Steve Wozniak on Advertising

in 1984 apple released the first
commercial to announce the arrival of
the Macintosh computer hi I’m Rebecca
Brayton and welcome to watchmojo.com in
this clip Steve Wozniak reveals his
thoughts and feelings on one of the most
powerful and revered commercials in
advertising history the 1984 commercial
kind of showed a you know freerunning
person overturning somebody’s dictating
this is the way it’s going to be you
know there’s only one word you have no
free thought of your own that was sort
of the theme of that commercial we all
want see if jobs called me over to the
building for it was shown and put it up
on a humanik player and there was and I
watched it just stunned at the message
the meaning the feelings that gave you
inside the the science fiction
production aspect and I said that is
incredible you know we can show to the
Super Bowl he said well the board
decided against it and I was shocked and
I was so young and naive you know I said
I said why and he said well one thing
was the cost eight hundred thousand
dollars and I said I thought about it
you know we’ve gone public by that I
said well I’ll put up half the money if
you put up the other F cuz this should
be shown this is us
or didn’t want to offend business men
that were being you know put down as
though they were just too straight and
structured by the rules and you know a
which is probably right to that
commercial was so incredible on january
twenty four apple computer will
introduce macintosh and you’ll see why
1984 won’t be like 1984 the sort of
people the artistic type people liking
macintosh could easily be connected with
that