things in the
world that last longer than time love is
one of them before we unveil our number
one pick here are some honorable
mentions keeps all of your stuff tucked
in you’re talking about my jeans aren’t
you yes who’s the artist
Old Navy oh I love his work no no it’s a
store explain it’s the new mid-rise rock
star if you try on any pair of jeans
right now you get five dollars off hmm
it’s so easy to use geico.com a caveman
could do it what I’m not cool I did not
know you were there only eat a Snickers
why cuz you live at whiny when you’re
hungry better better my back
now my friend hurts you’re not you when
you’re hungry
yo hello hello what’s up be watching the
game having a bud number one Santa Claus
the coca-cola company
coca-cola prides itself in its ability
to bring people together as boys shown
in their catchy 1970s jingle that almost
made our list but the beverage company
showed its true genius decades earlier
when it boldly proclaimed coke as the
drink of choice for everybody’s favorite
North Pole dweller coca-cola wasn’t the
first company to use mr. Claus in
advertisements but they are
unquestionably the most prominent so it
in their ads became integral in creating
the image of the modern-day Santa Claus
while also cementing the company’s role
in American culture for years to come
I think now when people envision Santa
Claus they envisioned a coca-cola Santa
Claus do you agree with our list
after 30 years could you keep a secret
this long which advertising campaigns
top your list you have the famous yes
girl you have the Y growth thirsty girl
you have the coca-cola Santa Claus for
more market worthy top 10s published
every day be sure to subscribe to
watchmojo.com give it to the hip hip
hoppy you don’t stop the rocket to the
phone babe baby said up top the boogie
to the rhythm
you
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