Interview with Ash Koley: Marketing

you may recognize this band’s music from
a spot on brothers and sisters or even
Grey’s Anatomy not too shabby how was
that a condom yep wait and she aspirated
it condom dinner lon tagged hi I’m
Rebecca Braden and welcome to
watchmojo.com and today we’re speaking
with ash koley about how they’re making
themselves known and connecting with
fans you guys have had your music
featured on brothers and sisters and
Grey’s Anatomy tell us how that came to
be oh we have a really good team behind
us network and Sony and a bunch of
people that are working every day to get
their artists songs in TV shows
commercials and movies so it was just
one of those things where we woke up
with the email you know would you like
to approve your song and grey’s anatomy
and we said yep absolutely sent it along
and then it just aired last night on the
7th so that was to school
what do you think our today’s artists
most valuable marketing tools I think
the industry’s changed right I mean
there’s so many outlets now for artists
to get out there and so many other doors
have shot so I think you know
commercials television film any
opportunity to get your song out there
you kind of have to do it because you
could look at there’s a lot of fine
examples when it comes to the iTunes
commercials where bands got a song on
itunes commercial and that you never
heard of them before and then all of a
sudden bang you know they hit any
ability you have to get your son out
there you need to work as hard as you
can to make that happen
how do you guys like to use social media
to connect with your fans Twitter lots
of Twitter and Facebook and YouTube you
know so we have all our videos on
YouTube I love interacting with fans
because you know without them we
wouldn’t be wouldn’t be able to do what
we do because they’re the people who are
supporting our careers it’s great that
instant access to your fans and it’s
great for them to have instant access to
you so and shoot a video put it up on
YouTube instantaneously and give it to
your fans where before you it’s a four
month wait or video will be out in five
months or and now you just do it at your
own time
speaking of YouTube I did see the
bathroom series can you tell us a bit
more about that I’m just were sitting
around my apartments one time when phil
was in toronto and we just had this idea
to maybe record ourselves performing and
put it up on youtube just like our other
videos but make it kind of a like a live
thing so that people could see that we
really could play and there’s no tricks
or anything so we thought oh the
bathroom has good acoustics so why not
just sit on the bathtub ledge put the
camera on the radiator and the lamp in
the sink and then there we go now I also
saw you guys describe yourselves as
nerds do you want to tell us why we’re
nerds because we’re studio bombs we love
to just sit in the studio and write and
record and shoot silly little ridiculous
videos that we do and I think that maybe
makes us a nurse to some degree because
if we’re not in the studio we go home
another back sincere you know we don’t
really go out and party and stuff it’s
not that we don’t party at all it’s just
that I think we have the most fun when
we’re just sitting around being creative
little nerds
when we’re the studio we’re working
really hard and being ridiculous and
dancing and singing and making each
other laugh and all that kind of stuff
and then when we’re at home we’re
reading a book for six hours or catching
up on a TV series and then calling each
other to talk about it you know so I
guess that’s what makes us in there
isn’t real we’re owning up to it so it’s
it’s all good