since its beginning in 1928 eaton of
Sweden’s goal was to design a beautiful
shirt of the highest quality
hi I’m Veronica with watchmojo.com and
today we’re speaking with the designer
of this brand Sebastian donger why is it
that eating of Sweden so well-known for
their shirts it’s the quality of the
fabric it’s the quality of the suing its
durability we only work with French
Italian fabrics we make everything in
Europe either in Sweden or in Estonia we
have our own finishing in Switzerland
and our Quality Control in Switzerland
everything is environmentally friendly
we control everything from cotton to
spinning to weaving to suing so that
means almost no middle hands and then
you really know that you can sell a good
quality item for an honest price as well
can you tell us about the different
colored ribbons inside the colors of
your shirts you know main line we have a
red ribbon it goes inside and that’s
well mainly our business shirts but it
comes in loads of different patterns and
and ranges and colours as well and we
have a green one which is our casual
wear and then we have a black ribbon
which is evening shirts and then I have
a little diffusion line called 507 71
and that’s something completely
different for spring/summer 11 it’s
classical shirts but with Victorian
detailing classical patterns with bib
fronts and alternatively things you
could say that doesn’t really suit the
main line you know Sweden doesn’t follow
fashion trends but you guys are always
so stylish do you have any tips so that
we too can do this just to create your
own identity if everyone says you know
pink pink pink next season well do blue
instead of orange because everyone else
is going to wear the other color and if
you buy quality stuff it’s it’s going to
last more than a season don’t buy a
rubbish because it’s not good for you
the environmental for your wardrobe if
you build it up consistently you will
have a nice base and you can mix and
match and don’t be scared if you get it
wrong because it’s just fabric that’s on
your on your body you know you should
wear the clothes and they shouldn’t wear
you well thank you so much it’s great
having you well thanks for having me
Sweden’s goal was to design a beautiful
shirt of the highest quality
hi I’m Veronica with watchmojo.com and
today we’re speaking with the designer
of this brand Sebastian donger why is it
that eating of Sweden so well-known for
their shirts it’s the quality of the
fabric it’s the quality of the suing its
durability we only work with French
Italian fabrics we make everything in
Europe either in Sweden or in Estonia we
have our own finishing in Switzerland
and our Quality Control in Switzerland
everything is environmentally friendly
we control everything from cotton to
spinning to weaving to suing so that
means almost no middle hands and then
you really know that you can sell a good
quality item for an honest price as well
can you tell us about the different
colored ribbons inside the colors of
your shirts you know main line we have a
red ribbon it goes inside and that’s
well mainly our business shirts but it
comes in loads of different patterns and
and ranges and colours as well and we
have a green one which is our casual
wear and then we have a black ribbon
which is evening shirts and then I have
a little diffusion line called 507 71
and that’s something completely
different for spring/summer 11 it’s
classical shirts but with Victorian
detailing classical patterns with bib
fronts and alternatively things you
could say that doesn’t really suit the
main line you know Sweden doesn’t follow
fashion trends but you guys are always
so stylish do you have any tips so that
we too can do this just to create your
own identity if everyone says you know
pink pink pink next season well do blue
instead of orange because everyone else
is going to wear the other color and if
you buy quality stuff it’s it’s going to
last more than a season don’t buy a
rubbish because it’s not good for you
the environmental for your wardrobe if
you build it up consistently you will
have a nice base and you can mix and
match and don’t be scared if you get it
wrong because it’s just fabric that’s on
your on your body you know you should
wear the clothes and they shouldn’t wear
you well thank you so much it’s great
having you well thanks for having me
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