is traditional media at least for pretty
let’s focus on print first is
traditional media then it’s not dead yet
I think that definitely large swaths of
it are dying on the vine there’s a very
immediate dilemma that a lot of the
print publications are facing which is
just that advertising’s nose-diving
advertisers are going elsewhere it’s
more acute for newspapers than it is for
magazines but it’s true all around the
newspapers have the double whammy of
advertisers going more both to online
because more measurable and they lost to
classifieds business because they got
Craig Adelaide’s like Craigslist it got
disrupted by free and and other online
listing services right a listing that’s
been in the paper for a week or it was
placed in there a week ago is is no
longer relevant right they have to be
lied and that was like good for many
newspapers at least a third of their
advertising you’ve had that plus plus
the economy going to pot for magazines
that definitely you know they’re very
cyclical and they there they tend to
rely on certain industries and then
within the economy the auto industry was
hurt even worse than other parts of the
industry in that they were traditionally
a really big advertiser specifically for
magazines so there are all these sort of
factors that were weighing into it and
then the question is as the economy come
back are these print publications going
to recover or did the advertisers who
left did they get a taste of other forms
of advertisements that they feel is more
more effective and they’re going to keep
on allocating a larger portion of their
of their advertising budgets to online
in other areas not to say that
traditional print doesn’t have online
but doesn’t make up for forty thousand
dollar per page ad what do you think of
TV networks now well TV networks have a
more defensible mode right Warren
Buffett like to talk about moats around
businesses you can’t really buy TV ala
carte for the most part you buy a cable
subscription and it comes to 500
channels and you really only care about
maybe 20 of them or 30 of them so you
have this whole bundled approach on the
on the consumer side and then you pay
for that and so that that subsidizes all
of the
TV but on the other hand you have
consumers who increasingly don’t want to
be spoon-fed or programmed to write and
they’re finding different ways to get
the content they want even on video
right you have Hulu start up like boxy
an Apple TV has been not exactly a you
know one of their bright spots but you
have you have different technology
companies coming at it a different way
technically speaking there’s no reason
why you can’t get your video
entertainment on your computer screen as
anyone who’s watching this is
experiencing you know they’re not
getting this on TV not yet not yet right
but yet the dollars still are on TV and
there’s a there’s a disconnect between
the value that advertisers see for this
kind of video show vs. if this was on TV
right there is still this there is this
this notion that you have a captive
audience and if you’re watching this on
a on a large screen instead of on a
computer screen with you know I am
popping off and you’re checking your
Twitter and you’re browsing in a
different window it’s part it’s really
like already you have partial attention
on the big screen it that that attention
is even more fragmented on on this
screen so i think advertise our kind of
right not to value the audience on this
screen as much as they do the big screen
but the audience on the big screen is
migrating away from there but their
behavior they want all that stuff
let’s focus on print first is
traditional media then it’s not dead yet
I think that definitely large swaths of
it are dying on the vine there’s a very
immediate dilemma that a lot of the
print publications are facing which is
just that advertising’s nose-diving
advertisers are going elsewhere it’s
more acute for newspapers than it is for
magazines but it’s true all around the
newspapers have the double whammy of
advertisers going more both to online
because more measurable and they lost to
classifieds business because they got
Craig Adelaide’s like Craigslist it got
disrupted by free and and other online
listing services right a listing that’s
been in the paper for a week or it was
placed in there a week ago is is no
longer relevant right they have to be
lied and that was like good for many
newspapers at least a third of their
advertising you’ve had that plus plus
the economy going to pot for magazines
that definitely you know they’re very
cyclical and they there they tend to
rely on certain industries and then
within the economy the auto industry was
hurt even worse than other parts of the
industry in that they were traditionally
a really big advertiser specifically for
magazines so there are all these sort of
factors that were weighing into it and
then the question is as the economy come
back are these print publications going
to recover or did the advertisers who
left did they get a taste of other forms
of advertisements that they feel is more
more effective and they’re going to keep
on allocating a larger portion of their
of their advertising budgets to online
in other areas not to say that
traditional print doesn’t have online
but doesn’t make up for forty thousand
dollar per page ad what do you think of
TV networks now well TV networks have a
more defensible mode right Warren
Buffett like to talk about moats around
businesses you can’t really buy TV ala
carte for the most part you buy a cable
subscription and it comes to 500
channels and you really only care about
maybe 20 of them or 30 of them so you
have this whole bundled approach on the
on the consumer side and then you pay
for that and so that that subsidizes all
of the
TV but on the other hand you have
consumers who increasingly don’t want to
be spoon-fed or programmed to write and
they’re finding different ways to get
the content they want even on video
right you have Hulu start up like boxy
an Apple TV has been not exactly a you
know one of their bright spots but you
have you have different technology
companies coming at it a different way
technically speaking there’s no reason
why you can’t get your video
entertainment on your computer screen as
anyone who’s watching this is
experiencing you know they’re not
getting this on TV not yet not yet right
but yet the dollars still are on TV and
there’s a there’s a disconnect between
the value that advertisers see for this
kind of video show vs. if this was on TV
right there is still this there is this
this notion that you have a captive
audience and if you’re watching this on
a on a large screen instead of on a
computer screen with you know I am
popping off and you’re checking your
Twitter and you’re browsing in a
different window it’s part it’s really
like already you have partial attention
on the big screen it that that attention
is even more fragmented on on this
screen so i think advertise our kind of
right not to value the audience on this
screen as much as they do the big screen
but the audience on the big screen is
migrating away from there but their
behavior they want all that stuff
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