there aren’t many denim houses that can
say they’ve been around for 30 plus
years hi I’m Rebecca Brayton and welcome
to watchmojo.com and today we’re
learning more about denim legend parasu
go so if you could just kind of outline
the history of the Paris ergo brand 1972
I was 19 I opened my first store and I
had no money to do advertising and in
1975 we started a jean company called
santana jeans out of frustration because
some of our suppliers were not making
anything interesting I always liked
making stuff developing stuff and it’s
grown from there I think the first true
we did seventy two thousand dollars in
business we’re working out of our house
shipping from our house and we became
one of the first brands out of Canada
that became international para su co
started in 1988 because in 1988 we
wanted to start selling to the US but
since we were not very educated the
Americans have copied our names and kind
of jeans so my staff pushed me to use my
family name para su crow it was a little
bit reluctant cuz when I was being an
immigrant in school the kids were
laughing at my name but now I see it on
a lot of people’s butts so I got my
revenge we developed the stretch denim
since 1976 we developed black / denim
since 1987 we were the first to do denim
dresses we have a very proud history and
next year will be 35 years in business
not too many people can say that now is
there one model that the pair escucho
brand is kind of appropriate in made
their own not necessarily one model but
we’re very very well known for our
stretch and you see people every time
they touch our gene they automatically
do this you know like it’s an accordion
or something because we were the first
in the world to advertise stretch that’s
also what’s great about our company is
that our stuff from the 70s and 80s
still looks good is it difficult to stay
current because it seems like it would
be difficult to keep reinventing the
jeans i still like what i do i’m still
on the lookout for new things sometimes
it is difficult to come up with
something new but sometimes it’s not
necessarily coming up with something new
but a different way to do it there’s
many factors to think about there’s
comfort the cost value you’ll go to the
big guys and pay thousand dollars for
pair jeans but I got to give you
something great for 120 dollars 110
dollars if you could outline the fall
winter 2009 line
right it’s a lifestyle we got stuff for
everyday living to make you look very
interesting to make you look sexy to
make it feel good if you don’t want to
feel sexy you can still feel comfortable
but sometimes it’s painful to look sexy
we don’t really follow trends you know
we sort of create art friends we look at
ourselves our people their customers
what they like what they don’t like what
they need why they need it and you know
and also considering the economy
situation we sell to other stores when
those stores have to make money so we
have to listen to what they need so in a
sense it’s a big balancing act because
it’s not just we’re going to do a
fashion show and I got inspired by some
guy living in an igloo no no that’s not
what it is we get inspired by real
people everyday situations every day
financial restraints but that doesn’t
mean you cannot offer quality I tell a
lot of people maybe I don’t have three
hundred dollars to go to a fancy
restaurant but I know where you could
get a great sandwich for five bucks
thank you very much my pleasure thank
you
say they’ve been around for 30 plus
years hi I’m Rebecca Brayton and welcome
to watchmojo.com and today we’re
learning more about denim legend parasu
go so if you could just kind of outline
the history of the Paris ergo brand 1972
I was 19 I opened my first store and I
had no money to do advertising and in
1975 we started a jean company called
santana jeans out of frustration because
some of our suppliers were not making
anything interesting I always liked
making stuff developing stuff and it’s
grown from there I think the first true
we did seventy two thousand dollars in
business we’re working out of our house
shipping from our house and we became
one of the first brands out of Canada
that became international para su co
started in 1988 because in 1988 we
wanted to start selling to the US but
since we were not very educated the
Americans have copied our names and kind
of jeans so my staff pushed me to use my
family name para su crow it was a little
bit reluctant cuz when I was being an
immigrant in school the kids were
laughing at my name but now I see it on
a lot of people’s butts so I got my
revenge we developed the stretch denim
since 1976 we developed black / denim
since 1987 we were the first to do denim
dresses we have a very proud history and
next year will be 35 years in business
not too many people can say that now is
there one model that the pair escucho
brand is kind of appropriate in made
their own not necessarily one model but
we’re very very well known for our
stretch and you see people every time
they touch our gene they automatically
do this you know like it’s an accordion
or something because we were the first
in the world to advertise stretch that’s
also what’s great about our company is
that our stuff from the 70s and 80s
still looks good is it difficult to stay
current because it seems like it would
be difficult to keep reinventing the
jeans i still like what i do i’m still
on the lookout for new things sometimes
it is difficult to come up with
something new but sometimes it’s not
necessarily coming up with something new
but a different way to do it there’s
many factors to think about there’s
comfort the cost value you’ll go to the
big guys and pay thousand dollars for
pair jeans but I got to give you
something great for 120 dollars 110
dollars if you could outline the fall
winter 2009 line
right it’s a lifestyle we got stuff for
everyday living to make you look very
interesting to make you look sexy to
make it feel good if you don’t want to
feel sexy you can still feel comfortable
but sometimes it’s painful to look sexy
we don’t really follow trends you know
we sort of create art friends we look at
ourselves our people their customers
what they like what they don’t like what
they need why they need it and you know
and also considering the economy
situation we sell to other stores when
those stores have to make money so we
have to listen to what they need so in a
sense it’s a big balancing act because
it’s not just we’re going to do a
fashion show and I got inspired by some
guy living in an igloo no no that’s not
what it is we get inspired by real
people everyday situations every day
financial restraints but that doesn’t
mean you cannot offer quality I tell a
lot of people maybe I don’t have three
hundred dollars to go to a fancy
restaurant but I know where you could
get a great sandwich for five bucks
thank you very much my pleasure thank
you
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