welcome to hip module show 19 I’m your
host Ashley on Carver’s rucha and I’m CT
more and there’s a book on the table
there’s a brick on the table so I’m back
from digit a two digit 8 Video Awards oh
you want no no we did not we were going
up watchmojo was going up against CBS
cbss TV com and HBO and damn you CBS but
they won but we still managed to get
this brick now I’m wondering how the
hell do they engrave our name and all
that nice little information in my
money’s on lasers there’s a CBS one did
they get a cinder block they got I think
a slightly bigger piece of brick
basically yeah it was good what was nice
was like the super duper senior VP of
CBS was actually there to accept it and
you know i was expecting some junior
intern but i was pretty good not
disrespected digiday anyway so we didn’t
win congratulations to CBS I could say
we were second or third let’s assume HBO
a second or we were second okay all
right let’s get started earlier on in
the season in the calendar year we
started to talk about this company’s
yeah like each year there’s one company
that stands out I believe when we
started the list but say a couple years
ago we went back all the way to 1994
that year was AOL we’re not going to
tell you who won each year after that
thankfully and i believe the runner-up
is 2010s groupon we picked so now on
today’s show we’re not going to pick the
winner will pick the winner on next
week’s show but what we want to do is at
least come up with maybe three four
finalists and basically then say you
know we’ll discuss it dhoom it more
research ask some other experts ask some
of our viewers but I’m going to just run
down some random companies in no order
and what I want is like Napoleon not
Napoleon style Julius Caesar stuff
thumbs up or thumbs down should they
make it onto let’s say the last three or
five okay all right let’s do it so let’s
start off with the the mother of all
internet companies Google um I’m gonna
say this year anyway thumbs down they
haven’t really done anything particular
with us for once I mean Jesus does
anyone use it like no it was like google
buzz or Google Wave it’s like great you
something else it’s not going to catch
on so i’m going to say thumbs down you
okay i’m gonna say google the search
company no you’re right they didn’t do
anything to us i do think that youtube
this year did a lot if you think about
what youtube did with forking out
anywhere from 100 to 250 million dollars
they sort of are becoming the only
company that is going to be like the
network not network as an ad network but
i’m talking the way ABC NBC CBS go out
and do these up fronts right the way
youtube now is signing checks doing
these up fronts they’re basically forget
scorching the earth they’re looking the
galaxy and basically becoming the only
player that matters and video i’m not
saying a fantastic ad network like
tremor media is not worthy of course
there i’m not saying that you know the
leading distributors shin aggregator
like let’s say five min or whoever’s in
that space isn’t already of course there
are but i think youtube deserves it but
at the same time is that enough to make
them in the last top three probably not
so they gotta pass next company Apple
sadly Steve Jobs passes on but another
amazing year for Apple do you put apple
in the list of two or three um I’m
tempted to say yes just because this is
this might be the last year that Apple
ever you know can shortlist themselves
for for company of the year overall day
they had a good year I don’t think they
did anything new or revolutionary they
just kind of got better at what they
were already doing it like you said
Steve Jobs past which is sad not a
reason to win an award unless you want a
brick but ya know yes yeah sure why not
you put up a yes yeah i mean i’m gonna
say Apple did not have the it was not a
standout year for Apple because the
expectations are so high put it you this
way if you’re going to pick three
companies that really emerged or broke
from the pack in their respective as
much as serious grade and all that I’m
not sure Apple would be one of those
three apart from the sentimental factor
that you sort of you know want the last
year Steve Jobs was running the company
oh wow they were lets a company of the
year I you know if it’s five companies
as finalists i’d say maybe yeah and
maybe once you dig in deeper into the
financials I mean listen they’re sitting
on like what eighty billion dollars of
you know what just for that reason
eighty billion dollars of cash that
they’re sitting on I think apples a yes
if we get all five maybe even top three
and
you know they really really are crushing
it if you take a look at it was also
iCloud that I might think we won’t
realize is how important Intel X here
but this is why we’re having this show
it’s to debate it in front of you that’s
the way actually I guess we would
realistically be debating it so fair
enough okay Alberto an audience and
project in front of okay so unlike some
competitions where it’s not as above the
board I’m just kidding of course please
the jeu de don’t not invite me to future
events okay so Apple definitely a yes
okay next up Facebook ooh it’s kind of
