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The Board-Riding Culture


the next time your parents tell you to
get a job why not open a skate shop I
manjulika with watchmojo.com and today i
chat with Brandon about how a formerly
slacker culture has transformed itself
into one of the heaviest hitters of high
fashion let’s talk a little bit about
the evolution of skate style it’s still
a very young sports it’s become much
more commercial over the last I’d say
ten years in a style in the actual
sports TV magazines to become a very
large industry back in the days it was
you know big wool shirts huge 24-inch
pants it was kind of a little more
sloppy if you want there’s definitely a
culture that’s been built around it big
companies that arose from this type of
occasion and it’s now an industry that’s
huge billions of dollars it started off
a little bit of a slacker culture and
now it’s become high fashion so where do
you separate the style from the actual
mark there’s the functional side of
certain garments there’s the fashion
side and you’re actually riding skating
or snowboard it’s important to have both
as both sports have become more
commercial the fashion side of it is
taken over to a certain extent today
customers coming in or not only
skateboarders or snowboarders or people
that like the style and it’s more of a
way of life than just enjoying
skateboarding or snowboarding so it’s
kind of like the Barbizon models either
you are one or you just look like yes
I’d say there’s way more people that
look like it now then are actually real
fans of the sports there’s always the
core roots of the sport the leaders and
the trendsetters those are the real
people that drive the industry and then
there’s the commercial side of things
that make businesses the money
commitment so if you’re just starting
out as a skater what are some basics to
look for on a learning level try and
skateboard with people or snowboard with
people that are better than you so you
can become better faster if you’re
skateboarding or snowboarding alone it’s
going to take a much longer time for you
to get better or get do it when buying
product it’s important to buy in
specialty stores now that the sports
become so commercial you can find a
skateboard or snowboarding is ill
in places so you won’t get the proper
service you won’t get the proper
knowledge the staff that’s on the floor
won’t give you the right information so
it’s important whether it be in an
empire store or another specialty store
buy at a specialized store that you know
what they’re talking about our girls
Gators super hot or what there are a few
girls that are very hot throughout
skateboarding there are some cute girls
for sure thank you
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