well everyone makes mistakes welcome to
watchmojo.com and today we’re counting
down our picks for the top 10 Apple
fails we’re gonna take the biggest leap
since the original iPhone before we
begin we publish new content every day
so be sure to subscribe to our channel
and ring the bell to get notified about
our latest videos for this list we’re
looking at Apple’s biggest commercial
and marketing failures in some cases the
product is good but there were a couple
of hiccups along the way
so let’s get started number 10 the
iPhone 7 is missing headphone jack it
makes all the things you do with your
iPhone better changes come at a hefty
price in the build-up for the release of
the iPhone 7 rumors were circulating
that Apple planned to ditch the analogue
headphone jack
obviously customers were not happy but
Apple wasn’t swayed by the petitions or
criticism the company dumped the jack in
favor of the Lightning port meaning
customers could not listen to music
through Apple’s ear pods and charge the
phone at the same time while Apple’s
marketing chief Phil Schiller called the
move courageous the decision was largely
motivated by a want to free up space for
extra tech but from the start we
designed lightning to be a great digital
audio connector number 9 the launch of
Final Cut Pro 10 I can see my entire
timeline a brand’s name can make or
break a product Apple’s Final Cut Pro is
an important video editing program
that’s been employed by many Hollywood
films in 2011 Apple released Final Cut
Pro 10 a program that was a complete
departure from the previously released
Final Cut Pro 7
besides being conceptually different the
10 could not import work from its
predecessor and lacked some of its
features while Final Cut Pro 10 is a
great program on its own terms Apple
could have better prepared existing
Final Cut users for what proved to be an
incredibly abrupt change but it’s great
number 8
Apple USB mouse also known as the hockey
puck people don’t like it
the late 90s were a turbulent time for
Apple while they showed a willingness to
innovate quite a few of their products
failed to hit the mark at one point the
company managed to even get the mouse
wrong Apple’s so-called hockey puck
looks really cool but the compliments
pretty much end there the USB Mouse’s
perfectly circular shape made it hard to
control as there was no intuitive way to
know whether the user was holding the
mouse straight the pucks lifespan was
ultimately short-lived as Apple went
back to the drawing board and introduced
the Apple Pro Mouse some people think
that this is the worst Mouse in the
world we’d like to change that number 7
the iPhone fours reception issues we’re
not perfect we know that you know that
just three days after launch the iPhone
4 sold over 1.7 million units
unfortunately not everyone was happy
with their purchase many users
complained about the iPhones weak
reception signal a problem caused by
gripping the phone’s lower left edge
apple’s initial response left a lot to
be desired as they merely suggested that
consumers should not touch the affected
area while in a call or to buy a $30
bumper case after a handful of
frustrated customers took Apple to court
over the issue the company finally
decided to take some sort of action and
opted to supply cases free of charge
okay great let’s give everybody a case
technological advancements are great but
they also need to be affordable in the
early 80s Apple announced the Lisa an
innovative computer that was home to the
first ever graphical user interface and
featured an operating system with
protected memory while these were
important advancements for the industry
Lisa’s processors struggled with the
workload and in comparison with its
contemporaries felt slow worse still it
was priced at nearly ten thousand
dollars around twenty five thousand
dollars in today’s money all of this
amounted to pathetic sales figures and
though Lisa was discontinued less than
four years after its launch amazing not
really number five the Newton as always
Apple was looking to push the envelope
with the announcement of their personal
digital assistant to that end the
company not only gave us the term PDA
but also brought handwriting recognition
to the format kinda in theory the device
would allow users to take notes manage
their schedule and organize contacts but
most importantly it would also translate
handwriting to text except at launch
this ambitious feature barely worked a
reality that practically killed the
Newton before it really had a chance I’d
say the Newton is really peace of mind
right in the palm of your hand
number four the early days of Apple maps
beautiful beautiful maps unwilling to
allow Google Maps to own the market
Apple released their own version in 2012
while things eventually improved Apple
Maps got up to such a rocky start that
it required the company CEO to publicly
apologize the applications biggest
issues included misspelled place names
an inability to differentiate cities
that shared names out of date
information about stores and places of
interest and completely wrong locations
all of which were pretty damning
problems for a product marketed on its
accuracy Apple would eventually fix over
2 million errors in the app there’s
great traffic view so it’s easy to see
where the incidents are number 3 the
Apple Pippin Apple is betting that the
TV will be the preferred viewing device
