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Launch of New Magazine Chocolate


shkola a new lifestyle magazine that’s
going to tell us exactly where to buy
what to shop for our budget we’re very
happy to welcome you to the launch of
shock lab the name shoka law really
reflects the sense of accessible
indulgence and playfulness and the sense
of taste that readers will find on every
page of Chocolat we presented really the
main trend was the return of decor we’ve
seen a lot of neutral furnishings beige
walls broadloom carpet throughout and
what we’re seeing now is the return to
decorating from colored wallpapers too
interesting paint textures compact
furniture and hot cues like fuchsia
chandeliers so the whole issue is really
we’ve got high low do-it-yourself
sections inspiration texts but
everything focus is on this theme of
return to decoration our target readers
are style seekers people who just love
to live in style and the people who love
investing in their wardrobes and looking
great and being current have the same
attitude about the homes that they live
in and shock allows for them and here
I’m joined with Maya sir Duke publishing
editor of Jet Set magazine so what’s
your overall impression of Chocolat the
concept is very unique
and the whole idea it’s never been done
before at such a big scale and the
quality the graphics at the design it’s
all very high end and they present the
reader was pretty much everything that
they need at the first period of moving
so it’s a very good media well thank you
so much for joining myself Calvin Sims
and Bernadette from the posh w hotel in
Montreal
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