there is no glad that at virgin we’ve
always done things a little differently
we have never followed the business
models of the marketing and the
financial gurus we developed our own way
of doing business over the years when
one night in the winter of 1966 sitting
around on cushions and a basement we
came up with the name of virgin instead
of slip disc records were a record
company I had some vague idea of the
name in Kashi unsuitable to lots of
other products for young people luckily
artists were very attracted to the name
which they seem sexy and off-the-wall to
them and Virgin Records really took off
1976 when Joan my fiance and i were on
holiday in the British Virgin Islands we
were trying to catch a flight to Puerto
Rico but the local Puerto Rican that
scheduled flight was cancelled well I
made a few calls to charter companies
and they agreed to charter a plane for
two thousand dollars to Puerto Rico i
divided the price by the number of
remaining passengers I borrowed a
blackboard and I wrote virgin airways
$39 single fight audrika and walked
around the airport terminal and I soon
filled every seat on the charter plane
as we land in a Puerto Rico passenger
turn to me instead virgin airways isn’t
too bad smart-mouth the service a little
and you could be in business
I called bearing on my return asked how
much it would cost to rent a second and
jumbo jet for a year what did you say
your business was again well it’s called
virgin we sign up great artists like the
Sex Pistols Culture Club Janet Jackson
the Rolling Stones Phil Collins well
there’s a long pause but believe it or
not they didn’t actually put the phone
down to me and listen to my enthusiasm
and they decided to take a risk on me
they only hope was that with a brand
name like that that we go that away
almost immediately I found myself facing
a barrage of criticism marketing and
financial journalists couldn’t
understand what an entertainment
entrepreneur was doing trying to run an
airline the Virgin entertainment brand
did actually help get people to realize
that they were going to get more
entertainment on board and it was going
to be more fun proving that it wasn’t
that bizarre for an alleged hippie
record company boss to start an airline
25 years on we’re still a red-hot
always done things a little differently
we have never followed the business
models of the marketing and the
financial gurus we developed our own way
of doing business over the years when
one night in the winter of 1966 sitting
around on cushions and a basement we
came up with the name of virgin instead
of slip disc records were a record
company I had some vague idea of the
name in Kashi unsuitable to lots of
other products for young people luckily
artists were very attracted to the name
which they seem sexy and off-the-wall to
them and Virgin Records really took off
1976 when Joan my fiance and i were on
holiday in the British Virgin Islands we
were trying to catch a flight to Puerto
Rico but the local Puerto Rican that
scheduled flight was cancelled well I
made a few calls to charter companies
and they agreed to charter a plane for
two thousand dollars to Puerto Rico i
divided the price by the number of
remaining passengers I borrowed a
blackboard and I wrote virgin airways
$39 single fight audrika and walked
around the airport terminal and I soon
filled every seat on the charter plane
as we land in a Puerto Rico passenger
turn to me instead virgin airways isn’t
too bad smart-mouth the service a little
and you could be in business
I called bearing on my return asked how
much it would cost to rent a second and
jumbo jet for a year what did you say
your business was again well it’s called
virgin we sign up great artists like the
Sex Pistols Culture Club Janet Jackson
the Rolling Stones Phil Collins well
there’s a long pause but believe it or
not they didn’t actually put the phone
down to me and listen to my enthusiasm
and they decided to take a risk on me
they only hope was that with a brand
name like that that we go that away
almost immediately I found myself facing
a barrage of criticism marketing and
financial journalists couldn’t
understand what an entertainment
entrepreneur was doing trying to run an
airline the Virgin entertainment brand
did actually help get people to realize
that they were going to get more
entertainment on board and it was going
to be more fun proving that it wasn’t
that bizarre for an alleged hippie
record company boss to start an airline
25 years on we’re still a red-hot
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