hard to say no I wasn’t particularly
thrilled with anything they did but they
they keep growing they keep buying stuff
so I’m gonna say yes yeah I’m gonna say
yes I don’t really see how Facebook
would not be listed like a like top
three company of the years I mean they
just had it done what are they at like
seven point two billion users or 700
million users 800 800 million I mean say
what you want about Mark Zuckerberg they
deserve to be on that Lee know it’s
interesting though if you take their net
you know they always talk about Facebook
being the second or third largest
country in the world blah blah blah you
actually take the number of Rev users
and sorry if you take their revenue and
divide it by the number of users their
per capita GDP is like in the shits yeah
I can imagine yeah i mean it’s it’s
social networking right there’s no real
revenue in there okay next up Twitter
does Twitter deserve to be a top three
or top five companies shortlisted um
okay I Twitter’s just on my bad side for
some reason it’s like please invent a
revenue strategy already um that being
said but we said that about Facebook two
years ago they’re going to be four
billion maybe up to six billion this
year yeah still I don’t know I’m not
buying it um I’m gonna say yes though
because they continue to grow in
popularity and usership and I think for
God’s sakes someone needs to buy them
already the thing that’s funny about
twitter is this is the year that twitter
went from my let’s say no side to the
yes side like I really really got
Twitter a lot more maybe because I
travel so much and I just see them as a
dominant time whole sink whatever on
mobile I don’t spend that much time on
Facebook there’s a reason why some of my
friends from high school we never kept
in touch maybe I mean like me maybe I
didn’t like them twitter i like the fact
that it’s just a newsroom
it is the newsroom of the 21st century
everybody’s on Twitter that’s the other
thing too i’m not talk about individual
jones dis celebrities use it like it
also has replaced RSS and also think if
you take a look at like time pick the
the protester as the person of the year
I do think if you look at the Occupy
movement and I think if you take a look
at the arab spring summer fall whatever
right Russia I just think Twitter yeah
Facebook plated that’s obviously saying
users or company of the year instead of
Twitter though Twitter was just a tool
they decide to use Twitter didn’t like I
don’t think they actively engaged it and
there’s also that thing Silicon Valley
insider once published something that
half of all Twitter users only follow
one or two people so there’s there’s a
thousand and one weaknesses with Twitter
we get that but I just think if you’re
going to pick the top five or top three
companies of the year to go on to win
something i could see twitter being on
the list but we’ll see amazon you know
what I love about Amazon is that if you
don’t live and breathe the tech space
you’re probably not aware of just how
much they have their finger in these
people like own you and me and ash so
I’m going to say absolutely everything
from like yeah I don’t even know where
to begin yeah amazon to me is a
no-brainer i think with fire what you
said about iCloud I think the kindle
fire we could look back at this year as
saying another reason and now this is
like sort of the flip side of what we
said about Steve Jobs before Steve Jobs
emerged as the you know not the Svengali
that’s somewhat negative connotation but
before Steve Jobs emerges like the
talisman of the tech world Steve Jobs
was that guy he was the guy that we
expected would become like the go-to hue
what’s the future of tech so I just
think this is the year where you are
seeing the steve job ification of Jeff
Bezos where he’s starting to say I want
to own the world I want to own
everything I want to put my finger in
your you know but she gonna you know
what you’re doing I want to it’s my
world you happen to live in it which was
basically Steve Jobs disrupting
publishing and disrupting me and I think
they are starting I don’t think they
have a clue as to what it will require
to succeed in the advertising world but
the fact that they have ambitions to get
into the advertising world to be to be
watched okay let’s sort of bundle we
could break them up but let’s look at
some of the companies that went public
sure Zynga grew pot will Zynga any day
so to speak group on LinkedIn there were
a few others but these companies were
there any that really there was also
demand media okay so let’s let’s put it
like that demand media Zynga group on
LinkedIn all the guys who went IPO okay
um linkedin know even though you know I
think they’re a great company and I like
what they do they just haven’t done
anything that’s of the year worthy
groupon well they were the pic last year
they could be repeat this year we’ve
said that before we always repeat what I
would like to see is if next year they
actually you know bring their stock back
up because I think that would make them
more worthy of being company of the year
they’re stuck did slide a lot Zynga and
demand media I would say no they’re just
not sexy or media darling enough
material for a list like I was I won’t
