so this sound hurt your ear well maybe
it should welcome to watchmojo.com up to
thousands as we are be sure to click on
the iCard popping out in the upper right
or the link below to get our magazine of
the top 100 music videos of mm if you
weren’t yet born or living under some
sort of early internet rock you may have
never heard the smooth sounds of
auto-tune which took the music world by
storm in the mid to late 2011 comment’
bag created in 1997 by a company called
anteras audio technologies the devices
initial purpose was to subtly correct
the faults in a singer’s voice mostly
those singers that can’t quite hit
certain them and then you say am missing
here it goes huh what began as a major
advancement in recording technology
would soon become one of the most
divisive sounds of the modern music
scene of course artists would go on to
use it in other ways but more on that
later the effects early uses can be
found in songs like shared believed and
Daft Punk’s one more time the latter of
which helped popularize the effects
association with the firm robot voice of
course auto-tune wouldn’t reach its peak
until the biggest names in pop and
hip-hop were using it to their advantage
while pop stars such as Britney Spears
we’re using it to easily disguise
off-key singing
there was a counter movement that was
actually doing something interesting
with the new tool most commonly known as
the face of auto-tune t-pain notoriously
used the effect to create several of his
hits including buy you a drink
she’ll be snappin and chopped and
screwed of course no artist would be
able to top the heights the famous
trendsetter Kanye West who experimented
with abuse in various electro pop and
R&B tinged beats on 808 sin Hartford
which turned the mainstream music
landscape on its head in its own right
there was a large amount of criticism
that came with all artists views of the
vocal enhancement while it certainly
justified that people were upset that
their favorite pop stars were using
autotune out of laziness to hide their
vocal imperfections there’s most
definitely an argument to be made about
those artists that use the device as a
way to distinguish their own style in
the same way that a unique musical
instrument would take t-pain for gambler
who many saw as talentless since he
relies so heavily on the affected
constructed sound many assumes that he
lacked any real singing ability well to
any auto-tune haters we give you t-pain
sounds robot voice courtesy of NPR’s
tiny desk hello you see now that you
know the t-pain can sing you can see his
use of the effects a little bit
different take a song like buy you a
drink for example yeah i’ma do a drink
t-pain could easily have sung the song
normally and used his true vocal chops
but it was this idea of pushing
boundaries and attempting to set a trend
that would come to be heavily associated
with the decade that made him stand out
among similar hip-hop artists at the
time if you just wanna know who you are
it’s the same idea as drake’s dancehall
infused one dance
creating a slew of imitators after it
became the number one song in the
country with this auto-tune can be seen
as the sound of a generation the turn of
the 21st century some music branching
out to create so many niches and
subgenres with the rise of things like
indie rock emo and countless electronic
subgenres that the music industry was
looking for a mainstream sound to latch
on to as everyone and their uncle had at
least something to say about this new
technology it became the new sounds the
popular music could call its own take
into consideration the music of past
decades the 60s had the electric guitar
the 70s had disco and the 80s had the
introduction of electro synth
instrumentation
[Music]
while we’re certainly still in the era
of auto-tune right now in years time
many people will look back on the sound
as a style that was truly their own
similar to how many have embraced disco
despite it being seen as an embarrassing
period for many years it’s also hard to
argue with the device’s influence on pop
culture and the sheer amount of parodies
that stem from it from auto-tune the
news and it’s had a why – I’m on a boat
[Music]
Saturday Night Live to Bo Burnham it
seems like everyone was well aware of
the pros and cons of the sound and
wanted to get in on the joke as for
where auto-tune stands in the 2010 it
seems that the discussion over whether
it’s used is right or wrong it sort of
died down while the debate has seemingly
ended Auto Tunes use in music is still
very much alive with abuse in pop music
remaining subtle while remaining a major
factor in the world of modern hip-hop
[Applause]
[Music]
want more from WatchMojo check out other
great clips on our youtube channel and
be sure to take a look at our magazine
of the top 100 music videos of the 2000