with a new approach to home computing
called Pippin when you think of classic
90s gaming Apple doesn’t exactly spray
– mind the pipin technology platform was
licensed to Bondi Company Limited which
advertised its Bondi Piven model as a
gaming console
however they sold less than 50,000 units
so it isn’t that surprising depending on
your point of view the system was either
an overpriced console or a cheap
computer stateside the system offered
just 18 titles but it did offer players
the opportunity to connect to the
internet or as it was known at the time
the net unfortunately very few people
had an internet connection up to the
demands of online gaming making the
Pippin a pretty useless purchase and
underwhelming experience number 2 the
Apple 3 a personal computer complete
failures are quite rare but Apple found
a way to do the improbable replacing the
Apple 2 the Apple 3 was meant to push
the company into the business sector
instead this faulty device led to near
financial ruin partially due to Steve
Jobs inflexible demands and instructions
to not include a cooling fan
this device suffered from overheating
and would break down after a couple of
hours of use this was particularly
problematic since it was targeted
towards businesses rather than hobbyists
and enthusiasts software for the Apple 3
was also scarce and the computer got
dismissal reviews right out of the gate
hey before we unveil our number one pick
here are some dishonorable mentions at
least his hands were comfortable
[Music]
nothing about my penis I’m sorry I don’t
know anything about computers either are
you getting that weird symbol when you
type the letter I on your iPhone we’re
about to show you how to fix it right
now number one the backfiring clone
licensing it’s a whole new world for
Apple these days Mac clones a new OS on
the horizon fierce competition with
Microsoft dominating the PC market by
licensing out their operating system
Apple tried to close the gap by doing
the same thing with their Macintosh the
idea was to provide a cheaper means for
consumers to get used to Apple system
but the clones were often more advanced
than the Macintosh computers unlike
Microsoft who were mainly into software
Apple’s decision just resulted in an
oversaturated market that threatened to
leave them in the dust with Motorola
preparing to launch their Mac based g3
powered star Mac 6000 Apple opted to
stop the licensing program to save
themselves I went to the clone vendors
and I said guys we’re gonna go broke do
you agree with our picks check out these
other great clips from WatchMojo and be
sure to subscribe and ring the bell to be notified about our latest videos
watchmojo.com and today we’re counting
down our picks for the top 10 Apple
fails we’re gonna take the biggest leap
since the original iPhone before we
begin we publish new content every day
so be sure to subscribe to our channel
and ring the bell to get notified about
our latest videos for this list we’re
looking at Apple’s biggest commercial
and marketing failures in some cases the
product is good but there were a couple
of hiccups along the way
so let’s get started number 10 the
iPhone 7 is missing headphone jack it
makes all the things you do with your
iPhone better changes come at a hefty
price in the build-up for the release of
the iPhone 7 rumors were circulating
that Apple planned to ditch the analogue
headphone jack
obviously customers were not happy but
Apple wasn’t swayed by the petitions or
criticism the company dumped the jack in
favor of the Lightning port meaning
customers could not listen to music
through Apple’s ear pods and charge the
phone at the same time while Apple’s
marketing chief Phil Schiller called the
move courageous the decision was largely
motivated by a want to free up space for
extra tech but from the start we
designed lightning to be a great digital
audio connector number 9 the launch of
Final Cut Pro 10 I can see my entire
timeline a brand’s name can make or
break a product Apple’s Final Cut Pro is
an important video editing program
that’s been employed by many Hollywood
films in 2011 Apple released Final Cut
Pro 10 a program that was a complete
departure from the previously released
Final Cut Pro 7
besides being conceptually different the
10 could not import work from its
predecessor and lacked some of its
features while Final Cut Pro 10 is a
great program on its own terms Apple
could have better prepared existing
Final Cut users for what proved to be an
incredibly abrupt change but it’s great
number 8
Apple USB mouse also known as the hockey
puck people don’t like it
the late 90s were a turbulent time for
Apple while they showed a willingness to
innovate quite a few of their products
failed to hit the mark at one point the
company managed to even get the mouse
wrong Apple’s so-called hockey puck
looks really cool but the compliments
pretty much end there the USB Mouse’s
perfectly circular shape made it hard to
control as there was no intuitive way to
know whether the user was holding the
mouse straight the pucks lifespan was
ultimately short-lived as Apple went
back to the drawing board and introduced
the Apple Pro Mouse some people think
that this is the worst Mouse in the
world we’d like to change that number 7
the iPhone fours reception issues we’re
not perfect we know that you know that
just three days after launch the iPhone