say where I was but I was somewhere
where i had the prospectus of the zynga
IPO and I was waiting for a few minutes
to go into my meeting and I was reading
this and I was like this is such an
intense company and venture be brought
like a 22-page Iran zynga I’m going to
say Zynga this year is going to appear
with the tail end of the year but once
you see how fast this company grew I
think it’s going to be there on the
fence I think I need to go back to that
prospectus a bit more groupon I agree is
unknown I think like last year they had
this massive thing this year was almost
like the hangover the man media i’m
going to say no i think the man media
has a lot of potential but they look at
the stock price and you realize that you
know the market has turned on on what
the sentiment is there it’s funny i
would put linkedin as a maybe maybe even
a yes after i looked at a bit more
financial so for me Zynga ism is a yes
the man media’s are no groupons and no
and linkedin say yes or no a few others
before we move on to the next cement and
there might be other companies that this
week people will email saying oh my god
I can’t believe you forgot this company
or that company but this was just to
give you a primer last company before we
move on would you put Foursquare or Yelp
like the local guys let’s say um no I I
think the bigger guys are getting really
effective at killing them I thought
fourth score was dead in the water the
second facebook launched places then
they decided we’re not going to push
places so hard
but then what did they do they wouldn’t
bought the gowalla staff so does not
matter they bought the hot potato staff
or whoever before I mean it’s these I
positioning me it absolutely matters
especially for check-ins is like if I
want to check in on foursquare I had to
actually go set up another account I
already have a facebook account it’s on
my phone I can check in all over the
place also you can lie about where
you’re checking in on foursquare I don’t
think you can really do it on Facebook
so the local guys not so much again with
Yelp when Facebook Places launched I
pretty much said Yelp they have a shelf
life they should sell out or go home all
right if you have feedback let us know
you could tweet us at hip mojo to let us
know we missed anyone we’re going to
discuss it more will research and we’ll
pick the company of the year next week
we’re going to take a short break and
come back to talk about you know
basically disruption in media and
publishing artists going direct to the
clients and the end users will be right
back
host Ashley on Carver’s rucha and I’m CT
more and there’s a book on the table
there’s a brick on the table so I’m back
from digit a two digit 8 Video Awards oh
you want no no we did not we were going
up watchmojo was going up against CBS
cbss TV com and HBO and damn you CBS but
they won but we still managed to get
this brick now I’m wondering how the
hell do they engrave our name and all
that nice little information in my
money’s on lasers there’s a CBS one did
they get a cinder block they got I think
a slightly bigger piece of brick
basically yeah it was good what was nice
was like the super duper senior VP of
CBS was actually there to accept it and
you know i was expecting some junior
intern but i was pretty good not
disrespected digiday anyway so we didn’t
win congratulations to CBS I could say
we were second or third let’s assume HBO
a second or we were second okay all
right let’s get started earlier on in
the season in the calendar year we
started to talk about this company’s
yeah like each year there’s one company
that stands out I believe when we
started the list but say a couple years
ago we went back all the way to 1994
that year was AOL we’re not going to
tell you who won each year after that
thankfully and i believe the runner-up
is 2010s groupon we picked so now on
today’s show we’re not going to pick the
winner will pick the winner on next
week’s show but what we want to do is at
least come up with maybe three four
finalists and basically then say you
know we’ll discuss it dhoom it more
research ask some other experts ask some
of our viewers but I’m going to just run
down some random companies in no order
and what I want is like Napoleon not
Napoleon style Julius Caesar stuff
thumbs up or thumbs down should they
make it onto let’s say the last three or
five okay all right let’s do it so let’s
start off with the the mother of all
internet companies Google um I’m gonna
say this year anyway thumbs down they
haven’t really done anything particular
with us for once I mean Jesus does
anyone use it like no it was like google
buzz or Google Wave it’s like great you
something else it’s not going to catch
on so i’m going to say thumbs down you
okay i’m gonna say google the search
company no you’re right they didn’t do
anything to us i do think that youtube
this year did a lot if you think about
what youtube did with forking out
anywhere from 100 to 250 million dollars
they sort of are becoming the only
company that is going to be like the
network not network as an ad network but
i’m talking the way ABC NBC CBS go out
and do these up fronts right the way
