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Profile on Electronic Arts


welcome to watchmojo.com i’m your host
ashcan carbs Lucien and today we take a
look at video game companies first up
Electronic Arts Electronic Arts is a
publicly traded video game developer
trading on the nasdaq with the ticker
symbol ERT s the company was founded in
nineteen eighty-two by trip hawkins who
went on to devices on master’s program
at Harvard University called strategy
and applied game theory he also went on
to receive an MBA from Stanford
University in February of 1982 trip
hawkins met up with legendary vc don
valentine of sequoia capital shortly
thereafter he invested two hundred
thousand dollars of his own money to
incorporate the precursor to Electronic
Arts a company called amazing software
it wasn’t until December of 1982 that he
finally raised two million dollars from
sequoia as well as kleiner perkins and
seven rows and funds in october of that
year Hawkins and his team decided to
change the name of the company from
amazing software to Electronic Arts the
company then grew a reputation for
promoting the developers or artists were
designed and created the games in 1990
Electronic Arts filed for an IPO and
when public at eight dollars a share by
the end of the year the stock was
trading at $35 by 1991 trip hawkins
decided to leave the company and it was
vice president of sales Larry pros who
stepped in and SEO took Electronic Arts
to the mythical and giant status that
now commands in the video game industry
while competitor take-two interactive
embraced m rated games think grand theft
auto EA tion such games and that’s
something that Wall Street never really
forgave Prost for arguing that
Electronic Arts could be far more
profitable and valuable had it done so
but Main Street didn’t really care as EA
built successful franchises around
sports games madden fifa NHL Tiger Woods
and NBA live just to name a few
Electronic Arts success also comes from
a myriad of acquisitions for example
after buying max’s the company got the
right to the sins today CEO john
riccitiello who succeeded liar pro says
that this acquisition binge that
basically forced da to impose their way
in their manner of operating for example
with hundred our work
was probably not the best way to
approach embracing these younger and
smaller development teams that being
said anyway you’d I said these are just
some of the ways that Electronic Arts
has gone on to become the giant player
in the video game industry which today
is a bigger industry than Hollywood
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