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Richard Branson on How To Succeed in a Recession


well the last year has been some of the
most turbulent and surprising I’ve
encountered in my 40 years in business
this is a truly global crisis with
countries such as France Germany Italy
Spain Britain all finding demands
slowing and the availability of money
almost completely drying up in the UK we
have seen many of the established banks
collapse and be forced into government
or quasi-government ownership we’ve seen
many high street stores garden business
and we seen government borrowing
skyrocket into the billions systemic
crisis the experience in the US has been
as if not even more dramatic with famous
wall street names such as Bear Stearns
lemans Merrill Lynch falling by the
wayside the big three years Kyle
companies have been humbled and forced
to look for government bailouts and all
across American industry there has been
a reassessment of the way forward
alimony crisis comes opportunity and it
is now that entrepreneurs and dynamic
companies can make a real impression at
times like these business leaders need
to show calm leadership and they need to
remain focus on ways to grow their
companies and their market share it can
be daunting to think of expansion when
businesses are failing or faltering but
a good entrepreneur will well up the
risks and rewards of expansion and
they’ll find a way through I firmly
believe in the motto that the brave may
not live forever but the cautious they
do not live at all
we found it and we grew virgin records
in the teeth of the recession of the
early 1970s and who expanded Virgin
Atlantic through the storms of the late
1980s and early 1990s and we built
virgin mobile after the.com crash of the
late 1990s so my takeaway for today
given that you are the leaders of the
future it’s used these challenging times
as a real opportunity to try to found a
business and keep focus on your
proposition and go
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