youtube now is signing checks doing
these up fronts they’re basically forget
scorching the earth they’re looking the
galaxy and basically becoming the only
player that matters and video i’m not
saying a fantastic ad network like
tremor media is not worthy of course
there i’m not saying that you know the
leading distributors shin aggregator
like let’s say five min or whoever’s in
that space isn’t already of course there
are but i think youtube deserves it but
at the same time is that enough to make
them in the last top three probably not
so they gotta pass next company Apple
sadly Steve Jobs passes on but another
amazing year for Apple do you put apple
in the list of two or three um I’m
tempted to say yes just because this is
this might be the last year that Apple
ever you know can shortlist themselves
for for company of the year overall day
they had a good year I don’t think they
did anything new or revolutionary they
just kind of got better at what they
were already doing it like you said
Steve Jobs past which is sad not a
reason to win an award unless you want a
brick but ya know yes yeah sure why not
you put up a yes yeah i mean i’m gonna
say Apple did not have the it was not a
standout year for Apple because the
expectations are so high put it you this
way if you’re going to pick three
companies that really emerged or broke
from the pack in their respective as
much as serious grade and all that I’m
not sure Apple would be one of those
three apart from the sentimental factor
that you sort of you know want the last
year Steve Jobs was running the company
oh wow they were lets a company of the
year I you know if it’s five companies
as finalists i’d say maybe yeah and
maybe once you dig in deeper into the
financials I mean listen they’re sitting
on like what eighty billion dollars of
you know what just for that reason
eighty billion dollars of cash that
they’re sitting on I think apples a yes
if we get all five maybe even top three
and
you know they really really are crushing
it if you take a look at it was also
iCloud that I might think we won’t
realize is how important Intel X here
but this is why we’re having this show
it’s to debate it in front of you that’s
the way actually I guess we would
realistically be debating it so fair
enough okay Alberto an audience and
project in front of okay so unlike some
competitions where it’s not as above the
board I’m just kidding of course please
the jeu de don’t not invite me to future
events okay so Apple definitely a yes
okay next up Facebook ooh it’s kind of
hard to say no I wasn’t particularly
thrilled with anything they did but they
they keep growing they keep buying stuff
so I’m gonna say yes yeah I’m gonna say
yes I don’t really see how Facebook
would not be listed like a like top
three company of the years I mean they
just had it done what are they at like
seven point two billion users or 700
million users 800 800 million I mean say
what you want about Mark Zuckerberg they
deserve to be on that Lee know it’s
interesting though if you take their net
you know they always talk about Facebook
being the second or third largest
country in the world blah blah blah you
actually take the number of Rev users
and sorry if you take their revenue and
divide it by the number of users their
per capita GDP is like in the shits yeah
I can imagine yeah i mean it’s it’s
social networking right there’s no real
revenue in there okay next up Twitter
does Twitter deserve to be a top three
or top five companies shortlisted um
okay I Twitter’s just on my bad side for
some reason it’s like please invent a
revenue strategy already um that being
said but we said that about Facebook two
years ago they’re going to be four
billion maybe up to six billion this
year yeah still I don’t know I’m not
buying it um I’m gonna say yes though
because they continue to grow in
popularity and usership and I think for
God’s sakes someone needs to buy them
already the thing that’s funny about
twitter is this is the year that twitter
went from my let’s say no side to the
yes side like I really really got
Twitter a lot more maybe because I
travel so much and I just see them as a
dominant time whole sink whatever on
mobile I don’t spend that much time on
Facebook there’s a reason why some of my
friends from high school we never kept
in touch maybe I mean like me maybe I
didn’t like them twitter i like the fact
that it’s just a newsroom
it is the newsroom of the 21st century
everybody’s on Twitter that’s the other
thing too i’m not talk about individual
jones dis celebrities use it like it
also has replaced RSS and also think if
you take a look at like time pick the
the protester as the person of the year
I do think if you look at the Occupy
movement and I think if you take a look
at the arab spring summer fall whatever
right Russia I just think Twitter yeah
Facebook plated that’s obviously saying
users or company of the year instead of
Twitter though Twitter was just a tool
they decide to use Twitter didn’t like I
don’t think they actively engaged it and
there’s also that thing Silicon Valley
insider once published something that
half of all Twitter users only follow
one or two people so there’s there’s a
