sustainable living is a dream that many
people strive for but you shouldn’t have
to sacrifice style and design to get
there hi I’m Rebecca Brayton and welcome
to watchmojo.com and today we’ll be
speaking with Sarah Richardson the
brains behind Co so first tell us about
the idea behind Co Co has been something
I’ve been thinking about for a number of
years now it comes from my own
experience working in trade and
sustainability and my travels around the
world where I’ve discovered amazing
communities making incredible things
with very little two years ago I was
working in South Africa quite a bit and
I would say that was really the tipping
point for me when I decided that these
products really were something that
would be interesting to people in the
West their contemporary they’re cool
they’re funky and they’re sustainable
that fit in well with my own personal
philosophy that we should be using
globalization to enhance sustainability
as opposed to allowing it to erode what
can we consider sustainable and what is
sustainability mean there’s three
aspects there’s social equity
environmental protection and that
economic well-being here when we talk to
people about sustainability it’s
generally the environmental issues that
are top of their minds when you go to
other countries and talk about
sustainability you’ll get quite a
different answer i mean the
environmental issues are important but
they’re not as important as the issues
of equity and the guarantee that workers
have safe working environment and are
paid a decent wage what qualifies
something as sustainable what we’ve done
is we’ve developed a list of eight
indicators of sustainability that we use
here at Co they range from energy
efficiency to organic to recycled when
we consider a piece we go through our
indicators we see which ones match up
now no one hits all eight indicators but
what we try and do is have at least you
know three or four that are relevant for
the products that we carry would you say
that sustainability is something that’s
attainable for for everyone I think
sustainability is attainable to a
certain degree in the choices we make
that means the choices we make as people
in terms of what we’re going to buy and
it means the choices we make in terms of
what kind of businesses we’re going to
support at the same time we also think
about where the things that we consume
come from and who’s making them under
what conditions they’ve been made
we’re trying to bring in things that
will support that angle of
sustainability as consumers it’s
interesting we have a lot of power and
often we can move faster than
governments in terms of promoting
sustainability and what I’m hoping is
that this gallery offers people just
another choice
people strive for but you shouldn’t have
to sacrifice style and design to get
there hi I’m Rebecca Brayton and welcome
to watchmojo.com and today we’ll be
speaking with Sarah Richardson the
brains behind Co so first tell us about
the idea behind Co Co has been something
I’ve been thinking about for a number of
years now it comes from my own
experience working in trade and
sustainability and my travels around the
world where I’ve discovered amazing
communities making incredible things
with very little two years ago I was
working in South Africa quite a bit and
I would say that was really the tipping
point for me when I decided that these
products really were something that
would be interesting to people in the
West their contemporary they’re cool
they’re funky and they’re sustainable
that fit in well with my own personal
philosophy that we should be using
globalization to enhance sustainability
as opposed to allowing it to erode what
can we consider sustainable and what is
sustainability mean there’s three
aspects there’s social equity
environmental protection and that
economic well-being here when we talk to
people about sustainability it’s
generally the environmental issues that
are top of their minds when you go to
other countries and talk about
sustainability you’ll get quite a
different answer i mean the
environmental issues are important but
they’re not as important as the issues
of equity and the guarantee that workers
have safe working environment and are
paid a decent wage what qualifies
something as sustainable what we’ve done
is we’ve developed a list of eight
indicators of sustainability that we use
here at Co they range from energy
efficiency to organic to recycled when
we consider a piece we go through our
indicators we see which ones match up
now no one hits all eight indicators but
what we try and do is have at least you
know three or four that are relevant for
the products that we carry would you say
that sustainability is something that’s
attainable for for everyone I think
sustainability is attainable to a
certain degree in the choices we make
that means the choices we make as people
in terms of what we’re going to buy and
it means the choices we make in terms of
what kind of businesses we’re going to
support at the same time we also think
about where the things that we consume
come from and who’s making them under
what conditions they’ve been made
we’re trying to bring in things that
will support that angle of
sustainability as consumers it’s
interesting we have a lot of power and
often we can move faster than
governments in terms of promoting
sustainability and what I’m hoping is
that this gallery offers people just
another choice
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