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Procter and Gamble


welcome to watchmojo.com I’m your host
ash can and in today’s business profile
we take a look at Procter & Gamble one
of the most successful consumer goods
companies in the world Procter & Gamble
traces its roots back to 1837 when
William Proctor a candle maker met James
Campbell a soap maker now what’s
interesting is that the two gentleman
would have probably never crossed paths
had it not been for marrying two sisters
in 1837 there was a crisis that
basically let the father of the two
sisters to encourage the two
entrepreneurial young men to connect
unite and create the company we today
know as Procter & Gamble the 19th
century was extremely profitable for
Procter & Gamble by 1859 it had hit 1
million dollars in sales they say war is
perfect for business and Procter &
Gamble was no exception to that rule
during the American Civil War Procter &
Gamble won many contracts to supply the
Union Army with soaps and candles so
when soldiers returned home Procter &
Gamble had exposed itself to millions of
young men across the nation further
helping their growth in the 1880s
Procter & Gamble launched a soap that
floated on water going on to become one
of its biggest successes we’re talking
of course about ivory now by the 1890s
because more and more households were
starting to rely less on candles and
more on electricity Procter & Gamble
started to focus away from candles to
focus more and more on soaps in fact by
1920 the company stopped the
manufacturing of candles all together
these days Procter & Gamble gets its
fair share of criticism in terms of its
relationships with employees in fact one
book called soap opera totally destroyed
Procter & Gamble but fact of the matter
is that the company has always been one
of the more progressive boards when it
comes to employee relations in 1887
Procter & Gamble was one of the first
companies to introduce profit sharing in
order to reduce the likelihood that
employees would go on strike by 1911
Procter & Gamble launched Crisco a
shortening that relied on vegetable oil
and not animal fat in fact Procter &
Gamble’s always been obsessed with
pushing the envelope when it comes to
fat and oils by 1996 it launched Olean
based on olestra something that was far
less successful than Crisco but
maintained the company’s focus to
introduce new and different ways of
cooking after World War 2 Procter &
Gamble became synonymous with innovation
in 1946 that launched Tide laundry
detergent my name
in 50 pearl shampoo 1955 crest of course
1957 Charmin toilet paper 1960 was downy
fabric softener 1961 one of its biggest
hits pampers and 1972 bounce fabric
softener sheets at the tail end of the
20th century Procter & Gamble shifted
gears and began to acquire many
companies some of the more notable ones
being folders coffee as well as Max
Factor in January of 2005 Procter and
Gamble acquired Gillette making it the
biggest consumer goods companies
surpassing Unilever in 2007 Procter &
Gamble ranked as the 25th largest
American company when measured by
revenues 18th one measured by profits
and it was number 10 on fortunes most
admired companies
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