thousand and one weaknesses with Twitter
we get that but I just think if you’re
going to pick the top five or top three
companies of the year to go on to win
something i could see twitter being on
the list but we’ll see amazon you know
what I love about Amazon is that if you
don’t live and breathe the tech space
you’re probably not aware of just how
much they have their finger in these
people like own you and me and ash so
I’m going to say absolutely everything
from like yeah I don’t even know where
to begin yeah amazon to me is a
no-brainer i think with fire what you
said about iCloud I think the kindle
fire we could look back at this year as
saying another reason and now this is
like sort of the flip side of what we
said about Steve Jobs before Steve Jobs
emerged as the you know not the Svengali
that’s somewhat negative connotation but
before Steve Jobs emerges like the
talisman of the tech world Steve Jobs
was that guy he was the guy that we
expected would become like the go-to hue
what’s the future of tech so I just
think this is the year where you are
seeing the steve job ification of Jeff
Bezos where he’s starting to say I want
to own the world I want to own
everything I want to put my finger in
your you know but she gonna you know
what you’re doing I want to it’s my
world you happen to live in it which was
basically Steve Jobs disrupting
publishing and disrupting me and I think
they are starting I don’t think they
have a clue as to what it will require
to succeed in the advertising world but
the fact that they have ambitions to get
into the advertising world to be to be
watched okay let’s sort of bundle we
could break them up but let’s look at
some of the companies that went public
sure Zynga grew pot will Zynga any day
so to speak group on LinkedIn there were
a few others but these companies were
there any that really there was also
demand media okay so let’s let’s put it
like that demand media Zynga group on
LinkedIn all the guys who went IPO okay
um linkedin know even though you know I
think they’re a great company and I like
what they do they just haven’t done
anything that’s of the year worthy
groupon well they were the pic last year
they could be repeat this year we’ve
said that before we always repeat what I
would like to see is if next year they
actually you know bring their stock back
up because I think that would make them
more worthy of being company of the year
they’re stuck did slide a lot Zynga and
demand media I would say no they’re just
not sexy or media darling enough
material for a list like I was I won’t
say where I was but I was somewhere
where i had the prospectus of the zynga
IPO and I was waiting for a few minutes
to go into my meeting and I was reading
this and I was like this is such an
intense company and venture be brought
like a 22-page Iran zynga I’m going to
say Zynga this year is going to appear
with the tail end of the year but once
you see how fast this company grew I
think it’s going to be there on the
fence I think I need to go back to that
prospectus a bit more groupon I agree is
unknown I think like last year they had
this massive thing this year was almost
like the hangover the man media i’m
going to say no i think the man media
has a lot of potential but they look at
the stock price and you realize that you
know the market has turned on on what
the sentiment is there it’s funny i
would put linkedin as a maybe maybe even
a yes after i looked at a bit more
financial so for me Zynga ism is a yes
the man media’s are no groupons and no
and linkedin say yes or no a few others
before we move on to the next cement and
there might be other companies that this
week people will email saying oh my god
I can’t believe you forgot this company
or that company but this was just to
give you a primer last company before we
move on would you put Foursquare or Yelp
like the local guys let’s say um no I I
think the bigger guys are getting really
effective at killing them I thought
fourth score was dead in the water the
second facebook launched places then
they decided we’re not going to push
places so hard
but then what did they do they wouldn’t
bought the gowalla staff so does not
matter they bought the hot potato staff
or whoever before I mean it’s these I
positioning me it absolutely matters
especially for check-ins is like if I
want to check in on foursquare I had to
actually go set up another account I
already have a facebook account it’s on
my phone I can check in all over the
place also you can lie about where
you’re checking in on foursquare I don’t
think you can really do it on Facebook
so the local guys not so much again with
Yelp when Facebook Places launched I
pretty much said Yelp they have a shelf
life they should sell out or go home all
right if you have feedback let us know
you could tweet us at hip mojo to let us
know we missed anyone we’re going to
discuss it more will research and we’ll
pick the company of the year next week
we’re going to take a short break and
come back to talk about you know
basically disruption in media and
publishing artists going direct to the
clients and the end users will be right
back
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