4 sold over 1.7 million units
unfortunately not everyone was happy
with their purchase many users
complained about the iPhones weak
reception signal a problem caused by
gripping the phone’s lower left edge
apple’s initial response left a lot to
be desired as they merely suggested that
consumers should not touch the affected
area while in a call or to buy a $30
bumper case after a handful of
frustrated customers took Apple to court
over the issue the company finally
decided to take some sort of action and
opted to supply cases free of charge
okay great let’s give everybody a case
technological advancements are great but
they also need to be affordable in the
early 80s Apple announced the Lisa an
innovative computer that was home to the
first ever graphical user interface and
featured an operating system with
protected memory while these were
important advancements for the industry
Lisa’s processors struggled with the
workload and in comparison with its
contemporaries felt slow worse still it
was priced at nearly ten thousand
dollars around twenty five thousand
dollars in today’s money all of this
amounted to pathetic sales figures and
though Lisa was discontinued less than
four years after its launch amazing not
really number five the Newton as always
Apple was looking to push the envelope
with the announcement of their personal
digital assistant to that end the
company not only gave us the term PDA
but also brought handwriting recognition
to the format kinda in theory the device
would allow users to take notes manage
their schedule and organize contacts but
most importantly it would also translate
handwriting to text except at launch
this ambitious feature barely worked a
reality that practically killed the
Newton before it really had a chance I’d
say the Newton is really peace of mind
right in the palm of your hand
number four the early days of Apple maps
beautiful beautiful maps unwilling to
allow Google Maps to own the market
Apple released their own version in 2012
while things eventually improved Apple
Maps got up to such a rocky start that
it required the company CEO to publicly
apologize the applications biggest
issues included misspelled place names
an inability to differentiate cities
that shared names out of date
information about stores and places of
interest and completely wrong locations
all of which were pretty damning
problems for a product marketed on its
accuracy Apple would eventually fix over
2 million errors in the app there’s
great traffic view so it’s easy to see
where the incidents are number 3 the
Apple Pippin Apple is betting that the
TV will be the preferred viewing device
with a new approach to home computing
called Pippin when you think of classic
90s gaming Apple doesn’t exactly spray
– mind the pipin technology platform was
licensed to Bondi Company Limited which
advertised its Bondi Piven model as a
gaming console
however they sold less than 50,000 units
so it isn’t that surprising depending on
your point of view the system was either
an overpriced console or a cheap
computer stateside the system offered
just 18 titles but it did offer players
the opportunity to connect to the
internet or as it was known at the time
the net unfortunately very few people
had an internet connection up to the
demands of online gaming making the
Pippin a pretty useless purchase and
underwhelming experience number 2 the
Apple 3 a personal computer complete
failures are quite rare but Apple found
a way to do the improbable replacing the
Apple 2 the Apple 3 was meant to push
the company into the business sector
instead this faulty device led to near
financial ruin partially due to Steve
Jobs inflexible demands and instructions
to not include a cooling fan
this device suffered from overheating
and would break down after a couple of
hours of use this was particularly
problematic since it was targeted
towards businesses rather than hobbyists
and enthusiasts software for the Apple 3
was also scarce and the computer got
dismissal reviews right out of the gate
hey before we unveil our number one pick
here are some dishonorable mentions at
least his hands were comfortable
[Music]
nothing about my penis I’m sorry I don’t
know anything about computers either are
you getting that weird symbol when you
type the letter I on your iPhone we’re
about to show you how to fix it right
now number one the backfiring clone
licensing it’s a whole new world for
Apple these days Mac clones a new OS on
the horizon fierce competition with
Microsoft dominating the PC market by
licensing out their operating system
Apple tried to close the gap by doing
the same thing with their Macintosh the
idea was to provide a cheaper means for
consumers to get used to Apple system
but the clones were often more advanced
than the Macintosh computers unlike
Microsoft who were mainly into software
Apple’s decision just resulted in an
oversaturated market that threatened to
leave them in the dust with Motorola
preparing to launch their Mac based g3
powered star Mac 6000 Apple opted to
stop the licensing program to save
themselves I went to the clone vendors
and I said guys we’re gonna go broke do
you agree with our picks check out these
other great clips from WatchMojo and be
sure to subscribe and ring the bell to be notified about our latest videos
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