hi I’m Sandra Dee artichoke with
watchmojo.com and today I’m going to
talk to you about the second most
valuable commodity next to oil in the
world coffee there are approximately
over 25 million coffee workers and
farmers in over 50 countries that
produce coffee in the world countries
such as Brazil Costa Rica Nicaragua and
Ethiopia coffee producers are kept in a
cycle of poverty and debt due to current
global economy that exploits cheap labor
in recent years new cafes and coffee
franchises have been opening an
explosive rate so although there is a
greater demand coffee farmers are not
profiting from this great demand they
have to sell to middlemen and these
middlemen are known as coyotes they sell
their coffee at a lower market rate and
so the coffee farmers are still debt
poor in a cycle of poverty fair trade
coffee is changing that there’s a fair
trade movement that start in the 1950s
that is eliminating or has been
eliminating middlemen and bringing up
prices of coffee for farmers in 1997 a
group was formed called Fairtrade
labeling organization what it does is it
sets prices and criteria for products
not only for coffee but for other
products such as tea sugar and bananas
eighty-five percent of Fairtrade coffee
is organically grown therefore there’s
no pesticides or chemicals more
environmentally safe and healthy to
drink so you might think fair trade
coffee is expensive but in fact it’s not
it’s quite affordable now with the
general awareness and higher demand it’s
not so expensive to drink and if you do
buy it you’ll be supporting a really
good cause
[Music]
watchmojo.com and today I’m going to
talk to you about the second most
valuable commodity next to oil in the
world coffee there are approximately
over 25 million coffee workers and
farmers in over 50 countries that
produce coffee in the world countries
such as Brazil Costa Rica Nicaragua and
Ethiopia coffee producers are kept in a
cycle of poverty and debt due to current
global economy that exploits cheap labor
in recent years new cafes and coffee
franchises have been opening an
explosive rate so although there is a
greater demand coffee farmers are not
profiting from this great demand they
have to sell to middlemen and these
middlemen are known as coyotes they sell
their coffee at a lower market rate and
so the coffee farmers are still debt
poor in a cycle of poverty fair trade
coffee is changing that there’s a fair
trade movement that start in the 1950s
that is eliminating or has been
eliminating middlemen and bringing up
prices of coffee for farmers in 1997 a
group was formed called Fairtrade
labeling organization what it does is it
sets prices and criteria for products
not only for coffee but for other
products such as tea sugar and bananas
eighty-five percent of Fairtrade coffee
is organically grown therefore there’s
no pesticides or chemicals more
environmentally safe and healthy to
drink so you might think fair trade
coffee is expensive but in fact it’s not
it’s quite affordable now with the
general awareness and higher demand it’s
not so expensive to drink and if you do
buy it you’ll be supporting a really
good cause
[Music]
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