it should welcome to watchmojo.com up to
thousands as we are be sure to click on
the iCard popping out in the upper right
or the link below to get our magazine of
the top 100 music videos of mm if you
weren’t yet born or living under some
sort of early internet rock you may have
never heard the smooth sounds of
auto-tune which took the music world by
storm in the mid to late 2011 comment’
bag created in 1997 by a company called
anteras audio technologies the devices
initial purpose was to subtly correct
the faults in a singer’s voice mostly
those singers that can’t quite hit
certain them and then you say am missing
here it goes huh what began as a major
advancement in recording technology
would soon become one of the most
divisive sounds of the modern music
scene of course artists would go on to
use it in other ways but more on that
later the effects early uses can be
found in songs like shared believed and
Daft Punk’s one more time the latter of
which helped popularize the effects
association with the firm robot voice of
course auto-tune wouldn’t reach its peak
until the biggest names in pop and
hip-hop were using it to their advantage
while pop stars such as Britney Spears
we’re using it to easily disguise
off-key singing
there was a counter movement that was
actually doing something interesting
with the new tool most commonly known as
the face of auto-tune t-pain notoriously
used the effect to create several of his
hits including buy you a drink
she’ll be snappin and chopped and
screwed of course no artist would be
able to top the heights the famous
trendsetter Kanye West who experimented
with abuse in various electro pop and
R&B tinged beats on 808 sin Hartford
which turned the mainstream music
landscape on its head in its own right
there was a large amount of criticism
that came with all artists views of the
vocal enhancement while it certainly
justified that people were upset that
their favorite pop stars were using
autotune out of laziness to hide their
vocal imperfections there’s most
definitely an argument to be made about
those artists that use the device as a
way to distinguish their own style in
the same way that a unique musical
instrument would take t-pain for gambler
who many saw as talentless since he
relies so heavily on the affected
constructed sound many assumes that he
lacked any real singing ability well to
any auto-tune haters we give you t-pain
sounds robot voice courtesy of NPR’s
tiny desk hello you see now that you
know the t-pain can sing you can see his
use of the effects a little bit
different take a song like buy you a
drink for example yeah i’ma do a drink
t-pain could easily have sung the song
normally and used his true vocal chops
but it was this idea of pushing
boundaries and attempting to set a trend
that would come to be heavily associated
with the decade that made him stand out
among similar hip-hop artists at the
time if you just wanna know who you are
it’s the same idea as drake’s dancehall
infused one dance
creating a slew of imitators after it
became the number one song in the
country with this auto-tune can be seen
as the sound of a generation the turn of
the 21st century some music branching
out to create so many niches and
subgenres with the rise of things like
indie rock emo and countless electronic
subgenres that the music industry was
looking for a mainstream sound to latch
on to as everyone and their uncle had at
least something to say about this new
technology it became the new sounds the
popular music could call its own take
into consideration the music of past
decades the 60s had the electric guitar
the 70s had disco and the 80s had the
introduction of electro synth
instrumentation
[Music]
while we’re certainly still in the era
of auto-tune right now in years time
many people will look back on the sound
as a style that was truly their own
similar to how many have embraced disco
despite it being seen as an embarrassing
period for many years it’s also hard to
argue with the device’s influence on pop
culture and the sheer amount of parodies
that stem from it from auto-tune the
news and it’s had a why – I’m on a boat
[Music]
Saturday Night Live to Bo Burnham it
seems like everyone was well aware of
the pros and cons of the sound and
wanted to get in on the joke as for
where auto-tune stands in the 2010 it
seems that the discussion over whether
it’s used is right or wrong it sort of
died down while the debate has seemingly
ended Auto Tunes use in music is still
very much alive with abuse in pop music
remaining subtle while remaining a major
factor in the world of modern hip-hop
[Applause]
[Music]
want more from WatchMojo check out other
great clips on our youtube channel and
be sure to take a look at our magazine
of the top 100 music videos of the 2000
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