Johnny Walker is no best as the most
widely distributed scotch whiskey in the
world hi welcome to watchmojo.com I’m
your host Ashley and these days Johnny
Walker is also recognized for promoting
responsible drinking and I had a chance
to speak with Michelle about their
collaboration with the f1 winner mika
häkkinen so what exactly is your
initiative here today well Johnnie
Walker is the sponsor for team mclaren
mercedes and we use that sponsorship as
a global platform for getting across our
message for the responsible use of
beverage alcohol we promote our Johnnie
Walker global responsible platform in
every one of the cities where we have a
formula one race that means we have our
message gets out to about 2 billion
people around the world so the awareness
of the program is quite quite awesome
and how is it to work with mica he’s a
wonderful ambassador mika häkkinen is
our global ambassador for responsible
drinking and he’s a wonderful person
he’s very committed to the message our
Johnnie Walker statement is winners
always stay in control and so whether
that’s on the track or whether that’s in
your personal life it’s something that
message that he takes forward image and
believes in himself personally in any
specific reason why you chose him as
your spokesmodel well obviously he’s
very successful and he has been a
McLaren driver in the past what’s your
advice to anyone that is drinking a
deciding to drive it’s about planning so
if you’re a person who’s in control and
you know you’re going to go out for the
evening you know you’re going to go to a
great restaurant you’re going to go
celebrate life with friends at a rest or
a bar it’s about planning forward right
so it’s like planned forward take a taxi
designated driver make the conscious
conscious choice of not mixing drinking
and driving and
the message going forward perfect thank
you so much for your time thanks a lot
actually
widely distributed scotch whiskey in the
world hi welcome to watchmojo.com I’m
your host Ashley and these days Johnny
Walker is also recognized for promoting
responsible drinking and I had a chance
to speak with Michelle about their
collaboration with the f1 winner mika
häkkinen so what exactly is your
initiative here today well Johnnie
Walker is the sponsor for team mclaren
mercedes and we use that sponsorship as
a global platform for getting across our
message for the responsible use of
beverage alcohol we promote our Johnnie
Walker global responsible platform in
every one of the cities where we have a
formula one race that means we have our
message gets out to about 2 billion
people around the world so the awareness
of the program is quite quite awesome
and how is it to work with mica he’s a
wonderful ambassador mika häkkinen is
our global ambassador for responsible
drinking and he’s a wonderful person
he’s very committed to the message our
Johnnie Walker statement is winners
always stay in control and so whether
that’s on the track or whether that’s in
your personal life it’s something that
message that he takes forward image and
believes in himself personally in any
specific reason why you chose him as
your spokesmodel well obviously he’s
very successful and he has been a
McLaren driver in the past what’s your
advice to anyone that is drinking a
deciding to drive it’s about planning so
if you’re a person who’s in control and
you know you’re going to go out for the
evening you know you’re going to go to a
great restaurant you’re going to go
celebrate life with friends at a rest or
a bar it’s about planning forward right
so it’s like planned forward take a taxi
designated driver make the conscious
conscious choice of not mixing drinking
and driving and
the message going forward perfect thank
you so much for your time thanks a lot
actually
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